13F HOLDINGS REPORT

Herold Advisors, Inc.

Quarter ended Q3 2023 · Filed July 17, 2023 · Accession 0001172661-23-002513

Total Value

$326.7M

Positions

239

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (239)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	APPLE INC	AAPL	94,073	$18.2M	5.59%
2	MICROSOFT CORP	MSFT	41,518	$14.1M	4.33%
3	GOLDMAN SACHS ETF TR	NVGLF	163,906	$9.9M	3.04%
4	VISA INC	V	29,357	$7.0M	2.13%
5	GOLDMAN SACHS ETF TR	NVGLF	79,466	$6.9M	2.12%
6	MASTERCARD INCORPORATED	MA	17,269	$6.8M	2.08%
7	NVIDIA CORPORATION	NVDA	15,595	$6.6M	2.02%
8	GOLDMAN SACHS ETF TR	NVGLF	178,458	$5.6M	1.71%
9	JPMORGAN CHASE & CO	VYLD	32,948	$4.8M	1.47%
10	ABBVIE INC	ABBV	35,528	$4.8M	1.47%
11	BROOKFIELD INFRAST PARTNERS	G16252101	118,921	$4.3M	1.33%
12	LILLY ELI & CO	LLY	9,068	$4.3M	1.30%
13	MERCK & CO INC	MRK	36,362	$4.2M	1.28%
14	WALMART INC	WMT	26,274	$4.1M	1.26%
15	ALPHABET INC	GOOG	33,977	$4.1M	1.24%
16	HOME DEPOT INC	HD	12,830	$4.0M	1.22%
17	NIKE INC	NKE	34,977	$3.9M	1.18%
18	PROCTER AND GAMBLE CO	742718109	24,985	$3.8M	1.16%
19	EXXON MOBIL CORP	XOM	33,692	$3.6M	1.11%
20	CHEVRON CORP NEW	CVX	22,219	$3.5M	1.07%
21	ETF SER SOLUTIONS	26922A321	73,052	$3.3M	1.01%
22	JOHNSON & JOHNSON	JNJ	19,062	$3.2M	0.97%
23	AMERICAN CENTY ETF TR	025072885	40,137	$3.0M	0.92%
24	SELECT SECTOR SPDR TR	81369Y506	36,821	$3.0M	0.91%
25	INVESCO EXCH TRD SLF IDX FD	IVZ	57,917	$2.8M	0.87%
26	INTERNATIONAL BUSINESS MACHS	INTR	21,192	$2.8M	0.87%
27	INTUITIVE SURGICAL INC	ISRG	7,950	$2.7M	0.83%
28	S&P GLOBAL INC	SPGI	6,670	$2.7M	0.82%
29	ONEOK INC NEW	OKE	42,941	$2.7M	0.81%
30	ZOETIS INC	ZTS	14,684	$2.5M	0.77%
31	INTUIT	INTU	5,354	$2.5M	0.75%
32	META PLATFORMS INC	META	8,305	$2.4M	0.73%
33	AMAZON COM INC	AMZN	17,786	$2.3M	0.71%
34	VERIZON COMMUNICATIONS INC	VZ	61,869	$2.3M	0.70%
35	WISDOMTREE TR	WT	34,483	$2.3M	0.70%
36	AMPHENOL CORP NEW	032095101	26,983	$2.3M	0.70%
37	PHILLIPS 66	PSX	23,929	$2.3M	0.70%
38	GOLDMAN SACHS ETF TR	NVGLF	53,782	$2.2M	0.68%
39	DEERE & CO	DE	5,512	$2.2M	0.68%
40	TESLA INC	TSLA	8,463	$2.2M	0.68%
41	GOLDMAN SACHS ETF TR	NVGLF	70,944	$2.1M	0.65%
42	EATON CORP PLC	ETN	10,417	$2.1M	0.64%
43	BRISTOL-MYERS SQUIBB CO	CELG-RI	32,617	$2.1M	0.64%
44	CVS HEALTH CORP	CVS	29,642	$2.0M	0.63%
45	BROOKFIELD CORP	11271J107	59,282	$2.0M	0.61%
46	CHUBB LIMITED	CB	10,368	$2.0M	0.61%
47	FORTUNE BRANDS INNOVATIONS I	FBIN	27,433	$2.0M	0.60%
48	COMCAST CORP NEW	CCZ	47,388	$2.0M	0.60%
