13F HOLDINGS REPORT

Pure Financial Advisors, LLC

Quarter ended Q2 2023 · Filed April 11, 2023 · Accession 0001571556-23-000003

Total Value

$2.16B

Positions

253

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (253)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR S&P 500 ETF TR	SPY	469,907	$192.4M	8.91%
2	VANGUARD BD INDEX FDS	921937835	2,322,206	$171.4M	7.94%
3	ISHARES TR	46432F842	2,064,917	$138.0M	6.40%
4	DIMENSIONAL ETF TRUST	25434V708	4,707,929	$120.0M	5.56%
5	VANGUARD INDEX FDS	922908553	1,130,989	$93.9M	4.35%
6	AMERICAN CENTY ETF TR	025072349	1,827,806	$93.4M	4.33%
7	ISHARES TR	464288646	1,671,200	$84.5M	3.91%
8	AMERICAN CENTY ETF TR	025072604	1,463,210	$77.4M	3.59%
9	SPDR INDEX SHS FDS	78463X541	1,134,513	$64.8M	3.00%
10	VANGUARD TAX-MANAGED FDS	921943858	1,415,246	$63.9M	2.96%
11	VANGUARD INTL EQUITY INDEX F	922042858	1,079,423	$43.6M	2.02%
12	VANGUARD SCOTTSDALE FDS	92206C102	736,075	$43.1M	2.00%
13	ISHARES TR	464287150	420,422	$38.1M	1.76%
14	VANGUARD CHARLOTTE FDS	92203J407	774,448	$37.9M	1.76%
15	AMERICAN CENTY ETF TR	025072802	629,438	$36.8M	1.71%
16	SPDR SER TR	78464A656	1,278,625	$34.1M	1.58%
17	DIMENSIONAL ETF TRUST	25434V609	717,037	$31.9M	1.48%
18	VANGUARD INDEX FDS	922908637	166,180	$31.0M	1.44%
19	ISHARES TR	46429B747	309,705	$30.7M	1.42%
20	DIMENSIONAL ETF TRUST	25434V500	505,840	$26.7M	1.24%
21	VANGUARD INDEX FDS	922908769	126,819	$25.9M	1.20%
22	SCHWAB STRATEGIC TR	808524870	477,484	$25.6M	1.19%
23	VANGUARD INDEX FDS	922908363	60,249	$22.7M	1.05%
24	APPLE INC	AAPL	127,711	$21.1M	0.98%
25	SCHWAB STRATEGIC TR	808524888	620,607	$20.9M	0.97%
26	ISHARES TR	464288513	263,147	$19.9M	0.92%
27	ISHARES TR	464287176	180,076	$19.9M	0.92%
28	VANGUARD INDEX FDS	922908629	92,001	$19.4M	0.90%
29	SPDR INDEX SHS FDS	78463X889	593,859	$19.1M	0.88%
30	SPDR SER TR	78464A508	427,704	$17.4M	0.81%
31	FLEXSHARES TR	FLEX	400,887	$17.0M	0.79%
32	VANGUARD INDEX FDS	922908751	79,983	$15.2M	0.70%
33	DIMENSIONAL ETF TRUST	25434V872	356,321	$15.1M	0.70%
34	SPDR SER TR	78468R853	390,437	$14.7M	0.68%
35	SPDR SER TR	78464A805	283,833	$14.3M	0.66%
36	ISHARES TR	46432F339	113,348	$14.1M	0.65%
37	FIDELITY COVINGTON TRUST	316092857	497,927	$12.4M	0.57%
38	VANGUARD INDEX FDS	922908744	89,261	$12.3M	0.57%
39	ISHARES TR	464287226	112,033	$11.2M	0.52%
40	ISHARES TR	464288273	185,616	$11.0M	0.51%
41	ISHARES TR	464287465	153,480	$11.0M	0.51%
42	ISHARES TR	464288356	185,980	$10.7M	0.49%
43	ISHARES TR	464287200	24,847	$10.2M	0.47%
44	ISHARES TR	464288281	112,197	$9.7M	0.45%
45	ISHARES TR	464288687	307,521	$9.6M	0.44%
