13F HOLDINGS REPORT

Elser Financial Planning, Inc

Quarter ended Q4 2024 · Filed January 29, 2025 · Accession 0001754960-25-000077

Total Value

$1.67B

Positions

110

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (110)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	MERCHANTS BANCORP IND	MBINN	27,260,950	$994.2M	59.49%
2	DIMENSIONAL ETF TRUST	25434V872	3,439,913,328	$143.2M	8.57%
3	DIMENSIONAL ETF TRUST	25434V104	1,981,392,522	$80.3M	4.80%
4	DIMENSIONAL ETF TRUST	25434V401	1,003,123	$63.9M	3.83%
5	DIMENSIONAL ETF TRUST	25434V799	2,022,479,247	$52.3M	3.13%
6	DIMENSIONAL ETF TRUST	25434V500	733,075	$47.7M	2.85%
7	DIMENSIONAL ETF TRUST	25434V724	985,539	$40.3M	2.41%
8	DIMENSIONAL ETF TRUST	25434V609	706,144	$39.3M	2.35%
9	DIMENSIONAL ETF TRUST	25434V864	709,717	$33.3M	1.99%
10	DIMENSIONAL ETF TRUST	25434V732	1,018,165,805	$26.7M	1.60%
11	ELI LILLY & CO	LLY	19,545	$15.1M	0.90%
12	DIMENSIONAL ETF TRUST	25434V880	559,163	$13.9M	0.83%
13	DIMENSIONAL ETF TRUST	25434V658	421,777	$10.8M	0.64%
14	DIMENSIONAL ETF TRUST	25434V716	221,004	$8.4M	0.50%
15	DIMENSIONAL ETF TRUST	25434V690	222,505	$7.3M	0.44%
16	VANGUARD SCOTTSDALE FDS	92206C870	83,500	$6.7M	0.40%
17	ISHARES TR	46435G243	264,543	$6.5M	0.39%
18	APPLE INC	AAPL	24,943	$6.2M	0.37%
19	DIMENSIONAL ETF TRUST	25434V203	159,207	$4.6M	0.28%
20	DIMENSIONAL ETF TRUST	25434V682	118,424	$3.9M	0.23%
21	BROWN & BROWN INC	BRO	35,835	$3.7M	0.22%
22	VANGUARD INDEX FDS	922908363	6,181	$3.3M	0.20%
23	SCHWAB STRATEGIC TR	808524201	135,411	$3.1M	0.19%
24	VANGUARD SCOTTSDALE FDS	92206C409	39,599	$3.1M	0.18%
25	SCHWAB STRATEGIC TR	808524607	118,919	$3.1M	0.18%
26	VANGUARD BD INDEX FDS	92203C303	55,033	$2.7M	0.16%
27	SCHWAB STRATEGIC TR	808524102	104,897	$2.4M	0.14%
28	SCHWAB STRATEGIC TR	808524805	106,088	$2.0M	0.12%
29	MICROSOFT CORP	MSFT	4,610	$1.9M	0.12%
30	DIMENSIONAL ETF TRUST	25434V302	70,397	$1.8M	0.11%
31	NVIDIA CORPORATION	NVDA	12,171	$1.6M	0.10%
32	JPMORGAN CHASE & CO.	VYLD	5,592	$1.3M	0.08%
33	VANGUARD INDEX FDS	922908751	5,003	$1.2M	0.07%
34	FORIAN INC	FORA	558,617	$1.2M	0.07%
35	AMAZON COM INC	AMZN	5,067	$1.1M	0.07%
36	FIRST TR NASDAQ 100 TECH IND	337345102	5,783	$1.1M	0.07%
37	FIRST TR EXCHANGE TRADED FD	33734X176	7,087	$1.1M	0.06%
38	VANGUARD SPECIALIZED FUNDS	921908844	5,303	$1.0M	0.06%
39	VANGUARD MUN BD FDS	922907738	9,810	$975,002	0.06%
40	JOHNSON & JOHNSON	JNJ	6,123	$885,507	0.05%
41	NOVARTIS AG	NVSEF	8,978	$873,649	0.05%
42	ALPHABET INC	GOOG	4,423	$837,312	0.05%
43	DIMENSIONAL ETF TRUST	25434V708	22,730	$786,239	0.05%
44	SCHWAB STRATEGIC TR	808524706	29,419	$783,435	0.05%
45	DIMENSIONAL ETF TRUST	25434V807	21,499	$762,785	0.05%
46	ORACLE CORP	ORCL-PD	4,537	$756,046	0.05%
47	SPDR S&P 500 ETF TR	SPY	1,281	$750,768	0.04%
48	UNION PAC CORP	UNP	3,238	$738,394	0.04%
49	VANGUARD TAX-MANAGED FDS	921943858	15,232	$728,402	0.04%
50	AIR PRODS & CHEMS INC	AIIR	2,412	$699,576	0.04%
