13F HOLDINGS REPORT

Pure Financial Advisors, LLC

Quarter ended Q3 2023 · Filed July 10, 2023 · Accession 0001571556-23-000004

Total Value

$2.36B

Positions

256

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (256)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR S&P 500 ETF TR	SPY	525,628	$233.0M	9.88%
2	VANGUARD BD INDEX FDS	921937835	2,673,749	$194.4M	8.24%
3	ISHARES TR	46432F842	2,238,030	$151.1M	6.41%
4	DIMENSIONAL ETF TRUST	25434V708	4,822,934	$130.9M	5.55%
5	VANGUARD INDEX FDS	922908553	1,210,468	$101.1M	4.29%
6	AMERICAN CENTY ETF TR	025072349	1,831,161	$97.7M	4.14%
7	ISHARES TR	464288646	1,927,242	$96.7M	4.10%
8	AMERICAN CENTY ETF TR	025072604	1,475,229	$79.4M	3.37%
9	SPDR INDEX SHS FDS	78463X541	1,193,285	$64.3M	2.73%
10	VANGUARD TAX-MANAGED FDS	921943858	1,380,835	$63.8M	2.70%
11	VANGUARD SCOTTSDALE FDS	92206C102	851,200	$49.1M	2.08%
12	DIMENSIONAL ETF TRUST	25434V609	1,058,720	$49.1M	2.08%
13	VANGUARD INTL EQUITY INDEX F	922042858	1,158,866	$47.1M	2.00%
14	AMERICAN CENTY ETF TR	025072802	713,525	$41.1M	1.74%
15	ISHARES TR	464287150	413,425	$40.4M	1.72%
16	VANGUARD CHARLOTTE FDS	92203J407	786,306	$38.4M	1.63%
17	DIMENSIONAL ETF TRUST	25434V500	634,812	$34.8M	1.48%
18	SPDR SER TR	78464A656	1,263,134	$32.6M	1.38%
19	VANGUARD INDEX FDS	922908637	152,552	$30.9M	1.31%
20	ISHARES TR	46429B747	311,175	$30.4M	1.29%
21	VANGUARD INDEX FDS	922908769	127,442	$28.1M	1.19%
22	SCHWAB STRATEGIC TR	808524870	492,683	$25.8M	1.10%
23	APPLE INC	AAPL	131,731	$25.6M	1.08%
24	VANGUARD INDEX FDS	922908363	58,485	$23.8M	1.01%
25	DIMENSIONAL ETF TRUST	25434V831	858,656	$22.8M	0.97%
26	ISHARES TR	464288513	284,992	$21.4M	0.91%
27	SCHWAB STRATEGIC TR	808524888	623,316	$21.0M	0.89%
28	VANGUARD INDEX FDS	922908629	92,062	$20.3M	0.86%
29	ISHARES TR	464287176	180,138	$19.4M	0.82%
30	SPDR INDEX SHS FDS	78463X889	585,975	$19.1M	0.81%
31	SPDR SER TR	78464A508	426,243	$18.4M	0.78%
32	FLEXSHARES TR	FLEX	408,318	$16.4M	0.69%
33	VANGUARD INDEX FDS	922908751	80,000	$15.9M	0.67%
34	SPDR SER TR	78464A805	275,486	$15.0M	0.64%
35	DIMENSIONAL ETF TRUST	25434V872	355,489	$14.8M	0.63%
36	SPDR SER TR	78468R853	381,476	$14.8M	0.63%
37	ISHARES TR	46432F339	109,824	$14.8M	0.63%
38	VANGUARD INDEX FDS	922908744	87,955	$12.5M	0.53%
39	FIDELITY COVINGTON TRUST	316092857	493,635	$12.4M	0.53%
40	ISHARES TR	464287226	117,711	$11.5M	0.49%
41	MICROSOFT CORP	MSFT	33,630	$11.5M	0.49%
42	ISHARES TR	464287200	24,289	$10.8M	0.46%
43	ISHARES TR	464288356	189,650	$10.8M	0.46%
44	ISHARES TR	464288273	179,502	$10.6M	0.45%
45	ISHARES TR	464288281	122,037	$10.6M	0.45%