46	DIMENSIONAL ETF TRUST	25434V831	380,625	$9.6M	0.44%
47	ISHARES INC	46434G103	192,880	$9.4M	0.44%
48	MICROSOFT CORP	MSFT	32,634	$9.4M	0.44%
49	ISHARES TR	464288521	183,180	$9.2M	0.43%
50	ISHARES TR	464287630	65,585	$9.0M	0.42%
51	SCHWAB STRATEGIC TR	808524862	175,942	$8.6M	0.40%
52	ISHARES INC	46434G889	198,005	$8.2M	0.38%
53	ISHARES TR	464287457	79,843	$6.6M	0.30%
54	ISHARES TR	464287408	39,149	$5.9M	0.28%
55	ISHARES TR	46435G672	114,262	$5.6M	0.26%
56	ISHARES TR	464287507	21,242	$5.3M	0.25%
57	VANGUARD BD INDEX FDS	921937827	68,804	$5.3M	0.24%
58	SCHWAB STRATEGIC TR	808524508	73,580	$5.0M	0.23%
59	VANGUARD WELLINGTON FD	921935706	44,539	$4.8M	0.22%
60	VANGUARD INTL EQUITY INDEX F	922042775	88,893	$4.8M	0.22%
61	SPDR INDEX SHS FDS	78463X756	91,637	$4.6M	0.22%
62	VANGUARD SCOTTSDALE FDS	92206C409	58,840	$4.5M	0.21%
63	ISHARES TR	464287374	114,137	$4.5M	0.21%
64	SPDR INDEX SHS FDS	78463X509	128,384	$4.4M	0.20%
65	ISHARES TR	464287622	19,126	$4.3M	0.20%
66	VANGUARD INDEX FDS	922908512	31,462	$4.2M	0.20%
67	TESLA INC	TSLA	19,681	$4.1M	0.19%
68	SCHWAB STRATEGIC TR	808524805	108,457	$3.8M	0.17%
69	AON PLC	AON	11,463	$3.6M	0.17%
70	SPDR INDEX SHS FDS	78463X871	112,264	$3.5M	0.16%
71	SPDR SER TR	78464A847	78,365	$3.4M	0.16%
72	SPDR SER TR	78464A649	129,265	$3.3M	0.15%
73	UNITED PARCEL SERVICE INC	UPS	17,172	$3.3M	0.15%
74	ISHARES TR	464287804	33,806	$3.3M	0.15%
75	AMAZON COM INC	AMZN	30,498	$3.2M	0.15%
76	ISHARES TR	464288414	27,775	$3.0M	0.14%
77	INVESCO QQQ TR	IVZ	9,174	$2.9M	0.14%
78	COSTCO WHSL CORP NEW	22160K105	5,757	$2.9M	0.13%
79	VANGUARD INDEX FDS	922908611	17,493	$2.8M	0.13%
80	ISHARES TR	464287234	70,172	$2.8M	0.13%
81	ABBVIE INC	ABBV	17,293	$2.8M	0.13%
82	SEMPRA	SREA	17,548	$2.7M	0.12%
83	HOME DEPOT INC	HD	8,733	$2.6M	0.12%
84	SCHWAB STRATEGIC TR	808524409	36,116	$2.4M	0.11%
85	ISHARES TR	464287705	22,972	$2.4M	0.11%
86	MERCK & CO INC	MRK	21,988	$2.3M	0.11%
87	VANGUARD MUN BD FDS	922907746	45,686	$2.3M	0.11%
88	SCHWAB STRATEGIC TR	808524847	116,305	$2.3M	0.11%
89	ISHARES TR	464287614	9,221	$2.3M	0.10%
90	BERKSHIRE HATHAWAY INC DEL	BRK-A	7,268	$2.2M	0.10%
91	LEIDOS HOLDINGS INC	LDOS	23,916	$2.2M	0.10%
92	CATERPILLAR INC	CAT	8,811	$2.0M	0.09%
93	QUALCOMM INC	QCOM	14,787	$1.9M	0.09%
94	INVESCO EXCH TRADED FD TR II	IVZ	75,248	$1.9M	0.09%
95	MVB FINL CORP	553810102	84,824	$1.8M	0.08%
96	ABBOTT LABS	ABLZF	16,674	$1.7M	0.08%
97	SCIENCE APPLICATIONS INTL CO	808625107	15,478	$1.7M	0.08%
98	LOCKHEED MARTIN CORP	LMT	3,510	$1.7M	0.08%
99	JOHNSON & JOHNSON	JNJ	10,041	$1.6M	0.07%
