Institutional Manager · CIK 0001916366
My Personal CFO, LLC
VANCOUVER, WA · File #028-22439
Latest AUM
$239.7M
Positions
93
Top-10 Concentration
59.9%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| ADD | MICROSOFT CORP | MSFT | +45,044 | +$21.8M | -$43,857 |
| EXITED | VANGUARD SCOTTSDALE FDS | 92206C870 | -248,946 | -$20.9M | $0 |
| NEW | AMERICAN CENTY ETF TR | 025072885 | +123,990 | +$13.9M | $0 |
| EXITED | VANGUARD SCOTTSDALE FDS | 92206C409 | -165,923 | -$13.3M | $0 |
| EXITED | DIMENSIONAL ETF TRUST | 25434V708 | -325,976 | -$12.6M | $0 |
| REDUCE | ISHARES TR | 464287200 | -17,268 | -$11.8M | +$317,325 |
| ADD | APPLE INC | AAPL | +39,690 | +$10.8M | +$94,828 |
| EXITED | DIMENSIONAL ETF TRUST | 25434V831 | -284,045 | -$10.7M | $0 |
| ADD | VANGUARD INDEX FDS | 922908769 | +31,867 | +$10.7M | +$552,724 |
| EXITED | DIMENSIONAL ETF TRUST | 25434V815 | -333,662 | -$10.6M | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202593 pos · $239.7M
- 13F HOLDINGS REPORTQ/E Sep 202594 pos · $258.2M
- 13F HOLDINGS REPORTQ/E Jun 202592 pos · $220.0M
- 13F HOLDINGS REPORTQ/E Mar 202587 pos · $198.5M
- 13F HOLDINGS REPORTQ/E Dec 202488 pos · $195.0M
- 13F HOLDINGS REPORTQ/E Sep 202488 pos · $182.4M
- 13F HOLDINGS REPORTQ/E Jun 2024101 pos · $187.3M
- 13F HOLDINGS REPORTQ/E Mar 202497 pos · $173.5M
- 13F HOLDINGS REPORTQ/E Dec 202383 pos · $123.8M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | 922908769 | 109,733 | $36.8M | 16.52% |
| 2 | MICROSOFT CORP | MSFT | 46,320 | $22.4M | 10.06% |
| 3 | AMERICAN CENTY ETF TR | 025072885 | 123,990 | $13.9M | 6.22% |
| 4 | APPLE INC | AAPL | 45,200 | $12.3M | 5.52% |
| 5 | DIMENSIONAL ETF TRUST | 25434V203 | 237,462 | $9.0M | 4.06% |
| 6 | INVESCO QQQ TR | IVZ | 14,694 | $9.0M | 4.05% |
| 7 | OKTA INC | OKTA | 93,805 | $8.1M | 3.64% |
| 8 | T ROWE PRICE ETF INC | 87283Q883 | 149,999 | $7.7M | 3.46% |
| 9 | DIMENSIONAL ETF TRUST | 25434V104 | 161,512 | $7.6M | 3.39% |
| 10 | SPDR S&P 500 ETF TR | SPY | 9,682 | $6.6M | 2.97% |
| 11 | ISHARES TR | 464288273 | 69,864 | $5.4M | 2.43% |
| 12 | VANGUARD INDEX FDS | 922908363 | 8,618 | $5.4M | 2.43% |
| 13 | INNOVATOR ETFS TRUST | INHD | 79,828 | $3.8M | 1.72% |
| 14 | ISHARES TR | 464287168 | 26,862 | $3.8M | 1.70% |
| 15 | INNOVATOR ETFS TRUST | INHD | 74,376 | $3.7M | 1.66% |
| 16 | VANGUARD INDEX FDS | 922908629 | 11,578 | $3.4M | 1.51% |
| 17 | INNOVATOR ETFS TRUST | INHD | 68,315 | $3.3M | 1.49% |
| 18 | VANGUARD INDEX FDS | 922908553 | 33,579 | $3.0M | 1.33% |
| 19 | INNOVATOR ETFS TRUST | INHD | 65,510 | $2.9M | 1.31% |
| 20 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 5,770 | $2.9M | 1.30% |