Institutional Manager · CIK 0002031123

Cannon Financial Strategists, Inc.

ATHENS, GA · File #028-24364

Latest AUM

$719.3M

Positions

100

Top-10 Concentration

79.3%

Filings

Portfolio Value Over Time

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
ADD	ISHARES TR	46434V878	+39,199	+$2.0M	-$29,573
ADD	VANGUARD BD INDEX FDS	921937819	+21,855	+$1.7M	-$120,816
EXITED	ISHARES TR	46436E866	-62,944	-$1.5M	$0
ADD	DIMENSIONAL ETF TRUST	25434V799	+42,549	+$1.5M	+$5.7M
ADD	SPDR SERIES TRUST	78464A656	+47,036	+$1.2M	-$370,620
REDUCE	SPDR SERIES TRUST	78464A409	-10,876	-$1.2M	+$1.8M
EXITED	ISHARES TR	46434VBD1	-39,206	-$987,611	$0
ADD	SPDR SERIES TRUST	78464A300	+7,803	+$709,839	+$2.3M
REDUCE	VANGUARD INDEX FDS	922908736	-1,340	-$653,737	+$535,776
REDUCE	AMERICAN CENTY ETF TR	025072703	-7,891	-$649,588	+$907,085

Sector Allocation

0.7%$5.1M

0.6%$4.0M

0.5%$3.5M

0.3%$2.1M

Consumer Discretionary

0.2%$1.5M

Utilities

0.2%$1.3M

Industrials

0.2%$1.2M

Energy

0.1%$799,765

Filing History

Feb 4, 202613F HOLDINGS REPORTQ/E Dec 2025100 pos · $719.3M
Nov 6, 202513F HOLDINGS REPORTQ/E Sep 2025104 pos · $698.8M
Aug 6, 202513F HOLDINGS REPORTQ/E Jun 2025100 pos · $633.1M
May 5, 202513F HOLDINGS REPORTQ/E Mar 202596 pos · $582.5M
Feb 3, 202513F HOLDINGS REPORTQ/E Dec 202496 pos · $583.3M
Oct 21, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202498 pos · $572.1M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202464 pos · $258.4M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202465 pos · $276.7M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202457 pos · $205.6M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202490 pos · $466.9M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202461 pos · $251.9M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202462 pos · $278.4M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202465 pos · $254.3M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202483 pos · $392.9M
Oct 18, 202413F HOLDINGS REPORTQ/E Sep 202490 pos · $466.9M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202450 pos · $153.3M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202471 pos · $258.4M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202447 pos · $134.4M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202465 pos · $273.9M
Oct 18, 202413F HOLDINGS REPORT (Amended)Q/E Sep 202453 pos · $165.9M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	DIMENSIONAL ETF TRUST	25434V799	3,453,442	$119.0M	16.98%
2	SPDR SERIES TRUST	78464A300	1,001,946	$91.1M	13.01%
3	SPDR SERIES TRUST	78464A409	819,440	$87.4M	12.48%
4	AMERICAN CENTY ETF TR	025072349	1,083,719	$82.1M	11.72%
5	VANGUARD BD INDEX FDS	921937819	597,218	$46.5M	6.64%
6	VANGUARD INDEX FDS	922908736	63,551	$31.0M	4.42%
7	SPDR SERIES TRUST	78464A656	1,048,771	$27.2M	3.88%
8	AMERICAN CENTY ETF TR	025072604	344,629	$26.5M	3.79%
9	VANGUARD INDEX FDS	922908769	70,083	$23.5M	3.35%
10	AMERICAN CENTY ETF TR	025072703	257,333	$21.2M	3.02%
11	ISHARES TR	464288281	182,373	$17.6M	2.51%
12	VANGUARD ADMIRAL FDS INC	921932778	149,915	$14.7M	2.09%
13	CAPITAL GRP FIXED INCM ETF T	14020Y508	509,554	$13.5M	1.93%
14	ISHARES TR	464288521	204,279	$11.6M	1.66%
15	ISHARES TR	46434V878	213,006	$10.8M	1.54%
16	SPDR SERIES TRUST	78464A805	87,604	$7.2M	1.03%
17	VANGUARD INDEX FDS	922908611	33,780	$7.2M	1.02%
18	ISHARES TR	46432F859	83,796	$4.1M	0.58%
19	COCA COLA CO	KO	57,741	$4.0M	0.58%
20	ISHARES TR	464288414	28,856	$3.1M	0.44%