100	ISHARES INC	464286475	30,114	$1.5M	0.07%
101	EDWARDS LIFESCIENCES CORP	EW	17,815	$1.5M	0.07%
102	VANGUARD INTL EQUITY INDEX F	922042718	13,165	$1.4M	0.07%
103	ISHARES TR	464287879	15,084	$1.4M	0.07%
104	GENERAL DYNAMICS CORP	GD	6,125	$1.4M	0.06%
105	PROCTER AND GAMBLE CO	742718109	9,352	$1.4M	0.06%
106	RAYTHEON TECHNOLOGIES CORP	RTX	13,418	$1.3M	0.06%
107	UNITEDHEALTH GROUP INC	UNH	2,761	$1.3M	0.06%
108	LILLY ELI & CO	LLY	3,779	$1.3M	0.06%
109	SPDR SER TR	78464A839	19,532	$1.3M	0.06%
110	NORTHROP GRUMMAN CORP	NOC	2,751	$1.3M	0.06%
111	ISHARES TR	464287598	8,289	$1.3M	0.06%
112	SELECT SECTOR SPDR TR	81369Y803	8,229	$1.2M	0.06%
113	DISNEY WALT CO	254687106	12,117	$1.2M	0.06%
114	ISHARES TR	464287473	11,345	$1.2M	0.06%
115	BOEING CO	BA-PA	5,305	$1.1M	0.05%
116	INVESCO EXCHANGE TRADED FD T	IVZ	7,455	$1.1M	0.05%
117	SCHWAB STRATEGIC TR	808524102	23,474	$1.1M	0.05%
118	NVIDIA CORPORATION	NVDA	4,025	$1.1M	0.05%
119	ISHARES TR	464287689	4,728	$1.1M	0.05%
120	EXXON MOBIL CORP	XOM	10,039	$1.1M	0.05%
121	HONEYWELL INTL INC	438516106	5,691	$1.1M	0.05%
122	PFIZER INC	PFE	26,587	$1.1M	0.05%
123	SPDR SER TR	78464A821	15,453	$1.1M	0.05%
124	CHEVRON CORP NEW	CVX	6,468	$1.1M	0.05%
125	ALPHABET INC	GOOG	10,094	$1.0M	0.05%
126	SPDR SER TR	78464A516	45,286	$1.0M	0.05%
127	VANGUARD INDEX FDS	922908652	7,402	$1.0M	0.05%
128	ISHARES TR	464288224	51,307	$1.0M	0.05%
129	ACCENTURE PLC IRELAND	ACN	3,539	$1.0M	0.05%
130	ISHARES TR	464288257	10,478	$955,172	0.04%
131	ALPHABET INC	GOOG	9,151	$949,233	0.04%
132	STARBUCKS CORP	SBUX	8,946	$931,555	0.04%
133	VANGUARD INDEX FDS	922908538	4,618	$899,938	0.04%
134	ELEVANCE HEALTH INC	ELV	1,858	$854,364	0.04%
135	VISA INC	V	3,581	$807,372	0.04%
136	SPDR SER TR	78468R622	8,647	$802,624	0.04%
137	BANK AMERICA CORP	060505104	26,286	$751,790	0.03%
138	PURE STORAGE INC	74624M102	29,144	$743,463	0.03%
139	AVERY DENNISON CORP	AVY	3,988	$713,573	0.03%
140	ORACLE CORP	ORCL-PD	7,584	$704,718	0.03%
141	AMEREN CORP	AEE	7,937	$685,665	0.03%
142	ISHARES TR	464287655	3,748	$668,731	0.03%
143	MCDONALDS CORP	MCD	2,391	$668,429	0.03%
144	ISHARES INC	464286657	19,141	$664,572	0.03%
145	INTEL CORP	INTC	20,134	$657,778	0.03%
146	WALMART INC	WMT	4,301	$634,143	0.03%
147	WELLS FARGO CO NEW	949746101	16,881	$630,997	0.03%
148	ISHARES TR	464287663	8,538	$629,934	0.03%
149	SCHWAB STRATEGIC TR	808524839	13,223	$620,286	0.03%
150	INTEGRA LIFESCIENCES HLDGS C	IART	10,671	$612,622	0.03%
151	RELIANCE STEEL & ALUMINUM CO	RS	2,373	$609,340	0.03%
152	PEPSICO INC	PEP	3,337	$608,333	0.03%
