13F HOLDINGS REPORT

Pure Financial Advisors, LLC

Quarter ended Q1 2023 · Filed January 9, 2023 · Accession 0001571556-23-000001

Total Value

$1.94B

Positions

242

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (242)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR S&P 500 ETF TR	SPY	416,242	$159.2M	8.22%
2	VANGUARD BD INDEX FDS	921937835	2,042,454	$146.7M	7.58%
3	ISHARES TR	46432F842	1,924,319	$118.6M	6.13%
4	DIMENSIONAL ETF TRUST	25434V708	4,540,911	$110.3M	5.69%
5	AMERICAN CENTY ETF TR	025072349	1,839,627	$92.3M	4.77%
6	VANGUARD INDEX FDS	922908553	1,036,283	$85.5M	4.41%
7	ISHARES TR	464288646	1,461,081	$72.8M	3.76%
8	AMERICAN CENTY ETF TR	025072604	1,437,180	$72.5M	3.74%
9	SPDR INDEX SHS FDS	78463X541	1,082,901	$61.7M	3.19%
10	VANGUARD TAX-MANAGED FDS	921943858	1,400,799	$58.8M	3.04%
11	VANGUARD INTL EQUITY INDEX F	922042858	1,010,719	$39.4M	2.03%
12	VANGUARD SCOTTSDALE FDS	92206C102	640,803	$37.1M	1.91%
13	ISHARES TR	464287150	430,300	$36.5M	1.88%
14	VANGUARD CHARLOTTE FDS	92203J407	761,965	$36.1M	1.87%
15	SPDR SER TR	78464A656	1,289,939	$33.2M	1.72%
16	ISHARES TR	46429B747	311,742	$30.2M	1.56%
17	AMERICAN CENTY ETF TR	025072802	540,579	$29.9M	1.55%
18	VANGUARD INDEX FDS	922908637	166,476	$29.0M	1.50%
19	VANGUARD INDEX FDS	922908769	127,917	$24.5M	1.26%
20	SCHWAB STRATEGIC TR	808524870	454,247	$23.5M	1.22%
21	DIMENSIONAL ETF TRUST	25434V609	482,977	$21.2M	1.10%
22	DIMENSIONAL ETF TRUST	25434V500	409,366	$20.9M	1.08%
23	SCHWAB STRATEGIC TR	808524888	618,014	$19.4M	1.00%
24	VANGUARD INDEX FDS	922908363	54,722	$19.2M	0.99%
25	ISHARES TR	464287176	179,183	$19.1M	0.99%
26	VANGUARD INDEX FDS	922908629	90,706	$18.5M	0.95%
27	SPDR INDEX SHS FDS	78463X889	605,865	$18.0M	0.93%
28	ISHARES TR	464288513	239,894	$17.7M	0.91%
29	FLEXSHARES TR	FLEX	400,470	$17.4M	0.90%
30	APPLE INC	AAPL	126,542	$16.4M	0.85%
31	SPDR SER TR	78464A508	411,575	$16.0M	0.83%
32	DIMENSIONAL ETF TRUST	25434V872	365,339	$15.2M	0.78%
33	SPDR SER TR	78468R853	392,384	$14.5M	0.75%
34	SPDR SER TR	78464A805	289,606	$13.7M	0.71%
35	VANGUARD INDEX FDS	922908751	74,052	$13.6M	0.70%
36	VANGUARD INDEX FDS	922908744	90,821	$12.7M	0.66%
37	FIDELITY COVINGTON TRUST	316092857	502,670	$12.5M	0.64%
38	ISHARES TR	46432F339	106,570	$12.1M	0.63%
39	ISHARES TR	464288273	189,458	$10.7M	0.55%
40	ISHARES TR	464288356	183,601	$10.3M	0.53%
41	ISHARES TR	464287226	100,787	$9.8M	0.50%
42	ISHARES TR	464287200	25,213	$9.7M	0.50%
