13F HOLDINGS REPORT

Herold Advisors, Inc.

Quarter ended Q4 2024 · Filed February 14, 2025 · Accession 0001172661-25-001072

Total Value

$458.9M

Positions

275

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (275)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	APPLE INC	AAPL	95,594	$23.9M	5.22%
2	NVIDIA CORPORATION	NVDA	119,866	$16.1M	3.51%
3	MICROSOFT CORP	MSFT	38,104	$16.1M	3.50%
4	AMERICAN CENTY ETF TR	025072885	146,881	$14.2M	3.10%
5	ELI LILLY & CO	LLY	11,520	$8.9M	1.94%
6	MASTERCARD INCORPORATED	MA	16,696	$8.8M	1.92%
7	VISA INC	V	26,773	$8.5M	1.84%
8	JPMORGAN CHASE & CO.	VYLD	30,236	$7.2M	1.58%
9	WALMART INC	WMT	79,357	$7.2M	1.56%
10	AMERICAN CENTY ETF TR	025072877	73,545	$7.1M	1.55%
11	ABBVIE INC	ABBV	37,742	$6.7M	1.46%
12	INVESCO EXCHANGE TRADED FD T	IVZ	38,231	$6.7M	1.46%
13	EXXON MOBIL CORP	XOM	62,204	$6.7M	1.46%
14	AMAZON COM INC	AMZN	27,753	$6.1M	1.33%
15	META PLATFORMS INC	META	10,227	$6.0M	1.31%
16	ALPHABET INC	GOOG	31,578	$6.0M	1.30%
17	AMERICAN CENTY ETF TR	025072562	145,295	$5.9M	1.28%
18	DIMENSIONAL ETF TRUST	25434V872	135,551	$5.6M	1.22%
19	ETF SER SOLUTIONS	26922A321	100,416	$5.5M	1.20%
20	HOME DEPOT INC	HD	13,138	$5.1M	1.11%
21	TESLA INC	TSLA	12,000	$4.8M	1.06%
22	DIMENSIONAL ETF TRUST	25434V401	74,990	$4.8M	1.04%
23	INTERNATIONAL BUSINESS MACHS	INTR	20,576	$4.5M	0.99%
24	J P MORGAN EXCHANGE TRADED F	46641Q837	84,848	$4.3M	0.93%
25	VANGUARD BD INDEX FDS	921937835	57,843	$4.2M	0.91%
26	ISHARES TR	46434V621	65,080	$4.0M	0.87%
27	PROCTER AND GAMBLE CO	742718109	22,801	$3.8M	0.83%
28	CHEVRON CORP NEW	CVX	26,089	$3.8M	0.82%
29	BERKSHIRE HATHAWAY INC DEL	BRK-A	7,964	$3.6M	0.79%
30	MERCK & CO INC	MRK	36,247	$3.6M	0.79%
31	ISHARES TR	464287242	32,984	$3.5M	0.77%
32	CINTAS CORP	CTAS	18,765	$3.4M	0.75%
33	INTUITIVE SURGICAL INC	ISRG	6,450	$3.4M	0.73%
34	BROOKFIELD INFRAST PARTNERS	G16252101	101,427	$3.2M	0.70%
35	BROADCOM INC	AVGO	13,434	$3.1M	0.68%
36	DIMENSIONAL ETF TRUST	25434V880	123,041	$3.1M	0.67%
37	ONEOK INC NEW	OKE	30,386	$3.1M	0.66%
38	J P MORGAN EXCHANGE TRADED F	46641Q332	52,946	$3.0M	0.66%
39	WISDOMTREE TR	WT	37,354	$3.0M	0.66%
40	EATON CORP PLC	ETN	9,062	$3.0M	0.66%
41	ALPHABET INC	GOOG	15,533	$3.0M	0.64%
42	INTUIT	INTU	4,652	$2.9M	0.64%
43	VERIZON COMMUNICATIONS INC	VZ	72,825	$2.9M	0.63%
44	SELECT SECTOR SPDR TR	81369Y506	32,866	$2.8M	0.61%