49	J P MORGAN EXCHANGE TRADED F	46641Q837	39,191	$2.0M	0.60%
50	PFIZER INC	PFE	53,025	$1.9M	0.60%
51	CINTAS CORP	CTAS	3,780	$1.9M	0.58%
52	NUCOR CORP	NUE	11,430	$1.9M	0.57%
53	RAYTHEON TECHNOLOGIES CORP	RTX	18,555	$1.8M	0.56%
54	WP CAREY INC	92936U109	26,764	$1.8M	0.55%
55	UNITEDHEALTH GROUP INC	UNH	3,673	$1.8M	0.54%
56	PACER FDS TR	69374H881	35,940	$1.7M	0.53%
57	PROLOGIS INC.	PLDGP	13,423	$1.6M	0.50%
58	GOLDMAN SACHS ETF TR	NVGLF	16,025	$1.6M	0.49%
59	CONSOLIDATED EDISON INC	ED	17,596	$1.6M	0.49%
60	NEXTERA ENERGY INC	NEE-PW	20,922	$1.6M	0.48%
61	ALPHABET INC	GOOG	12,759	$1.5M	0.47%
62	J P MORGAN EXCHANGE TRADED F	46641Q332	27,896	$1.5M	0.47%
63	QUALCOMM INC	QCOM	12,917	$1.5M	0.47%
64	J P MORGAN EXCHANGE TRADED F	46641Q159	33,909	$1.5M	0.47%
65	MCDONALDS CORP	MCD	4,898	$1.5M	0.45%
66	LOCKHEED MARTIN CORP	LMT	3,174	$1.5M	0.45%
67	BROOKFIELD RENEWABLE PARTNER	G16258108	49,209	$1.5M	0.44%
68	CISCO SYS INC	CSCO	27,400	$1.4M	0.43%
69	ISHARES TR	464287200	3,108	$1.4M	0.42%
70	FIRST TR EXCHANGE-TRADED FD	33738R506	29,332	$1.4M	0.42%
71	GOLDMAN SACHS ETF TR	NVGLF	23,454	$1.4M	0.41%
72	ABBOTT LABS	ABLZF	12,388	$1.4M	0.41%
73	INVESCO EXCHANGE TRADED FD T	IVZ	14,581	$1.3M	0.41%
74	BOEING CO	BA-PA	6,241	$1.3M	0.40%
75	SHELL PLC	RYDAF	21,610	$1.3M	0.40%
76	ISHARES TR	46434V621	25,016	$1.3M	0.39%
77	BANK AMERICA CORP	060505104	44,632	$1.3M	0.39%
78	AMERICAN TOWER CORP NEW	03027X100	6,580	$1.3M	0.39%
79	AMERICAN CENTY ETF TR	025072703	22,033	$1.3M	0.39%
80	IQVIA HLDGS INC	IQV	5,600	$1.3M	0.39%
81	TRACTOR SUPPLY CO	TSCO	5,567	$1.2M	0.38%
82	WISDOMTREE TR	WT	23,730	$1.2M	0.37%
83	PEPSICO INC	PEP	6,283	$1.2M	0.36%
84	J P MORGAN EXCHANGE TRADED F	46641Q761	25,867	$1.1M	0.35%
85	FLEXSHARES TR	FLEX	48,020	$1.1M	0.35%
86	FIRST TR EXCHANGE-TRADED FD	33738D879	51,094	$1.1M	0.34%
87	HERSHEY CO	HSY	4,453	$1.1M	0.34%
88	CORNING INC	GLW	31,603	$1.1M	0.34%
89	FLEXSHARES TR	FLEX	27,427	$1.1M	0.34%
90	SCHWAB STRATEGIC TR	808524300	14,280	$1.1M	0.33%
91	SPDR GOLD TR	GLD	5,955	$1.1M	0.32%
92	BERKSHIRE HATHAWAY INC DEL	BRK-A	2	$1.0M	0.32%
93	WISDOMTREE TR	WT	27,100	$1.0M	0.31%
94	BERKSHIRE HATHAWAY INC DEL	BRK-A	2,936	$1.0M	0.31%
95	UNITED PARCEL SERVICE INC	UPS	5,581	$1.0M	0.31%
96	DISNEY WALT CO	254687106	11,180	$998,145	0.31%
97	VANGUARD SPECIALIZED FUNDS	921908844	6,101	$991,066	0.30%
98	WISDOMTREE TR	WT	21,050	$983,246	0.30%
99	AT&T INC	T-PC	61,277	$977,366	0.30%
