Institutional Manager · CIK 0001891713
Herold Advisors, Inc.
New York, NY · File #028-21393
Latest AUM
$447.5M
Positions
247
Top-10 Concentration
42.9%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| ADD | ISHARES TR | 464288638 | +33,967 | +$1.8M | -$10,206 |
| ADD | SELECT SECTOR SPDR TR | 81369Y506 | +31,652 | +$1.4M | -$1.4M |
| ADD | FLEXSHARES TR | FLEX | +26,119 | +$1.3M | -$7,169 |
| ADD | DIMENSIONAL ETF TRUST | 25434V401 | +14,036 | +$1.0M | +$176,202 |
| ADD | AMERICAN CENTY ETF TR | 025072158 | +12,688 | +$997,529 | +$136,386 |
| ADD | NETFLIX INC | NFLX | +10,287 | +$964,475 | -$984,701 |
| ADD | BROOKFIELD CORP | 11271J107 | +19,321 | +$888,376 | -$967,366 |
| REDUCE | ETF SER SOLUTIONS | 26922A321 | -13,646 | -$803,753 | +$79,904 |
| REDUCE | WISDOMTREE TR | WT | -15,438 | -$776,833 | +$2,879 |
| REDUCE | APPLE INC | AAPL | -2,746 | -$746,520 | +$1.5M |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025247 pos · $447.5M
- 13F HOLDINGS REPORTQ/E Sep 2025248 pos · $431.5M
- 13F HOLDINGS REPORTQ/E Jun 2025311 pos · $477.0M
- 13F HOLDINGS REPORTQ/E Mar 2025282 pos · $455.4M
- 13F HOLDINGS REPORTQ/E Dec 2024275 pos · $458.9M
- 13F HOLDINGS REPORTQ/E Sep 2024272 pos · $460.5M
- 13F HOLDINGS REPORTQ/E Jun 2024263 pos · $432.3M
- 13F HOLDINGS REPORTQ/E Mar 2024265 pos · $413.4M
- 13F HOLDINGS REPORTQ/E Dec 2023246 pos · $328.7M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 81,899 | $22.3M | 7.70% |
| 2 | NVIDIA CORPORATION | NVDA | 113,996 | $21.3M | 7.35% |
| 3 | MICROSOFT CORP | MSFT | 36,298 | $17.6M | 6.07% |
| 4 | ELI LILLY & CO | LLY | 10,444 | $11.2M | 3.88% |
| 5 | JPMORGAN CHASE & CO. | VYLD | 28,817 | $9.3M | 3.21% |
| 6 | AMERICAN CENTY ETF TR | 025072885 | 80,220 | $9.0M | 3.10% |
| 7 | MASTERCARD INCORPORATED | MA | 15,367 | $8.8M | 3.03% |
| 8 | DIMENSIONAL ETF TRUST | 25434V401 | 115,872 | $8.6M | 2.97% |
| 9 | ALPHABET INC | GOOG | 25,952 | $8.1M | 2.81% |
| 10 | ABBVIE INC | ABBV | 35,090 | $8.0M | 2.77% |
| 11 | EXXON MOBIL CORP | XOM | 65,587 | $7.9M | 2.73% |
| 12 | WALMART INC | WMT | 70,811 | $7.9M | 2.73% |
| 13 | VISA INC | V | 22,245 | $7.8M | 2.70% |
| 14 | AMERICAN CENTY ETF TR | 025072562 | 163,371 | $6.8M | 2.37% |
| 15 | DIMENSIONAL ETF TRUST | 25434V872 | 157,061 | $6.7M | 2.31% |
| 16 | AMERICAN CENTY ETF TR | 025072158 | 77,343 | $6.1M | 2.10% |
| 17 | INTERNATIONAL BUSINESS MACHS | INTR | 19,283 | $5.7M | 1.98% |
| 18 | AMPHENOL CORP NEW | 032095101 | 38,100 | $5.1M | 1.78% |
| 19 | AMAZON COM INC | AMZN | 21,267 | $4.9M | 1.70% |
| 20 | META PLATFORMS INC | META | 7,061 | $4.7M | 1.61% |