13F HOLDINGS REPORT

Heritage Wealth Management, Inc. /CA/

Quarter ended Q3 2024 · Filed October 18, 2024 · Accession 0001941040-24-000442

Total Value

$141.1M

Positions

126

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (126)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR S&P 500 ETF TR	SPY	35,000	$20.1M	14.24%
2	AMERICAN CENTY ETF TR	025072349	200,063	$13.2M	9.34%
3	SCHWAB STRATEGIC TR	808524300	88,661	$9.2M	6.55%
4	VANGUARD SCOTTSDALE FDS	92206C102	103,017	$6.1M	4.31%
5	APPLE INC	AAPL	25,021	$5.8M	4.13%
6	DIMENSIONAL ETF TRUST	25434V708	157,311	$5.4M	3.82%
7	SCHWAB STRATEGIC TR	808524854	97,243	$4.9M	3.49%
8	ISHARES TR	464287432	40,082	$3.9M	2.79%
9	ISHARES TR	464287242	33,082	$3.7M	2.65%
10	VANGUARD BD INDEX FDS	921937835	45,939	$3.5M	2.45%
11	ISHARES TR	464288356	49,386	$2.9M	2.03%
12	DIMENSIONAL ETF TRUST	25434V302	100,667	$2.8M	1.96%
13	SSGA ACTIVE ETF TR	78467V848	58,731	$2.4M	1.72%
14	MICROSOFT CORP	MSFT	4,490	$1.9M	1.37%
15	ISHARES TR	46429B267	81,274	$1.9M	1.35%
16	DIMENSIONAL ETF TRUST	25434V203	59,011	$1.9M	1.33%
17	ISHARES TR	464287226	17,410	$1.8M	1.25%
18	APPLE INC	AAPL	7,100	$1.7M	1.17%
19	ISHARES TR	464287705	12,722	$1.6M	1.11%
20	SPDR SER TR	78464A821	15,336	$1.3M	0.95%
21	QUALCOMM INC	QCOM	7,903	$1.3M	0.95%
22	DIMENSIONAL ETF TRUST	25434V880	48,760	$1.3M	0.93%
23	HOME DEPOT INC	HD	3,009	$1.2M	0.86%
24	META PLATFORMS INC	META	2,077	$1.2M	0.84%
25	SPDR SER TR	78464A284	44,978	$1.2M	0.84%
26	AMERICAN CENTY ETF TR	025072877	12,227	$1.2M	0.83%
27	SSGA ACTIVE ETF TR	78467V608	28,017	$1.2M	0.83%
28	ISHARES TR	464288513	14,451	$1.2M	0.82%
29	INVESCO QQQ TR	IVZ	2,313	$1.1M	0.80%
30	COUPANG INC	CPNG	45,454	$1.1M	0.79%
31	NVIDIA CORPORATION	NVDA	9,063	$1.1M	0.78%
32	PALANTIR TECHNOLOGIES INC	PLTR	28,913	$1.1M	0.76%
33	DIMENSIONAL ETF TRUST	25434V849	21,863	$1.1M	0.75%
34	VANGUARD INDEX FDS	922908595	3,734	$998,432	0.71%
35	ALPHABET INC	GOOG	5,883	$975,696	0.69%
36	AMAZON COM INC	AMZN	5,190	$967,053	0.69%
37	DIMENSIONAL ETF TRUST	25434V823	36,640	$939,450	0.67%
38	STRYKER CORPORATION	SYK	2,450	$885,141	0.63%
39	INVESCO QQQ TR	IVZ	1,800	$878,526	0.62%
40	STRYKER CORPORATION	SYK	2,400	$867,077	0.61%
41	ELI LILLY & CO	LLY	975	$863,792	0.61%
42	WALMART INC	WMT	10,340	$834,991	0.59%
43	VANGUARD INDEX FDS	922908363	1,474	$777,786	0.55%
44	HOME DEPOT INC	HD	1,800	$729,406	0.52%
45	SPDR S&P 500 ETF TR	SPY	1,135	$651,218	0.46%
46	ISHARES TR	464288158	6,127	$650,626	0.46%
47	MICROSOFT CORP	MSFT	1,500	$645,436	0.46%
48	ORACLE CORP	ORCL-PD	3,561	$606,762	0.43%
49	ORACLE CORP	ORCL-PD	3,200	$545,251	0.39%
50	QUALCOMM INC	QCOM	3,200	$544,185	0.39%
51	UNITEDHEALTH GROUP INC	UNH	926	$541,414	0.38%
52	PEPSICO INC	PEP	3,100	$527,072	0.37%
53	EXXON MOBIL CORP	XOM	3,954	$463,488	0.33%
54	META PLATFORMS INC	META	800	$457,952	0.32%
55	ISHARES TR	464287614	1,155	$433,564	0.31%
56	JOHNSON & JOHNSON	JNJ	2,631	$426,380	0.30%
57	SPDR SER TR	78468R739	8,849	$426,002	0.30%
58	CISCO SYS INC	CSCO	7,492	$398,699	0.28%
59	INTEL CORP	INTC	16,726	$392,400	0.28%
60	RTX CORPORATION	RTX	3,132	$379,473	0.27%
