13F HOLDINGS REPORT

Pure Financial Advisors, LLC

Quarter ended Q4 2023 · Filed October 10, 2023 · Accession 0001571556-23-000005

Total Value

$2.45B

Positions

262

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (262)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR S&P 500 ETF TR	SPY	566,973	$242.4M	9.91%
2	VANGUARD BD INDEX FDS	921937835	2,972,922	$207.5M	8.48%
3	ISHARES TR	46432F842	2,256,773	$145.2M	5.94%
4	DIMENSIONAL ETF TRUST	25434V708	4,919,382	$128.9M	5.27%
5	ISHARES TR	464288646	2,190,933	$109.2M	4.46%
6	VANGUARD INDEX FDS	922908553	1,313,192	$99.4M	4.06%
7	AMERICAN CENTY ETF TR	025072349	1,821,482	$96.0M	3.92%
8	AMERICAN CENTY ETF TR	025072604	1,492,369	$78.8M	3.22%
9	SPDR INDEX SHS FDS	78463X541	1,264,001	$70.4M	2.88%
10	VANGUARD TAX-MANAGED FDS	921943858	1,449,586	$63.4M	2.59%
11	DIMENSIONAL ETF TRUST	25434V609	1,353,030	$61.8M	2.53%
12	VANGUARD SCOTTSDALE FDS	92206C102	963,610	$55.5M	2.27%
13	VANGUARD INTL EQUITY INDEX F	922042858	1,246,873	$48.9M	2.00%
14	AMERICAN CENTY ETF TR	025072802	806,172	$46.6M	1.91%
15	DIMENSIONAL ETF TRUST	25434V500	867,161	$45.5M	1.86%
16	VANGUARD CHARLOTTE FDS	92203J407	799,775	$38.3M	1.56%
17	ISHARES TR	464287150	403,501	$38.0M	1.55%
18	DIMENSIONAL ETF TRUST	25434V831	1,278,348	$32.8M	1.34%
19	SPDR SER TR	78464A656	1,266,334	$31.5M	1.29%
20	ISHARES TR	46429B747	312,339	$30.3M	1.24%
21	VANGUARD INDEX FDS	922908637	151,253	$29.6M	1.21%
22	VANGUARD INDEX FDS	922908363	73,516	$28.9M	1.18%
23	SCHWAB STRATEGIC TR	808524870	537,583	$27.1M	1.11%
24	VANGUARD INDEX FDS	922908769	124,642	$26.5M	1.08%
25	APPLE INC	AAPL	145,611	$24.9M	1.02%
26	ISHARES TR	464288513	304,830	$22.5M	0.92%
27	SCHWAB STRATEGIC TR	808524888	616,311	$19.9M	0.81%
28	VANGUARD INDEX FDS	922908629	95,247	$19.8M	0.81%
29	ISHARES TR	464287176	169,754	$17.6M	0.72%
30	SPDR SER TR	78464A508	417,129	$17.2M	0.70%
31	SPDR INDEX SHS FDS	78463X889	545,335	$16.9M	0.69%
32	DIMENSIONAL ETF TRUST	25434V872	408,687	$16.5M	0.67%
33	FLEXSHARES TR	FLEX	406,995	$16.5M	0.67%
34	ISHARES TR	46432F339	122,181	$16.1M	0.66%
35	ISHARES TR	464287226	166,731	$15.7M	0.64%
36	VANGUARD INDEX FDS	922908751	82,428	$15.6M	0.64%
37	SPDR SER TR	78464A805	275,568	$14.5M	0.59%
38	VANGUARD INDEX FDS	922908744	89,504	$12.3M	0.50%
39	SCHWAB STRATEGIC TR	808524862	257,493	$12.3M	0.50%
40	MICROSOFT CORP	MSFT	37,289	$11.8M	0.48%
41	ISHARES TR	464287200	26,262	$11.3M	0.46%
42	DIMENSIONAL ETF TRUST	25434V203	423,967	$11.1M	0.45%
43	ISHARES TR	464288687	366,530	$11.1M	0.45%
44	FIDELITY COVINGTON TRUST	316092857	485,204	$11.0M	0.45%
45	ISHARES TR	464288281	130,405	$10.8M	0.44%
46	ISHARES INC	46434G103	222,582	$10.6M	0.43%
