13F HOLDINGS REPORT
My Personal CFO, LLC
Quarter ended Q2 2025 · Filed July 22, 2025 · Accession 0001754960-25-000441
Total Value
$220.0M
Positions
92
Other Managers
0
Confidential Omitted
No
Holdings (92)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | 922908769 | 113,104 | $34.4M | 15.63% |
| 2 | MICROSOFT CORP | MSFT | 36,318 | $18.1M | 8.21% |
| 3 | AMERICAN CENTY ETF TR | 025072885 | 138,935 | $14.0M | 6.37% |
| 4 | APPLE INC | AAPL | 55,709 | $11.4M | 5.20% |
| 5 | OKTA INC | OKTA | 110,367 | $11.0M | 5.02% |
| 6 | INVESCO QQQ TR | IVZ | 15,469 | $8.5M | 3.88% |
| 7 | DIMENSIONAL ETF TRUST | 25434V104 | 159,831 | $6.8M | 3.08% |
| 8 | SPDR S&P 500 ETF TR | SPY | 10,395 | $6.4M | 2.92% |
| 9 | VANGUARD INDEX FDS | 922908363 | 8,615 | $4.9M | 2.22% |
| 10 | ISHARES TR | 464288273 | 66,347 | $4.8M | 2.19% |
| 11 | DIMENSIONAL ETF TRUST | 25434V203 | 121,421 | $4.2M | 1.91% |
| 12 | INNOVATOR ETFS TRUST | INHD | 91,870 | $4.2M | 1.89% |
| 13 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 8,209 | $4.0M | 1.81% |
| 14 | VANGUARD INDEX FDS | 922908629 | 13,935 | $3.9M | 1.77% |
| 15 | INNOVATOR ETFS TRUST | INHD | 76,315 | $3.4M | 1.55% |
| 16 | INNOVATOR ETFS TRUST | INHD | 74,373 | $3.4M | 1.53% |
| 17 | VANGUARD INDEX FDS | 922908553 | 33,953 | $3.0M | 1.37% |
| 18 | VANGUARD WORLD FD | 921910733 | 27,557 | $3.0M | 1.37% |
| 19 | ISHARES TR | 464287168 | 21,874 | $2.9M | 1.32% |
| 20 | INNOVATOR ETFS TRUST | INHD | 60,420 | $2.8M | 1.29% |
| 21 | VANGUARD WORLD FD | 92204A306 | 23,078 | $2.7M | 1.25% |
| 22 | INNOVATOR ETFS TRUST | INHD | 64,510 | $2.7M | 1.21% |
| 23 | ISHARES TR | 46434V456 | 59,711 | $2.6M | 1.17% |
| 24 | NVIDIA CORPORATION | NVDA | 15,956 | $2.5M | 1.15% |
| 25 | STAGWELL INC | STGW | 555,029 | $2.5M | 1.14% |
| 26 | INNOVATOR ETFS TRUST | INHD | 49,490 | $2.4M | 1.10% |
| 27 | T ROWE PRICE ETF INC | 87283Q883 | 46,917 | $2.4M | 1.10% |
| 28 | INNOVATOR ETFS TRUST | INHD | 46,463 | $2.3M | 1.06% |
| 29 | VANGUARD WHITEHALL FDS | 921946406 | 17,165 | $2.3M | 1.04% |
| 30 | SPDR SERIES TRUST | 78464A854 | 30,999 | $2.3M | 1.02% |
| 31 | ISHARES TR | 464287200 | 3,275 | $2.0M | 0.92% |
| 32 | INNOVATOR ETFS TRUST | INHD | 39,000 | $2.0M | 0.90% |
| 33 | INNOVATOR ETFS TRUST | INHD | 56,630 | $1.9M | 0.88% |
| 34 | ISHARES TR | 464287150 | 12,287 | $1.7M | 0.75% |
| 35 | SCHWAB STRATEGIC TR | 808524797 | 60,158 | $1.6M | 0.72% |
| 36 | META PLATFORMS INC | META | 2,068 | $1.5M | 0.69% |
| 37 | ISHARES TR | 464287762 | 24,750 | $1.4M | 0.64% |
| 38 | APPLIED MATLS INC | 038222105 | 7,028 | $1.3M | 0.58% |
| 39 | INNOVATOR ETFS TRUST | INHD | 25,935 | $1.2M | 0.54% |
| 40 | VANGUARD INTL EQUITY INDEX F | 922042858 | 23,018 | $1.1M | 0.52% |
| 41 | INNOVATOR ETFS TRUST | INHD | 22,180 | $1.0M | 0.46% |
| 42 | WAYFAIR INC | W | 19,302 | $987,104 | 0.45% |
| 43 | ADVANCED MICRO DEVICES INC | AMD | 6,819 | $967,616 | 0.44% |
| 44 | INNOVATOR ETFS TRUST | INHD | 20,580 | $900,581 | 0.41% |
| 45 | INNOVATOR ETFS TRUST | INHD | 26,990 | $864,727 | 0.39% |