61	STARBUCKS CORP	SBUX	3,636	$354,474	0.25%
62	DIMENSIONAL ETF TRUST	25434V104	8,291	$329,070	0.23%
63	SPDR SER TR	78464A409	3,954	$327,945	0.23%
64	SPDR SER TR	78464A508	6,178	$326,569	0.23%
65	NIKE INC	NKE	3,672	$324,608	0.23%
66	ARK ETF TR	00214Q104	6,686	$317,786	0.23%
67	ALPHABET INC	GOOG	1,900	$315,115	0.22%
68	BERKSHIRE HATHAWAY INC DEL	BRK-A	676	$311,136	0.22%
69	STARBUCKS CORP	SBUX	3,100	$302,219	0.21%
70	HIMS & HERS HEALTH INC	HIMS	16,111	$296,765	0.21%
71	MCDONALDS CORP	MCD	966	$294,157	0.21%
72	EXCHANGE TRADED CONCEPTS TRU	301505889	7,355	$288,390	0.20%
73	TEXAS INSTRS INC	882508104	1,382	$285,480	0.20%
74	NIKE INC	NKE	3,200	$282,883	0.20%
75	AXON ENTERPRISE INC	AXON	674	$269,330	0.19%
76	WALMART INC	WMT	3,300	$266,486	0.19%
77	CHEVRON CORP NEW	CVX	1,788	$263,282	0.19%
78	MERCADOLIBRE INC	MELI	126	$258,547	0.18%
79	NVIDIA CORPORATION	NVDA	2,100	$255,024	0.18%
80	ISHARES TR	464287200	436	$251,494	0.18%
81	VANGUARD INDEX FDS	922908744	1,405	$245,271	0.17%
82	ISHARES TR	464287101	870	$240,781	0.17%
83	PROCTER AND GAMBLE CO	742718109	1,346	$233,127	0.17%
84	TESLA INC	TSLA	886	$231,804	0.16%
85	VANGUARD WORLD FD	92204A702	390	$228,743	0.16%
86	JPMORGAN CHASE & CO.	VYLD	1,082	$228,204	0.16%
87	ACCENTURE PLC IRELAND	ACN	643	$227,288	0.16%
88	ADOBE INC	ADBE	437	$226,270	0.16%
89	ALPHABET INC	GOOG	1,324	$221,360	0.16%
90	CISCO SYS INC	CSCO	4,100	$218,188	0.15%
91	INVESCO EXCH TRADED FD TR II	IVZ	8,432	$211,475	0.15%
92	JOHNSON & JOHNSON	JNJ	1,300	$210,678	0.15%
93	MERCK & CO INC	MRK	1,754	$199,184	0.14%
94	SPDR S&P 500 ETF TR	SPY	300	$172,128	0.12%
95	ABRDN TOTAL DYNAMIC DIVIDEND	AOD	18,290	$166,439	0.12%
96	TEXAS INSTRS INC	882508104	800	$165,256	0.12%
97	ELEVANCE HEALTH INC	ELV	313	$162,760	0.12%
98	VIRTUS DIVIDEND INTEREST & P	NFJ	11,969	$156,076	0.11%
99	PEPSICO INC	PEP	900	$153,021	0.11%
100	MCDONALDS CORP	MCD	500	$152,255	0.11%
101	AMAZON COM INC	AMZN	800	$149,064	0.11%
102	AMERICAN EXPRESS CO	AXP	536	$145,363	0.10%
103	COCA COLA CO	KO	2,010	$144,439	0.10%
104	NU HLDGS LTD	NU	10,031	$136,923	0.10%
105	COLGATE PALMOLIVE CO	CL	1,298	$134,745	0.10%
106	PROCTER AND GAMBLE CO	742718109	700	$121,240	0.09%
107	UNITEDHEALTH GROUP INC	UNH	200	$116,936	0.08%
108	ACCENTURE PLC IRELAND	ACN	300	$106,044	0.08%
109	MERCK & CO INC	MRK	800	$90,848	0.06%
110	ELI LILLY & CO	LLY	100	$88,594	0.06%
111	CBRE GBL REAL ESTATE INC FD	12504G100	13,147	$86,376	0.06%
112	JPMORGAN CHASE & CO.	VYLD	400	$84,364	0.06%
113	COLGATE PALMOLIVE CO	CL	800	$83,048	0.06%
114	AMERICAN EXPRESS CO	AXP	300	$81,360	0.06%
115	CHEVRON CORP NEW	CVX	500	$73,625	0.05%
116	EXXON MOBIL CORP	XOM	600	$70,332	0.05%
117	NUVEEN CR STRATEGIES INCOME	NU	11,575	$67,019	0.05%
118	RTX CORPORATION	RTX	500	$60,580	0.04%
119	COCA COLA CO	KO	800	$57,488	0.04%
120	ELEVANCE HEALTH INC	ELV	100	$52,000	0.04%
121	ADOBE INC	ADBE	100	$51,778	0.04%
122	VIRTUS CONVERTIBLE & INC FD	92838U108	13,235	$41,161	0.03%
123	INTEL CORP	INTC	1,400	$32,845	0.02%
124	ALPHABET INC	GOOG	100	$16,719	0.01%
125	AMARIN CORP PLC	AMRN	14,250	$8,933	0.01%
126	EON RESOURCES INC	EONR-WT	170,500	$8,099	0.01%