13F HOLDINGS REPORT

Herold Advisors, Inc.

Quarter ended Q1 2025 · Filed May 13, 2025 · Accession 0001172661-25-001744

Total Value

$455.4M

Positions

282

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (282)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	APPLE INC	AAPL	99,670	$22.1M	4.86%
2	AMERICAN CENTY ETF TR	025072885	158,711	$14.7M	3.22%
3	MICROSOFT CORP	MSFT	37,757	$14.2M	3.11%
4	NVIDIA CORPORATION	NVDA	114,446	$12.4M	2.72%
5	VISA INC	V	25,582	$9.0M	1.97%
6	MASTERCARD INCORPORATED	MA	16,049	$8.8M	1.93%
7	ELI LILLY & CO	LLY	10,536	$8.7M	1.91%
8	EXXON MOBIL CORP	XOM	64,955	$7.7M	1.70%
9	ABBVIE INC	ABBV	35,966	$7.5M	1.65%
10	JPMORGAN CHASE & CO.	VYLD	30,396	$7.5M	1.64%
11	INVESCO EXCHANGE TRADED FD T	IVZ	39,410	$6.8M	1.50%
12	AMERICAN CENTY ETF TR	025072562	160,694	$6.7M	1.46%
13	AMERICAN CENTY ETF TR	025072877	75,690	$6.6M	1.45%
14	WALMART INC	WMT	72,898	$6.4M	1.41%
15	DIMENSIONAL ETF TRUST	25434V872	150,714	$6.3M	1.39%
16	META PLATFORMS INC	META	9,879	$5.7M	1.25%
17	DIMENSIONAL ETF TRUST	25434V401	89,900	$5.4M	1.19%
18	ETF SER SOLUTIONS	26922A321	97,578	$5.3M	1.16%
19	INTERNATIONAL BUSINESS MACHS	INTR	20,779	$5.2M	1.13%
20	AMAZON COM INC	AMZN	26,279	$5.0M	1.10%
21	J P MORGAN EXCHANGE TRADED F	46641Q837	91,419	$4.6M	1.02%
22	VANGUARD BD INDEX FDS	921937835	62,883	$4.6M	1.01%
23	ALPHABET INC	GOOG	29,714	$4.6M	1.01%
24	HOME DEPOT INC	HD	12,501	$4.6M	1.01%
25	CHEVRON CORP NEW	CVX	25,765	$4.3M	0.95%
26	PROCTER AND GAMBLE CO	742718109	25,042	$4.3M	0.94%
27	ISHARES TR	46434V621	68,087	$4.2M	0.92%
28	ISHARES TR	464287242	35,946	$3.9M	0.86%
29	BERKSHIRE HATHAWAY INC DEL	BRK-A	7,100	$3.8M	0.83%
30	DIMENSIONAL ETF TRUST	25434V880	126,896	$3.3M	0.73%
31	VERIZON COMMUNICATIONS INC	VZ	72,961	$3.3M	0.73%
32	AMERICAN CENTY ETF TR	025072158	50,117	$3.2M	0.71%
33	WISDOMTREE TR	WT	40,124	$3.2M	0.70%
34	INTUITIVE SURGICAL INC	ISRG	6,450	$3.2M	0.70%
35	ONEOK INC NEW	OKE	31,735	$3.1M	0.69%
36	CINTAS CORP	CTAS	15,136	$3.1M	0.68%
37	SELECT SECTOR SPDR TR	81369Y506	33,078	$3.1M	0.68%
38	MERCK & CO INC	MRK	34,425	$3.1M	0.68%
39	J P MORGAN EXCHANGE TRADED F	46641Q332	53,120	$3.0M	0.67%
40	WISDOMTREE TR	WT	59,187	$3.0M	0.65%
41	BROOKFIELD INFRAST PARTNERS	G16252101	99,947	$3.0M	0.65%
42	JOHNSON & JOHNSON	JNJ	17,938	$3.0M	0.65%
43	AMERICAN CENTY ETF TR	025072703	44,818	$3.0M	0.65%
44	ISHARES TR	46434V456	69,200	$2.7M	0.60%