47	ISHARES TR	464288356	190,295	$10.4M	0.43%
48	ISHARES INC	46434G889	254,902	$10.4M	0.43%
49	ISHARES TR	464287630	75,351	$10.2M	0.42%
50	ISHARES TR	464288521	212,950	$10.0M	0.41%
51	SPDR SER TR	78468R853	267,948	$9.9M	0.40%
52	ISHARES TR	464288273	174,253	$9.8M	0.40%
53	ISHARES TR	464287465	138,465	$9.5M	0.39%
54	ISHARES TR	464287457	79,671	$6.5M	0.26%
55	ISHARES TR	464287408	39,947	$6.1M	0.25%
56	VANGUARD BD INDEX FDS	921937827	77,528	$5.8M	0.24%
57	TESLA INC	TSLA	21,722	$5.4M	0.22%
58	ISHARES TR	46435G672	108,092	$5.3M	0.22%
59	ISHARES TR	464287507	20,676	$5.2M	0.21%
60	SPDR INDEX SHS FDS	78463X756	90,904	$4.9M	0.20%
61	SCHWAB STRATEGIC TR	808524508	70,388	$4.8M	0.19%
62	ISHARES TR	464287374	114,264	$4.8M	0.19%
63	VANGUARD INTL EQUITY INDEX F	922042775	91,430	$4.7M	0.19%
64	VANGUARD WELLINGTON FD	921935706	41,706	$4.7M	0.19%
65	AMAZON COM INC	AMZN	34,191	$4.3M	0.18%
66	ISHARES TR	464287622	17,974	$4.2M	0.17%
67	VANGUARD SCOTTSDALE FDS	92206C409	55,872	$4.2M	0.17%
68	SPDR INDEX SHS FDS	78463X509	123,331	$4.1M	0.17%
69	ISHARES TR	464288414	39,838	$4.1M	0.17%
70	VANGUARD INDEX FDS	922908512	30,737	$4.0M	0.16%
71	AON PLC	AON	12,075	$3.9M	0.16%
72	VANGUARD INDEX FDS	922908611	23,948	$3.8M	0.16%
73	INVESCO QQQ TR	IVZ	10,152	$3.6M	0.15%
74	SPDR SER TR	78464A847	75,892	$3.3M	0.14%
75	COSTCO WHSL CORP NEW	22160K105	5,778	$3.3M	0.13%
76	SCHWAB STRATEGIC TR	808524805	95,943	$3.3M	0.13%
77	BERKSHIRE HATHAWAY INC DEL	BRK-A	9,266	$3.2M	0.13%
78	SPDR SER TR	78464A649	133,325	$3.2M	0.13%
79	INVESCO EXCH TRADED FD TR II	IVZ	135,467	$3.2M	0.13%
80	SPDR INDEX SHS FDS	78463X871	108,130	$3.2M	0.13%
81	VANGUARD INDEX FDS	922908652	20,963	$3.0M	0.12%
82	UNITED PARCEL SERVICE INC	UPS	18,225	$2.8M	0.12%
83	ABBVIE INC	ABBV	18,135	$2.7M	0.11%
84	HOME DEPOT INC	HD	8,730	$2.6M	0.11%
85	ISHARES TR	464287614	9,824	$2.6M	0.11%
86	ISHARES TR	464287804	27,255	$2.6M	0.11%
87	SEMPRA	SREA	37,208	$2.5M	0.10%
88	VANGUARD MUN BD FDS	922907746	52,026	$2.5M	0.10%
89	ALPHABET INC	GOOG	18,549	$2.4M	0.10%
90	ELI LILLY & CO	LLY	4,502	$2.4M	0.10%
91	MERCK & CO INC	MRK	23,345	$2.4M	0.10%
92	ISHARES TR	464287234	62,931	$2.4M	0.10%
93	CATERPILLAR INC	CAT	8,486	$2.3M	0.09%
94	LEIDOS HOLDINGS INC	LDOS	23,711	$2.2M	0.09%
95	SCHWAB STRATEGIC TR	808524409	32,400	$2.1M	0.09%
96	NVIDIA CORPORATION	NVDA	4,572	$2.0M	0.08%
97	MVB FINL CORP	553810102	84,824	$1.9M	0.08%
98	SCHWAB STRATEGIC TR	808524847	103,516	$1.8M	0.08%
99	ALPHABET INC	GOOG	13,691	$1.8M	0.07%
100	QUALCOMM INC	QCOM	15,340	$1.7M	0.07%
101	ABBOTT LABS	ABLZF	17,010	$1.6M	0.07%
102	SCIENCE APPLICATIONS INTL CO	808625107	15,560	$1.6M	0.07%
103	JOHNSON & JOHNSON	JNJ	10,459	$1.6M	0.07%
