13F HOLDINGS REPORT
My Personal CFO, LLC
Quarter ended Q4 2023 · Filed November 6, 2023 · Accession 0001754960-23-000311
Total Value
$123.8M
Positions
83
Other Managers
0
Confidential Omitted
No
Holdings (83)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | 922908769 | 71,016 | $15.1M | 12.18% |
| 2 | MICROSOFT CORP | MSFT | 30,829 | $9.7M | 7.86% |
| 3 | OKTA INC | OKTA | 105,324 | $8.6M | 6.93% |
| 4 | AMERICAN CENTY ETF TR | 025072885 | 79,038 | $5.8M | 4.68% |
| 5 | INVESCO QQQ TR | IVZ | 15,131 | $5.4M | 4.38% |
| 6 | APPLE INC | AAPL | 26,300 | $4.5M | 3.64% |
| 7 | SPDR S&P 500 ETF TR | SPY | 8,636 | $3.7M | 2.98% |
| 8 | ISHARES TR | 464288273 | 60,685 | $3.4M | 2.77% |
| 9 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 9,274 | $3.2M | 2.62% |
| 10 | DIMENSIONAL ETF TRUST | 25434V104 | 101,987 | $3.1M | 2.47% |
| 11 | STAGWELL INC | STGW | 525,935 | $2.5M | 1.99% |
| 12 | ISHARES TR | 464287168 | 21,539 | $2.3M | 1.87% |
| 13 | INNOVATOR ETFS TR | INHD | 68,500 | $2.3M | 1.84% |
| 14 | VANGUARD WORLD FD | 921910733 | 27,721 | $2.1M | 1.68% |
| 15 | INNOVATOR ETFS TR | INHD | 59,400 | $2.1M | 1.68% |
| 16 | JPMORGAN CHASE & CO | VYLD | 81,377 | $2.0M | 1.62% |
| 17 | VANGUARD WORLD FDS | 92204A306 | 15,644 | $2.0M | 1.60% |
| 18 | VANGUARD BD INDEX FDS | 921937835 | 27,778 | $1.9M | 1.57% |
| 19 | INNOVATOR ETFS TR | INHD | 52,640 | $1.8M | 1.49% |
| 20 | VANGUARD WHITEHALL FDS | 921946406 | 17,165 | $1.8M | 1.43% |
| 21 | VANGUARD INDEX FDS | 922908553 | 22,843 | $1.7M | 1.40% |
| 22 | INNOVATOR ETFS TR | INHD | 61,150 | $1.7M | 1.38% |
| 23 | INNOVATOR ETFS TR | INHD | 39,000 | $1.6M | 1.28% |
| 24 | SPDR SER TR | 78464A854 | 30,000 | $1.5M | 1.22% |
| 25 | ISHARES TR | 464287200 | 3,123 | $1.3M | 1.08% |
| 26 | ISHARES TR | 464287762 | 4,950 | $1.3M | 1.08% |
| 27 | VANGUARD INDEX FDS | 922908629 | 6,303 | $1.3M | 1.06% |
| 28 | INNOVATOR ETFS TR | INHD | 37,320 | $1.3M | 1.04% |
| 29 | INNOVATOR ETFS TR | INHD | 35,200 | $1.3M | 1.03% |
| 30 | DIMENSIONAL ETF TRUST | 25434V203 | 47,564 | $1.2M | 1.00% |
| 31 | INNOVATOR ETFS TR | INHD | 32,960 | $1.2M | 0.98% |
| 32 | VANGUARD BD INDEX FDS | 921937827 | 16,010 | $1.2M | 0.97% |
| 33 | ISHARES TR | 464287150 | 11,967 | $1.1M | 0.91% |
| 34 | APPLIED MATLS INC | 038222105 | 7,093 | $982,026 | 0.79% |
| 35 | UNITEDHEALTH GROUP INC | UNH | 1,931 | $973,591 | 0.79% |
| 36 | ISHARES TR | 46434V456 | 27,817 | $934,935 | 0.76% |
| 37 | INNOVATOR ETFS TR | INHD | 33,890 | $927,949 | 0.75% |
| 38 | INNOVATOR ETFS TR | INHD | 25,700 | $841,074 | 0.68% |
| 39 | ISHARES TR | 464287556 | 6,668 | $815,430 | 0.66% |
| 40 | INTEL CORP | INTC | 20,438 | $726,571 | 0.59% |