43	ISHARES TR	464287465	142,292	$9.3M	0.48%
44	SCHWAB STRATEGIC TR	808524862	185,365	$8.9M	0.46%
45	ISHARES TR	464288521	178,587	$8.8M	0.46%
46	ISHARES TR	464288281	102,087	$8.6M	0.45%
47	ISHARES TR	464288687	280,256	$8.6M	0.44%
48	ISHARES INC	46434G103	181,479	$8.5M	0.44%
49	MICROSOFT CORP	MSFT	31,898	$7.6M	0.40%
50	ISHARES INC	46434G889	162,408	$6.7M	0.34%
51	ISHARES TR	464287457	82,037	$6.7M	0.34%
52	ISHARES TR	464287630	47,027	$6.5M	0.34%
53	ISHARES TR	464287408	43,134	$6.3M	0.32%
54	ISHARES TR	46435G672	118,737	$5.6M	0.29%
55	VANGUARD BD INDEX FDS	921937827	71,400	$5.4M	0.28%
56	ISHARES TR	464287507	20,924	$5.1M	0.26%
57	SCHWAB STRATEGIC TR	808524508	74,103	$4.9M	0.25%
58	VANGUARD WELLINGTON FD	921935706	46,247	$4.8M	0.25%
59	VANGUARD INTL EQUITY INDEX F	922042775	92,649	$4.6M	0.24%
60	VANGUARD SCOTTSDALE FDS	92206C409	61,400	$4.6M	0.24%
61	SPDR INDEX SHS FDS	78463X756	89,438	$4.4M	0.23%
62	ISHARES TR	464287374	107,139	$4.4M	0.22%
63	VANGUARD INDEX FDS	922908512	31,654	$4.3M	0.22%
64	SPDR INDEX SHS FDS	78463X509	117,914	$3.9M	0.20%
65	ISHARES TR	464287622	18,222	$3.8M	0.20%
66	SCHWAB STRATEGIC TR	808524805	109,178	$3.5M	0.18%
67	AON PLC	AON	11,450	$3.4M	0.18%
68	SPDR INDEX SHS FDS	78463X871	115,774	$3.4M	0.18%
69	SPDR SER TR	78464A847	79,986	$3.4M	0.18%
70	SEMPRA	SREA	21,396	$3.3M	0.17%
71	ISHARES TR	464287804	34,419	$3.3M	0.17%
72	SPDR SER TR	78464A649	128,106	$3.2M	0.17%
73	HOME DEPOT INC	HD	10,162	$3.2M	0.17%
74	UNITED PARCEL SERVICE INC	UPS	17,337	$3.0M	0.16%
75	ABBVIE INC	ABBV	16,147	$2.6M	0.13%
76	ISHARES TR	464288414	24,657	$2.6M	0.13%
77	LEIDOS HOLDINGS INC	LDOS	23,994	$2.5M	0.13%
78	TESLA INC	TSLA	20,374	$2.5M	0.13%
79	ISHARES TR	464287705	23,795	$2.4M	0.12%
80	SCHWAB STRATEGIC TR	808524409	36,270	$2.4M	0.12%
81	ISHARES TR	464287234	63,002	$2.4M	0.12%
82	MERCK & CO INC	MRK	21,422	$2.4M	0.12%
83	COSTCO WHSL CORP NEW	22160K105	4,820	$2.2M	0.11%
84	BERKSHIRE HATHAWAY INC DEL	BRK-A	7,074	$2.2M	0.11%
85	VANGUARD MUN BD FDS	922907746	43,037	$2.1M	0.11%
86	CATERPILLAR INC	CAT	8,726	$2.1M	0.11%
87	ISHARES TR	464287614	9,274	$2.0M	0.10%
88	SCHWAB STRATEGIC TR	808524847	102,248	$2.0M	0.10%
89	AMAZON COM INC	AMZN	23,246	$2.0M	0.10%
90	INVESCO QQQ TR	IVZ	7,162	$1.9M	0.10%
91	MVB FINL CORP	553810102	84,824	$1.9M	0.10%
92	VANGUARD INDEX FDS	922908611	11,512	$1.8M	0.09%
93	ABBOTT LABS	ABLZF	16,475	$1.8M	0.09%
94	INVESCO EXCH TRADED FD TR II	IVZ	74,697	$1.8M	0.09%
95	LOCKHEED MARTIN CORP	LMT	3,565	$1.7M	0.09%
