13F HOLDINGS REPORT
My Personal CFO, LLC
Quarter ended Q3 2023 · Filed July 13, 2023 · Accession 0001754960-23-000184
Total Value
$127.3M
Positions
82
Other Managers
0
Confidential Omitted
No
Holdings (82)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | 922908769 | 69,206 | $15.2M | 11.97% |
| 2 | MICROSOFT CORP | MSFT | 29,979 | $10.2M | 8.02% |
| 3 | OKTA INC | OKTA | 105,334 | $7.3M | 5.74% |
| 4 | AMERICAN CENTY ETF TR | 025072885 | 73,608 | $5.5M | 4.35% |
| 5 | INVESCO QQQ TR | IVZ | 14,537 | $5.4M | 4.22% |
| 6 | APPLE INC | AAPL | 26,276 | $5.1M | 4.00% |
| 7 | STAGWELL INC | STGW | 676,935 | $4.9M | 3.83% |
| 8 | SPDR S&P 500 ETF TR | SPY | 8,636 | $3.8M | 3.01% |
| 9 | ISHARES TR | 464288273 | 64,785 | $3.8M | 3.00% |
| 10 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 9,265 | $3.2M | 2.48% |
| 11 | DIMENSIONAL ETF TRUST | 25434V104 | 99,067 | $3.1M | 2.41% |
| 12 | ISHARES TR | 464287168 | 21,646 | $2.5M | 1.93% |
| 13 | INNOVATOR ETFS TR | INHD | 68,500 | $2.3M | 1.84% |
| 14 | VANGUARD BD INDEX FDS | 921937835 | 31,898 | $2.3M | 1.82% |
| 15 | VANGUARD WORLD FD | 921910733 | 27,718 | $2.2M | 1.71% |
| 16 | INNOVATOR ETFS TR | INHD | 59,400 | $2.1M | 1.67% |
| 17 | INNOVATOR ETFS TR | INHD | 55,640 | $2.0M | 1.58% |
| 18 | VANGUARD INDEX FDS | 922908553 | 22,949 | $1.9M | 1.51% |
| 19 | JPMORGAN CHASE & CO | VYLD | 83,027 | $1.9M | 1.49% |
| 20 | VANGUARD WHITEHALL FDS | 921946406 | 17,165 | $1.8M | 1.43% |
| 21 | VANGUARD WORLD FDS | 92204A306 | 16,010 | $1.8M | 1.42% |
| 22 | INNOVATOR ETFS TR | INHD | 61,150 | $1.8M | 1.40% |
| 23 | SPDR SER TR | 78464A854 | 30,000 | $1.6M | 1.23% |
| 24 | INNOVATOR ETFS TR | INHD | 39,000 | $1.6M | 1.23% |
| 25 | ISHARES TR | 464287200 | 3,123 | $1.4M | 1.09% |
| 26 | ISHARES TR | 464287762 | 4,950 | $1.4M | 1.09% |
| 27 | VANGUARD INDEX FDS | 922908629 | 6,271 | $1.4M | 1.08% |
| 28 | DIMENSIONAL ETF TRUST | 25434V203 | 50,279 | $1.4M | 1.08% |
| 29 | VANGUARD BD INDEX FDS | 921937827 | 17,970 | $1.4M | 1.07% |
| 30 | INNOVATOR ETFS TR | INHD | 35,200 | $1.3M | 1.03% |
| 31 | INNOVATOR ETFS TR | INHD | 33,160 | $1.3M | 0.98% |
| 32 | ISHARES TR | 464287150 | 11,967 | $1.2M | 0.92% |
| 33 | APPLIED MATLS INC | 038222105 | 7,096 | $1.0M | 0.81% |
| 34 | ISHARES TR | 46434V456 | 27,817 | $990,291 | 0.78% |
| 35 | INNOVATOR ETFS TR | INHD | 33,890 | $961,724 | 0.76% |
| 36 | INNOVATOR ETFS TR | INHD | 26,650 | $940,089 | 0.74% |
| 37 | UNITEDHEALTH GROUP INC | UNH | 1,935 | $930,038 | 0.73% |
| 38 | INNOVATOR ETFS TR | INHD | 25,700 | $873,080 | 0.69% |
| 39 | ISHARES TR | 464287556 | 6,668 | $846,569 | 0.66% |
| 40 | JOHNSON & JOHNSON | JNJ | 4,567 | $755,930 | 0.59% |