46	ISHARES TR	464288687	338,124	$10.5M	0.44%
47	ISHARES INC	46434G103	210,053	$10.4M	0.44%
48	ISHARES TR	464287465	136,793	$9.9M	0.42%
49	ISHARES TR	464288521	191,461	$9.8M	0.42%
50	ISHARES TR	464287630	68,068	$9.6M	0.41%
51	ISHARES INC	46434G889	221,165	$9.2M	0.39%
52	SCHWAB STRATEGIC TR	808524862	170,729	$8.2M	0.35%
53	ISHARES TR	464287457	79,596	$6.5M	0.27%
54	ISHARES TR	464287408	38,587	$6.2M	0.26%
55	ISHARES TR	464287507	22,016	$5.8M	0.24%
56	TESLA INC	TSLA	21,110	$5.5M	0.23%
57	ISHARES TR	46435G672	109,253	$5.4M	0.23%
58	VANGUARD BD INDEX FDS	921937827	68,171	$5.2M	0.22%
59	SCHWAB STRATEGIC TR	808524508	71,868	$5.1M	0.22%
60	VANGUARD INTL EQUITY INDEX F	922042775	92,184	$5.0M	0.21%
61	VANGUARD WELLINGTON FD	921935706	42,558	$4.9M	0.21%
62	SPDR INDEX SHS FDS	78463X756	91,750	$4.8M	0.20%
63	ISHARES TR	464287374	115,358	$4.5M	0.19%
64	ISHARES TR	464287622	18,282	$4.5M	0.19%
65	AON PLC	AON	12,657	$4.4M	0.19%
66	VANGUARD INDEX FDS	922908512	31,138	$4.3M	0.18%
67	SPDR INDEX SHS FDS	78463X509	124,304	$4.3M	0.18%
68	VANGUARD SCOTTSDALE FDS	92206C409	56,470	$4.3M	0.18%
69	AMAZON COM INC	AMZN	30,552	$4.0M	0.17%
70	SCHWAB STRATEGIC TR	808524805	107,600	$3.8M	0.16%
71	INVESCO QQQ TR	IVZ	9,964	$3.7M	0.16%
72	SPDR SER TR	78464A847	77,074	$3.5M	0.15%
73	ISHARES TR	464288414	31,799	$3.4M	0.14%
74	SPDR INDEX SHS FDS	78463X871	110,892	$3.4M	0.14%
75	ISHARES TR	464287804	33,533	$3.3M	0.14%
76	UNITED PARCEL SERVICE INC	UPS	18,496	$3.3M	0.14%
77	VANGUARD INDEX FDS	922908611	19,954	$3.3M	0.14%
78	SPDR SER TR	78464A649	127,238	$3.2M	0.14%
79	COSTCO WHSL CORP NEW	22160K105	5,838	$3.1M	0.13%
80	BERKSHIRE HATHAWAY INC DEL	BRK-A	9,070	$3.1M	0.13%
81	VANGUARD INDEX FDS	922908652	20,365	$3.0M	0.13%
82	PATHWARD FINANCIAL INC	CASH	0	$3.0M	0.13%
83	HOME DEPOT INC	HD	8,961	$2.8M	0.12%
84	SEMPRA	SREA	17,528	$2.6M	0.11%
85	VANGUARD MUN BD FDS	922907746	50,411	$2.5M	0.11%
86	MERCK & CO INC	MRK	21,930	$2.5M	0.11%
87	ISHARES TR	464287234	62,362	$2.5M	0.10%
88	ISHARES TR	464287614	8,909	$2.5M	0.10%
89	ABBVIE INC	ABBV	17,719	$2.4M	0.10%
90	ISHARES TR	464287705	22,273	$2.4M	0.10%
91	SCHWAB STRATEGIC TR	808524409	32,651	$2.2M	0.09%
92	CATERPILLAR INC	CAT	8,771	$2.2M	0.09%
93	LEIDOS HOLDINGS INC	LDOS	23,925	$2.1M	0.09%
94	SCHWAB STRATEGIC TR	808524847	100,692	$2.0M	0.08%
95	INVESCO EXCH TRADED FD TR II	IVZ	75,705	$1.9M	0.08%
96	ABBOTT LABS	ABLZF	16,749	$1.8M	0.08%
97	MVB FINL CORP	553810102	84,824	$1.8M	0.08%
98	QUALCOMM INC	QCOM	14,987	$1.8M	0.08%
99	LILLY ELI & CO	LLY	3,768	$1.8M	0.07%
100	SCIENCE APPLICATIONS INTL CO	808625107	15,560	$1.8M	0.07%
101	JOHNSON & JOHNSON	JNJ	10,190	$1.7M	0.07%
