13F HOLDINGS REPORT
Elser Financial Planning, Inc
Quarter ended Q3 2025 · Filed October 24, 2025 · Accession 0001754960-25-000711
Total Value
$83.0M
Positions
69
Other Managers
0
Confidential Omitted
No
Holdings (69)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ELI LILLY & CO | LLY | 19,848 | $16.3M | 19.61% |
| 2 | APPLE INC | AAPL | 25,118 | $6.5M | 7.78% |
| 3 | VANGUARD INDEX FDS | 922908363 | 8,977 | $5.5M | 6.65% |
| 4 | SCHWAB STRATEGIC TR | 808524201 | 135,842 | $3.6M | 4.34% |
| 5 | VANGUARD MUN BD FDS | 922907746 | 65,846 | $3.3M | 3.97% |
| 6 | DIMENSIONAL ETF TRUST | 25434V401 | 42,766 | $3.1M | 3.73% |
| 7 | SCHWAB STRATEGIC TR | 808524607 | 107,082 | $3.0M | 3.62% |
| 8 | BROWN & BROWN INC | BRO | 29,529 | $2.8M | 3.32% |
| 9 | SCHWAB STRATEGIC TR | 808524102 | 105,347 | $2.7M | 3.28% |
| 10 | VANGUARD INDEX FDS | 922908751 | 10,202 | $2.6M | 3.15% |
| 11 | MICROSOFT CORP | MSFT | 4,959 | $2.6M | 3.08% |
| 12 | SCHWAB STRATEGIC TR | 808524805 | 93,302 | $2.2M | 2.64% |
| 13 | JOHNSON & JOHNSON | JNJ | 8,500 | $1.6M | 1.90% |
| 14 | AMAZON COM INC | AMZN | 6,510 | $1.4M | 1.74% |
| 15 | FIRST TR EXCHANGE-TRADED FD | 337345102 | 5,783 | $1.4M | 1.63% |
| 16 | DIMENSIONAL ETF TRUST | 25434V500 | 19,467 | $1.3M | 1.61% |
| 17 | DIMENSIONAL ETF TRUST | 25434V872 | 30,469 | $1.3M | 1.57% |
| 18 | SCHWAB STRATEGIC TR | 808524300 | 32,187 | $1.0M | 1.25% |
| 19 | VANGUARD TAX-MANAGED FDS | 921943858 | 15,250 | $922,605 | 1.11% |
| 20 | UNION PAC CORP | UNP | 3,680 | $862,927 | 1.04% |
| 21 | VANGUARD SPECIALIZED FUNDS | 921908844 | 3,652 | $792,301 | 0.95% |
| 22 | NORFOLK SOUTHN CORP | 655844108 | 2,356 | $702,795 | 0.85% |
| 23 | DIMENSIONAL ETF TRUST | 25434V880 | 22,303 | $699,868 | 0.84% |
| 24 | PROCTER AND GAMBLE CO | 742718109 | 4,496 | $683,593 | 0.82% |
| 25 | SCHWAB STRATEGIC TR | 808524706 | 19,523 | $657,077 | 0.79% |
| 26 | CATERPILLAR INC | CAT | 1,330 | $652,458 | 0.79% |
| 27 | VANGUARD MUN BD FDS | 922907738 | 6,486 | $649,438 | 0.78% |
| 28 | AMPHENOL CORP NEW | 032095101 | 4,910 | $606,778 | 0.73% |
| 29 | VANGUARD INDEX FDS | 922908744 | 3,024 | $564,005 | 0.68% |
| 30 | INVESCO QQQ TR | IVZ | 863 | $522,818 | 0.63% |
| 31 | PEPSICO INC | PEP | 3,471 | $493,958 | 0.60% |
| 32 | VANGUARD INDEX FDS | 922908769 | 1,457 | $480,519 | 0.58% |