153	FIRSTENERGY CORP	FE	15,080	$604,122	0.03%
154	JPMORGAN CHASE & CO	VYLD	4,410	$574,706	0.03%
155	VANGUARD WORLD FD	921910725	10,665	$558,436	0.03%
156	PHILIP MORRIS INTL INC	718172109	5,736	$557,829	0.03%
157	SPDR GOLD TR	GLD	2,928	$536,468	0.02%
158	BRISTOL-MYERS SQUIBB CO	CELG-RI	7,697	$533,492	0.02%
159	PNC FINL SVCS GROUP INC	693475105	4,105	$521,746	0.02%
160	TJX COS INC NEW	872540109	6,586	$516,090	0.02%
161	ISHARES TR	46435G425	5,627	$508,962	0.02%
162	ISHARES TR	46435G516	7,029	$504,963	0.02%
163	SELECT SECTOR SPDR TR	81369Y209	3,884	$502,769	0.02%
164	PERKINELMER INC	RVTY	3,770	$502,410	0.02%
165	SPDR SER TR	78464A409	8,942	$495,026	0.02%
166	AMGEN INC	AMGN	2,027	$489,922	0.02%
167	TETRA TECH INC NEW	TTEK	3,267	$479,954	0.02%
168	VANGUARD INDEX FDS	922908736	1,875	$467,700	0.02%
169	BERKSHIRE HATHAWAY INC DEL	BRK-A	1	$465,600	0.02%
170	THERMO FISHER SCIENTIFIC INC	TMO	802	$462,497	0.02%
171	3M CO	MMM	4,338	$455,967	0.02%
172	VANECK ETF TRUST	92189F841	8,640	$426,125	0.02%
173	J P MORGAN EXCHANGE TRADED F	46641Q746	10,742	$422,182	0.02%
174	GAMING & LEISURE PPTYS INC	36467J108	7,955	$414,137	0.02%
175	SELECT SECTOR SPDR TR	81369Y407	2,734	$408,842	0.02%
176	CHARTER COMMUNICATIONS INC N	16119P108	1,125	$402,311	0.02%
177	CISCO SYS INC	CSCO	7,645	$399,638	0.02%
178	ISHARES TR	464288158	3,750	$392,576	0.02%
179	BECTON DICKINSON & CO	BDX	1,584	$392,103	0.02%
180	YUM BRANDS INC	YUM	2,940	$388,287	0.02%
181	NETFLIX INC	NFLX	1,114	$384,865	0.02%
182	ISHARES TR	464288117	9,291	$373,590	0.02%
183	SCHWAB STRATEGIC TR	808524706	15,044	$368,872	0.02%
184	ISHARES TR	464287606	5,015	$358,623	0.02%
185	SPDR SER TR	78464A292	10,352	$351,554	0.02%
186	ISHARES TR	464287309	5,456	$348,598	0.02%
187	SELECT SECTOR SPDR TR	81369Y605	10,835	$348,336	0.02%
188	COLUMBIA ETF TR II	19762B202	12,828	$346,997	0.02%
189	THE CIGNA GROUP	125523100	1,306	$333,722	0.02%
190	DIMENSIONAL ETF TRUST	25434V864	7,125	$332,453	0.02%
191	VANGUARD WORLD FDS	92204A702	859	$330,957	0.02%
192	SPDR SER TR	78468R663	3,570	$327,797	0.02%
193	AMERICAN CENTY ETF TR	025072885	4,617	$327,253	0.02%
194	MCKESSON CORP	MCK	918	$327,028	0.02%
195	PAYCHEX INC	PAYX	2,847	$326,238	0.02%
196	BAXTER INTL INC	071813109	8,023	$325,405	0.02%
197	COCA COLA CO	KO	5,136	$318,586	0.01%
198	SELECT SECTOR SPDR TR	81369Y852	5,380	$311,863	0.01%
199	AECOM	ACM	3,670	$309,454	0.01%
200	TEXAS INSTRS INC	882508104	1,661	$308,988	0.01%
201	SKECHERS U S A INC	830566105	6,464	$307,169	0.01%
202	LOWES COS INC	548661107	1,525	$304,954	0.01%
203	SELECT SECTOR SPDR TR	81369Y704	2,982	$301,719	0.01%