96	SCIENCE APPLICATIONS INTL CO	808625107	15,478	$1.7M	0.09%
97	QUALCOMM INC	QCOM	14,686	$1.6M	0.08%
98	GENERAL DYNAMICS CORP	GD	6,125	$1.5M	0.08%
99	ISHARES INC	464286475	30,727	$1.5M	0.08%
100	LILLY ELI & CO	LLY	4,001	$1.5M	0.08%
101	ISHARES TR	464287879	16,007	$1.5M	0.08%
102	UNITEDHEALTH GROUP INC	UNH	2,745	$1.5M	0.08%
103	VANGUARD INTL EQUITY INDEX F	922042718	13,394	$1.4M	0.07%
104	EDWARDS LIFESCIENCES CORP	EW	17,715	$1.3M	0.07%
105	SPDR SER TR	78464A839	20,025	$1.3M	0.07%
106	PFIZER INC	PFE	25,246	$1.3M	0.07%
107	ISHARES TR	464287598	8,336	$1.3M	0.07%
108	ISHARES TR	464287473	11,893	$1.3M	0.06%
109	CHEVRON CORP NEW	CVX	6,699	$1.2M	0.06%
110	PROCTER AND GAMBLE CO	742718109	7,886	$1.2M	0.06%
111	RAYTHEON TECHNOLOGIES CORP	RTX	11,313	$1.1M	0.06%
112	HONEYWELL INTL INC	438516106	5,306	$1.1M	0.06%
113	JOHNSON & JOHNSON	JNJ	6,422	$1.1M	0.06%
114	INVESCO EXCHANGE TRADED FD T	IVZ	7,456	$1.1M	0.06%
115	EXXON MOBIL CORP	XOM	10,038	$1.1M	0.06%
116	SCHWAB STRATEGIC TR	808524102	23,469	$1.1M	0.05%
117	ISHARES TR	464287689	4,763	$1.1M	0.05%
118	DISNEY WALT CO	254687106	12,034	$1.0M	0.05%
119	NORTHROP GRUMMAN CORP	NOC	1,903	$1.0M	0.05%
120	SPDR SER TR	78464A516	45,305	$1.0M	0.05%
121	ISHARES TR	464288224	49,810	$988,733	0.05%
122	SPDR SER TR	78464A821	14,717	$961,629	0.05%
123	ISHARES TR	464288257	11,077	$940,239	0.05%
124	BOEING CO	BA-PA	4,841	$922,162	0.05%
125	ELEVANCE HEALTH INC	ELV	1,756	$900,611	0.05%
126	SPDR SER TR	78468R622	9,761	$878,527	0.05%
127	VANGUARD INDEX FDS	922908538	4,719	$848,273	0.04%
128	VANGUARD INDEX FDS	922908652	6,354	$844,181	0.04%
129	STARBUCKS CORP	SBUX	8,262	$819,591	0.04%
130	ALPHABET INC	GOOG	9,117	$808,950	0.04%
131	PURE STORAGE INC	74624M102	29,144	$779,893	0.04%
132	VISA INC	V	3,532	$733,808	0.04%
133	ISHARES TR	464287655	4,204	$733,073	0.04%
134	AVERY DENNISON CORP	AVY	3,988	$721,828	0.04%
135	ALPHABET INC	GOOG	8,165	$720,398	0.04%
136	AMEREN CORP	AEE	7,937	$705,746	0.04%
137	ISHARES INC	464286657	19,762	$678,541	0.04%
138	PNC FINL SVCS GROUP INC	693475105	4,084	$645,027	0.03%
139	MCDONALDS CORP	MCD	2,436	$641,931	0.03%
140	FIRSTENERGY CORP	FE	15,080	$632,473	0.03%
141	SELECT SECTOR SPDR TR	81369Y803	5,006	$622,947	0.03%
142	WALMART INC	WMT	4,313	$611,511	0.03%
143	WELLS FARGO CO NEW	949746101	14,770	$609,836	0.03%
144	ISHARES TR	464287663	8,538	$603,039	0.03%
145	SCHWAB STRATEGIC TR	808524839	13,155	$600,516	0.03%
146	INTEGRA LIFESCIENCES HLDGS C	IART	10,671	$598,323	0.03%