45	S&P GLOBAL INC	SPGI	5,365	$2.7M	0.60%
46	INTUIT	INTU	4,339	$2.7M	0.59%
47	FLEXSHARES TR	FLEX	41,634	$2.7M	0.58%
48	AMPHENOL CORP NEW	032095101	39,464	$2.6M	0.57%
49	TESLA INC	TSLA	9,934	$2.6M	0.57%
50	BROOKFIELD CORP	11271J107	47,284	$2.5M	0.54%
51	PHILLIPS 66	PSX	19,923	$2.5M	0.54%
52	CHUBB LIMITED	CB	8,087	$2.4M	0.54%
53	DIMENSIONAL ETF TRUST	25434V807	61,691	$2.4M	0.53%
54	AT&T INC	T-PC	85,563	$2.4M	0.53%
55	SCHWAB STRATEGIC TR	808524862	97,803	$2.4M	0.52%
56	ALPHABET INC	GOOG	15,197	$2.4M	0.52%
57	WISDOMTREE TR	WT	52,513	$2.3M	0.51%
58	FLEXSHARES TR	FLEX	77,110	$2.2M	0.49%
59	BRISTOL-MYERS SQUIBB CO	CELG-RI	36,673	$2.2M	0.49%
60	ISHARES TR	464288638	42,362	$2.2M	0.49%
61	FLEXSHARES TR	FLEX	46,034	$2.2M	0.49%
62	EATON CORP PLC	ETN	7,861	$2.1M	0.47%
63	AMERICAN CENTY ETF TR	025072349	32,141	$2.1M	0.46%
64	QUALCOMM INC	QCOM	13,214	$2.0M	0.45%
65	BANK AMERICA CORP	060505104	47,942	$2.0M	0.44%
66	CONSOLIDATED EDISON INC	ED	17,847	$2.0M	0.43%
67	GOLDMAN SACHS ETF TR	NVGLF	17,926	$2.0M	0.43%
68	NEXTERA ENERGY INC	NEE-PW	27,485	$1.9M	0.43%
69	J P MORGAN EXCHANGE TRADED F	46641Q159	41,753	$1.9M	0.42%
70	SPDR GOLD TR	GLD	6,614	$1.9M	0.42%
71	BNY MELLON ETF TRUST	09661T107	17,550	$1.9M	0.41%
72	COSTCO WHSL CORP NEW	22160K105	1,928	$1.8M	0.40%
73	PACER FDS TR	69374H881	32,906	$1.8M	0.40%
74	PIMCO ETF TR	72201R205	33,257	$1.8M	0.39%
75	UNITEDHEALTH GROUP INC	UNH	3,414	$1.8M	0.39%
76	FIRST TR EXCHANGE-TRADED FD	33739Q408	29,130	$1.7M	0.38%
77	PFIZER INC	PFE	67,926	$1.7M	0.38%
78	SCHWAB STRATEGIC TR	808524300	68,196	$1.7M	0.37%
79	COMCAST CORP NEW	CCZ	46,261	$1.7M	0.37%
80	MCDONALDS CORP	MCD	5,457	$1.7M	0.37%
81	ABBOTT LABS	ABLZF	12,340	$1.6M	0.36%
82	BROADCOM INC	AVGO	9,737	$1.6M	0.36%
83	DIMENSIONAL ETF TRUST	25434V104	42,068	$1.6M	0.36%
84	BERKSHIRE HATHAWAY INC DEL	BRK-A	2	$1.6M	0.35%
85	SPDR SER TR	78468R606	66,340	$1.6M	0.34%
86	J P MORGAN EXCHANGE TRADED F	46641Q761	27,188	$1.5M	0.34%
87	SHELL PLC	RYDAF	20,939	$1.5M	0.34%
88	PROLOGIS INC.	PLDGP	13,708	$1.5M	0.34%
89	NIKE INC	NKE	23,928	$1.5M	0.33%
90	AMERICAN TOWER CORP NEW	03027X100	6,840	$1.5M	0.33%
91	J P MORGAN EXCHANGE TRADED F	46654Q203	28,302	$1.5M	0.32%
92	LOCKHEED MARTIN CORP	LMT	3,262	$1.5M	0.32%
93	RTX CORPORATION	RTX	10,480	$1.4M	0.30%
94	DISNEY WALT CO	254687106	13,745	$1.4M	0.30%
95	FIRST TR EXCHANGE TRADED FD	33738R506	22,801	$1.3M	0.29%
96	NETFLIX INC	NFLX	1,402	$1.3M	0.29%
