13F HOLDINGS REPORT
Heritage Wealth Management, Inc. /CA/
Quarter ended Q4 2024 · Filed February 11, 2025 · Accession 0001941040-25-000121
Total Value
$138.9M
Positions
90
Other Managers
0
Confidential Omitted
No
Holdings (90)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | SPDR S&P 500 ETF TR | SPY | 37,200 | $21.8M | 15.69% |
| 2 | AMERICAN CENTY ETF TR | 025072349 | 190,424 | $12.7M | 9.15% |
| 3 | SCHWAB STRATEGIC TR | 808524300 | 340,188 | $9.5M | 6.82% |
| 4 | APPLE INC | AAPL | 25,829 | $6.5M | 4.66% |
| 5 | VANGUARD SCOTTSDALE FDS | 92206C102 | 107,755 | $6.3M | 4.51% |
| 6 | DIMENSIONAL ETF TRUST | 25434V708 | 147,850 | $5.1M | 3.68% |
| 7 | SCHWAB STRATEGIC TR | 808524854 | 204,350 | $5.0M | 3.57% |
| 8 | ISHARES TR | 464287242 | 34,458 | $3.7M | 2.65% |
| 9 | VANGUARD BD INDEX FDS | 921937835 | 49,094 | $3.5M | 2.54% |
| 10 | ISHARES TR | 464287432 | 31,412 | $2.7M | 1.97% |
| 11 | ISHARES TR | 464288356 | 47,811 | $2.7M | 1.97% |
| 12 | SSGA ACTIVE ETF TR | 78467V848 | 61,704 | $2.4M | 1.75% |
| 13 | PALANTIR TECHNOLOGIES INC | PLTR | 29,024 | $2.2M | 1.58% |
| 14 | MICROSOFT CORP | MSFT | 4,945 | $2.1M | 1.50% |
| 15 | ISHARES TR | 464287705 | 16,511 | $2.1M | 1.49% |
| 16 | ISHARES TR | 46429B267 | 86,054 | $2.0M | 1.42% |
| 17 | SPDR SER TR | 78464A821 | 22,649 | $2.0M | 1.42% |
| 18 | VANGUARD INDEX FDS | 922908595 | 7,003 | $2.0M | 1.41% |
| 19 | DIMENSIONAL ETF TRUST | 25434V302 | 76,034 | $1.9M | 1.39% |
| 20 | AMERICAN CENTY ETF TR | 025072877 | 18,822 | $1.8M | 1.31% |
| 21 | SSGA ACTIVE ETF TR | 78467V608 | 42,808 | $1.8M | 1.29% |
| 22 | ISHARES TR | 464287226 | 18,252 | $1.8M | 1.27% |
| 23 | ISHARES TR | 464288513 | 22,094 | $1.7M | 1.25% |
| 24 | VANGUARD INDEX FDS | 922908363 | 2,943 | $1.6M | 1.14% |
| 25 | DIMENSIONAL ETF TRUST | 25434V203 | 51,971 | $1.5M | 1.09% |
| 26 | ISHARES TR | 464287671 | 9,735 | $1.4M | 0.98% |
| 27 | DIMENSIONAL ETF TRUST | 25434V849 | 25,833 | $1.2M | 0.89% |
| 28 | META PLATFORMS INC | META | 2,079 | $1.2M | 0.88% |
| 29 | NVIDIA CORPORATION | NVDA | 9,047 | $1.2M | 0.87% |
| 30 | INVESCO QQQ TR | IVZ | 2,313 | $1.2M | 0.85% |
| 31 | SPDR SER TR | 78464A284 | 46,153 | $1.2M | 0.85% |
| 32 | DIMENSIONAL ETF TRUST | 25434V880 | 47,339 | $1.2M | 0.85% |
| 33 | ALPHABET INC | GOOG | 5,901 | $1.1M | 0.80% |
| 34 | HOME DEPOT INC | HD | 2,861 | $1.1M | 0.80% |
| 35 | AMAZON COM INC | AMZN | 5,009 | $1.1M | 0.79% |
| 36 | WALMART INC | WMT | 10,407 | $940,312 | 0.68% |
| 37 | COUPANG INC | CPNG | 40,357 | $887,047 | 0.64% |
| 38 | STRYKER CORPORATION | SYK | 2,451 | $882,537 | 0.64% |
| 39 | DIMENSIONAL ETF TRUST | 25434V823 | 36,861 | $857,757 | 0.62% |
| 40 | VANGUARD INDEX FDS | 922908744 | 4,949 | $837,866 | 0.60% |
| 41 | ELI LILLY & CO | LLY | 1,049 | $809,828 | 0.58% |
| 42 | SPDR S&P 500 ETF TR | SPY | 1,336 | $782,889 | 0.56% |
| 43 | QUALCOMM INC | QCOM | 4,920 | $755,871 | 0.54% |