100	FLEXSHARES TR	FLEX	18,264	$975,717	0.30%
101	PUBLIC SVC ENTERPRISE GRP IN	744573106	15,452	$967,450	0.30%
102	ISHARES TR	46435G102	12,560	$959,080	0.29%
103	BLACKROCK INC	BLK	1,386	$957,919	0.29%
104	LAM RESEARCH CORP	LRCX	1,463	$940,504	0.29%
105	ICICI BANK LIMITED	IBN	40,700	$939,356	0.29%
106	SPDR SER TR	78464A359	13,300	$930,337	0.28%
107	ELEVANCE HEALTH INC	ELV	2,091	$928,794	0.28%
108	GOLDMAN SACHS ETF TR	NVGLF	22,338	$924,123	0.28%
109	COSTCO WHSL CORP NEW	22160K105	1,707	$919,015	0.28%
110	CIMPRESS PLC	CMPR	15,400	$915,992	0.28%
111	UNION PAC CORP	UNP	4,120	$843,035	0.26%
112	ADVANCE AUTO PARTS INC	AAP	11,951	$840,172	0.26%
113	GOLDMAN SACHS ETF TR	NVGLF	16,167	$793,803	0.24%
114	TERADYNE INC	TER	7,057	$785,656	0.24%
115	LOWES COS INC	548661107	3,430	$774,151	0.24%
116	AMERICAN CENTY ETF TR	025072877	9,964	$773,306	0.24%
117	HASBRO INC	HAS	11,734	$759,983	0.23%
118	FLEXSHARES TR	FLEX	33,663	$744,796	0.23%
119	FIRST TR EXCHANGE-TRADED FD	33733E104	9,755	$732,439	0.22%
120	BLACKSTONE INC	BX	7,842	$729,041	0.22%
121	SPDR SER TR	78464A664	24,174	$722,802	0.22%
122	DICKS SPORTING GOODS INC	253393102	5,403	$714,223	0.22%
123	VANGUARD INDEX FDS	922908629	3,172	$698,324	0.21%
124	VANGUARD INDEX FDS	922908736	2,460	$696,082	0.21%
125	NATIONAL GRID PLC	NMPWP	10,318	$694,580	0.21%
126	BROOKFIELD INFRASTRUCTURE CO	BIPC	15,080	$687,291	0.21%
127	AIR PRODS & CHEMS INC	AIIR	2,285	$684,426	0.21%
128	DIAMONDBACK ENERGY INC	FANG	5,176	$679,919	0.21%
129	WISDOMTREE TR	WT	23,995	$670,660	0.21%
130	WISDOMTREE TR	WT	16,455	$660,996	0.20%
131	FLEXSHARES TR	FLEX	11,763	$657,581	0.20%
132	THERMO FISHER SCIENTIFIC INC	TMO	1,210	$631,353	0.19%
133	FLEXSHARES TR	FLEX	15,560	$629,257	0.19%
134	FIRST TR EXCHNG TRADED FD VI	33740F805	14,184	$626,508	0.19%
135	ORACLE CORP	ORCL-PD	5,192	$618,349	0.19%
136	GOLDMAN SACHS GROUP INC	GSCE	1,876	$605,085	0.19%
137	SEALED AIR CORP NEW	SE	15,098	$603,920	0.18%
138	GOLDMAN SACHS ETF TR	NVGLF	14,581	$585,840	0.18%
139	FRANKLIN RESOURCES INC	BEN	21,850	$583,614	0.18%
140	FORD MTR CO DEL	345370860	37,928	$573,849	0.18%
141	FEDEX CORP	FDX	2,310	$572,649	0.18%
142	BNY MELLON ETF TRUST	09661T107	6,715	$559,763	0.17%
143	FIRST TR VALUE LINE DIVID IN	33734H106	13,942	$558,949	0.17%
144	FLEXSHARES TR	FLEX	8,564	$555,846	0.17%
145	WISDOMTREE TR	WT	11,780	$549,308	0.17%
146	TYSON FOODS INC	TSN	10,645	$543,322	0.17%
147	ISHARES SILVER TR	SLV	25,655	$535,933	0.16%