97	CISCO SYS INC	CSCO	20,993	$1.3M	0.28%
98	NUCOR CORP	NUE	10,740	$1.3M	0.28%
99	DEERE & CO	DE	2,752	$1.3M	0.28%
100	BOEING CO	BA-PA	7,360	$1.3M	0.28%
101	FIRST TR EXCHANGE-TRADED FD	33738D879	52,348	$1.2M	0.27%
102	AMGEN INC	AMGN	3,985	$1.2M	0.27%
103	WISDOMTREE TR	WT	27,000	$1.2M	0.27%
104	PUBLIC SVC ENTERPRISE GRP IN	744573106	14,715	$1.2M	0.27%
105	GOLDMAN SACHS GROUP INC	GSCE	2,164	$1.2M	0.26%
106	PHILIP MORRIS INTL INC	718172109	7,439	$1.2M	0.26%
107	HERSHEY CO	HSY	6,587	$1.1M	0.25%
108	TRACTOR SUPPLY CO	TSCO	19,473	$1.1M	0.24%
109	ISHARES TR	46432F339	6,103	$1.0M	0.23%
110	WISDOMTREE TR	WT	17,360	$1.0M	0.23%
111	BLACKROCK INC	BLK	1,086	$1.0M	0.23%
112	T-MOBILE US INC	TMUSZ	3,805	$1.0M	0.22%
113	VANGUARD INDEX FDS	922908736	2,681	$994,857	0.22%
114	ISHARES TR	46435G102	11,870	$992,451	0.22%
115	ISHARES TR	464287200	1,739	$977,826	0.21%
116	VANGUARD SPECIALIZED FUNDS	921908844	4,969	$964,212	0.21%
117	UNION PAC CORP	UNP	4,070	$961,497	0.21%
118	3M CO	MMM	6,464	$949,474	0.21%
119	FLEXSHARES TR	FLEX	14,316	$943,729	0.21%
120	MORGAN STANLEY	MS-PQ	8,062	$940,626	0.21%
121	PEPSICO INC	PEP	6,266	$939,648	0.21%
122	AMERICAN CENTY ETF TR	025072604	15,178	$913,272	0.20%
123	ICICI BANK LIMITED	IBN	28,950	$912,504	0.20%
124	INTERCONTINENTAL EXCHANGE IN	45866F104	5,271	$909,248	0.20%
125	BLACKSTONE INC	BX	6,469	$904,431	0.20%
126	CATERPILLAR INC	CAT	2,730	$900,354	0.20%
127	SPDR SER TR	78464A359	11,650	$892,623	0.20%
128	AIR PRODS & CHEMS INC	AIIR	2,926	$862,936	0.19%
129	J P MORGAN EXCHANGE TRADED F	46654Q781	13,392	$852,535	0.19%
130	FLEXSHARES TR	FLEX	20,969	$846,805	0.19%
131	SCHWAB CHARLES CORP	SCHW-PJ	10,638	$832,743	0.18%
132	ORACLE CORP	ORCL-PD	5,851	$818,032	0.18%
133	GILEAD SCIENCES INC	GILD	7,185	$805,143	0.18%
134	FLEXSHARES TR	FLEX	36,226	$804,628	0.18%
135	KINDER MORGAN INC DEL	EP-PC	28,172	$803,756	0.18%
136	AMERICAN EXPRESS CO	AXP	2,969	$798,966	0.18%
137	CVS HEALTH CORP	CVS	11,690	$792,166	0.17%
138	ISHARES TR	464287309	8,518	$790,726	0.17%
139	CROWN CASTLE INC	CCI	7,477	$779,466	0.17%
140	ISHARES SILVER TR	SLV	24,755	$767,157	0.17%
141	FLEXSHARES TR	FLEX	10,829	$756,889	0.17%
142	IRON MTN INC DEL	46284V101	8,757	$753,484	0.17%
143	BP PLC	BPPFF	21,792	$736,474	0.16%
144	NATIONAL GRID PLC	NMPWP	11,171	$733,238	0.16%
145	TEXAS PACIFIC LAND CORPORATI	TPL	550	$728,745	0.16%