| 46 | VANGUARD TAX-MANAGED FDS | 921943858 | 15,003 | $855,345 | 0.39% |
| 47 | JPMORGAN CHASE & CO. | VYLD | 2,910 | $843,756 | 0.38% |
| 48 | AMAZON COM INC | AMZN | 3,351 | $735,176 | 0.33% |
| 49 | HOME DEPOT INC | HD | 1,967 | $721,181 | 0.33% |
| 50 | VANGUARD INDEX FDS | 922908751 | 2,897 | $686,516 | 0.31% |
| 51 | VANGUARD BD INDEX FDS | 921937835 | 9,048 | $666,189 | 0.30% |
| 52 | ISHARES TR | 464287556 | 5,140 | $650,261 | 0.30% |
| 53 | SCHWAB STRATEGIC TR | 808524805 | 29,330 | $648,199 | 0.29% |
| 54 | JOHNSON & JOHNSON | JNJ | 4,178 | $638,190 | 0.29% |
| 55 | SELECT SECTOR SPDR TR | 81369Y803 | 2,467 | $624,667 | 0.28% |
| 56 | SCHWAB STRATEGIC TR | 808524102 | 25,220 | $601,003 | 0.27% |
| 57 | INNOVATOR ETFS TRUST | INHD | 13,550 | $571,810 | 0.26% |
| 58 | UNITEDHEALTH GROUP INC | UNH | 1,754 | $547,195 | 0.25% |
| 59 | ISHARES TR | 464287499 | 5,718 | $525,851 | 0.24% |
| 60 | VANGUARD WORLD FD | 92204A702 | 761 | $504,564 | 0.23% |
| 61 | INNOVATOR ETFS TRUST | INHD | 10,205 | $449,530 | 0.20% |
| 62 | SELECT SECTOR SPDR TR | 81369Y209 | 3,326 | $448,371 | 0.20% |
| 63 | DISNEY WALT CO | 254687106 | 3,602 | $446,635 | 0.20% |
| 64 | ISHARES TR | 464287507 | 7,140 | $442,823 | 0.20% |
| 65 | AGILENT TECHNOLOGIES INC | A | 3,500 | $413,035 | 0.19% |
| 66 | INNOVATOR ETFS TRUST | INHD | 12,731 | $412,301 | 0.19% |
| 67 | VANGUARD SCOTTSDALE FDS | 92206C680 | 3,659 | $399,589 | 0.18% |
| 68 | VANGUARD INDEX FDS | 922908637 | 1,391 | $396,718 | 0.18% |
| 69 | SPDR SERIES TRUST | 78464A763 | 2,800 | $380,044 | 0.17% |
| 70 | ALPHABET INC | GOOG | 1,969 | $349,297 | 0.16% |
| 71 | ISHARES INC | 46434G103 | 5,682 | $341,061 | 0.16% |
| 72 | VANGUARD BD INDEX FDS | 921937827 | 4,298 | $338,239 | 0.15% |
| 73 | VANGUARD SPECIALIZED FUNDS | 921908844 | 1,606 | $328,714 | 0.15% |
| 74 | BANK AMERICA CORP | 060505104 | 6,638 | $314,110 | 0.14% |
| 75 | VANGUARD SCOTTSDALE FDS | 92206C102 | 5,236 | $307,772 | 0.14% |
| 76 | VANGUARD INDEX FDS | 922908611 | 1,543 | $300,854 | 0.14% |
| 77 | VANGUARD INDEX FDS | 922908736 | 675 | $295,854 | 0.13% |
| 78 | BROADCOM INC | AVGO | 1,034 | $284,892 | 0.13% |
| 79 | SELECT SECTOR SPDR TR | 81369Y308 | 3,506 | $283,844 | 0.13% |
| 80 | ISHARES TR | 464288885 | 2,447 | $274,064 | 0.12% |
| 81 | VANGUARD ADMIRAL FDS INC | 921932505 | 672 | $266,512 | 0.12% |
| 82 | EXXON MOBIL CORP | XOM | 2,459 | $265,062 | 0.12% |
| 83 | ISHARES TR | 464288661 | 2,096 | $249,613 | 0.11% |
| 84 | ALPHABET INC | GOOG | 1,314 | $231,602 | 0.11% |
| 85 | SPDR SERIES TRUST | 78464A847 | 4,228 | $229,919 | 0.10% |
| 86 | SELECT SECTOR SPDR TR | 81369Y506 | 2,695 | $228,587 | 0.10% |
| 87 | SALESFORCE INC | CRM | 827 | $225,529 | 0.10% |
| 88 | VANGUARD STAR FDS | 921909768 | 3,204 | $221,371 | 0.10% |
| 89 | NETFLIX INC | NFLX | 164 | $219,617 | 0.10% |
| 90 | GOLDMAN SACHS GROUP INC | GSCE | 305 | $215,864 | 0.10% |
| 91 | SPDR SERIES TRUST | 78468R200 | 7,000 | $215,810 | 0.10% |
| 92 | ORCHID IS CAP INC | 68571X301 | 10,000 | $70,100 | 0.03% |