New Positions
8 managers initiated
Top five by reported value
- MML INVESTORS SERVICES, LLC$84.2K
- SHARPEPOINT LLC$19.9K
- TWO SIGMA SECURITIES, LLC$16.4K
- Point72 Asset Management, L.P.$14.8K
- GROUP ONE TRADING, L.P.$11.3K
Purple Innovation, Inc. NMS:PRPL
Institutional holders, quarter-over-quarter share deltas, and new and closed positions disclosed in Form 13F. Period 2025-12-31 · prior 2025-09-30.
8 new13 added55 reduced17 exited
Total Institutional Holders
76
as of 2025-12-31
Top Holder
Coliseum Capital Management, LLC
$32.4M
Largest QoQ Increase
JPMORGAN CHASE & CO
+204,638 sh
Largest QoQ Decrease
FMR LLC
-1,532,019 sh
New Positions(8)
| Manager | Shares | Δ Shares | Value | Δ Value | % Δ |
|---|---|---|---|---|---|
| MML INVESTORS SERVICES, LLC | 121,954 | +121,954 | $84.2K | +$84.2K | — |
| SHARPEPOINT LLC | 28,835 | +28,835 | $19.9K | +$19.9K | — |
| TWO SIGMA SECURITIES, LLC | 23,792 | +23,792 | $16.4K | +$16.4K | — |
| Point72 Asset Management, L.P. | 21,417 | +21,417 | $14.8K | +$14.8K | — |
| GROUP ONE TRADING, L.P. | 16,329 | +16,329 | $11.3K | +$11.3K | — |
| Clear Harbor Asset Management, LLC | 10,600 | +10,600 | $7.3K | +$7.3K | — |
| SageView Advisory Group, LLC | 2,750 | +2,750 | $1.9K | +$1.9K | — |
| IFP Advisors, Inc | 1,688 | +1,688 | $1.4K | +$1.4K | — |
Added To(13)
| Manager | Shares | Δ Shares | Value | Δ Value | % Δ |
|---|---|---|---|---|---|
| GEODE CAPITAL MANAGEMENT, LLC | 625,147 | +4,253 | $431.8K | -$148.4K | 0.7% |
| XTX Topco Ltd | 115,357 | +84,735 | $79.7K | +$51.0K | 276.7% |
| JPMORGAN CHASE & CO | 583,728 | +204,638 | $403.1K | +$48.9K | 54.0% |
| Crumly & Associates Inc. | 275,613 | +21,000 | $190.3K | -$47.5K | 8.2% |
| STATE STREET CORP | 259,838 | +21,100 | $179.4K | -$43.6K | 8.8% |
| JANE STREET GROUP, LLC | 150,197 | +19,156 | $103.7K | -$18.7K | 14.6% |
| LPL Financial LLC | 53,496 | +1,200 | $36.9K | -$11.9K | 2.3% |
| Rockefeller Capital Management L.P. | 5,030 | +5,000 | $3.5K | +$3.4K | 16666.7% |
| Tower Research Capital LLC (TRC) | 6,494 | +3,759 | $4.5K | +$1.9K | 137.4% |
| CITADEL ADVISORS LLC | 132,842 | +33,152 | $91.7K | -$1.4K | 33.3% |
| Optiver Holding B.V. | 1,593 | +1,551 | $1.1K | +$1.1K | 3692.8% |
| BANK OF AMERICA CORP /DE/ | 620 | +10 | $428 | -$142 | 1.6% |
| ACADIAN ASSET MANAGEMENT LLC | 107,820 | +12,610 | $73 | -$14 | 13.2% |
Reduced(55)
| Manager | Shares | Δ Shares | Value | Δ Value | % Δ |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | 0 | $32.4M | -$11.4M | 0.0% |
| FMR LLC | 5,229 | -1,532,019 | $3.6K | -$1.4M | -99.7% |
| WASATCH ADVISORS INC | 5,116,685 | 0 | $3.5M | -$1.2M | 0.0% |
| VANGUARD GROUP INC | 2,593,450 | 0 | $1.8M | -$630.2K | 0.0% |
| MILLENNIUM MANAGEMENT LLC | 937,697 | -81,000 | $647.5K | -$304.2K | -8.0% |
| BlackRock, Inc. | 1,050,202 | -14,143 | $725.2K | -$269.1K | -1.3% |
