13F HOLDINGS REPORT

My Personal CFO, LLC

Quarter ended Q2 2023 · Filed April 21, 2023 · Accession 0001754960-23-000120

Total Value

$117.2M

Positions

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (75)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	VANGUARD INDEX FDS	922908769	67,279	$13.7M	11.72%
2	MICROSOFT CORP	MSFT	35,298	$10.2M	8.69%
3	OKTA INC	OKTA	105,334	$9.1M	7.75%
4	INVESCO QQQ TR	IVZ	14,222	$4.6M	3.90%
5	AMERICAN CENTY ETF TR	025072885	64,204	$4.6M	3.88%
6	STAGWELL INC	STGW	607,744	$4.5M	3.85%
7	APPLE INC	AAPL	25,229	$4.2M	3.55%
8	ISHARES TR	464288273	65,268	$3.9M	3.31%
9	SPDR S&P 500 ETF TR	SPY	8,597	$3.5M	3.00%
10	BERKSHIRE HATHAWAY INC DEL	BRK-A	9,252	$2.9M	2.44%
11	ISHARES TR	464287168	23,456	$2.7M	2.35%
12	DIMENSIONAL ETF TRUST	25434V104	87,794	$2.5M	2.16%
13	INNOVATOR ETFS TR	INHD	68,900	$2.2M	1.88%
14	VANGUARD BD INDEX FDS	921937835	29,151	$2.2M	1.84%
15	VANGUARD INDEX FDS	922908553	24,812	$2.1M	1.76%
16	VANGUARD WORLD FD	921910733	27,716	$2.0M	1.70%
17	INNOVATOR ETFS TR	INHD	56,900	$1.9M	1.63%
18	INNOVATOR ETFS TR	INHD	55,640	$1.9M	1.61%
19	JPMORGAN CHASE & CO	VYLD	83,006	$1.8M	1.57%
20	VANGUARD WORLD FDS	92204A306	16,010	$1.8M	1.56%
21	INNOVATOR ETFS TR	INHD	61,150	$1.7M	1.48%
22	INNOVATOR ETFS TR	INHD	39,000	$1.5M	1.26%
23	SPDR SER TR	78464A854	30,000	$1.4M	1.23%
24	VANGUARD WHITEHALL FDS	921946406	13,165	$1.4M	1.19%
25	ISHARES TR	464287762	4,950	$1.4M	1.15%
26	DIMENSIONAL ETF TRUST	25434V203	50,079	$1.3M	1.15%
27	ISHARES TR	464287200	3,149	$1.3M	1.10%
28	INNOVATOR ETFS TR	INHD	35,200	$1.2M	1.04%
29	INNOVATOR ETFS TR	INHD	33,160	$1.2M	1.00%
30	ISHARES TR	464287150	11,967	$1.1M	0.92%
31	ISHARES TR	464287499	15,211	$1.1M	0.91%
32	ISHARES TR	46434V456	27,805	$981,523	0.84%
33	INNOVATOR ETFS TR	INHD	33,890	$955,359	0.82%
34	UNITEDHEALTH GROUP INC	UNH	1,942	$917,770	0.78%
35	APPLIED MATLS INC	038222105	7,139	$876,883	0.75%
36	ISHARES TR	464287556	6,653	$859,301	0.73%
37	INNOVATOR ETFS TR	INHD	25,840	$816,673	0.70%
38	VANGUARD BD INDEX FDS	921937827	9,690	$741,188	0.63%
39	JOHNSON & JOHNSON	JNJ	4,587	$710,985	0.61%
40	INNOVATOR ETFS TR	INHD	21,600	$705,672	0.60%
41	VANGUARD INTL EQUITY INDEX F	922042858	17,065	$689,446	0.59%
42	INTEL CORP	INTC	20,481	$669,114	0.57%
43	HOME DEPOT INC	HD	2,065	$609,423	0.52%
44	VANGUARD MUN BD FDS	922907746	12,000	$607,920	0.52%
45	ADVANCED MICRO DEVICES INC	AMD	6,089	$596,783	0.51%
46	INNOVATOR ETFS TR	INHD	17,300	$584,913	0.50%
47	NIKE INC	NKE	4,556	$558,748	0.48%
48	INNOVATOR ETFS TR	INHD	16,214	$538,467	0.46%
49	DISNEY WALT CO	254687106	4,998	$500,450	0.43%
50	AGILENT TECHNOLOGIES INC	A	3,503	$484,605	0.41%
51	SCHWAB STRATEGIC TR	808524805	13,288	$462,422	0.39%
52	JPMORGAN CHASE & CO	VYLD	2,928	$381,548	0.33%
53	VANGUARD TAX-MANAGED FDS	921943858	8,272	$373,646	0.32%
54	INNOVATOR ETFS TR	INHD	13,731	$365,245	0.31%
55	ISHARES TR	464287507	1,420	$355,227	0.30%
56	SPDR SER TR	78464A763	2,800	$346,388	0.30%
57	SELECT SECTOR SPDR TR	81369Y209	2,525	$326,899	0.28%
58	FIRST TR EXCHANGE-TRADED FD	33733E500	5,896	$307,941	0.26%
59	VANGUARD INDEX FDS	922908751	1,524	$288,863	0.25%
60	VANGUARD INDEX FDS	922908611	1,709	$271,345	0.23%
61	BANK AMERICA CORP	060505104	9,271	$265,141	0.23%
62	EXXON MOBIL CORP	XOM	2,373	$260,223	0.22%
63	SELECT SECTOR SPDR TR	81369Y308	3,413	$254,985	0.22%
64	VANGUARD INDEX FDS	922908512	1,854	$248,566	0.21%
65	ISHARES TR	464288661	2,096	$246,594	0.21%
66	INNOVATOR ETFS TR	INHD	7,519	$237,826	0.20%
67	ISHARES INC	46434G103	4,874	$237,802	0.20%
68	VANGUARD WORLD FDS	92204A876	1,580	$233,082	0.20%
69	ISHARES TR	464288885	2,476	$231,952	0.20%
70	VANGUARD SPECIALIZED FUNDS	921908844	1,505	$231,785	0.20%
71	TESLA INC	TSLA	1,114	$231,110	0.20%
72	AMAZON COM INC	AMZN	2,148	$221,867	0.19%
73	ISHARES TR	464288414	2,000	$215,480	0.18%
74	INNOVATOR ETFS TR	INHD	7,009	$206,065	0.18%
75	INNOVATOR ETFS TR	INHD	6,466	$204,584	0.17%