102	NVIDIA CORPORATION	NVDA	3,983	$1.7M	0.07%
103	LOCKHEED MARTIN CORP	LMT	3,498	$1.6M	0.07%
104	ISHARES INC	464286475	29,731	$1.6M	0.07%
105	ALPHABET INC	GOOG	12,823	$1.6M	0.07%
106	SELECT SECTOR SPDR TR	81369Y803	8,632	$1.5M	0.06%
107	VANGUARD INTL EQUITY INDEX F	922042718	13,024	$1.4M	0.06%
108	PROCTER AND GAMBLE CO	742718109	9,447	$1.4M	0.06%
109	ISHARES TR	464287879	14,676	$1.4M	0.06%
110	RAYTHEON TECHNOLOGIES CORP	RTX	13,996	$1.4M	0.06%
111	ISHARES TR	464287598	8,439	$1.3M	0.06%
112	UNITEDHEALTH GROUP INC	UNH	2,769	$1.3M	0.06%
113	SPDR SER TR	78464A839	19,143	$1.3M	0.06%
114	GENERAL DYNAMICS CORP	GD	6,057	$1.3M	0.06%
115	NORTHROP GRUMMAN CORP	NOC	2,751	$1.3M	0.05%
116	ISHARES TR	464287473	11,306	$1.2M	0.05%
117	SCHWAB STRATEGIC TR	808524102	23,219	$1.2M	0.05%
118	HONEYWELL INTL INC	438516106	5,706	$1.2M	0.05%
119	ISHARES TR	464287689	4,569	$1.2M	0.05%
120	CHEVRON CORP NEW	CVX	7,289	$1.1M	0.05%
121	INVESCO EXCHANGE TRADED FD T	IVZ	7,415	$1.1M	0.05%
122	ALPHABET INC	GOOG	9,416	$1.1M	0.05%
123	ISHARES TR	464288257	11,591	$1.1M	0.05%
124	DISNEY WALT CO	254687106	12,355	$1.1M	0.05%
125	SPDR SER TR	78464A821	15,212	$1.1M	0.05%
126	BOEING CO	BA-PA	5,145	$1.1M	0.05%
127	ELEVANCE HEALTH INC	ELV	2,432	$1.1M	0.05%
128	EXXON MOBIL CORP	XOM	10,048	$1.1M	0.05%
129	ISHARES TR	464288224	57,555	$1.1M	0.04%
130	PURE STORAGE INC	74624M102	26,227	$965,678	0.04%
131	SPDR SER TR	78464A516	42,645	$961,647	0.04%
132	VANGUARD INDEX FDS	922908538	4,542	$934,659	0.04%
133	ORACLE CORP	ORCL-PD	7,563	$900,663	0.04%
134	STARBUCKS CORP	SBUX	8,872	$878,834	0.04%
135	VISA INC	V	3,586	$851,603	0.04%
136	ACCENTURE PLC IRELAND	ACN	2,642	$815,268	0.03%
137	MCDONALDS CORP	MCD	2,716	$810,515	0.03%
138	SPDR SER TR	78468R622	8,424	$775,261	0.03%
139	PFIZER INC	PFE	20,737	$760,634	0.03%
140	ISHARES TR	464287655	3,772	$706,302	0.03%
141	WALMART INC	WMT	4,369	$686,655	0.03%
142	AVERY DENNISON CORP	AVY	3,988	$685,138	0.03%
143	INTEL CORP	INTC	20,308	$679,086	0.03%
144	ISHARES TR	464287663	8,538	$668,184	0.03%
145	JPMORGAN CHASE & CO	VYLD	4,503	$654,950	0.03%
146	AMEREN CORP	AEE	7,937	$648,203	0.03%
147	ISHARES INC	464286657	18,908	$646,661	0.03%
148	RELIANCE STEEL & ALUMINUM CO	RS	2,379	$646,088	0.03%
149	PEPSICO INC	PEP	3,484	$645,371	0.03%
150	NETFLIX INC	NFLX	1,444	$636,068	0.03%
151	WELLS FARGO CO NEW	949746101	14,780	$630,793	0.03%
152	SCHWAB STRATEGIC TR	808524839	13,360	$616,678	0.03%
153	FIRSTENERGY CORP	FE	15,080	$586,327	0.02%
154	PHILIP MORRIS INTL INC	718172109	5,887	$574,736	0.02%
155	VANGUARD WORLD FD	921910725	10,665	$566,435	0.02%