104	ISHARES INC	464286475	29,306	$1.6M	0.07%
105	PROCTER AND GAMBLE CO	742718109	10,426	$1.5M	0.06%
106	UNITEDHEALTH GROUP INC	UNH	2,991	$1.5M	0.06%
107	SELECT SECTOR SPDR TR	81369Y803	9,192	$1.5M	0.06%
108	LOCKHEED MARTIN CORP	LMT	3,507	$1.4M	0.06%
109	ISHARES TR	464287705	13,751	$1.4M	0.06%
110	VANGUARD INTL EQUITY INDEX F	922042718	12,675	$1.3M	0.06%
111	GENERAL DYNAMICS CORP	GD	6,088	$1.3M	0.05%
112	ISHARES TR	464287598	8,756	$1.3M	0.05%
113	ISHARES TR	464287473	11,904	$1.2M	0.05%
114	EXXON MOBIL CORP	XOM	10,537	$1.2M	0.05%
115	BOEING CO	BA-PA	6,341	$1.2M	0.05%
116	NORTHROP GRUMMAN CORP	NOC	2,756	$1.2M	0.05%
117	CHEVRON CORP NEW	CVX	7,173	$1.2M	0.05%
118	SCHWAB STRATEGIC TR	808524102	23,633	$1.2M	0.05%
119	SPDR SER TR	78464A839	17,838	$1.2M	0.05%
120	INVESCO EXCHANGE TRADED FD T	IVZ	37,075	$1.1M	0.05%
121	ISHARES TR	464287689	4,561	$1.1M	0.05%
122	VANGUARD INDEX FDS	922908538	5,670	$1.1M	0.05%
123	ISHARES TR	464288257	11,850	$1.1M	0.04%
124	ELEVANCE HEALTH INC	ELV	2,457	$1.1M	0.04%
125	HONEYWELL INTL INC	438516106	5,775	$1.1M	0.04%
126	US BANCORP DEL	USB-PS	31,870	$1.1M	0.04%
127	ISHARES TR	464288158	10,225	$1.1M	0.04%
128	SPDR SER TR	78464A821	15,175	$1.0M	0.04%
129	RTX CORPORATION	RTX	14,350	$1.0M	0.04%
130	VISA INC	V	4,447	$1.0M	0.04%
131	ISHARES TR	464288224	69,820	$1.0M	0.04%
132	DISNEY WALT CO	254687106	12,155	$985,168	0.04%
133	PURE STORAGE INC	74624M102	26,177	$932,425	0.04%
134	SPDR SER TR	78464A516	42,778	$908,605	0.04%
135	JPMORGAN CHASE & CO	VYLD	5,916	$857,954	0.04%
136	SPDR SER TR	78468R622	9,346	$844,889	0.03%
137	ORACLE CORP	ORCL-PD	7,961	$843,227	0.03%
138	WALMART INC	WMT	5,269	$842,623	0.03%
139	ACCENTURE PLC IRELAND	ACN	2,637	$809,862	0.03%
140	VANGUARD INDEX FDS	922908736	2,957	$805,143	0.03%
141	STARBUCKS CORP	SBUX	8,765	$799,964	0.03%
142	ISHARES TR	46435G516	11,425	$789,810	0.03%
143	PFIZER INC	PFE	22,232	$737,432	0.03%
144	AVERY DENNISON CORP	AVY	3,988	$728,488	0.03%
145	INTEL CORP	INTC	20,430	$726,299	0.03%
146	ISHARES TR	464287655	3,914	$691,684	0.03%
147	MCDONALDS CORP	MCD	2,619	$689,956	0.03%
148	PEPSICO INC	PEP	4,017	$680,621	0.03%
149	VANGUARD SPECIALIZED FUNDS	921908844	4,311	$669,765	0.03%
150	AMGEN INC	AMGN	2,491	$669,359	0.03%
151	ISHARES TR	464287663	8,538	$637,106	0.03%
152	RELIANCE STEEL & ALUMINUM CO	RS	2,389	$626,528	0.03%
153	WELLS FARGO CO NEW	949746101	15,194	$620,810	0.03%
154	NETFLIX INC	NFLX	1,633	$616,527	0.03%
155	ISHARES INC	464286657	18,266	$613,931	0.03%
156	META PLATFORMS INC	META	2,042	$612,879	0.03%
157	EDISON INTL	281020107	9,598	$607,473	0.02%
158	SCHWAB STRATEGIC TR	808524839	13,505	$597,324	0.02%
159	PHILIP MORRIS INTL INC	718172109	6,447	$596,859	0.02%