51	SELECT SECTOR SPDR TR	81369Y506	7,050	$603,903	0.04%
52	SCHWAB STRATEGIC TR	808524300	21,184	$590,406	0.04%
53	NORFOLK SOUTHN CORP	655844108	2,356	$552,953	0.03%
54	UNITEDHEALTH GROUP INC	UNH	1,035	$523,565	0.03%
55	FIRST TR EXCHANGE TRADED FD	33734X101	8,000	$517,040	0.03%
56	VANGUARD INDEX FDS	922908769	1,783	$516,731	0.03%
57	ISHARES INC	46434G764	9,296	$515,472	0.03%
58	SCHWAB STRATEGIC TR	808524847	23,153	$487,612	0.03%
59	CATERPILLAR INC	CAT	1,334	$483,922	0.03%
60	KROGER CO	KR	7,886	$482,256	0.03%
61	ABBVIE INC	ABBV	2,612	$464,152	0.03%
62	STRYKER CORPORATION	SYK	1,252	$450,783	0.03%
63	LOWES COS INC	548661107	1,802	$444,734	0.03%
64	TESLA INC	TSLA	1,079	$435,743	0.03%
65	AMPHENOL CORP NEW	032095101	6,264	$435,035	0.03%
66	VANGUARD WORLD FD	92204A702	687	$427,177	0.03%
67	COSTCO WHSL CORP NEW	22160K105	461	$422,400	0.03%
68	COLGATE PALMOLIVE CO	CL	4,629	$420,822	0.03%
69	VANGUARD MUN BD FDS	922907746	8,347	$418,435	0.03%
70	PROCTER AND GAMBLE CO	742718109	2,480	$415,772	0.02%
71	CSX CORP	CSX	11,555	$372,880	0.02%
72	CHARTER COMMUNICATIONS INC N	16119P108	1,023	$350,654	0.02%
73	MCDONALDS CORP	MCD	1,194	$346,119	0.02%
74	CHEVRON CORP NEW	CVX	2,386	$345,609	0.02%
75	NOVO-NORDISK A S	NONOF	3,714	$319,478	0.02%
76	META PLATFORMS INC	META	544	$318,522	0.02%
77	ELEVANCE HEALTH INC	ELV	856	$315,778	0.02%
78	VANGUARD INTL EQUITY INDEX F	922042775	5,285	$303,424	0.02%
79	EXXON MOBIL CORP	XOM	2,802	$301,435	0.02%
80	DISNEY WALT CO	254687106	2,656	$295,748	0.02%
81	VANGUARD INTL EQUITY INDEX F	922042858	6,695	$294,834	0.02%
82	ALLSTATE CORP	ALL-PJ	1,526	$294,182	0.02%
83	CISCO SYS INC	CSCO	4,888	$289,389	0.02%
84	VANGUARD STAR FDS	921909768	4,798	$282,746	0.02%
85	PEPSICO INC	PEP	1,838	$279,455	0.02%
86	ACCENTURE PLC IRELAND	ACN	780	$274,396	0.02%
87	SPDR SER TR	78464A375	8,347	$273,448	0.02%
88	MARRIOTT INTL INC NEW	571903202	966	$269,456	0.02%
89	COMMERCE BANCSHARES INC	CBSH	4,318	$269,055	0.02%
90	QUALCOMM INC	QCOM	1,741	$267,452	0.02%
91	INVESCO QQQ TR	IVZ	516	$263,837	0.02%
92	FIDELITY GREENWOOD STREET TR	31624J745	9,484	$260,405	0.02%
93	SPDR GOLD TR	GLD	1,051	$254,479	0.02%
94	ISHARES TR	464287465	3,359	$253,974	0.02%
95	HOME DEPOT INC	HD	637	$247,787	0.01%
96	MASTERCARD INCORPORATED	MA	466	$245,382	0.01%
97	TJX COS INC NEW	872540109	2,022	$244,278	0.01%
98	RYDER SYS INC	R	1,515	$237,643	0.01%
99	ENTERPRISE PRODS PARTNERS L	293792107	7,488	$234,824	0.01%
100	ABBOTT LABS	ABLZF	2,065	$233,572	0.01%
101	EXTRA SPACE STORAGE INC	EXR	1,543	$230,833	0.01%
102	VANGUARD MALVERN FDS	922020805	4,672	$226,218	0.01%
103	MPLX LP	MPLXP	4,687	$224,320	0.01%
104	ISHARES TR	464287200	373	$219,578	0.01%
105	TEXAS INSTRS INC	882508104	1,157	$216,949	0.01%
106	WALMART INC	WMT	2,385	$215,485	0.01%
107	VISA INC	V	661	$208,902	0.01%
108	TAIWAN SEMICONDUCTOR MFG LTD	874039100	1,056	$208,549	0.01%
109	HORIZON BANCORP INC	HBNC	11,109	$178,966	0.01%
110	NAUTILUS BIOTECHNOLOGY INC	NAUT	10,000	$16,800	0.00%