45	WISDOMTREE TR	WT	55,565	$2.8M	0.61%
46	PHILLIPS 66	PSX	24,521	$2.8M	0.61%
47	BROOKFIELD CORP	11271J107	47,284	$2.7M	0.59%
48	AMPHENOL CORP NEW	032095101	38,980	$2.7M	0.59%
49	S&P GLOBAL INC	SPGI	5,385	$2.7M	0.58%
50	JOHNSON & JOHNSON	JNJ	18,248	$2.6M	0.58%
51	ISHARES TR	46434V456	66,971	$2.5M	0.54%
52	FLEXSHARES TR	FLEX	37,080	$2.5M	0.54%
53	AMERICAN CENTY ETF TR	025072703	37,865	$2.3M	0.51%
54	AMERICAN CENTY ETF TR	025072158	34,009	$2.3M	0.50%
55	SCHWAB STRATEGIC TR	808524862	93,219	$2.2M	0.49%
56	GOLDMAN SACHS ETF TR	NVGLF	17,926	$2.1M	0.45%
57	AMERICAN CENTY ETF TR	025072349	30,774	$2.1M	0.45%
58	CHUBB LIMITED	CB	7,386	$2.0M	0.44%
59	WISDOMTREE TR	WT	41,405	$2.0M	0.44%
60	QUALCOMM INC	QCOM	13,151	$2.0M	0.44%
61	AT&T INC	T-PC	87,235	$2.0M	0.43%
62	BRISTOL-MYERS SQUIBB CO	CELG-RI	34,988	$2.0M	0.43%
63	BANK AMERICA CORP	060505104	44,810	$2.0M	0.43%
64	J P MORGAN EXCHANGE TRADED F	46641Q159	42,456	$1.9M	0.42%
65	PACER FDS TR	69374H881	33,100	$1.9M	0.41%
66	PFIZER INC	PFE	69,562	$1.8M	0.40%
67	SCHWAB STRATEGIC TR	808524300	65,800	$1.8M	0.40%
68	NIKE INC	NKE	24,172	$1.8M	0.40%
69	COMCAST CORP NEW	CCZ	48,287	$1.8M	0.39%
70	DIMENSIONAL ETF TRUST	25434V807	50,861	$1.8M	0.39%
71	FLEXSHARES TR	FLEX	61,872	$1.7M	0.37%
72	UNITEDHEALTH GROUP INC	UNH	3,335	$1.7M	0.37%
73	BNY MELLON ETF TRUST	09661T107	14,897	$1.7M	0.36%
74	COSTCO WHSL CORP NEW	22160K105	1,808	$1.7M	0.36%
75	NEXTERA ENERGY INC	NEE-PW	23,030	$1.7M	0.36%
76	J P MORGAN EXCHANGE TRADED F	46641Q761	28,658	$1.6M	0.36%
77	PIMCO ETF TR	72201R205	31,133	$1.6M	0.35%
78	SPDR GOLD TR	GLD	6,664	$1.6M	0.35%
79	LOCKHEED MARTIN CORP	LMT	3,300	$1.6M	0.35%
80	CONSOLIDATED EDISON INC	ED	17,931	$1.6M	0.35%
81	DISNEY WALT CO	254687106	13,825	$1.5M	0.34%
82	MCDONALDS CORP	MCD	5,268	$1.5M	0.33%
83	DIMENSIONAL ETF TRUST	25434V104	36,826	$1.5M	0.32%
84	PROLOGIS INC.	PLDGP	13,962	$1.5M	0.32%
85	SPDR SER TR	78468R606	61,751	$1.4M	0.32%
86	ABBOTT LABS	ABLZF	12,340	$1.4M	0.30%
87	J P MORGAN EXCHANGE TRADED F	46654Q203	24,565	$1.4M	0.30%
88	AIR PRODS & CHEMS INC	AIIR	4,763	$1.4M	0.30%
89	BERKSHIRE HATHAWAY INC DEL	BRK-A	2	$1.4M	0.30%
90	BLACKROCK INC	BLK	1,324	$1.4M	0.30%
91	FIRST TR EXCHANGE-TRADED FD	33738R506	22,948	$1.4M	0.30%
92	CISCO SYS INC	CSCO	22,839	$1.4M	0.29%
93	FIRST TR EXCHANGE-TRADED FD	33738D879	54,564	$1.3M	0.29%