204	ON SEMICONDUCTOR CORP	ON	3,549	$292,154	0.01%
205	META PLATFORMS INC	META	1,343	$284,635	0.01%
206	SCHWAB STRATEGIC TR	808524607	6,785	$284,495	0.01%
207	INVESCO EXCHANGE TRADED FD T	IVZ	3,340	$284,134	0.01%
208	PPL CORP	PPLC	10,190	$283,174	0.01%
209	ISHARES INC	46434G764	5,727	$282,513	0.01%
210	FORD MTR CO DEL	345370860	22,324	$281,285	0.01%
211	PRUDENTIAL FINL INC	PUKPF	3,303	$273,272	0.01%
212	RLI CORP	RLI	2,045	$271,801	0.01%
213	ALTRIA GROUP INC	MO	6,082	$271,397	0.01%
214	ISHARES TR	464287481	2,972	$270,560	0.01%
215	COLGATE PALMOLIVE CO	CL	3,575	$268,654	0.01%
216	ISHARES TR	46432F834	4,321	$267,686	0.01%
217	ENTERPRISE FINL SVCS CORP	293712105	5,892	$262,746	0.01%
218	MONDELEZ INTL INC	609207105	3,676	$256,269	0.01%
219	SCHWAB STRATEGIC TR	808524300	3,919	$255,423	0.01%
220	WHEATON PRECIOUS METALS CORP	WPM	5,300	$255,248	0.01%
221	MASTERCARD INCORPORATED	MA	701	$254,750	0.01%
222	ISHARES TR	46435G268	4,645	$254,639	0.01%
223	DEXCOM INC	DXCM	2,168	$251,878	0.01%
224	VANGUARD WORLD FD	921910816	1,226	$250,729	0.01%
225	WP CAREY INC	92936U109	3,209	$248,537	0.01%
226	LABORATORY CORP AMER HLDGS	50540R409	1,051	$241,085	0.01%
227	TARGET CORP	TGT	1,455	$240,992	0.01%
228	SERVICENOW INC	NOW	517	$240,260	0.01%
229	ADOBE SYSTEMS INCORPORATED	ADBE	622	$239,700	0.01%
230	SPDR SER TR	78464A763	1,922	$237,748	0.01%
231	SELECT SECTOR SPDR TR	81369Y308	3,045	$227,507	0.01%
232	INTERNATIONAL BUSINESS MACHS	INTR	1,732	$227,095	0.01%
233	ISHARES TR	464287887	2,043	$224,607	0.01%
234	CORTEVA INC	CTVA	3,711	$223,801	0.01%
235	CONOCOPHILLIPS	COP	2,251	$223,322	0.01%
236	L3HARRIS TECHNOLOGIES INC	LHX	1,132	$222,144	0.01%
237	ISHARES TR	464287739	2,553	$216,722	0.01%
238	DOW INC	DOW	3,926	$215,223	0.01%
239	BROADCOM INC	AVGO	330	$211,708	0.01%
240	US BANCORP DEL	USB-PS	5,867	$211,505	0.01%
241	ROCKWELL AUTOMATION INC	ROK	712	$208,936	0.01%
242	BROOKFIELD CORP	11271J107	6,379	$207,892	0.01%
243	VERIZON COMMUNICATIONS INC	VZ	5,330	$207,282	0.01%
244	CARRIER GLOBAL CORPORATION	CARR	4,417	$202,095	0.01%
245	NUVEEN CALIFORNIA AMT QLT MU	NU	17,094	$198,974	0.01%
246	NUVEEN CA QUALTY MUN INCOME	NU	14,250	$156,891	0.01%
247	PIMCO CALIF MUN INCOME FD II	72200M108	19,387	$120,199	0.01%
248	CIA ENERGETICA DE MINAS GERA	204409601	50,912	$114,043	0.01%
249	NEOVOLTA INC	NEOVW	10,753	$27,528	0.00%
250	LORDSTOWN MOTORS CORP	54405Q100	27,750	$18,401	0.00%
251	CANOPY GROWTH CORP	CGC	10,210	$17,868	0.00%
252	TERAWULF INC	WULF	15,610	$14,639	0.00%
253	CIDARA THERAPEUTICS INC	171757107	11,500	$14,605	0.00%