| 33 | VANGUARD CALIF TAX FREE FDS | 922021605 | 4,783 | $475,909 | 0.57% |
| 34 | KROGER CO | KR | 7,149 | $474,391 | 0.57% |
| 35 | ISHARES TR | 464287200 | 688 | $462,680 | 0.56% |
| 36 | STRYKER CORPORATION | SYK | 1,256 | $460,198 | 0.55% |
| 37 | LOWES COS INC | 548661107 | 1,800 | $445,194 | 0.54% |
| 38 | CSX CORP | CSX | 11,470 | $407,988 | 0.49% |
| 39 | SCHWAB STRATEGIC TR | 808524847 | 18,768 | $402,804 | 0.49% |
| 40 | VANGUARD INTL EQUITY INDEX F | 922042858 | 6,964 | $380,719 | 0.46% |
| 41 | CHEVRON CORP NEW | CVX | 2,368 | $363,202 | 0.44% |
| 42 | COLGATE PALMOLIVE CO | CL | 4,622 | $361,949 | 0.44% |
| 43 | DIMENSIONAL ETF TRUST | 25434V807 | 7,789 | $359,229 | 0.43% |
| 44 | MCDONALDS CORP | MCD | 1,115 | $334,494 | 0.40% |
| 45 | DIMENSIONAL ETF TRUST | 25434V724 | 7,327 | $327,424 | 0.39% |
| 46 | ALLSTATE CORP | ALL-PJ | 1,538 | $323,072 | 0.39% |
| 47 | VANGUARD INTL EQUITY INDEX F | 922042775 | 4,302 | $310,256 | 0.37% |
| 48 | ABBOTT LABS | ABLZF | 2,330 | $309,867 | 0.37% |
| 49 | INTUIT | INTU | 446 | $304,399 | 0.37% |
| 50 | TAIWAN SEMICONDUCTOR MFG LTD | 874039100 | 1,056 | $304,244 | 0.37% |
| 51 | ISHARES TR | 464287465 | 3,163 | $298,239 | 0.36% |
| 52 | QUALCOMM INC | QCOM | 1,759 | $297,007 | 0.36% |
| 53 | ELEVANCE HEALTH INC FORMERLY | ELV | 853 | $290,231 | 0.35% |
| 54 | RYDER SYS INC | R | 1,515 | $288,562 | 0.35% |
| 55 | HOME DEPOT INC | HD | 721 | $284,807 | 0.34% |
| 56 | SPX TECHNOLOGIES INC | SPXC | 9,362 | $282,826 | 0.34% |
| 57 | COMMERCE BANCSHARES INC | CBSH | 4,316 | $254,126 | 0.31% |
| 58 | TEXAS INSTRS INC | 882508104 | 1,382 | $251,966 | 0.30% |
| 59 | MARRIOTT INTL INC NEW | 571903202 | 914 | $243,490 | 0.29% |
| 60 | WALMART INC | WMT | 2,393 | $243,368 | 0.29% |
| 61 | ENTERPRISE PRODS PARTNERS L | 293792107 | 7,488 | $235,273 | 0.28% |
| 62 | TJX COS INC NEW | 872540109 | 1,636 | $233,114 | 0.28% |
| 63 | VANGUARD MALVERN FDS | 922020805 | 4,653 | $232,766 | 0.28% |
| 64 | INTEL CORP | INTC | 6,126 | $228,481 | 0.28% |
| 65 | LOCKHEED MARTIN CORP | LMT | 457 | $228,362 | 0.28% |
| 66 | NOVO-NORDISK A S | NONOF | 3,714 | $218,160 | 0.26% |
| 67 | VANGUARD WELLINGTON FD | 921935870 | 2,117 | $215,172 | 0.26% |
| 68 | RTX CORPORATION | RTX | 1,267 | $211,120 | 0.25% |
| 69 | PARKER-HANNIFIN CORP | PH | 271 | $205,456 | 0.25% |