13F HOLDINGS REPORT
Cannon Financial Strategists, Inc.
Quarter ended Q4 2024 · Filed February 3, 2025 · Accession 0001951757-25-000162
Total Value
$583.3M
Positions
96
Other Managers
0
Confidential Omitted
No
Holdings (96)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST | 25434V799 | 3,278,031 | $84.7M | 14.53% |
| 2 | SPDR SER TR | 78464A300 | 922,950 | $80.5M | 13.81% |
| 3 | SPDR SER TR | 78464A409 | 833,807 | $73.3M | 12.57% |
| 4 | AMERICAN CENTY ETF TR | 025072349 | 996,181 | $66.5M | 11.40% |
| 5 | VANGUARD BD INDEX FDS | 921937819 | 428,778 | $32.0M | 5.49% |
| 6 | VANGUARD INDEX FDS | 922908736 | 66,426 | $27.3M | 4.67% |
| 7 | AMERICAN CENTY ETF TR | 025072604 | 349,695 | $20.6M | 3.52% |
| 8 | VANGUARD INDEX FDS | 922908769 | 69,864 | $20.2M | 3.47% |
| 9 | SPDR SER TR | 78464A656 | 772,291 | $19.5M | 3.35% |
| 10 | AMERICAN CENTY ETF TR | 025072703 | 294,832 | $18.1M | 3.10% |
| 11 | ISHARES TR | 464288281 | 157,590 | $14.0M | 2.41% |
| 12 | CAPITAL GRP FIXED INCM ETF T | 14020Y508 | 434,404 | $11.2M | 1.92% |
| 13 | VANGUARD ADMIRAL FDS INC | 921932778 | 111,981 | $10.5M | 1.79% |
| 14 | ISHARES TR | 464288521 | 180,189 | $10.3M | 1.77% |
| 15 | SPDR SER TR | 78464A805 | 128,145 | $9.2M | 1.57% |
| 16 | VANGUARD INDEX FDS | 922908611 | 32,500 | $6.4M | 1.10% |
| 17 | ISHARES TR | 464288414 | 55,867 | $6.0M | 1.02% |
| 18 | ISHARES TR | 46432F859 | 83,651 | $4.0M | 0.69% |
| 19 | COCA COLA CO | KO | 57,566 | $3.6M | 0.61% |
| 20 | FIRST TR EXCHNG TRADED FD VI | 33740F805 | 71,145 | $3.1M | 0.52% |
| 21 | VANGUARD MUN BD FDS | 922907746 | 54,655 | $2.7M | 0.47% |
| 22 | ISHARES TR | 46432F388 | 25,120 | $2.7M | 0.45% |
| 23 | ISHARES TR | 464287614 | 6,556 | $2.6M | 0.45% |
| 24 | VANGUARD INDEX FDS | 922908363 | 3,895 | $2.1M | 0.36% |
| 25 | ISHARES TR | 464287176 | 18,731 | $2.0M | 0.34% |
| 26 | ISHARES TR | 464287200 | 3,174 | $1.9M | 0.32% |
| 27 | APPLE INC | AAPL | 7,388 | $1.9M | 0.32% |
| 28 | ISHARES TR | 464288885 | 19,028 | $1.8M | 0.32% |
| 29 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 3,964 | $1.8M | 0.31% |
| 30 | SPDR S&P 500 ETF TR | SPY | 2,846 | $1.7M | 0.29% |
| 31 | DIMENSIONAL ETF TRUST | 25434V302 | 61,827 | $1.6M | 0.27% |
| 32 | HOME DEPOT INC | HD | 3,957 | $1.5M | 0.26% |
| 33 | ISHARES TR | 46435UAA9 | 63,967 | $1.5M | 0.26% |
| 34 | ISHARES TR | 46434V878 | 28,679 | $1.4M | 0.25% |
| 35 | ISHARES TR | 46436E866 | 61,298 | $1.4M | 0.25% |
| 36 | DIMENSIONAL ETF TRUST | 25434V880 | 57,305 | $1.4M | 0.24% |
| 37 | ISHARES TR | 46436E858 | 60,520 | $1.4M | 0.24% |
| 38 | ISHARES TR | 46436E841 | 62,022 | $1.4M | 0.24% |