148	PHILIP MORRIS INTL INC	718172109	5,484	$535,348	0.16%
149	INVESCO EXCH TRADED FD TR II	IVZ	13,438	$525,986	0.16%
150	FIDELITY COVINGTON TRUST	316092832	12,320	$514,237	0.16%
151	KINDER MORGAN INC DEL	EP-PC	29,117	$501,395	0.15%
152	IRON MTN INC DEL	46284V101	8,751	$497,242	0.15%
153	AMERICAN EXPRESS CO	AXP	2,851	$496,708	0.15%
154	GILEAD SCIENCES INC	GILD	6,305	$485,955	0.15%
155	BROOKFIELD ASSET MANAGMT LTD	113004105	14,813	$484,099	0.15%
156	WASTE MGMT INC DEL	94106L109	2,747	$476,341	0.15%
157	ONE GAS INC	OGS	6,200	$476,223	0.15%
158	ALLIANCEBERNSTEIN HLDG L P	01881G106	14,800	$475,968	0.15%
159	VANGUARD BD INDEX FDS	921937835	6,465	$469,966	0.14%
160	CITIGROUP INC	C-PR	10,136	$466,662	0.14%
161	ADOBE SYSTEMS INCORPORATED	ADBE	950	$464,541	0.14%
162	ISHARES TR	464288638	9,041	$457,203	0.14%
163	INTEL CORP	INTC	13,633	$455,925	0.14%
164	FIRST TR MORNINGSTAR DIVID L	336917109	13,373	$454,816	0.14%
165	FIRST TR EXCHANGE-TRADED FD	33739Q200	9,160	$436,660	0.13%
166	ARCHER DANIELS MIDLAND CO	ADM	5,751	$434,546	0.13%
167	COCA COLA CO	KO	7,148	$430,440	0.13%
168	NETFLIX INC	NFLX	972	$428,156	0.13%
169	NEW YORK CMNTY BANCORP INC	649445103	37,875	$425,716	0.13%
170	BP PLC	BPPFF	12,062	$425,672	0.13%
171	VANGUARD INDEX FDS	922908769	1,921	$423,180	0.13%
172	NUVEEN NEW YORK AMT QLT MUNI	NU	40,351	$417,632	0.13%
173	FIRST TR NAS100 EQ WEIGHTED	337344105	3,905	$417,446	0.13%
174	DOW INC	DOW	7,635	$406,635	0.12%
175	BROOKFIELD RENEWABLE CORP	BEPC	12,480	$394,168	0.12%
176	ISHARES TR	464288885	4,006	$382,182	0.12%
177	BROADCOM INC	AVGO	436	$378,200	0.12%
178	ISHARES TR	464287242	3,464	$374,597	0.11%
179	ALTRIA GROUP INC	MO	8,257	$374,035	0.11%
180	ISHARES TR	464287499	5,000	$365,151	0.11%
181	GSK PLC	GLAXF	10,179	$362,780	0.11%
182	GOLDMAN SACHS ETF TR	NVGLF	5,740	$362,596	0.11%
183	CROWN CASTLE INC	CCI	3,176	$361,923	0.11%
184	GOLDMAN SACHS ETF TR	NVGLF	7,762	$351,282	0.11%
185	ISHARES TR	464287432	3,410	$351,025	0.11%
186	FIRST TR EXCHANGE-TRADED FD	33733E823	14,618	$343,171	0.11%
187	CARDINAL HEALTH INC	CAH	3,600	$340,452	0.10%
188	GENERAL ELECTRIC CO	369604301	3,093	$339,658	0.10%
189	INVESCO EXCHANGE TRADED FD T	IVZ	2,245	$335,942	0.10%
190	INSPIRE MED SYS INC	457730109	1,000	$324,640	0.10%
191	BIONTECH SE	BNTX	3,000	$323,790	0.10%
192	MORGAN STANLEY	MS-PQ	3,784	$323,138	0.10%
193	ILLINOIS TOOL WKS INC	452308109	1,265	$316,453	0.10%
