Institutional Manager · CIK 0001925853

Sterling Investment Counsel, LLC

Buffalo, NY · File #028-22436

Latest AUM

$349.0M

Positions

187

Top-10 Concentration

63.2%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
EXITED	HARTFORD FDS EXCHANGE TRADED	41653L503	-175,912	-$6.9M	$0
EXITED	ISHARES TR	46436E718	-46,434	-$4.7M	$0
ADD	APPLE INC	AAPL	+9,414	+$2.5M	+$752,748
ADD	MICROSOFT CORP	MSFT	+4,636	+$2.2M	-$635,158
ADD	ALPHABET INC	GOOG	+5,555	+$1.6M	+$1.3M
NEW	ISHARES TR	464288513	+16,381	+$1.3M	$0
ADD	SERVICENOW INC	NOW	+8,264	+$1.3M	-$1.5M
ADD	VANGUARD INDEX FDS	922908538	+4,582	+$1.2M	-$39,624
ADD	J P MORGAN EXCHANGE TRADED F	46641Q332	+17,699	+$1.0M	+$65,600
ADD	COSTCO WHSL CORP NEW	22160K105	+1,106	+$987,405	-$28,549

Sector Allocation

Technology

13.2%$46.1M

Financials

12.1%$42.4M

Healthcare

4.3%$14.9M

Consumer Discretionary

3.6%$12.5M

Industrials

2.5%$8.6M

Consumer Staples

2.2%$7.7M

Communication Services

1.5%$5.1M

0.3%$1.2M

0.2%$695,289

0.2%$571,555

0.1%$425,580

Filing History

Jan 27, 202613F HOLDINGS REPORTQ/E Dec 2025187 pos · $349.0M
Oct 21, 202513F HOLDINGS REPORTQ/E Sep 2025130 pos · $311.9M
Jul 21, 202513F HOLDINGS REPORTQ/E Jun 2025140 pos · $170.5M
Apr 21, 202513F HOLDINGS REPORTQ/E Mar 2025228 pos · $292.2M
Jan 22, 202513F HOLDINGS REPORTQ/E Dec 2024149 pos · $151.3M
Oct 22, 202413F HOLDINGS REPORTQ/E Sep 2024213 pos · $280.7M
Jul 25, 202413F HOLDINGS REPORTQ/E Jun 2024201 pos · $254.0M
Apr 26, 202413F HOLDINGS REPORTQ/E Mar 2024210 pos · $216.5M
Oct 19, 202313F HOLDINGS REPORTQ/E Dec 2023182 pos · $174.5M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	ISHARES TR	464287309	289,892	$35.7M	12.58%
2	INVESCO EXCH TRADED FD TR II	IVZ	121,400	$30.7M	10.81%
3	J P MORGAN EXCHANGE TRADED F	46641Q332	486,101	$27.8M	9.80%
4	CAPITAL GROUP INTL FOCUS EQT	14019W109	717,100	$21.2M	7.46%
5	APPLE INC	AAPL	65,301	$17.5M	6.16%
6	ISHARES TR	464287507	192,716	$12.7M	4.48%
7	ALPHABET INC	GOOG	33,642	$9.7M	3.43%
8	ISHARES TR	464287200	12,032	$8.2M	2.90%
9	NVIDIA CORPORATION	NVDA	44,485	$8.0M	2.83%
10	MICROSOFT CORP	MSFT	16,881	$7.9M	2.77%
11	ISHARES TR	464287804	65,400	$7.9M	2.77%
12	AMAZON COM INC	AMZN	29,916	$6.9M	2.42%
13	ISHARES INC	46434G764	89,859	$6.5M	2.30%
14	BERKSHIRE HATHAWAY INC DEL	BRK-A	10,972	$5.5M	1.92%
15	JPMORGAN CHASE & CO.	VYLD	15,462	$4.7M	1.66%
16	META PLATFORMS INC	META	6,822	$4.5M	1.58%
17	VISA INC	V	11,951	$4.1M	1.45%
18	WALMART INC	WMT	35,456	$3.9M	1.36%
19	SPDR S&P 500 ETF TR	SPY	4,090	$2.8M	0.98%
20	COCA COLA CO	KO	39,924	$2.7M	0.96%