| RENAISSANCE TECHNOLOGIES LLC | 768,495 | -25,548 | $530.6K | -$211.1K | -3.2% |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 793,705 | -16,745 | $548.1K | -$209.1K | -2.1% |
| Dynamic Advisor Solutions LLC | 752,200 | 0 | $519.4K | -$183.3K | 0.0% |
| TWO SIGMA ADVISERS, LP | 72,300 | -172,600 | $49.9K | -$178.9K | -70.5% |
| Invenomic Capital Management LP | 625,646 | -14,218 | $432.0K | -$165.8K | -2.2% |
| GOLDMAN SACHS GROUP INC | 121,915 | -131,381 | $84.2K | -$152.4K | -51.9% |
| Anson Funds Management LP | 300,000 | 0 | $207.2K | -$73.1K | 0.0% |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 283,920 | -380 | $196.0K | -$69.5K | -0.1% |
| Stratos Wealth Partners, LTD. | 273,161 | 0 | $188.6K | -$66.6K | 0.0% |
| Royal Bank of Canada | 401 | -83,503 | $0 | -$62.0K | -99.5% |
| FIFTH LANE CAPITAL, LP | 100,000 | -24,485 | $69.0K | -$47.2K | -19.7% |
| TUDOR INVESTMENT CORP ET AL | 150,649 | 0 | $104.0K | -$36.7K | 0.0% |
| TWO SIGMA INVESTMENTS, LP | 33,112 | -27,549 | $22.9K | -$33.8K | -45.4% |
| Divisadero Street Capital Management, LP | 138,605 | 0 | $95.7K | -$33.8K | 0.0% |
| MORGAN STANLEY | 1,471 | -32,016 | $1.0K | -$30.3K | -95.6% |
| Shay Capital LLC | 124,122 | 0 | $85.7K | -$30.2K | 0.0% |
| Midwest Financial Group LLC | 115,000 | 0 | $79.4K | -$28.0K | 0.0% |
| CI Private Wealth, LLC | 103,500 | 0 | $71.5K | -$25.2K | 0.0% |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | 0 | $69.0K | -$24.4K | 0.0% |
| NORTHERN TRUST CORP | 97,227 | -304 | $67.1K | -$24.0K | -0.3% |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 75,000 | 0 | $51.8K | -$18.3K | 0.0% |
| CAPROCK Group, Inc. | 27,420 | 0 | $18.9K | -$12.9K | 0.0% |
| MAI Capital Management | 50,000 | 0 | $34.5K | -$12.2K | 0.0% |
| UBS Group AG | 20,323 | -7,746 | $14.0K | -$12.2K | -27.6% |
| Legacy Wealth Managment, LLC/ID | 43,620 | 0 | $30.1K | -$10.6K | 0.0% |
| Qube Research & Technologies Ltd | 26,356 | -4,131 | $18.2K | -$10.3K | -13.6% |
| SIMPLEX TRADING, LLC | 12,089 | -15,769 | $8.3K | +$8.3K | -56.6% |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | 30,480 | 0 | $21.0K | -$7.4K | 0.0% |
| DAVENPORT & Co LLC | 25,000 | 0 | $17.3K | -$6.1K | 0.0% |
| ADVISOR GROUP HOLDINGS, INC. | 11,395 | -875 | $7.9K | -$4.2K | -7.1% |
| Cottage Street Advisors LLC | 14,300 | 0 | $9.9K | -$3.5K | 0.0% |
| Global Retirement Partners, LLC | 2,903 | -2,200 | $2.0K | -$2.8K | -43.1% |
| Seros Financial, LLC | 10,000 | 0 | $6.9K | -$2.4K | 0.0% |
| Sterling Investment Counsel, LLC | 10,000 | 0 | $6.9K | -$2.4K | 0.0% |
| Crewe Advisors LLC | 8,849 | 0 | $6.1K | -$2.2K | 0.0% |
| BNP PARIBAS ARBITRAGE, SNC | 174 | -965 | $120 | -$944 | -84.7% |
| Kesler, Norman & Wride, LLC | 10,027 | 0 | $6.9K | -$897 | 0.0% |
| CITIGROUP INC | 1 | -858 | $1 | -$801 | -99.9% |
| JONES FINANCIAL COMPANIES LLLP | 2,000 | 0 | $1.4K | -$520 | 0.0% |
| North Star Investment Management Corp. | 769 | 0 | $531 | -$187 | 0.0% |