94	SHELL PLC	RYDAF	20,931	$1.3M	0.29%
95	HERSHEY CO	HSY	7,711	$1.3M	0.28%
96	AMGEN INC	AMGN	5,001	$1.3M	0.28%
97	NUCOR CORP	NUE	10,890	$1.3M	0.28%
98	AMERICAN TOWER CORP NEW	03027X100	6,909	$1.3M	0.28%
99	T-MOBILE US INC	TMUSZ	5,713	$1.3M	0.27%
100	WISDOMTREE TR	WT	27,000	$1.3M	0.27%
101	ISHARES TR	464287200	2,116	$1.2M	0.27%
102	PUBLIC SVC ENTERPRISE GRP IN	744573106	14,715	$1.2M	0.27%
103	RTX CORPORATION	RTX	10,614	$1.2M	0.27%
104	VANGUARD SPECIALIZED FUNDS	921908844	6,196	$1.2M	0.26%
105	FLEXSHARES TR	FLEX	24,885	$1.2M	0.26%
106	BOEING CO	BA-PA	6,685	$1.2M	0.26%
107	BLACKSTONE INC	BX	6,747	$1.2M	0.25%
108	PARKER-HANNIFIN CORP	PH	1,794	$1.1M	0.25%
109	MARTIN MARIETTA MATLS INC	573284106	2,194	$1.1M	0.25%
110	INTERCONTINENTAL EXCHANGE IN	45866F104	7,596	$1.1M	0.25%
111	DEERE & CO	DE	2,634	$1.1M	0.24%
112	HUBBELL INC	HUBB	2,590	$1.1M	0.24%
113	WISDOMTREE TR	WT	17,360	$1.1M	0.23%
114	MORGAN STANLEY	MS-PQ	8,321	$1.0M	0.23%
115	FLEXSHARES TR	FLEX	47,951	$1.0M	0.23%
116	ISHARES TR	464288638	20,086	$1.0M	0.23%
117	TRACTOR SUPPLY CO	TSCO	19,471	$1.0M	0.23%
118	PEPSICO INC	PEP	6,750	$1.0M	0.22%
119	GOLDMAN SACHS GROUP INC	GSCE	1,776	$1.0M	0.22%
120	ISHARES TR	46435G102	11,870	$1.0M	0.22%
121	VANGUARD INDEX FDS	922908736	2,442	$1.0M	0.22%
122	INGERSOLL RAND INC	IR	10,713	$969,126	0.21%
123	ALLEGION PLC	ALLE	7,384	$964,941	0.21%
124	KLA CORP	KLAC	1,530	$964,084	0.21%
125	FLEXSHARES TR	FLEX	23,501	$956,092	0.21%
126	PHILIP MORRIS INTL INC	718172109	7,886	$949,080	0.21%
127	UNION PAC CORP	UNP	4,120	$939,525	0.20%
128	FLEXSHARES TR	FLEX	14,316	$934,125	0.20%
129	SCHWAB CHARLES CORP	SCHW-PJ	12,597	$932,304	0.20%
130	DICKS SPORTING GOODS INC	253393102	4,055	$927,946	0.20%
131	FIRST TR EXCHANGE-TRADED FD	33733E823	29,524	$927,364	0.20%
132	CIMPRESS PLC	CMPR	12,900	$925,188	0.20%
133	IRON MTN INC DEL	46284V101	8,756	$920,411	0.20%
134	SPDR SER TR	78464A359	11,800	$919,102	0.20%
135	FIRST TR EXCHANGE-TRADED FD	33739Q705	18,202	$914,150	0.20%
136	ISHARES TR	46432F339	4,863	$866,456	0.19%
137	NETFLIX INC	NFLX	972	$866,363	0.19%
138	ICICI BANK LIMITED	IBN	28,950	$864,447	0.19%
139	ORACLE CORP	ORCL-PD	5,113	$852,144	0.19%
140	ISHARES TR	464287309	8,007	$812,951	0.18%
141	FIRST TR EXCHANGE-TRADED FD	33733E104	9,125	$801,702	0.17%
142	LAM RESEARCH CORP	LRCX	11,013	$795,469	0.17%