146	CITIGROUP INC	C-PR	10,236	$726,654	0.16%
147	KLA CORP	KLAC	1,044	$709,711	0.16%
148	FIRST TR EXCHANGE-TRADED FD	33739Q705	13,972	$705,886	0.16%
149	ALLEGION PLC	ALLE	5,374	$701,092	0.15%
150	ALTRIA GROUP INC	MO	11,668	$700,481	0.15%
151	AMERICAN CENTY ETF TR	025072133	11,381	$699,249	0.15%
152	FIRST TR EXCHANGE-TRADED FD	33733E104	7,780	$697,797	0.15%
153	VANGUARD INDEX FDS	922908629	2,682	$693,619	0.15%
154	WILLIAMS COS INC	969457100	11,548	$690,108	0.15%
155	DIMENSIONAL ETF TRUST	25434V831	20,168	$668,368	0.15%
156	BLACKROCK ETF TRUST	BLK	13,474	$656,992	0.14%
157	IQVIA HLDGS INC	IQV	3,700	$652,310	0.14%
158	INVESCO EXCH TRD SLF IDX FD	IVZ	11,990	$639,187	0.14%
159	FLEXSHARES TR	FLEX	8,455	$632,610	0.14%
160	BROOKFIELD ASSET MANAGMT LTD	113004105	12,793	$619,248	0.14%
161	FIDELITY COVINGTON TRUST	316092832	12,320	$615,384	0.14%
162	WASTE MGMT INC DEL	94106L109	2,639	$611,093	0.13%
163	ALLIANCEBERNSTEIN HLDG L P	01881G106	15,700	$601,467	0.13%
164	INVESCO EXCH TRADED FD TR II	IVZ	12,315	$601,309	0.13%
165	CORNING INC	GLW	13,044	$597,154	0.13%
166	VANGUARD INTL EQUITY INDEX F	922042742	5,146	$596,763	0.13%
167	MARTIN MARIETTA MATLS INC	573284106	1,237	$591,447	0.13%
168	FIRST TR EXCHANGE-TRADED FD	33733E823	19,848	$590,803	0.13%
169	HUBBELL INC	HUBB	1,764	$583,725	0.13%
170	CIMPRESS PLC	CMPR	12,900	$583,467	0.13%
171	LAM RESEARCH CORP	LRCX	7,722	$561,389	0.12%
172	ZOETIS INC	ZTS	3,404	$560,469	0.12%
173	GE AEROSPACE	369604301	2,795	$559,419	0.12%
174	SPDR SER TR	78464A508	10,945	$558,961	0.12%
175	SCHWAB STRATEGIC TR	808524797	19,602	$548,124	0.12%
176	INVESCO EXCHANGE TRADED FD T	IVZ	5,445	$544,005	0.12%
177	CALAMOS DYNAMIC CONV & INCOM	12811V105	24,712	$526,135	0.12%
178	COCA COLA CO	KO	7,129	$510,738	0.11%
179	ACCENTURE PLC IRELAND	ACN	1,636	$510,497	0.11%
180	SPDR S&P 500 ETF TR	SPY	894	$500,541	0.11%
181	WISDOMTREE TR	WT	15,793	$487,530	0.11%
182	FIRST TR NAS100 EQ WEIGHTED	337344105	4,019	$486,286	0.11%
183	APPLIED MATLS INC	038222105	3,345	$485,426	0.11%
184	ISHARES TR	464287432	5,329	$485,099	0.11%
185	FIRST TR EXCHANGE-TRADED FD	33739Q200	9,475	$466,047	0.10%
186	FORD MTR CO	345370860	45,779	$459,181	0.10%
187	GLOBAL X FDS	37954Y475	11,598	$458,005	0.10%
188	ISHARES TR	464287499	5,000	$425,350	0.09%
189	SELECT SECTOR SPDR TR	81369Y605	8,469	$421,883	0.09%
190	NUVEEN NEW YORK AMT QLT MUNI	NU	40,762	$419,851	0.09%