156	TJX COS INC NEW	872540109	6,649	$563,771	0.02%
157	SPDR GOLD TR	GLD	3,049	$543,545	0.02%
158	TETRA TECH INC NEW	TTEK	3,273	$535,852	0.02%
159	PNC FINL SVCS GROUP INC	693475105	4,165	$524,582	0.02%
160	SELECT SECTOR SPDR TR	81369Y209	3,939	$522,862	0.02%
161	VANGUARD INDEX FDS	922908736	1,840	$520,646	0.02%
162	BERKSHIRE HATHAWAY INC DEL	BRK-A	1	$517,810	0.02%
163	META PLATFORMS INC	META	1,785	$512,259	0.02%
164	ISHARES TR	46435G516	6,741	$491,621	0.02%
165	ISHARES TR	46435G425	5,034	$490,614	0.02%
166	INTUITIVE SURGICAL INC	ISRG	1,407	$481,110	0.02%
167	SELECT SECTOR SPDR TR	81369Y407	2,782	$472,411	0.02%
168	SPDR SER TR	78464A409	7,727	$471,411	0.02%
169	CROWDSTRIKE HLDGS INC	CRWD	3,187	$468,075	0.02%
170	SPDR SER TR	78464A292	13,944	$466,708	0.02%
171	AMGEN INC	AMGN	2,049	$454,940	0.02%
172	BRISTOL-MYERS SQUIBB CO	CELG-RI	7,039	$450,143	0.02%
173	REVVITY INC	RVTY	3,770	$447,856	0.02%
174	INTEGRA LIFESCIENCES HLDGS C	IART	10,626	$437,047	0.02%
175	ISHARES TR	464288158	4,142	$430,882	0.02%
176	J P MORGAN EXCHANGE TRADED F	46641Q746	10,867	$423,435	0.02%
177	BECTON DICKINSON & CO	BDX	1,588	$419,248	0.02%
178	CHARTER COMMUNICATIONS INC N	16119P108	1,128	$414,393	0.02%
179	EDISON INTL	281020107	5,897	$409,541	0.02%
180	YUM BRANDS INC	YUM	2,955	$409,451	0.02%
181	CISCO SYS INC	CSCO	7,758	$401,381	0.02%
182	VANECK ETF TRUST	92189F841	8,256	$397,705	0.02%
183	MCKESSON CORP	MCK	918	$392,479	0.02%
184	GAMING & LEISURE PPTYS INC	36467J108	7,955	$385,499	0.02%
185	ISHARES TR	464287309	5,456	$384,554	0.02%
186	SCHWAB STRATEGIC TR	808524706	15,499	$381,750	0.02%
187	ISHARES TR	464287606	5,015	$376,125	0.02%
188	COLUMBIA ETF TR II	19762B202	12,867	$367,996	0.02%
189	FORD MTR CO DEL	345370860	23,999	$363,112	0.02%
190	BANK AMERICA CORP	060505104	12,374	$354,996	0.02%
191	VANGUARD WORLD FDS	92204A702	800	$353,543	0.01%
192	BAXTER INTL INC	071813109	7,715	$351,516	0.01%
193	AMERICAN CENTY ETF TR	025072885	4,617	$347,152	0.01%
194	LOWES COS INC	548661107	1,535	$346,450	0.01%
195	THERMO FISHER SCIENTIFIC INC	TMO	657	$343,014	0.01%
196	SKECHERS U S A INC	830566105	6,464	$340,394	0.01%
197	ISHARES TR	464288117	8,598	$340,394	0.01%
198	ISHARES INC	46434G764	6,512	$338,494	0.01%
199	SPDR SER TR	78468R663	3,661	$336,153	0.01%
200	COCA COLA CO	KO	5,541	$333,691	0.01%
201	ON SEMICONDUCTOR CORP	ON	3,499	$330,935	0.01%
202	DIMENSIONAL ETF TRUST	25434V864	7,125	$330,244	0.01%
203	PAYCHEX INC	PAYX	2,856	$319,501	0.01%
204	THE CIGNA GROUP	125523100	1,127	$316,236	0.01%
205	ASML HOLDING N V	ASMLF	428	$310,193	0.01%
206	ISHARES TR	46432F834	4,879	$305,523	0.01%