160	AMEREN CORP	AEE	7,963	$595,861	0.02%
161	CHARTER COMMUNICATIONS INC N	16119P108	1,347	$592,438	0.02%
162	TJX COS INC NEW	872540109	6,645	$590,627	0.02%
163	HORIZON THERAPEUTICS PUB L	G46188101	4,925	$569,773	0.02%
164	ISHARES TR	46435G425	5,842	$548,622	0.02%
165	VANGUARD WORLD FD	921910725	10,668	$538,110	0.02%
166	SPDR SER TR	78468R663	5,846	$536,780	0.02%
167	CISCO SYS INC	CSCO	9,920	$533,306	0.02%
168	CROWDSTRIKE HLDGS INC	CRWD	3,183	$532,771	0.02%
169	PNC FINL SVCS GROUP INC	693475105	4,336	$532,269	0.02%
170	BERKSHIRE HATHAWAY INC DEL	BRK-A	1	$531,477	0.02%
171	SELECT SECTOR SPDR TR	81369Y209	4,054	$521,949	0.02%
172	FIRSTENERGY CORP	FE	15,080	$515,449	0.02%
173	J P MORGAN EXCHANGE TRADED F	46641Q746	13,586	$506,160	0.02%
174	TETRA TECH INC NEW	TTEK	3,278	$498,343	0.02%
175	SELECT SECTOR SPDR TR	81369Y407	2,932	$471,993	0.02%
176	SPDR SER TR	78464A409	7,886	$467,474	0.02%
177	SPDR SER TR	78464A292	14,246	$462,414	0.02%
178	MARSH & MCLENNAN COS INC	571748102	2,405	$457,698	0.02%
179	ISHARES TR	464287879	5,101	$455,116	0.02%
180	ISHARES TR	464287887	4,131	$453,113	0.02%
181	ISHARES TR	464287440	4,740	$434,137	0.02%
182	SPDR GOLD TR	GLD	2,469	$423,310	0.02%
183	REVVITY INC	RVTY	3,771	$417,502	0.02%
184	BECTON DICKINSON & CO	BDX	1,588	$410,546	0.02%
185	INTUITIVE SURGICAL INC	ISRG	1,398	$408,621	0.02%
186	INTEGRA LIFESCIENCES HLDGS C	IART	10,626	$405,807	0.02%
187	VANECK ETF TRUST	92189F841	8,206	$402,887	0.02%
188	MCKESSON CORP	MCK	918	$399,404	0.02%
189	ADOBE INC	ADBE	777	$396,192	0.02%
190	YUM BRANDS INC	YUM	3,139	$392,158	0.02%
191	BANK AMERICA CORP	060505104	14,241	$389,925	0.02%
192	ASML HOLDING N V	ASMLF	635	$373,723	0.02%
193	ISHARES TR	464287309	5,456	$373,314	0.02%
194	LOWES COS INC	548661107	1,776	$369,160	0.02%
195	SCHWAB STRATEGIC TR	808524706	15,381	$368,231	0.02%
196	THERMO FISHER SCIENTIFIC INC	TMO	719	$364,154	0.01%
197	GAMING & LEISURE PPTYS INC	36467J108	7,955	$362,350	0.01%
198	ISHARES TR	464287606	5,015	$362,284	0.01%
199	PAYCHEX INC	PAYX	3,037	$350,209	0.01%
200	VANGUARD WORLD FDS	92204A702	840	$348,377	0.01%
201	ISHARES TR	464287481	3,777	$345,052	0.01%
202	COLUMBIA ETF TR II	19762B202	12,499	$342,723	0.01%
203	AMERICAN CENTY ETF TR	025072885	4,617	$338,241	0.01%
204	CONOCOPHILLIPS	COP	2,793	$334,601	0.01%
205	VANGUARD SCOTTSDALE FDS	92206C847	6,002	$333,171	0.01%
206	BRISTOL-MYERS SQUIBB CO	CELG-RI	5,730	$332,587	0.01%
207	DIMENSIONAL ETF TRUST	25434V864	7,125	$330,458	0.01%
208	ON SEMICONDUCTOR CORP	ON	3,499	$325,232	0.01%
209	PRUDENTIAL FINL INC	PUKPF	3,404	$323,025	0.01%
210	THE CIGNA GROUP	125523100	1,125	$321,912	0.01%