143	ACCENTURE PLC IRELAND	ACN	2,256	$793,851	0.17%
144	KINDER MORGAN INC DEL	EP-PC	28,355	$776,935	0.17%
145	IQVIA HLDGS INC	IQV	3,900	$766,389	0.17%
146	CATERPILLAR INC	CAT	2,081	$755,053	0.16%
147	AMERICAN CENTY ETF TR	025072133	10,975	$716,448	0.16%
148	GILEAD SCIENCES INC	GILD	7,745	$715,423	0.16%
149	AMERICAN CENTY ETF TR	025072604	12,161	$714,957	0.16%
150	VANGUARD INDEX FDS	922908629	2,699	$712,887	0.16%
151	FLEXSHARES TR	FLEX	10,144	$712,384	0.16%
152	BROOKFIELD ASSET MANAGMT LTD	113004105	12,793	$693,562	0.15%
153	3M CO	MMM	5,327	$687,886	0.15%
154	OLD DOMINION FREIGHT LINE IN	ODFL	3,893	$686,768	0.15%
155	DIMENSIONAL ETF TRUST	25434V831	20,168	$681,477	0.15%
156	INVESCO EXCH TRD SLF IDX FD	IVZ	12,490	$677,333	0.15%
157	D R HORTON INC	23331A109	4,700	$657,187	0.14%
158	ISHARES SILVER TR	SLV	24,955	$657,065	0.14%
159	NATIONAL GRID PLC	NMPWP	11,050	$656,921	0.14%
160	CITIGROUP INC	C-PR	9,236	$650,122	0.14%
161	BLACKROCK ETF TRUST	BLK	12,633	$647,441	0.14%
162	BP PLC	BPPFF	21,818	$645,005	0.14%
163	FIDELITY COVINGTON TRUST	316092832	12,320	$632,993	0.14%
164	CORNING INC	GLW	13,154	$625,078	0.14%
165	CALAMOS DYNAMIC CONV & INCOM	12811V105	25,256	$613,866	0.13%
166	FLEXSHARES TR	FLEX	8,849	$609,645	0.13%
167	VANGUARD INTL EQUITY INDEX F	922042742	5,130	$602,693	0.13%
168	ALTRIA GROUP INC	MO	11,509	$601,974	0.13%
169	INVESCO EXCH TRADED FD TR II	IVZ	12,291	$593,144	0.13%
170	FIRST TR EXCHANGE-TRADED FD	33739Q408	9,910	$592,698	0.13%
171	FIRST TR NAS100 EQ WEIGHTED	337344105	4,736	$592,067	0.13%
172	AMERICAN EXPRESS CO	AXP	1,972	$585,640	0.13%
173	ALLIANCEBERNSTEIN HLDG L P	01881G106	15,700	$582,313	0.13%
174	INVESCO EXCHANGE TRADED FD T	IVZ	5,444	$571,092	0.12%
175	CVS HEALTH CORP	CVS	12,377	$555,692	0.12%
176	ZOETIS INC	ZTS	3,404	$554,614	0.12%
177	FIRST TR EXCHANGE-TRADED FD	33739Q200	11,241	$547,423	0.12%
178	SCHWAB STRATEGIC TR	808524797	19,822	$541,564	0.12%
179	WASTE MGMT INC DEL	94106L109	2,639	$532,565	0.12%
180	ELEVANCE HEALTH INC	ELV	1,443	$532,323	0.12%
181	SPDR S&P 500 ETF TR	SPY	893	$523,874	0.11%
182	CROWN CASTLE INC	CCI	5,755	$522,350	0.11%
183	ISHARES TR	464287432	5,667	$494,899	0.11%
184	GLOBAL X FDS	37954Y475	11,598	$485,956	0.11%
185	VANGUARD INDEX FDS	922908637	1,785	$481,415	0.10%
186	ISHARES TR	464288885	4,962	$480,491	0.10%