147	PEPSICO INC	PEP	3,239	$585,218	0.03%
148	ORACLE CORP	ORCL-PD	7,114	$581,522	0.03%
149	ISHARES TR	46435G425	6,755	$572,449	0.03%
150	INTEL CORP	INTC	21,261	$561,922	0.03%
151	NVIDIA CORPORATION	NVDA	3,785	$553,165	0.03%
152	PERKINELMER INC	RVTY	3,770	$528,650	0.03%
153	TJX COS INC NEW	872540109	6,613	$526,433	0.03%
154	VANGUARD WORLD FD	921910725	10,665	$524,627	0.03%
155	AMGEN INC	AMGN	1,953	$512,951	0.03%
156	3M CO	MMM	4,217	$505,703	0.03%
157	BRISTOL-MYERS SQUIBB CO	CELG-RI	6,794	$488,833	0.03%
158	PHILIP MORRIS INTL INC	718172109	4,807	$486,501	0.03%
159	JPMORGAN CHASE & CO	VYLD	3,613	$484,552	0.03%
160	RELIANCE STEEL & ALUMINUM CO	RS	2,368	$479,363	0.02%
161	TETRA TECH INC NEW	TTEK	3,262	$473,553	0.02%
162	BERKSHIRE HATHAWAY INC DEL	BRK-A	1	$468,711	0.02%
163	BANK AMERICA CORP	060505104	13,958	$462,289	0.02%
164	VANECK ETF TRUST	92189F841	9,370	$461,322	0.02%
165	SPDR GOLD TR	GLD	2,660	$451,242	0.02%
166	J P MORGAN EXCHANGE TRADED F	46641Q746	11,575	$448,416	0.02%
167	THERMO FISHER SCIENTIFIC INC	TMO	804	$443,005	0.02%
168	ISHARES TR	464287887	3,906	$422,121	0.02%
169	ISHARES TR	46435G516	6,397	$420,539	0.02%
170	GAMING & LEISURE PPTYS INC	36467J108	7,955	$414,376	0.02%
171	BECTON DICKINSON & CO	BDX	1,584	$402,811	0.02%
172	BAXTER INTL INC	071813109	7,761	$395,603	0.02%
173	VANGUARD INDEX FDS	922908736	1,852	$394,680	0.02%
174	SPDR SER TR	78464A409	7,736	$392,008	0.02%
175	ISHARES TR	464288117	9,779	$382,847	0.02%
176	CHARTER COMMUNICATIONS INC N	16119P108	1,129	$382,844	0.02%
177	CIGNA CORP NEW	125523100	1,141	$378,059	0.02%
178	CISCO SYS INC	CSCO	7,743	$368,891	0.02%
179	MCKESSON CORP	MCK	957	$359,173	0.02%
180	SCHWAB STRATEGIC TR	808524706	14,830	$351,019	0.02%
181	SELECT SECTOR SPDR TR	81369Y209	2,530	$343,701	0.02%
182	ISHARES TR	464287606	5,018	$342,729	0.02%
183	SPDR SER TR	78464A292	10,272	$337,127	0.02%
184	ISHARES TR	464288158	3,180	$331,585	0.02%
185	PAYCHEX INC	PAYX	2,847	$328,999	0.02%
186	DIMENSIONAL ETF TRUST	25434V864	7,125	$328,391	0.02%
187	COLUMBIA ETF TR II	19762B202	12,828	$327,755	0.02%
188	AECOM	ACM	3,853	$327,235	0.02%
189	SPDR SER TR	78468R663	3,570	$326,548	0.02%
190	PRUDENTIAL FINL INC	PUKPF	3,276	$325,840	0.02%
191	LOWES COS INC	548661107	1,608	$320,338	0.02%
192	ISHARES TR	464287309	5,456	$319,189	0.02%
193	NETFLIX INC	NFLX	1,063	$313,457	0.02%
194	SKECHERS U S A INC	830566105	7,278	$305,312	0.02%
