13F HOLDINGS REPORT
Holland Advisory Services, Inc.
Quarter ended Q4 2024 · Filed January 15, 2025 · Accession 0001890183-25-000001
Total Value
$76.6M
Positions
45
Other Managers
0
Confidential Omitted
No
Holdings (45)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 34,880 | $20.5M | 26.81% |
| 2 | ISHARES TR | 464287507 | 211,085 | $13.2M | 17.17% |
| 3 | PACER FDS TR | 69374H881 | 188,260 | $10.6M | 13.88% |
| 4 | PACER FDS TR | 69374H857 | 163,238 | $7.2M | 9.38% |
| 5 | PACER FDS TR | 69374H105 | 66,170 | $3.5M | 4.62% |
| 6 | VANGUARD INDEX FDS | 922908769 | 7,953 | $2.3M | 3.01% |
| 7 | APPLE INC | AAPL | 7,846 | $2.0M | 2.57% |
| 8 | ISHARES TR | 464287481 | 8,946 | $1.1M | 1.48% |
| 9 | MICROSOFT CORP | MSFT | 2,585 | $1.1M | 1.42% |
| 10 | PHILIP MORRIS INTL INC | 718172109 | 8,253 | $993,189 | 1.30% |
| 11 | JPMORGAN CHASE & CO. | VYLD | 3,717 | $891,083 | 1.16% |
| 12 | BROWN & BROWN INC | BRO | 7,364 | $751,293 | 0.98% |
| 13 | ISHARES TR | 46432F842 | 10,613 | $745,910 | 0.97% |
| 14 | MCDONALDS CORP | MCD | 2,507 | $726,709 | 0.95% |
| 15 | WALMART INC | WMT | 7,028 | $635,014 | 0.83% |
| 16 | EXXON MOBIL CORP | XOM | 5,844 | $628,645 | 0.82% |
| 17 | PROCTER AND GAMBLE CO | 742718109 | 3,734 | $625,972 | 0.82% |
| 18 | VANGUARD INDEX FDS | 922908744 | 2,991 | $506,323 | 0.66% |
| 19 | INVESCO QQQ TR | IVZ | 975 | $498,449 | 0.65% |
| 20 | PACER FDS TR | 69374H873 | 15,669 | $457,383 | 0.60% |
| 21 | MONDELEZ INTL INC | 609207105 | 7,640 | $456,312 | 0.60% |
| 22 | ISHARES TR | 464287309 | 4,071 | $413,337 | 0.54% |
| 23 | ALTRIA GROUP INC | MO | 7,710 | $403,181 | 0.53% |
| 24 | ISHARES TR | 464287473 | 3,115 | $402,953 | 0.53% |
| 25 | AMGEN INC | AMGN | 1,342 | $349,701 | 0.46% |
| 26 | VANGUARD SPECIALIZED FUNDS | 921908844 | 1,780 | $348,577 | 0.46% |
| 27 | JOHNSON & JOHNSON | JNJ | 2,344 | $339,057 | 0.44% |
| 28 | CARNIVAL CORP | CUKPF | 13,486 | $336,080 | 0.44% |
| 29 | HUBBELL INC | HUBB | 767 | $321,175 | 0.42% |
| 30 | CATERPILLAR INC | CAT | 863 | $313,095 | 0.41% |
| 31 | ISHARES TR | 464287804 | 2,697 | $310,763 | 0.41% |
| 32 | SELECT SECTOR SPDR TR | 81369Y605 | 6,370 | $307,862 | 0.40% |
| 33 | ISHARES TR | 464287648 | 1,001 | $288,174 | 0.38% |
| 34 | INTERNATIONAL BUSINESS MACHS | INTR | 1,290 | $283,555 | 0.37% |
| 35 | DISNEY WALT CO | 254687106 | 2,541 | $282,949 | 0.37% |
| 36 | COMCAST CORP NEW | CCZ | 7,408 | $278,011 | 0.36% |
| 37 | VANGUARD INDEX FDS | 922908611 | 1,396 | $276,594 | 0.36% |
| 38 | NVIDIA CORPORATION | NVDA | 2,017 | $270,811 | 0.35% |
| 39 | VISA INC | V | 824 | $260,549 | 0.34% |
| 40 | DELL TECHNOLOGIES INC | DELL | 2,153 | $248,161 | 0.32% |
| 41 | CISCO SYS INC | CSCO | 4,095 | $242,401 | 0.32% |
| 42 | ISHARES TR | 464287705 | 1,794 | $224,179 | 0.29% |
| 43 | ONEOK INC NEW | OKE | 2,232 | $224,077 | 0.29% |
| 44 | HOME DEPOT INC | HD | 544 | $211,555 | 0.28% |
| 45 | FISERV INC | FISV | 1,014 | $208,235 | 0.27% |