13F HOLDINGS REPORT
Elser Financial Planning, Inc
Quarter ended Q2 2024 · Filed July 23, 2024 · Accession 0001754960-24-000322
Total Value
$598.6M
Positions
98
Other Managers
0
Confidential Omitted
No
Holdings (98)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST | 25434V872 | 3,104,999 | $129.0M | 21.55% |
| 2 | DIMENSIONAL ETF TRUST | 25434V104 | 1,671,168 | $62.7M | 10.47% |
| 3 | DIMENSIONAL ETF TRUST | 25434V401 | 969,770 | $57.1M | 9.53% |
| 4 | DIMENSIONAL ETF TRUST | 25434V500 | 802,830 | $48.2M | 8.06% |
| 5 | DIMENSIONAL ETF TRUST | 25434V799 | 1,787,696 | $47.0M | 7.85% |
| 6 | DIMENSIONAL ETF TRUST | 25434V724 | 952,203 | $37.4M | 6.25% |
| 7 | DISCOVER FINL SVCS | 254709108 | 696,005 | $32.7M | 5.46% |
| 8 | DIMENSIONAL ETF TRUST | 25434V609 | 552,038 | $28.6M | 4.78% |
| 9 | DIMENSIONAL ETF TRUST | 25434V757 | 896,368 | $24.0M | 4.00% |
| 10 | ELI LILLY & CO | LLY | 19,119 | $17.3M | 2.89% |
| 11 | DIMENSIONAL ETF TRUST | 25434V880 | 550,849 | $14.0M | 2.34% |
| 12 | DIMENSIONAL ETF TRUST | 25434V658 | 412,426 | $10.3M | 1.72% |
| 13 | DIMENSIONAL ETF TRUST | 25434V716 | 212,323 | $7.4M | 1.24% |
| 14 | ISHARES TR | 46435G243 | 246,553 | $6.0M | 1.01% |
| 15 | DIMENSIONAL ETF TRUST | 25434V690 | 171,569 | $5.7M | 0.94% |
| 16 | APPLE INC | AAPL | 25,025 | $5.3M | 0.88% |
| 17 | BROWN & BROWN INC | BRO | 39,779 | $3.6M | 0.59% |
| 18 | DIMENSIONAL ETF TRUST | 25434V203 | 110,848 | $3.3M | 0.55% |
| 19 | DIMENSIONAL ETF TRUST | 25434V682 | 93,248 | $3.1M | 0.52% |
| 20 | VANGUARD SCOTTSDALE FDS | 92206C409 | 40,169 | $3.1M | 0.52% |
| 21 | VANGUARD BD INDEX FDS | 92203C303 | 61,073 | $3.0M | 0.51% |
| 22 | SCHWAB STRATEGIC TR | 808524607 | 62,837 | $3.0M | 0.50% |
| 23 | SCHWAB STRATEGIC TR | 808524201 | 41,199 | $2.6M | 0.44% |
| 24 | SCHWAB STRATEGIC TR | 808524102 | 39,227 | $2.5M | 0.41% |
| 25 | SCHWAB STRATEGIC TR | 808524805 | 56,947 | $2.2M | 0.37% |
| 26 | FORIAN INC | FORA | 711,406 | $1.9M | 0.31% |
| 27 | MICROSOFT CORP | MSFT | 4,132 | $1.8M | 0.31% |
| 28 | DIMENSIONAL ETF TRUST | 25434V302 | 70,277 | $1.8M | 0.30% |
| 29 | NVIDIA CORPORATION | NVDA | 11,911 | $1.5M | 0.25% |
| 30 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 3,519 | $1.4M | 0.24% |
| 31 | FIRST TR NASDAQ 100 TECH IND | 337345102 | 5,783 | $1.1M | 0.19% |
| 32 | VANGUARD INDEX FDS | 922908751 | 5,003 | $1.1M | 0.18% |
| 33 | JPMORGAN CHASE & CO. | VYLD | 5,374 | $1.1M | 0.18% |
| 34 | VANGUARD SPECIALIZED FUNDS | 921908844 | 5,523 | $1.0M | 0.17% |
| 35 | FIRST TR EXCHANGE TRADED FD | 33734X176 | 7,087 | $965,675 | 0.16% |
| 36 | NOVARTIS AG | NVSEF | 8,751 | $931,631 | 0.16% |
| 37 | AMAZON COM INC | AMZN | 4,348 | $840,251 | 0.14% |
| 38 | ALPHABET INC | GOOG | 4,509 | $827,074 | 0.14% |
| 39 | SCHWAB STRATEGIC TR | 808524706 | 29,102 | $772,936 | 0.13% |
| 40 | AIR PRODS & CHEMS INC | AIIR | 2,873 | $741,378 | 0.12% |
| 41 | UNION PAC CORP | UNP | 3,188 | $721,317 | 0.12% |
| 42 | SPDR S&P 500 ETF TR | SPY | 1,281 | $697,146 | 0.12% |
| 43 | ALPHABET INC | GOOG | 3,798 | $691,756 | 0.12% |
| 44 | DIMENSIONAL ETF TRUST | 25434V708 | 19,372 | $624,557 | 0.10% |
| 45 | ORACLE CORP | ORCL-PD | 4,423 | $624,528 | 0.10% |
| 46 | VANGUARD SCOTTSDALE FDS | 92206C870 | 7,139 | $570,651 | 0.10% |