195	VANGUARD WHITEHALL FDS	921946406	2,759	$298,551	0.02%
196	PPL CORP	PPLC	10,112	$295,469	0.02%
197	EDISON INTL	281020107	4,544	$289,107	0.01%
198	ENTERPRISE FINL SVCS CORP	293712105	5,874	$287,583	0.01%
199	COLGATE PALMOLIVE CO	CL	3,575	$281,646	0.01%
200	COCA COLA CO	KO	4,384	$278,897	0.01%
201	TEXAS INSTRS INC	882508104	1,661	$274,453	0.01%
202	ALTRIA GROUP INC	MO	5,937	$271,365	0.01%
203	RLI CORP	RLI	2,045	$268,447	0.01%
204	ISHARES TR	464287481	3,145	$262,906	0.01%
205	SCHWAB STRATEGIC TR	808524607	6,488	$262,817	0.01%
206	MASTERCARD INCORPORATED	MA	751	$261,145	0.01%
207	GOLDMAN SACHS ETF TR	NVGLF	3,414	$259,908	0.01%
208	YUM BRANDS INC	YUM	2,019	$258,632	0.01%
209	SELECT SECTOR SPDR TR	81369Y605	7,524	$257,321	0.01%
210	ISHARES INC	46434G764	5,407	$256,670	0.01%
211	ISHARES TR	46432F834	4,398	$254,556	0.01%
212	VANGUARD WORLD FDS	92204A702	791	$252,803	0.01%
213	WP CAREY INC	92936U109	3,209	$250,783	0.01%
214	MONDELEZ INTL INC	609207105	3,723	$248,116	0.01%
215	LABORATORY CORP AMER HLDGS	50540R409	1,051	$247,453	0.01%
216	CONOCOPHILLIPS	COP	2,096	$247,328	0.01%
217	SELECT SECTOR SPDR TR	81369Y407	1,886	$243,596	0.01%
218	SERVICENOW INC	NOW	619	$240,339	0.01%
219	SPDR SER TR	78464A763	1,915	$239,528	0.01%
220	L3HARRIS TECHNOLOGIES INC	LHX	1,132	$235,694	0.01%
221	INVESCO EXCHANGE TRADED FD T	IVZ	2,740	$234,434	0.01%
222	ISHARES TR	46435G268	4,391	$233,338	0.01%
223	US BANCORP DEL	USB-PS	5,317	$231,874	0.01%
224	SCHWAB CHARLES CORP	SCHW-PJ	2,701	$224,908	0.01%
225	NUVEEN CALIFORNIA AMT QLT MU	NU	18,054	$222,070	0.01%
226	ON SEMICONDUCTOR CORP	ON	3,499	$218,233	0.01%
227	ABRDN GOLD ETF TRUST	00326A104	12,484	$218,095	0.01%
228	CORTEVA INC	CTVA	3,710	$218,074	0.01%
229	ISHARES TR	464287739	2,550	$214,665	0.01%
230	VANGUARD WORLD FD	921910816	1,226	$210,958	0.01%
231	WHEATON PRECIOUS METALS CORP	WPM	5,300	$207,124	0.01%
232	VERIZON COMMUNICATIONS INC	VZ	5,209	$205,236	0.01%
233	INTERNATIONAL BUSINESS MACHS	INTR	1,454	$204,870	0.01%
234	EVERSOURCE ENERGY	ES	2,404	$201,592	0.01%
235	BROOKFIELD CORP	11271J107	6,379	$200,683	0.01%
236	FORD MTR CO DEL	345370860	16,408	$190,828	0.01%
237	NUVEEN CA QUALTY MUN INCOME	NU	14,250	$157,746	0.01%
238	PIMCO CALIF MUN INCOME FD II	72200M108	19,387	$131,638	0.01%
239	CIA ENERGETICA DE MINAS GERA	204409601	50,912	$103,351	0.01%
240	LORDSTOWN MOTORS CORP	54405Q100	27,750	$31,635	0.00%
241	NEOVOLTA INC	NEOVW	10,753	$30,001	0.00%
242	CANOPY GROWTH CORP	CGC	10,203	$23,569	0.00%