191	SALESFORCE INC	CRM	1,550	$415,958	0.09%
192	VANGUARD INDEX FDS	922908769	1,502	$413,075	0.09%
193	UNITED PARCEL SERVICE INC	UPS	3,622	$398,497	0.09%
194	AMERICAN CENTY ETF TR	025072299	6,635	$398,345	0.09%
195	PARKER-HANNIFIN CORP	PH	646	$392,671	0.09%
196	AMERICAN CENTY ETF TR	025072323	7,947	$384,635	0.08%
197	BROOKFIELD INFRASTRUCTURE CO	BIPC	10,597	$382,705	0.08%
198	GSK PLC	GLAXF	9,799	$379,641	0.08%
199	CARDINAL HEALTH INC	CAH	2,750	$378,868	0.08%
200	WP CAREY INC	92936U109	5,898	$372,277	0.08%
201	GOLDMAN SACHS ETF TR	NVGLF	6,303	$371,126	0.08%
202	NOVO-NORDISK A S	NONOF	5,300	$368,032	0.08%
203	WISDOMTREE TR	WT	8,185	$355,229	0.08%
204	GE VERNOVA INC	GEV	1,141	$348,324	0.08%
205	WISDOMTREE TR	WT	7,229	$344,131	0.08%
206	UNITED STS COMMODITY INDEX F	UNTCW	10,800	$341,280	0.07%
207	ISHARES TR	464288877	5,718	$337,019	0.07%
208	ADVANCED MICRO DEVICES INC	AMD	3,213	$330,133	0.07%
209	PRUDENTIAL FINL INC	PUKPF	2,934	$327,755	0.07%
210	NATIONAL FUEL GAS CO	NFG	4,100	$324,679	0.07%
211	VANGUARD INDEX FDS	922908363	626	$322,067	0.07%
212	ELEVANCE HEALTH INC	ELV	740	$321,870	0.07%
213	BLACKROCK MUNIHLDGS NY QLTY	BLK	31,276	$317,471	0.07%
214	ISHARES GOLD TR	IAU	5,244	$309,186	0.07%
215	DUPONT DE NEMOURS INC	DD	4,137	$309,023	0.07%
216	VISTRA CORP	VST	2,580	$303,100	0.07%
217	EXPEDITORS INTL WASH INC	302130109	2,500	$300,625	0.07%
218	ADOBE INC	ADBE	782	$299,927	0.07%
219	ONE GAS INC	OGS	3,950	$298,581	0.07%
220	FIRST TR EXCHANGE TRADED FD	33738R704	4,368	$298,555	0.07%
221	INVESCO EXCH TRADED FD TR II	IVZ	5,943	$298,529	0.07%
222	FIRST TR EXCHANGE TRADED FD	33734X846	4,706	$296,791	0.07%
223	BLACKROCK ETF TRUST	BLK	9,010	$285,527	0.06%
224	ILLINOIS TOOL WKS INC	452308109	1,150	$285,212	0.06%
225	VERTIV HOLDINGS CO	VRT	3,943	$284,685	0.06%
226	NORTHFIELD BANCORP INC DEL	NFBK	25,926	$282,853	0.06%
227	J P MORGAN EXCHANGE TRADED F	46641Q852	5,825	$278,965	0.06%
228	UBER TECHNOLOGIES INC	UBER	3,800	$276,868	0.06%
229	VANGUARD INDEX FDS	922908751	1,248	$276,744	0.06%
230	INGERSOLL RAND INC	IR	3,453	$276,344	0.06%
231	INVESCO QQQ TR	IVZ	587	$275,769	0.06%
232	ISHARES TR	464287721	1,943	$272,875	0.06%
233	KRAFT HEINZ CO	KHC	8,950	$272,349	0.06%
234	VANGUARD WORLD FD	92204A702	498	$270,868	0.06%
235	D R HORTON INC	23331A109	2,123	$269,927	0.06%
236	J P MORGAN EXCHANGE TRADED F	46641Q654	5,300	$269,505	0.06%
237	DOMINION ENERGY INC	D	4,760	$266,893	0.06%
