13F HOLDINGS REPORT
Holland Advisory Services, Inc.
Quarter ended Q2 2025 · Filed July 16, 2025 · Accession 0001890183-25-000003
Total Value
$68.5M
Positions
42
Other Managers
0
Confidential Omitted
No
Holdings (42)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 33,430 | $20.8M | 30.31% |
| 2 | ISHARES TR | 464287507 | 266,583 | $16.5M | 24.15% |
| 3 | ISHARES TR | 464287804 | 74,144 | $8.1M | 11.83% |
| 4 | VANGUARD INDEX FDS | 922908769 | 7,851 | $2.4M | 3.48% |
| 5 | APPLE INC | AAPL | 7,875 | $1.6M | 2.36% |
| 6 | MICROSOFT CORP | MSFT | 3,108 | $1.5M | 2.26% |
| 7 | PHILIP MORRIS INTL INC | 718172109 | 7,612 | $1.4M | 2.02% |
| 8 | ISHARES TR | 464287481 | 8,915 | $1.2M | 1.81% |
| 9 | JPMORGAN CHASE & CO. | VYLD | 3,721 | $1.1M | 1.58% |
| 10 | ISHARES TR | 46432F842 | 10,961 | $915,031 | 1.34% |
| 11 | BROWN & BROWN INC | BRO | 7,381 | $818,353 | 1.20% |
| 12 | MCDONALDS CORP | MCD | 2,508 | $732,863 | 1.07% |
| 13 | WALMART INC | WMT | 7,030 | $687,410 | 1.00% |
| 14 | PROCTER AND GAMBLE CO | 742718109 | 3,736 | $595,268 | 0.87% |
| 15 | INVESCO QQQ TR | IVZ | 1,075 | $593,013 | 0.87% |
| 16 | EXXON MOBIL CORP | XOM | 5,250 | $565,962 | 0.83% |
| 17 | VANGUARD INDEX FDS | 922908744 | 3,008 | $531,699 | 0.78% |
| 18 | MONDELEZ INTL INC | 609207105 | 7,666 | $516,971 | 0.75% |
| 19 | ALTRIA GROUP INC | MO | 7,710 | $452,065 | 0.66% |
| 20 | ISHARES TR | 464287309 | 4,080 | $449,238 | 0.66% |
| 21 | ISHARES TR | 464287473 | 3,101 | $409,784 | 0.60% |
| 22 | INTERNATIONAL BUSINESS MACHS | INTR | 1,349 | $397,762 | 0.58% |
| 23 | CHEVRON CORP NEW | CVX | 2,712 | $388,314 | 0.57% |
| 24 | CARNIVAL CORP | CUKPF | 13,361 | $375,704 | 0.55% |
| 25 | AMGEN INC | AMGN | 1,345 | $375,638 | 0.55% |
| 26 | VANGUARD SPECIALIZED FUNDS | 921908844 | 1,780 | $364,313 | 0.53% |
| 27 | JOHNSON & JOHNSON | JNJ | 2,347 | $358,486 | 0.52% |
| 28 | DELL TECHNOLOGIES INC | DELL | 2,811 | $344,650 | 0.50% |
| 29 | CATERPILLAR INC | CAT | 864 | $335,360 | 0.49% |
| 30 | SELECT SECTOR SPDR TR | 81369Y605 | 6,370 | $333,597 | 0.49% |
| 31 | NVIDIA CORPORATION | NVDA | 2,017 | $318,634 | 0.47% |
| 32 | DISNEY WALT CO | 254687106 | 2,542 | $315,262 | 0.46% |
| 33 | HUBBELL INC | HUBB | 767 | $313,139 | 0.46% |
| 34 | VISA INC | V | 824 | $292,726 | 0.43% |
| 35 | ISHARES TR | 464287648 | 1,004 | $286,955 | 0.42% |
| 36 | CISCO SYS INC | CSCO | 4,112 | $285,263 | 0.42% |
| 37 | VANGUARD INDEX FDS | 922908611 | 1,405 | $273,988 | 0.40% |
| 38 | PINNACLE WEST CAP CORP | PNW | 2,976 | $266,263 | 0.39% |
| 39 | COMCAST CORP NEW | CCZ | 7,409 | $264,418 | 0.39% |
| 40 | 3M CO | MMM | 1,586 | $241,469 | 0.35% |
| 41 | ISHARES TR | 464287705 | 1,808 | $223,474 | 0.33% |
| 42 | BANK AMERICA CORP | 060505104 | 4,396 | $208,029 | 0.30% |