211	INVESCO EXCHANGE TRADED FD T	IVZ	3,577	$321,823	0.01%
212	ISHARES TR	464288117	8,598	$319,587	0.01%
213	VANGUARD WORLD FDS	92204A405	3,966	$318,552	0.01%
214	SKECHERS U S A INC	830566105	6,464	$316,413	0.01%
215	BAXTER INTL INC	071813109	7,955	$300,220	0.01%
216	SELECT SECTOR SPDR TR	81369Y852	4,499	$294,999	0.01%
217	ALTRIA GROUP INC	MO	6,899	$290,103	0.01%
218	ISHARES INC	46434G764	5,716	$284,828	0.01%
219	SCHWAB STRATEGIC TR	808524300	3,900	$283,639	0.01%
220	SERVICENOW INC	NOW	507	$283,393	0.01%
221	ISHARES TR	464288588	3,142	$279,010	0.01%
222	RLI CORP	RLI	2,045	$277,895	0.01%
223	COCA COLA CO	KO	4,945	$276,848	0.01%
224	VANGUARD WORLD FD	921910816	1,220	$276,818	0.01%
225	ISHARES TR	46429B689	4,239	$276,468	0.01%
226	TEXAS INSTRS INC	882508104	1,735	$275,886	0.01%
227	MONDELEZ INTL INC	609207105	3,970	$275,491	0.01%
228	MASTERCARD INCORPORATED	MA	683	$270,407	0.01%
229	BROADCOM INC	AVGO	325	$269,939	0.01%
230	FORD MTR CO DEL	345370860	21,563	$267,809	0.01%
231	SCHWAB STRATEGIC TR	808524607	6,277	$259,977	0.01%
232	VANGUARD SCOTTSDALE FDS	92206C870	3,400	$258,332	0.01%
233	COLGATE PALMOLIVE CO	CL	3,603	$256,239	0.01%
234	CARRIER GLOBAL CORPORATION	CARR	4,546	$250,937	0.01%
235	ROCKWELL AUTOMATION INC	ROK	866	$247,661	0.01%
236	PUBLIC STORAGE	PSA-PS	934	$246,128	0.01%
237	PPL CORP	PPLC	10,370	$244,309	0.01%
238	SELECT SECTOR SPDR TR	81369Y308	3,515	$241,867	0.01%
239	ISHARES TR	46432F834	3,995	$239,660	0.01%
240	ADVANCED MICRO DEVICES INC	AMD	2,311	$237,617	0.01%
241	ISHARES TR	46435G268	4,316	$235,265	0.01%
242	MICRON TECHNOLOGY INC	MU	3,454	$234,987	0.01%
243	GENERAL ELECTRIC CO	369604301	2,113	$233,613	0.01%
244	FEDEX CORP	FDX	858	$227,328	0.01%
245	AT&T INC	T-PC	15,001	$225,317	0.01%
246	ENTERPRISE FINL SVCS CORP	293712105	5,914	$221,756	0.01%
247	WHEATON PRECIOUS METALS CORP	WPM	5,300	$214,915	0.01%
248	EDWARDS LIFESCIENCES CORP	EW	3,061	$212,036	0.01%
249	DOW INC	DOW	4,105	$211,654	0.01%
250	AMERICAN EXPRESS CO	AXP	1,412	$210,722	0.01%
251	SELECT SECTOR SPDR TR	81369Y704	2,062	$209,046	0.01%
252	INTERNATIONAL BUSINESS MACHS	INTR	1,486	$208,447	0.01%
253	REMITLY GLOBAL INC	RELY	8,053	$203,097	0.01%
254	FREEPORT-MCMORAN INC	FCX	5,429	$202,446	0.01%
255	NUVEEN CALIFORNIA AMT QLT MU	NU	17,094	$175,384	0.01%
256	NUVEEN CA QUALTY MUN INCOME	NU	14,712	$141,970	0.01%
257	CIA ENERGETICA DE MINAS GERA	204409601	50,912	$123,207	0.01%
258	PIMCO CALIF MUN INCOME FD II	72200M108	21,020	$105,520	0.00%
259	FS CREDIT OPPORTUNITIES CORP	FSCO	11,655	$63,170	0.00%
260	NEOVOLTA INC	NEOVW	10,753	$26,775	0.00%
261	CIDARA THERAPEUTICS INC	171757107	11,500	$10,835	0.00%
262	CANOPY GROWTH CORP	CGC	10,200	$7,985	0.00%