Institutional Manager · CIK 0001571556
Pure Financial Advisors, LLC
SAN DIEGO, CA · File #028-15445
Latest AUM
$6.22B
Positions
495
Top-10 Concentration
62.7%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| EXITED | AMERICAN CENTY ETF TR | 025072802 | -1,669,183 | -$148.6M | $0 |
| EXITED | AMERICAN CENTY ETF TR | 025072349 | -1,497,427 | -$108.2M | $0 |
| EXITED | AMERICAN CENTY ETF TR | 025072604 | -1,357,553 | -$102.0M | $0 |
| EXITED | APPLE INC | 037833100 | -283,554 | -$72.2M | $0 |
| ADD | VANGUARD BD INDEX FDS | 921937835 | +676,764 | +$50.1M | -$2.2M |
| ADD | SPDR S&P 500 ETF TR | SPY | +60,413 | +$41.2M | +$16.3M |
| ADD | ISHARES TR | 464288646 | +461,917 | +$24.4M | -$776,043 |
| ADD | DIMENSIONAL ETF TRUST | 25434V831 | +622,880 | +$23.7M | +$1.8M |
| EXITED | AMAZON COM INC | 023135106 | -105,222 | -$23.1M | $0 |
| ADD | DIMENSIONAL ETF TRUST | 25434V609 | +371,114 | +$22.1M | +$6.6M |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025495 pos · $6.22B
- 13F HOLDINGS REPORTQ/E Sep 2025496 pos · $6.28B
- 13F HOLDINGS REPORTQ/E Jun 2025472 pos · $5.68B
- 13F HOLDINGS REPORTQ/E Mar 2025381 pos · $4.78B
- 13F HOLDINGS REPORTQ/E Dec 2024349 pos · $4.40B
- 13F HOLDINGS REPORTQ/E Sep 2024326 pos · $4.17B
- 13F HOLDINGS REPORTQ/E Jun 2024313 pos · $3.60B
- 13F HOLDINGS REPORTQ/E Mar 2024313 pos · $3.20B
- 13F HOLDINGS REPORTQ/E Dec 2023262 pos · $2.45B
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | SPDR S&P 500 ETF TR | SPY | 1,095,116 | $746.8M | 13.85% |
| 2 | VANGUARD BD INDEX FDS | 921937835 | 7,953,607 | $589.1M | 10.93% |
| 3 | ISHARES TR | 46432F842 | 4,596,456 | $411.2M | 7.63% |
| 4 | DIMENSIONAL ETF TRUST | 25434V609 | 5,330,417 | $317.4M | 5.89% |
| 5 | ISHARES TR | 464288646 | 5,635,531 | $298.0M | 5.53% |
| 6 | DIMENSIONAL ETF TRUST | 25434V831 | 7,550,120 | $287.1M | 5.33% |
| 7 | DIMENSIONAL ETF TRUST | 25434V500 | 3,104,414 | $216.3M | 4.01% |
| 8 | VANGUARD INDEX FDS | 922908553 | 2,114,060 | $187.1M | 3.47% |
| 9 | DIMENSIONAL ETF TRUST | 25434V708 | 4,249,910 | $168.3M | 3.12% |
| 10 | DIMENSIONAL ETF TRUST | 25434V625 | 2,180,949 | $160.6M | 2.98% |
| 11 | VANGUARD SCOTTSDALE FDS | 92206C102 | 2,553,103 | $149.9M | 2.78% |
| 12 | SPDR INDEX SHS FDS | 78463X541 | 2,140,794 | $133.0M | 2.47% |
| 13 | VANGUARD INTL EQUITY INDEX F | 922042858 | 2,319,494 | $124.7M | 2.31% |
| 14 | ISHARES TR | 464287200 | 181,961 | $124.6M | 2.31% |
| 15 | DIMENSIONAL ETF TRUST | 25434V203 | 2,997,998 | $114.3M | 2.12% |
| 16 | VANGUARD INDEX FDS | 922908363 | 161,991 | $101.6M | 1.88% |
| 17 | PATHWARD FINANCIAL INC | CASH | 0 | $100.1M | 1.86% |
| 18 | VANGUARD TAX-MANAGED FDS | 921943858 | 1,544,139 | $96.5M | 1.79% |
| 19 | VANGUARD CHARLOTTE FDS | 92203J407 | 1,143,541 | $55.3M | 1.03% |
| 20 | SCHWAB STRATEGIC TR | 808524201 | 1,975,566 | $53.2M | 0.99% |