Institutional Manager · CIK 0002012170

Heritage Wealth Management, Inc. /CA/

San Diego, CA · File #028-23941

Latest AUM

$157.4M

Positions

Top-10 Concentration

50.7%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
NEW	SCHWAB STRATEGIC TR	808524862	+77,000	+$1.9M	$0
NEW	RBB FD INC	74933W452	+29,000	+$1.4M	$0
ADD	VANGUARD BD INDEX FDS	921937835	+17,310	+$1.3M	-$13,454
ADD	ISHARES TR	464287226	+11,801	+$1.2M	-$6,292
ADD	ISHARES TR	46436E718	+10,537	+$1.1M	-$13,079
EXITED	SCHWAB STRATEGIC TR	808524797	-31,700	-$865,410	$0
ADD	AMERICAN CENTY ETF TR	025072349	+11,368	+$861,354	+$719,069
REDUCE	VANGUARD INDEX FDS	922908744	-4,267	-$814,955	+$41,815
ADD	ISHARES TR	46429B267	+30,744	+$707,882	-$7,668
REDUCE	SCHWAB STRATEGIC TR	808524300	-17,779	-$579,951	+$264,045

Sector Allocation

Technology

15.5%$24.3M

Consumer Discretionary

2.9%$4.5M

Healthcare

2.1%$3.3M

Financials

1.4%$2.3M

Communication Services

1.3%$2.0M

Consumer Staples

1.0%$1.6M

Industrials

0.6%$971,232

Energy

0.4%$653,653

Filing History

Feb 4, 202613F HOLDINGS REPORTQ/E Dec 202591 pos · $157.4M
Nov 5, 202513F HOLDINGS REPORTQ/E Sep 202592 pos · $149.3M
Jul 28, 202513F HOLDINGS REPORTQ/E Jun 202586 pos · $149.9M
Apr 30, 202513F HOLDINGS REPORTQ/E Mar 202584 pos · $132.9M
Feb 11, 202513F HOLDINGS REPORTQ/E Dec 202490 pos · $138.9M
Oct 18, 202413F HOLDINGS REPORTQ/E Sep 2024126 pos · $141.1M
Jul 25, 202413F HOLDINGS REPORTQ/E Jun 2024120 pos · $136.3M
May 6, 202413F HOLDINGS REPORTQ/E Mar 2024118 pos · $132.4M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	AMERICAN CENTY ETF TR	025072349	216,227	$16.4M	11.41%
2	SCHWAB STRATEGIC TR	808524300	354,124	$11.6M	8.04%
3	VANGUARD SCOTTSDALE FDS	92206C102	125,686	$7.4M	5.14%
4	APPLE INC	AAPL	26,313	$7.2M	4.98%
5	DIMENSIONAL ETF TRUST	25434V708	131,673	$5.2M	3.63%
6	PALANTIR TECHNOLOGIES INC	PLTR	29,101	$5.2M	3.60%
7	ISHARES TR	46436E718	51,409	$5.2M	3.59%
8	BROADCOM INC	AVGO	14,840	$5.1M	3.58%
9	SCHWAB STRATEGIC TR	808524854	204,474	$5.1M	3.57%
10	VANGUARD BD INDEX FDS	921937835	62,201	$4.6M	3.21%
11	ISHARES TR	464287242	35,212	$3.9M	2.70%
12	ISHARES TR	464287226	28,873	$2.9M	2.01%
13	SSGA ACTIVE ETF TR	78467V848	70,926	$2.9M	1.99%
14	ISHARES TR	464288356	48,987	$2.8M	1.96%
15	SPDR S&P 500 ETF TR	SPY	26,500	$2.7M	1.90%
16	ISHARES TR	464287432	30,930	$2.7M	1.88%
17	ISHARES TR	464287705	19,710	$2.6M	1.81%
18	SPDR SERIES TRUST	78464A821	27,998	$2.6M	1.80%
19	ISHARES TR	46429B267	111,425	$2.6M	1.79%
20	AMERICAN CENTY ETF TR	025072877	24,408	$2.5M	1.73%