| WELLS FARGO & COMPANY/MN | 413 | 0 | $285 | -$101 | 0.0% |
| Larson Financial Group LLC | 293 | 0 | $202 | -$72 | 0.0% |
| Virtu Financial LLC | 13,579 | -43,549 | $9 | -$44 | -76.2% |
| IFS Advisors, LLC | 140 | 0 | $96 | -$34 | 0.0% |
| Cambridge Investment Research Advisors, Inc. | 19,826 | 0 | $14 | -$5 | 0.0% |
| SBI Securities Co., Ltd. | 10 | 0 | $7 | -$2 | 0.0% |
| SRS Capital Advisors, Inc. | 5 | 0 | $4 | -$1 | 0.0% |
| BARCLAYS PLC | 2 | 0 | $2 | $0 | 0.0% |
| CWM, LLC | 70 | -98 | $0 | $0 | -58.3% |
Sold Out(17)
| Manager | Shares | Δ Shares | Value | Δ Value | % Δ |
|---|---|---|---|---|---|
| No Street GP LP | 0 | -857,768 | $0 | -$801.3K | — |
| NEW YORK STATE COMMON RETIREMENT FUND | 0 | -265,040 | $0 | -$527.1K | — |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 0 | -490,292 | $0 | -$457.9K | — |
| Squarepoint Ops LLC | 0 | -143,975 | $0 | -$134.5K | — |
| Invesco Ltd. | 0 | -55,709 | $0 | -$52.0K | — |
| TRUIST FINANCIAL CORP | 0 | -40,000 | $0 | -$37.4K | — |
| Platform Technology Partners | 0 | -35,000 | $0 | -$32.7K | — |
| R Squared Ltd | 0 | -34,875 | $0 | -$32.6K | — |
| PRUDENTIAL FINANCIAL INC | 0 | -33,800 | $0 | -$31.6K | — |
| Point72 Asia (Singapore) Pte. Ltd. | 0 | -20,911 | $0 | -$19.5K | — |
| Centiva Capital, LP | 0 | -20,546 | $0 | -$19.2K | — |
| GTS SECURITIES LLC | 0 | -18,014 | $0 | -$16.8K | — |
| Cubist Systematic Strategies, LLC | 0 | -8,026 | $0 | -$7.5K | — |
| Fortitude Family Office, LLC | 0 | -699 | $0 | -$653 | — |
| Point72 (DIFC) Ltd | 0 | -497 | $0 | -$464 | — |
| EverSource Wealth Advisors, LLC | 0 | -48 | $0 | -$45 | — |
| HRT FINANCIAL LP | 0 | -15,855 | $0 | -$14 | — |
Top Holders by reported value
Ranked by the dollar value reported on the latest Form 13F. Share counts reflect long positions as of 2025-12-31.
New & Closed Positions this quarter
Closed Positions
17 managers exited
Top five by prior-quarter value
- No Street GP LP$801.3K
- NEW YORK STATE COMMON RETIREMENT FUND$527.1K
- SUSQUEHANNA INTERNATIONAL GROUP, LLP$457.9K
- Squarepoint Ops LLC$134.5K
- Invesco Ltd.$52.0K
Methodology
Form 13F is the SEC's quarterly disclosure for institutional investment managers exercising discretion over $100 million or more in qualifying U.S. equity securities. Managers must file within 45 days of each calendar quarter end, which is why holdings shown here reflect a snapshot at the period date — not real-time positioning.
Quarter-over-quarter deltas compare each manager's most recently reported share count for PRPL against its prior-quarter count. New positions are entries where the prior count was zero; closed positions are entries where the current count is zero. Amendments (13F-HR/A) replace prior filings for the same period.
Source: SEC EDGAR Form 13F (XML information tables). Dollar values are as reported by the manager and may use mid-quarter pricing conventions. CUSIP-to-ticker resolution is best-effort.