194	GOLDMAN SACHS ETF TR	NVGLF	6,291	$309,119	0.09%
195	CATERPILLAR INC	CAT	1,250	$307,564	0.09%
196	ISHARES TR	46432F339	2,266	$305,618	0.09%
197	AMGEN INC	AMGN	1,367	$303,488	0.09%
198	EXPEDITORS INTL WASH INC	302130109	2,500	$302,825	0.09%
199	CALAMOS DYNAMIC CONV & INCOM	12811V105	13,871	$301,547	0.09%
200	PRUDENTIAL FINL INC	PUKPF	3,381	$298,251	0.09%
201	QUANTA SVCS INC	74762E102	1,500	$294,675	0.09%
202	VANGUARD INDEX FDS	922908751	1,447	$287,794	0.09%
203	ISHARES INC	46434G103	5,779	$284,846	0.09%
204	ISHARES TR	464287721	2,577	$280,560	0.09%
205	FIRST TR EXCHANGE-TRADED FD	33739Q705	5,259	$277,953	0.09%
206	SELECT SECTOR SPDR TR	81369Y605	8,152	$274,801	0.08%
207	DUPONT DE NEMOURS INC	DD	3,743	$267,422	0.08%
208	VANGUARD SCOTTSDALE FDS	92206C409	3,513	$265,730	0.08%
209	INVESCO EXCH TRADED FD TR II	IVZ	6,260	$258,867	0.08%
210	KROGER CO	KR	5,400	$253,800	0.08%
211	UNITED STS COMMODITY INDEX F	UNTCW	10,800	$250,560	0.08%
212	ISHARES TR	464288877	5,059	$247,587	0.08%
213	OCCIDENTAL PETE CORP	674599105	4,205	$247,254	0.08%
214	GENERAL MTRS CO	37045V100	6,300	$242,928	0.07%
215	INVESCO EXCHANGE TRADED FD T	IVZ	12,632	$242,788	0.07%
216	SPDR S&P 500 ETF TR	SPY	539	$238,927	0.07%
217	COHERENT CORP	COHR	4,644	$236,750	0.07%
218	MODERNA INC	MRNA	1,925	$233,888	0.07%
219	SCHWAB STRATEGIC TR	808524862	4,825	$231,890	0.07%
220	STARBUCKS CORP	SBUX	2,322	$229,998	0.07%
221	FIRST TR EXCHANGE-TRADED FD	33738D804	11,983	$223,123	0.07%
222	CONOCOPHILLIPS	COP	2,149	$222,634	0.07%
223	ADVANCED MICRO DEVICES INC	AMD	1,935	$220,416	0.07%
224	J P MORGAN EXCHANGE TRADED F	46641Q399	2,750	$219,203	0.07%
225	MONDELEZ INTL INC	609207105	3,000	$218,820	0.07%
226	NUVEEN N Y MUN VALUE FD	NU	25,794	$217,966	0.07%
227	INVESCO QQQ TR	IVZ	587	$217,021	0.07%
228	DOMINION ENERGY INC	D	4,185	$216,742	0.07%
229	HEWLETT PACKARD ENTERPRISE C	HPE-PC	12,415	$208,572	0.06%
230	TRAVELERS COMPANIES INC	TRV	1,200	$208,392	0.06%
231	HESS CORP	HESM	1,500	$203,926	0.06%
232	NATIONAL FUEL GAS CO	NFG	3,900	$200,304	0.06%
233	ENERGY TRANSFER L P	ET-PI	11,910	$151,254	0.05%
234	EATON VANCE NEW YORK MUN BD	ETN	13,693	$128,711	0.04%
235	CHARGEPOINT HOLDINGS INC	CHPT	13,000	$114,270	0.03%
236	HALEON PLC	HLNCF	11,034	$92,466	0.03%
237	EATON VANCE TAX-MANAGED GLOB	ETN	10,450	$82,761	0.03%
238	PIMCO NEW YORK MUN FD II	72200Y102	10,791	$81,898	0.03%
239	EMERGENT BIOSOLUTIONS INC	EBS	10,000	$73,500	0.02%