| 41 | INNOVATOR ETFS TR | INHD | 21,900 | $734,745 | 0.58% |
| 42 | VANGUARD INTL EQUITY INDEX F | 922042858 | 17,241 | $701,380 | 0.55% |
| 43 | ADVANCED MICRO DEVICES INC | AMD | 6,103 | $695,193 | 0.55% |
| 44 | INTEL CORP | INTC | 20,467 | $684,416 | 0.54% |
| 45 | HOME DEPOT INC | HD | 2,060 | $639,918 | 0.50% |
| 46 | INNOVATOR ETFS TR | INHD | 17,810 | $625,309 | 0.49% |
| 47 | VANGUARD MUN BD FDS | 922907746 | 12,000 | $602,640 | 0.47% |
| 48 | INNOVATOR ETFS TR | INHD | 15,300 | $556,767 | 0.44% |
| 49 | ISHARES TR | 464287499 | 7,182 | $524,483 | 0.41% |
| 50 | VANGUARD INDEX FDS | 922908512 | 3,556 | $492,079 | 0.39% |
| 51 | NIKE INC | NKE | 4,427 | $488,608 | 0.38% |
| 52 | SCHWAB STRATEGIC TR | 808524805 | 13,288 | $473,717 | 0.37% |
| 53 | VANGUARD WORLD FDS | 92204A876 | 3,265 | $464,185 | 0.36% |
| 54 | SELECT SECTOR SPDR TR | 81369Y209 | 3,387 | $449,500 | 0.35% |
| 55 | AGILENT TECHNOLOGIES INC | A | 3,505 | $421,476 | 0.33% |
| 56 | JPMORGAN CHASE & CO | VYLD | 2,881 | $419,013 | 0.33% |
| 57 | SELECT SECTOR SPDR TR | 81369Y860 | 10,798 | $406,993 | 0.32% |
| 58 | INNOVATOR ETFS TR | INHD | 13,731 | $378,152 | 0.30% |
| 59 | ISHARES TR | 464287507 | 1,436 | $375,485 | 0.29% |
| 60 | DISNEY WALT CO | 254687106 | 3,901 | $348,281 | 0.27% |
| 61 | SPDR SER TR | 78464A763 | 2,800 | $343,224 | 0.27% |
| 62 | INNOVATOR ETFS TR | INHD | 9,178 | $307,188 | 0.24% |
| 63 | VANGUARD INDEX FDS | 922908751 | 1,526 | $303,593 | 0.24% |
| 64 | FIRST TR EXCHANGE-TRADED FD | 33733E500 | 5,696 | $291,415 | 0.23% |
| 65 | VANGUARD INDEX FDS | 922908611 | 1,713 | $283,363 | 0.22% |
| 66 | INNOVATOR ETFS TR | INHD | 8,129 | $278,174 | 0.22% |
| 67 | TESLA INC | TSLA | 1,058 | $276,953 | 0.22% |
| 68 | AMAZON COM INC | AMZN | 2,110 | $275,060 | 0.22% |
| 69 | INNOVATOR ETFS TR | INHD | 8,818 | $272,476 | 0.21% |
| 70 | SELECT SECTOR SPDR TR | 81369Y803 | 1,504 | $261,506 | 0.21% |
| 71 | BANK AMERICA CORP | 060505104 | 9,066 | $260,113 | 0.20% |
| 72 | ISHARES TR | 464287630 | 1,827 | $257,242 | 0.20% |
| 73 | SELECT SECTOR SPDR TR | 81369Y308 | 3,430 | $254,392 | 0.20% |
| 74 | EXXON MOBIL CORP | XOM | 2,345 | $251,501 | 0.20% |
| 75 | ISHARES INC | 46434G103 | 5,090 | $250,886 | 0.20% |
| 76 | VANGUARD SPECIALIZED FUNDS | 921908844 | 1,505 | $244,457 | 0.19% |
| 77 | ISHARES TR | 464288661 | 2,096 | $241,585 | 0.19% |
| 78 | ISHARES TR | 464288885 | 2,476 | $236,235 | 0.19% |
| 79 | VANGUARD TAX-MANAGED FDS | 921943858 | 4,952 | $228,683 | 0.18% |
| 80 | ISHARES TR | 464288414 | 2,000 | $213,460 | 0.17% |
| 81 | DIMENSIONAL ETF TRUST | 25434V666 | 8,384 | $212,954 | 0.17% |
| 82 | NERDY INC | NRDY | 12,482 | $52,050 | 0.04% |