13F HOLDINGS REPORT
Holland Advisory Services, Inc.
Quarter ended Q4 2023 · Filed October 18, 2023 · Accession 0001890183-23-000005
Total Value
$78.7M
Positions
36
Other Managers
0
Confidential Omitted
No
Holdings (36)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 44,393 | $19.1M | 24.23% |
| 2 | ISHARES TR | 464287507 | 74,919 | $18.7M | 23.75% |
| 3 | ISHARES TR | 46432F842 | 160,644 | $10.3M | 13.14% |
| 4 | VANGUARD SCOTTSDALE FDS | 92206C870 | 118,632 | $9.0M | 11.46% |
| 5 | ISHARES TR | 464287804 | 69,945 | $6.6M | 8.39% |
| 6 | VANGUARD INDEX FDS | 922908769 | 6,831 | $1.5M | 1.84% |
| 7 | APPLE INC | AAPL | 7,277 | $1.2M | 1.58% |
| 8 | MICROSOFT CORP | MSFT | 3,050 | $962,954 | 1.22% |
| 9 | ISHARES TR | 464287481 | 9,999 | $913,376 | 1.16% |
| 10 | EXXON MOBIL CORP | XOM | 6,508 | $765,184 | 0.97% |
| 11 | PHILIP MORRIS INTL INC | 718172109 | 7,901 | $731,449 | 0.93% |
| 12 | MCDONALDS CORP | MCD | 2,493 | $656,817 | 0.83% |
| 13 | MONDELEZ INTL INC | 609207105 | 8,692 | $603,218 | 0.77% |
| 14 | BROWN & BROWN INC | BRO | 8,250 | $576,189 | 0.73% |
| 15 | PROCTER AND GAMBLE CO | 742718109 | 3,709 | $540,998 | 0.69% |
| 16 | JOHNSON & JOHNSON | JNJ | 3,151 | $490,778 | 0.62% |
| 17 | JPMORGAN CHASE & CO | VYLD | 3,321 | $481,624 | 0.61% |
| 18 | VANGUARD INDEX FDS | 922908744 | 2,990 | $412,394 | 0.52% |
| 19 | ISHARES TR | 464287473 | 3,522 | $367,474 | 0.47% |
| 20 | AMGEN INC | AMGN | 1,317 | $353,996 | 0.45% |
| 21 | WALMART INC | WMT | 2,179 | $348,546 | 0.44% |
| 22 | INVESCO QQQ TR | IVZ | 969 | $347,164 | 0.44% |
| 23 | COMCAST CORP NEW | CCZ | 7,350 | $325,899 | 0.41% |
| 24 | INTERNATIONAL BUSINESS MACHS | INTR | 2,214 | $310,664 | 0.39% |
| 25 | ALTRIA GROUP INC | MO | 7,200 | $302,760 | 0.38% |
| 26 | ISHARES TR | 464287648 | 1,293 | $289,730 | 0.37% |
| 27 | ISHARES TR | 464287705 | 2,811 | $283,754 | 0.36% |
| 28 | HOME DEPOT INC | HD | 934 | $282,097 | 0.36% |
| 29 | VANGUARD SPECIALIZED FUNDS | 921908844 | 1,780 | $276,576 | 0.35% |
| 30 | ISHARES TR | 464287309 | 4,028 | $275,583 | 0.35% |
| 31 | CARNIVAL CORP | CUKPF | 19,371 | $265,775 | 0.34% |
| 32 | HUBBELL INC | HUBB | 810 | $253,777 | 0.32% |
| 33 | VANGUARD INDEX FDS | 922908611 | 1,455 | $232,076 | 0.30% |
| 34 | CATERPILLAR INC | CAT | 787 | $214,849 | 0.27% |
| 35 | SELECT SECTOR SPDR TR | 81369Y605 | 6,370 | $211,293 | 0.27% |
| 36 | BOEING CO | BA-PA | 1,052 | $201,699 | 0.26% |