Institutional Manager · CIK 0001890183
Holland Advisory Services, Inc.
ORMOND BEACH, FL · File #028-21515
Latest AUM
$74.1M
Positions
45
Top-10 Concentration
81.8%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| EXITED | INVESCO QQQ TR | 46090E103 | -1,075 | -$645,398 | $0 |
| ADD | ISHARES TR | 464287804 | +2,948 | +$354,293 | +$103,842 |
| ADD | ISHARES TR | 464287507 | +4,986 | +$329,076 | +$194,532 |
| ADD | ISHARES TR | 464287200 | +385 | +$263,701 | +$507,756 |
| NEW | MERCK & CO INC | MRK | +2,360 | +$248,450 | $0 |
| EXITED | HOME DEPOT INC | 437076102 | -543 | -$219,867 | $0 |
| NEW | SPDR DOW JONES INDL AVERAGE | 78467X109 | +427 | +$205,058 | $0 |
| NEW | BARRICK MNG CORP | 06849F108 | +4,651 | +$202,561 | $0 |
| EXITED | ONEOK INC NEW | 682680103 | -2,771 | -$202,178 | $0 |
| REDUCE | ISHARES TR | 464287473 | -323 | -$45,555 | +$4,301 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202545 pos · $74.1M
- 13F HOLDINGS REPORTQ/E Sep 202545 pos · $72.8M
- 13F HOLDINGS REPORTQ/E Jun 202542 pos · $68.5M
- 13F HOLDINGS REPORTQ/E Mar 202543 pos · $65.9M
- 13F HOLDINGS REPORTQ/E Dec 202445 pos · $76.6M
- 13F HOLDINGS REPORTQ/E Sep 202444 pos · $76.5M
- 13F HOLDINGS REPORTQ/E Jun 202441 pos · $80.9M
- 13F HOLDINGS REPORTQ/E Mar 202443 pos · $91.3M
- 13F HOLDINGS REPORTQ/E Dec 202336 pos · $78.7M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 32,849 | $22.5M | 30.36% |
| 2 | ISHARES TR | 464287507 | 267,813 | $17.7M | 23.85% |
| 3 | ISHARES TR | 464287804 | 79,787 | $9.6M | 12.94% |
| 4 | VANGUARD INDEX FDS | 922908769 | 7,713 | $2.6M | 3.49% |
| 5 | APPLE INC | AAPL | 7,650 | $2.1M | 2.81% |
| 6 | MICROSOFT CORP | MSFT | 3,320 | $1.6M | 2.17% |
| 7 | PHILIP MORRIS INTL INC | 718172109 | 7,566 | $1.2M | 1.64% |
| 8 | ISHARES TR | 464287481 | 8,822 | $1.2M | 1.63% |
| 9 | JPMORGAN CHASE & CO. | VYLD | 3,599 | $1.2M | 1.56% |
| 10 | ISHARES TR | 46432F842 | 11,073 | $990,585 | 1.34% |
| 11 | WALMART INC | WMT | 7,031 | $783,297 | 1.06% |
| 12 | MCDONALDS CORP | MCD | 2,510 | $767,089 | 1.04% |
| 13 | EXXON MOBIL CORP | XOM | 4,908 | $590,629 | 0.80% |
| 14 | VANGUARD INDEX FDS | 922908744 | 3,027 | $578,170 | 0.78% |
| 15 | BROWN & BROWN INC | BRO | 7,064 | $563,035 | 0.76% |
| 16 | PROCTER AND GAMBLE CO | 742718109 | 3,739 | $535,847 | 0.72% |
| 17 | ISHARES TR | 464287309 | 4,089 | $504,054 | 0.68% |
| 18 | CATERPILLAR INC | CAT | 864 | $495,232 | 0.67% |
| 19 | JOHNSON & JOHNSON | JNJ | 2,349 | $486,128 | 0.66% |
| 20 | AMGEN INC | AMGN | 1,469 | $480,826 | 0.65% |