Institutional Manager · CIK 0002028202
Elser Financial Planning, Inc
INDIANAPOLIS, IN · File #028-24229
Latest AUM
$138.3M
Positions
80
Top-10 Concentration
72.1%
Filings
8
Portfolio Value Over Time
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| NEW | DIMENSIONAL ETF TRUST | 25434V575 | +635,207 | +$33.4M | $0 |
| ADD | ELI LILLY & CO | LLY | +6,374 | +$6.8M | +$5.1M |
| NEW | BRADY CORP | BRC | +4,217 | +$2.1M | $0 |
| NEW | COCA COLA CO | KO | +16,143 | +$1.1M | $0 |
| NEW | BITWISE 10 CRYPTO INDEX ETF | BITW | +15,861 | +$931,992 | $0 |
| ADD | UNION PAC CORP | UNP | +3,202 | +$740,638 | -$11,726 |
| ADD | APPLE INC | AAPL | +2,234 | +$607,325 | +$369,755 |
| NEW | BERKLEY W R CORP | WRB-PH | +4,792 | +$559,506 | $0 |
| ADD | MICROSOFT CORP | MSFT | +1,077 | +$520,895 | -$159,331 |
| NEW | SPDR GOLD TR | GLD | +1,043 | +$413,351 | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202580 pos · $138.3M
- 13F HOLDINGS REPORTQ/E Sep 202569 pos · $83.0M
- 13F HOLDINGS REPORT (Amended)Q/E Jun 202568 pos · $80.2M
- 13F HOLDINGS REPORTQ/E Jun 2025127 pos · $1.67B
- 13F HOLDINGS REPORTQ/E Mar 202566 pos · $72.2M
- 13F HOLDINGS REPORTQ/E Dec 2024110 pos · $1.67B
- 13F HOLDINGS REPORTQ/E Sep 202462 pos · $68.9M
- 13F HOLDINGS REPORTQ/E Jun 202498 pos · $598.6M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST | 25434V575 | 635,207 | $33.4M | 25.70% |
| 2 | ELI LILLY & CO | LLY | 26,222 | $28.2M | 21.66% |
| 3 | APPLE INC | AAPL | 27,352 | $7.4M | 5.72% |
| 4 | VANGUARD INDEX FDS | 922908363 | 9,052 | $5.7M | 4.36% |
| 5 | SCHWAB STRATEGIC TR | 808524201 | 135,471 | $3.6M | 2.80% |
| 6 | VANGUARD MUN BD FDS | 922907746 | 70,909 | $3.6M | 2.74% |
| 7 | DIMENSIONAL ETF TRUST | 25434V401 | 42,766 | $3.2M | 2.44% |
| 8 | SCHWAB STRATEGIC TR | 808524607 | 104,335 | $3.0M | 2.28% |
| 9 | MICROSOFT CORP | MSFT | 6,036 | $2.9M | 2.24% |
| 10 | SCHWAB STRATEGIC TR | 808524102 | 105,347 | $2.8M | 2.12% |
| 11 | BROWN & BROWN INC | BRO | 29,533 | $2.4M | 1.81% |
| 12 | SCHWAB STRATEGIC TR | 808524805 | 93,304 | $2.2M | 1.72% |
| 13 | VANGUARD INDEX FDS | 922908751 | 8,681 | $2.2M | 1.72% |
| 14 | BRADY CORP | BRC | 4,217 | $2.1M | 1.63% |
| 15 | AMAZON COM INC | AMZN | 8,142 | $1.9M | 1.44% |
| 16 | JOHNSON & JOHNSON | JNJ | 8,520 | $1.8M | 1.36% |
| 17 | UNION PAC CORP | UNP | 6,882 | $1.6M | 1.22% |
| 18 | DIMENSIONAL ETF TRUST | 25434V500 | 19,467 | $1.4M | 1.04% |
| 19 | FIRST TR EXCHANGE-TRADED FD | 337345102 | 5,783 | $1.3M | 1.02% |
| 20 | DIMENSIONAL ETF TRUST | 25434V872 | 30,469 | $1.3M | 1.00% |