| 44 | ORACLE CORP | ORCL-PD | 3,564 | $593,873 | 0.43% |
| 45 | UNITEDHEALTH GROUP INC | UNH | 1,095 | $553,917 | 0.40% |
| 46 | PEPSICO INC | PEP | 3,528 | $536,394 | 0.39% |
| 47 | SPDR SER TR | 78468R739 | 10,894 | $516,261 | 0.37% |
| 48 | ISHARES TR | 464288158 | 4,384 | $462,424 | 0.33% |
| 49 | CISCO SYS INC | CSCO | 7,502 | $444,090 | 0.32% |
| 50 | JOHNSON & JOHNSON | JNJ | 2,967 | $429,130 | 0.31% |
| 51 | EXXON MOBIL CORP | XOM | 3,973 | $427,376 | 0.31% |
| 52 | AXON ENTERPRISE INC | AXON | 713 | $423,750 | 0.31% |
| 53 | JPMORGAN CHASE & CO. | VYLD | 1,716 | $411,403 | 0.30% |
| 54 | RTX CORPORATION | RTX | 3,508 | $405,946 | 0.29% |
| 55 | ISHARES TR | 464288414 | 3,712 | $395,514 | 0.28% |
| 56 | HIMS & HERS HEALTH INC | HIMS | 16,135 | $390,144 | 0.28% |
| 57 | ISHARES TR | 464287614 | 958 | $384,714 | 0.28% |
| 58 | STARBUCKS CORP | SBUX | 3,991 | $364,179 | 0.26% |
| 59 | BROADCOM INC | AVGO | 1,489 | $345,210 | 0.25% |
| 60 | ARK ETF TR | 00214Q104 | 6,063 | $344,197 | 0.25% |
| 61 | INTEL CORP | INTC | 17,044 | $341,739 | 0.25% |
| 62 | NIKE INC | NKE | 4,283 | $324,097 | 0.23% |
| 63 | DIMENSIONAL ETF TRUST | 25434V104 | 7,857 | $318,130 | 0.23% |
| 64 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 687 | $311,403 | 0.22% |
| 65 | VANGUARD TAX-MANAGED FDS | 921943858 | 6,171 | $295,097 | 0.21% |
| 66 | MCDONALDS CORP | MCD | 971 | $281,483 | 0.20% |
| 67 | COSTCO WHSL CORP NEW | 22160K105 | 304 | $278,546 | 0.20% |
| 68 | VANGUARD INDEX FDS | 922908611 | 1,376 | $272,696 | 0.20% |
| 69 | PROCTER AND GAMBLE CO | 742718109 | 1,602 | $268,575 | 0.19% |
| 70 | CHEVRON CORP NEW | CVX | 1,842 | $266,759 | 0.19% |
| 71 | MERCK & CO INC | MRK | 2,640 | $262,627 | 0.19% |
| 72 | ISHARES TR | 464287200 | 436 | $256,664 | 0.18% |
| 73 | TESLA INC | TSLA | 625 | $252,400 | 0.18% |
| 74 | ISHARES TR | 464287101 | 870 | $251,300 | 0.18% |
| 75 | VISA INC | V | 784 | $247,775 | 0.18% |
| 76 | TEXAS INSTRS INC | 882508104 | 1,281 | $240,200 | 0.17% |
| 77 | ACCENTURE PLC IRELAND | ACN | 674 | $237,106 | 0.17% |
| 78 | VANGUARD WORLD FD | 92204A702 | 360 | $223,848 | 0.16% |
| 79 | SPDR SER TR | 78464A508 | 4,326 | $221,232 | 0.16% |
| 80 | EXCHANGE TRADED CONCEPTS TRU | 301505889 | 6,240 | $215,155 | 0.15% |
| 81 | SEMPRA | SREA | 2,444 | $214,388 | 0.15% |
| 82 | MERCADOLIBRE INC | MELI | 126 | $214,255 | 0.15% |
| 83 | NETFLIX INC | NFLX | 236 | $210,352 | 0.15% |
| 84 | ABRDN TOTAL DYNAMIC DIVIDEND | AOD | 18,500 | $155,585 | 0.11% |
| 85 | VIRTUS DIVIDEND INTEREST & P | NFJ | 11,422 | $144,260 | 0.10% |
| 86 | NU HLDGS LTD | NU | 10,000 | $103,600 | 0.07% |
| 87 | CBRE GBL REAL ESTATE INC FD | 12504G100 | 12,632 | $60,760 | 0.04% |
| 88 | VIRTUS CONVERTIBLE & INC FD | 92838U108 | 12,883 | $40,324 | 0.03% |
| 89 | EON RESOURCES INC | EONR-WT | 191,735 | $10,545 | 0.01% |
| 90 | AMARIN CORP PLC | AMRN | 14,250 | $6,911 | 0.00% |