207	PRUDENTIAL FINL INC	PUKPF	3,388	$298,924	0.01%
208	INVESCO EXCHANGE TRADED FD T	IVZ	3,340	$298,763	0.01%
209	VANGUARD SPECIALIZED FUNDS	921908844	1,818	$295,232	0.01%
210	SCHWAB STRATEGIC TR	808524607	6,719	$294,278	0.01%
211	TEXAS INSTRS INC	882508104	1,633	$293,998	0.01%
212	SCHWAB STRATEGIC TR	808524300	3,922	$293,983	0.01%
213	SERVICENOW INC	NOW	520	$292,224	0.01%
214	VANGUARD WORLD FDS	92204A405	3,588	$291,489	0.01%
215	SELECT SECTOR SPDR TR	81369Y852	4,452	$289,736	0.01%
216	ADOBE SYSTEMS INCORPORATED	ADBE	588	$287,526	0.01%
217	ISHARES TR	464287481	2,972	$287,211	0.01%
218	VANGUARD WORLD FD	921910816	1,220	$287,090	0.01%
219	BROADCOM INC	AVGO	326	$282,782	0.01%
220	RLI CORP	RLI	2,045	$279,081	0.01%
221	ALTRIA GROUP INC	MO	6,157	$278,902	0.01%
222	DEXCOM INC	DXCM	2,168	$278,610	0.01%
223	COLGATE PALMOLIVE CO	CL	3,593	$276,816	0.01%
224	MASTERCARD INCORPORATED	MA	692	$272,164	0.01%
225	PPL CORP	PPLC	10,278	$271,945	0.01%
226	MONDELEZ INTL INC	609207105	3,706	$270,339	0.01%
227	EDWARDS LIFESCIENCES CORP	EW	2,704	$255,068	0.01%
228	LABORATORY CORP AMER HLDGS	50540R409	1,051	$253,600	0.01%
229	ISHARES TR	46435G268	4,395	$252,581	0.01%
230	ISHARES TR	464287887	2,043	$234,802	0.01%
231	ROCKWELL AUTOMATION INC	ROK	712	$234,568	0.01%
232	ADVANCED MICRO DEVICES INC	AMD	2,050	$233,516	0.01%
233	ENTERPRISE FINL SVCS CORP	293712105	5,914	$231,218	0.01%
234	SELECT SECTOR SPDR TR	81369Y308	3,112	$230,817	0.01%
235	WHEATON PRECIOUS METALS CORP	WPM	5,300	$229,066	0.01%
236	VERIZON COMMUNICATIONS INC	VZ	6,112	$227,297	0.01%
237	SPDR SER TR	78464A763	1,847	$226,420	0.01%
238	L3HARRIS TECHNOLOGIES INC	LHX	1,139	$222,982	0.01%
239	ISHARES TR	464287739	2,534	$219,306	0.01%
240	BROOKFIELD CORP	11271J107	6,485	$218,220	0.01%
241	CARRIER GLOBAL CORPORATION	CARR	4,375	$217,500	0.01%
242	WP CAREY INC	92936U109	3,209	$216,800	0.01%
243	CONOCOPHILLIPS	COP	2,090	$216,545	0.01%
244	DOW INC	DOW	3,951	$210,430	0.01%
245	INTERNATIONAL BUSINESS MACHS	INTR	1,510	$201,999	0.01%
246	MICRON TECHNOLOGY INC	MU	3,197	$201,763	0.01%
247	AT&T INC	T-PC	12,492	$199,255	0.01%
248	NUVEEN CALIFORNIA AMT QLT MU	NU	17,094	$197,265	0.01%
249	NUVEEN CA QUALTY MUN INCOME	NU	14,250	$155,609	0.01%
250	CIA ENERGETICA DE MINAS GERA	204409601	50,912	$133,899	0.01%
251	PIMCO CALIF MUN INCOME FD II	72200M108	19,387	$115,353	0.00%
252	FS CREDIT OPPORTUNITIES CORP	FSCO	11,655	$55,361	0.00%
253	NEOVOLTA INC	NEOVW	10,753	$35,216	0.00%
254	TERAWULF INC	WULF	15,610	$27,317	0.00%
255	CIDARA THERAPEUTICS INC	171757107	11,500	$12,995	0.00%
256	CANOPY GROWTH CORP	CGC	10,203	$3,958	0.00%