187	WISDOMTREE TR	WT	15,393	$469,179	0.10%
188	COCA COLA CO	KO	7,497	$466,901	0.10%
189	ISHARES TR	464288877	8,883	$466,091	0.10%
190	FORD MTR CO	345370860	46,509	$460,456	0.10%
191	AMERICAN CENTY ETF TR	025072323	8,421	$457,766	0.10%
192	BROOKFIELD INFRASTRUCTURE CO	BIPC	11,323	$453,052	0.10%
193	GE AEROSPACE	369604301	2,686	$447,998	0.10%
194	ISHARES TR	464287499	5,000	$442,000	0.10%
195	GOLDMAN SACHS ETF TR	NVGLF	5,268	$425,812	0.09%
196	NUVEEN NEW YORK AMT QLT MUNI	NU	38,734	$405,162	0.09%
197	SELECT SECTOR SPDR TR	81369Y605	8,171	$394,980	0.09%
198	WISDOMTREE TR	WT	8,222	$388,144	0.08%
199	GOLDMAN SACHS ETF TR	NVGLF	6,303	$387,966	0.08%
200	VANGUARD INDEX FDS	922908769	1,333	$386,429	0.08%
201	SPDR SER TR	78464A508	7,552	$386,209	0.08%
202	VANGUARD INDEX FDS	922908363	712	$383,980	0.08%
203	NOVO-NORDISK A S	NONOF	4,400	$378,488	0.08%
204	MICROCHIP TECHNOLOGY INC.	MCHPP	6,553	$375,815	0.08%
205	WP CAREY INC	92936U109	6,643	$361,950	0.08%
206	PRUDENTIAL FINL INC	PUKPF	2,934	$347,858	0.08%
207	ADOBE INC	ADBE	782	$347,747	0.08%
208	GSK PLC	GLAXF	10,159	$343,624	0.07%
209	TEXAS PACIFIC LAND CORPORATI	TPL	310	$342,848	0.07%
210	UNITED PARCEL SERVICE INC	UPS	2,714	$342,365	0.07%
211	DUPONT DE NEMOURS INC	DD	4,337	$330,725	0.07%
212	ADVANCED MICRO DEVICES INC	AMD	2,718	$328,341	0.07%
213	FEDEX CORP	FDX	1,160	$326,343	0.07%
214	WISDOMTREE TR	WT	7,397	$321,548	0.07%
215	J P MORGAN EXCHANGE TRADED F	46654Q781	4,704	$315,685	0.07%
216	CARDINAL HEALTH INC	CAH	2,600	$307,502	0.07%
217	VANGUARD INDEX FDS	922908751	1,270	$305,156	0.07%
218	GE VERNOVA INC	GEV	926	$304,589	0.07%
219	NORTHFIELD BANCORP INC DEL	NFBK	25,926	$301,260	0.07%
220	INVESCO QQQ TR	IVZ	587	$300,651	0.07%
221	FRANKLIN RESOURCES INC	BEN	14,750	$299,278	0.07%
222	ILLINOIS TOOL WKS INC	452308109	1,175	$297,933	0.06%
223	FIRST TR EXCHANGE-TRADED FD	33738R704	3,810	$294,143	0.06%
224	DOW INC	DOW	7,263	$291,541	0.06%
225	ISHARES TR	464287721	1,812	$289,050	0.06%
226	INVESCO EXCH TRADED FD TR II	IVZ	5,939	$286,919	0.06%
227	GENERAL MTRS CO	37045V100	5,300	$282,331	0.06%
228	LAMB WESTON HLDGS INC	LW	4,176	$279,082	0.06%
229	ARCHER DANIELS MIDLAND CO	ADM	5,501	$277,911	0.06%
230	EXPEDITORS INTL WASH INC	302130109	2,500	$276,925	0.06%
231	BLACKROCK MUNIHLDGS NY QLTY	BLK	26,682	$275,910	0.06%