| 41 | INNOVATOR ETFS TR | INHD | 21,900 | $718,758 | 0.58% |
| 42 | JOHNSON & JOHNSON | JNJ | 4,488 | $699,006 | 0.56% |
| 43 | INNOVATOR ETFS TR | INHD | 19,405 | $675,220 | 0.55% |
| 44 | VANGUARD INTL EQUITY INDEX F | 922042858 | 17,118 | $671,210 | 0.54% |
| 45 | INNOVATOR ETFS TR | INHD | 18,300 | $649,650 | 0.52% |
| 46 | ADVANCED MICRO DEVICES INC | AMD | 6,107 | $627,922 | 0.51% |
| 47 | HOME DEPOT INC | HD | 2,060 | $622,450 | 0.50% |
| 48 | INNOVATOR ETFS TR | INHD | 18,230 | $613,622 | 0.50% |
| 49 | ISHARES TR | 464288356 | 10,000 | $548,400 | 0.44% |
| 50 | NIKE INC | NKE | 5,629 | $538,245 | 0.43% |
| 51 | VANGUARD INDEX FDS | 922908512 | 3,887 | $509,042 | 0.41% |
| 52 | ISHARES TR | 464287499 | 7,182 | $497,336 | 0.40% |
| 53 | VANGUARD WORLD FDS | 92204A876 | 3,618 | $461,440 | 0.37% |
| 54 | SCHWAB STRATEGIC TR | 808524805 | 13,288 | $451,260 | 0.36% |
| 55 | SELECT SECTOR SPDR TR | 81369Y209 | 3,381 | $435,287 | 0.35% |
| 56 | JPMORGAN CHASE & CO | VYLD | 2,883 | $418,093 | 0.34% |
| 57 | AGILENT TECHNOLOGIES INC | A | 3,503 | $391,705 | 0.32% |
| 58 | INNOVATOR ETFS TR | INHD | 10,841 | $368,160 | 0.30% |
| 59 | INNOVATOR ETFS TR | INHD | 13,731 | $367,304 | 0.30% |
| 60 | ISHARES TR | 464287507 | 1,436 | $358,067 | 0.29% |
| 61 | SELECT SECTOR SPDR TR | 81369Y860 | 10,266 | $349,762 | 0.28% |
| 62 | INNOVATOR ETFS TR | INHD | 9,793 | $330,024 | 0.27% |
| 63 | INNOVATOR ETFS TR | INHD | 10,646 | $325,874 | 0.26% |
| 64 | SPDR SER TR | 78464A763 | 2,800 | $322,028 | 0.26% |
| 65 | DISNEY WALT CO | 254687106 | 3,882 | $314,636 | 0.25% |
| 66 | VANGUARD INDEX FDS | 922908751 | 1,529 | $289,095 | 0.23% |
| 67 | DIMENSIONAL ETF TRUST | 25434V666 | 11,204 | $277,971 | 0.22% |
| 68 | EXXON MOBIL CORP | XOM | 2,354 | $276,783 | 0.22% |
| 69 | VANGUARD INDEX FDS | 922908611 | 1,717 | $273,891 | 0.22% |
| 70 | TESLA INC | TSLA | 1,081 | $270,488 | 0.22% |
| 71 | AMAZON COM INC | AMZN | 2,116 | $268,986 | 0.22% |
| 72 | ISHARES TR | 464287630 | 1,827 | $247,650 | 0.20% |
| 73 | SELECT SECTOR SPDR TR | 81369Y803 | 1,504 | $246,611 | 0.20% |
| 74 | ISHARES TR | 464288661 | 2,096 | $237,183 | 0.19% |
| 75 | SELECT SECTOR SPDR TR | 81369Y308 | 3,446 | $237,141 | 0.19% |
| 76 | VANGUARD SPECIALIZED FUNDS | 921908844 | 1,505 | $233,847 | 0.19% |
| 77 | ISHARES INC | 46434G103 | 4,874 | $231,954 | 0.19% |
| 78 | SALESFORCE INC | CRM | 1,070 | $216,975 | 0.18% |
| 79 | VANGUARD TAX-MANAGED FDS | 921943858 | 4,952 | $216,501 | 0.17% |
| 80 | ISHARES TR | 464288885 | 2,476 | $213,679 | 0.17% |
| 81 | FIRST TR EXCHANGE-TRADED FD | 33733E500 | 4,697 | $200,233 | 0.16% |
| 82 | NVIDIA CORPORATION | NVDA | 460 | $200,095 | 0.16% |
| 83 | NERDY INC | NRDY | 12,482 | $46,183 | 0.04% |