238	ARCHER DANIELS MIDLAND CO	ADM	5,551	$266,504	0.06%
239	INTEL CORP	INTC	11,727	$266,341	0.06%
240	ENERGY TRANSFER L P	ET-PI	14,127	$262,632	0.06%
241	ISHARES TR	464288885	2,602	$260,221	0.06%
242	GOLDMAN SACHS ETF TR	NVGLF	3,368	$258,999	0.06%
243	FEDEX CORP	FDX	1,060	$258,407	0.06%
244	GENERAL MTRS CO	37045V100	5,300	$249,259	0.05%
245	DOW INC	DOW	7,068	$246,856	0.05%
246	INVESCO EXCHANGE TRADED FD T	IVZ	11,203	$240,562	0.05%
247	HESS CORP	HESM	1,500	$239,595	0.05%
248	CHIPOTLE MEXICAN GRILL INC	CMG	4,550	$228,456	0.05%
249	MONDELEZ INTL INC	609207105	3,300	$223,905	0.05%
250	NUVEEN N Y MUN VALUE FD	NU	26,967	$222,752	0.05%
251	ISHARES TR	464287226	2,221	$219,753	0.05%
252	WISDOMTREE TR	WT	3,981	$219,234	0.05%
253	DICKS SPORTING GOODS INC	253393102	1,082	$218,088	0.05%
254	ISHARES INC	46434G103	3,989	$215,346	0.05%
255	DEVON ENERGY CORP NEW	25179M103	5,750	$215,050	0.05%
256	STARBUCKS CORP	SBUX	2,190	$214,817	0.05%
257	VANGUARD INDEX FDS	922908637	835	$214,620	0.05%
258	GOLDMAN SACHS ETF TR	NVGLF	4,658	$213,153	0.05%
259	TARGET CORP	TGT	2,025	$211,329	0.05%
260	PIMCO ETF TR	72201R833	2,100	$211,302	0.05%
261	FLEXSHARES TR	FLEX	5,398	$209,496	0.05%
262	CONOCOPHILLIPS	COP	1,951	$204,894	0.04%
263	BIONTECH SE	BNTX	2,250	$204,885	0.04%
264	BLACKROCK ETF TRUST II	BLK	3,904	$204,521	0.04%
265	DIMENSIONAL ETF TRUST	25434V716	5,697	$204,010	0.04%
266	ISHARES INC	46434G764	3,676	$202,511	0.04%
267	BLACKROCK SCIENCE & TECHNOLO	BLK	6,132	$202,321	0.04%
268	DUKE ENERGY CORP NEW	DUKB	1,655	$201,899	0.04%
269	J P MORGAN EXCHANGE TRADED F	46641Q399	2,000	$201,780	0.04%
270	INVESCO EXCH TRADED FD TR II	IVZ	2,170	$200,790	0.04%
271	NUVEEN MASSACHUSETS QLT MUN	NU	16,000	$189,440	0.04%
272	HEWLETT PACKARD ENTERPRISE C	HPE-PC	10,945	$168,881	0.04%
273	EATON VANCE NEW YORK MUN BD	ETN	16,032	$152,167	0.03%
274	FLAGSTAR FINANCIAL INC	FLG-PU	10,789	$125,368	0.03%
275	BLACKROCK MUNIYIELD N Y QUAL	BLK	12,442	$123,554	0.03%
276	EATON VANCE TAX-MANAGED GLOB	ETN	14,749	$120,062	0.03%
277	PIMCO NEW YORK MUN FD II	72200Y102	16,889	$119,592	0.03%
278	ARCHER AVIATION INC	ACHR-WT	15,000	$106,650	0.02%
279	PIMCO NEW YORK MUN INCOME FD	72201E105	10,258	$57,855	0.01%
280	EMERGENT BIOSOLUTIONS INC	EBS	10,000	$48,600	0.01%
281	GABELLI CONV & INC SECS FD I	36240B109	10,601	$39,595	0.01%
282	CHARGEPOINT HOLDINGS INC	CHPT	13,000	$7,865	0.00%