232	KRAFT HEINZ CO	KHC	8,950	$274,855	0.06%
233	CHIPOTLE MEXICAN GRILL INC	CMG	4,550	$274,365	0.06%
234	UNITED STS COMMODITY INDEX F	UNTCW	10,800	$271,728	0.06%
235	COHERENT CORP	COHR	2,858	$270,738	0.06%
236	ENERGY TRANSFER L P	ET-PI	13,620	$266,818	0.06%
237	DOMINION ENERGY INC	D	4,913	$264,614	0.06%
238	BIONTECH SE	BNTX	2,250	$256,388	0.06%
239	TARGET CORP	TGT	1,865	$252,111	0.05%
240	ONE GAS INC	OGS	3,600	$249,300	0.05%
241	INTEL CORP	INTC	12,154	$243,710	0.05%
242	J P MORGAN EXCHANGE TRADED F	46641Q654	4,800	$243,408	0.05%
243	OCCIDENTAL PETE CORP	674599105	4,907	$242,523	0.05%
244	GOLDMAN SACHS ETF TR	NVGLF	5,318	$239,682	0.05%
245	KROGER CO	KR	3,900	$238,485	0.05%
246	INVESCO EXCHANGE TRADED FD T	IVZ	11,195	$238,011	0.05%
247	ISHARES INC	46434G764	4,273	$236,938	0.05%
248	VANGUARD WORLD FD	92204A702	381	$236,906	0.05%
249	NATIONAL FUEL GAS CO	NFG	3,900	$236,652	0.05%
250	NUVEEN N Y MUN VALUE FD	NU	29,398	$236,437	0.05%
251	CARLYLE GROUP INC	CGABL	4,500	$227,205	0.05%
252	BLACKROCK SCIENCE & TECHNOLO	BLK	6,077	$222,204	0.05%
253	CONOCOPHILLIPS	COP	2,226	$220,752	0.05%
254	FLEXSHARES TR	FLEX	5,977	$217,324	0.05%
255	DIMENSIONAL ETF TRUST	25434V716	5,697	$215,916	0.05%
256	FIRST TR EXCHANGE TRADED FD	33734X846	3,376	$214,382	0.05%
257	ISHARES TR	464287226	2,207	$213,900	0.05%
258	HEWLETT PACKARD ENTERPRISE C	HPE-PC	9,945	$212,326	0.05%
259	MONDELEZ INTL INC	609207105	3,552	$212,161	0.05%
260	J P MORGAN EXCHANGE TRADED F	46641Q399	2,000	$211,840	0.05%
261	WISDOMTREE TR	WT	4,281	$211,653	0.05%
262	ISHARES GOLD TR	IAU	4,271	$211,457	0.05%
263	BLACKROCK ETF TRUST II	BLK	3,900	$202,921	0.04%
264	PAYPAL HLDGS INC	PYPL	2,350	$200,573	0.04%
265	NUVEEN MASSACHUSETS QLT MUN	NU	16,000	$184,000	0.04%
266	EATON VANCE NEW YORK MUN BD	ETN	15,959	$152,119	0.03%
267	ARCHER AVIATION INC	ACHR-WT	15,000	$146,250	0.03%
268	BLACKROCK MUNIYIELD N Y QUAL	BLK	12,431	$125,314	0.03%
269	EATON VANCE TAX-MANAGED GLOB	ETN	15,149	$123,772	0.03%
270	PIMCO NEW YORK MUN FD II	72200Y102	16,837	$120,565	0.03%
271	FLAGSTAR FINANCIAL INC	FLG-PU	10,955	$102,210	0.02%
272	EMERGENT BIOSOLUTIONS INC	EBS	10,000	$95,600	0.02%
273	PIMCO NEW YORK MUN INCOME FD	72201E105	10,258	$58,163	0.01%
274	GABELLI CONV & INC SECS FD I	36240B109	10,601	$40,390	0.01%
275	CHARGEPOINT HOLDINGS INC	CHPT	13,000	$13,910	0.00%