| 47 | SELECT SECTOR SPDR TR | 81369Y506 | 6,129 | $558,658 | 0.09% |
| 48 | BITWISE BITCOIN ETF TR | BITB | 15,861 | $537,212 | 0.09% |
| 49 | NOVO-NORDISK A S | NONOF | 3,714 | $530,136 | 0.09% |
| 50 | NORFOLK SOUTHN CORP | 655844108 | 2,340 | $502,375 | 0.08% |
| 51 | UNITEDHEALTH GROUP INC | UNH | 975 | $496,529 | 0.08% |
| 52 | DIMENSIONAL ETF TRUST | 25434V807 | 13,710 | $492,737 | 0.08% |
| 53 | VANGUARD TAX-MANAGED FDS | 921943858 | 9,870 | $487,761 | 0.08% |
| 54 | FIRST TR EXCHANGE TRADED FD | 33734X101 | 8,000 | $479,280 | 0.08% |
| 55 | ELEVANCE HEALTH INC | ELV | 876 | $474,669 | 0.08% |
| 56 | SCHWAB STRATEGIC TR | 808524847 | 22,781 | $454,944 | 0.08% |
| 57 | COLGATE PALMOLIVE CO | CL | 4,620 | $448,325 | 0.07% |
| 58 | VANGUARD INDEX FDS | 922908769 | 1,656 | $442,997 | 0.07% |
| 59 | ISHARES INC | 46434G764 | 7,320 | $433,333 | 0.07% |
| 60 | CATERPILLAR INC | CAT | 1,300 | $433,030 | 0.07% |
| 61 | CHUBB LIMITED | CB | 1,694 | $432,106 | 0.07% |
| 62 | ABBVIE INC | ABBV | 2,496 | $428,114 | 0.07% |
| 63 | STRYKER CORPORATION | SYK | 1,229 | $418,167 | 0.07% |
| 64 | AMPHENOL CORP NEW | 032095101 | 6,183 | $416,549 | 0.07% |
| 65 | PROCTER AND GAMBLE CO | 742718109 | 2,458 | $405,373 | 0.07% |
| 66 | VANGUARD WORLD FD | 92204A702 | 687 | $396,117 | 0.07% |
| 67 | KROGER CO | KR | 7,811 | $390,000 | 0.07% |
| 68 | LOWES COS INC | 548661107 | 1,764 | $388,891 | 0.06% |
| 69 | CSX CORP | CSX | 11,357 | $379,892 | 0.06% |
| 70 | COSTCO WHSL CORP NEW | 22160K105 | 429 | $364,646 | 0.06% |
| 71 | CHEVRON CORP NEW | CVX | 2,260 | $353,531 | 0.06% |
| 72 | QUALCOMM INC | QCOM | 1,683 | $335,220 | 0.06% |
| 73 | PEPSICO INC | PEP | 1,996 | $329,166 | 0.05% |
| 74 | EXXON MOBIL CORP | XOM | 2,854 | $328,524 | 0.05% |
| 75 | CHARTER COMMUNICATIONS INC N | 16119P108 | 1,004 | $300,156 | 0.05% |
| 76 | VANGUARD INTL EQUITY INDEX F | 922042775 | 5,042 | $295,659 | 0.05% |
| 77 | MCDONALDS CORP | MCD | 1,160 | $295,606 | 0.05% |
| 78 | VANGUARD INTL EQUITY INDEX F | 922042858 | 6,426 | $281,216 | 0.05% |
| 79 | SPDR SER TR | 78464A375 | 8,347 | $271,778 | 0.05% |
| 80 | ISHARES TR | 464287465 | 3,359 | $263,110 | 0.04% |
| 81 | INVESCO QQQ TR | IVZ | 516 | $247,230 | 0.04% |
| 82 | TESLA INC | TSLA | 1,249 | $247,152 | 0.04% |
| 83 | DISNEY WALT CO | 254687106 | 2,487 | $246,935 | 0.04% |
| 84 | CISCO SYS INC | CSCO | 5,160 | $245,163 | 0.04% |
| 85 | ALLSTATE CORP | ALL-PJ | 1,505 | $240,225 | 0.04% |
| 86 | EXTRA SPACE STORAGE INC | EXR | 1,543 | $239,798 | 0.04% |
| 87 | MARRIOTT INTL INC NEW | 571903202 | 948 | $229,198 | 0.04% |
| 88 | COMMERCE BANCSHARES INC | CBSH | 4,104 | $228,921 | 0.04% |
| 89 | VANGUARD MALVERN FDS | 922020805 | 4,672 | $226,779 | 0.04% |
| 90 | SPDR GOLD TR | GLD | 1,051 | $225,976 | 0.04% |
| 91 | ACCENTURE PLC IRELAND | ACN | 733 | $222,400 | 0.04% |
| 92 | SPDR DOW JONES INDL AVERAGE | 78467X109 | 565 | $220,988 | 0.04% |
| 93 | TJX COS INC NEW | 872540109 | 1,942 | $213,814 | 0.04% |
| 94 | TEXAS INSTRS INC | 882508104 | 1,097 | $213,399 | 0.04% |
| 95 | ABBOTT LABS | ABLZF | 1,950 | $202,625 | 0.03% |
| 96 | ISHARES TR | 464287200 | 367 | $200,833 | 0.03% |
| 97 | DANAHER CORPORATION | 235851102 | 802 | $200,380 | 0.03% |
| 98 | HORIZON BANCORP INC | HBNC | 11,109 | $137,418 | 0.02% |