| 39 | ISHARES TR | 46435G417 | 31,211 | $1.3M | 0.23% |
| 40 | SCHWAB STRATEGIC TR | 808524714 | 54,156 | $1.3M | 0.23% |
| 41 | PROCTER AND GAMBLE CO | 742718109 | 7,506 | $1.3M | 0.22% |
| 42 | VANGUARD STAR FDS | 921909768 | 20,757 | $1.2M | 0.21% |
| 43 | INVESCO EXCHANGE TRADED FD T | IVZ | 29,280 | $1.2M | 0.20% |
| 44 | SOUTHERN CO | SOMN | 13,711 | $1.1M | 0.19% |
| 45 | VANGUARD INDEX FDS | 922908744 | 6,216 | $1.1M | 0.18% |
| 46 | VANGUARD TAX-MANAGED FDS | 921943858 | 20,251 | $968,403 | 0.17% |
| 47 | ISHARES TR | 46434VBD1 | 38,203 | $956,975 | 0.16% |
| 48 | MICROSOFT CORP | MSFT | 2,228 | $939,224 | 0.16% |
| 49 | ISHARES TR | 46435GAA0 | 38,751 | $932,744 | 0.16% |
| 50 | DUKE ENERGY CORP NEW | DUKB | 7,714 | $831,106 | 0.14% |
| 51 | ABBVIE INC | ABBV | 4,141 | $735,856 | 0.13% |
| 52 | VANGUARD INTL EQUITY INDEX F | 922042858 | 15,046 | $662,621 | 0.11% |
| 53 | VANGUARD WHITEHALL FDS | 921946406 | 5,150 | $657,137 | 0.11% |
| 54 | WALMART INC | WMT | 6,867 | $620,433 | 0.11% |
| 55 | SPDR INDEX SHS FDS | 78463X889 | 17,846 | $609,088 | 0.10% |
| 56 | EXXON MOBIL CORP | XOM | 5,370 | $577,651 | 0.10% |
| 57 | GENERAL MLS INC | 370334104 | 8,818 | $562,346 | 0.10% |
| 58 | RHYTHM PHARMACEUTICALS INC | RYTM | 10,000 | $559,800 | 0.10% |
| 59 | AMGEN INC | AMGN | 2,071 | $539,767 | 0.09% |
| 60 | VANGUARD SPECIALIZED FUNDS | 921908844 | 2,520 | $493,458 | 0.08% |
| 61 | ABBOTT LABS | ABLZF | 4,361 | $493,273 | 0.08% |
| 62 | SCHWAB STRATEGIC TR | 808524797 | 17,115 | $467,582 | 0.08% |
| 63 | ISHARES TR | 464287465 | 5,889 | $445,267 | 0.08% |
| 64 | PUBLIC SVC ENTERPRISE GRP IN | 744573106 | 4,720 | $398,793 | 0.07% |
| 65 | JOHNSON & JOHNSON | JNJ | 2,701 | $390,619 | 0.07% |
| 66 | JPMORGAN CHASE & CO. | VYLD | 1,542 | $369,633 | 0.06% |
| 67 | MERCK & CO INC | MRK | 3,678 | $365,887 | 0.06% |
| 68 | UNITED PARCEL SERVICE INC | UPS | 2,719 | $342,866 | 0.06% |
| 69 | ROCKWELL AUTOMATION INC | ROK | 1,138 | $325,169 | 0.06% |
| 70 | TESLA INC | TSLA | 773 | $312,168 | 0.05% |
| 71 | VANGUARD SCOTTSDALE FDS | 92206C409 | 3,843 | $299,792 | 0.05% |
| 72 | HERSHEY CO | HSY | 1,760 | $298,056 | 0.05% |
| 73 | SPROTT PHYSICAL GOLD TR | SII | 14,477 | $291,567 | 0.05% |
| 74 | DOVER CORP | DOV | 1,545 | $289,910 | 0.05% |
| 75 | VANGUARD INDEX FDS | 922908553 | 3,231 | $287,857 | 0.05% |
| 76 | DIMENSIONAL ETF TRUST | 25434V773 | 11,350 | $278,756 | 0.05% |
| 77 | ALPHABET INC | GOOG | 1,459 | $277,852 | 0.05% |
| 78 | SCHWAB STRATEGIC TR | 808524300 | 9,844 | $274,356 | 0.05% |
| 79 | EQUIFAX INC | EFX | 1,059 | $269,886 | 0.05% |
| 80 | ELI LILLY & CO | LLY | 348 | $268,864 | 0.05% |
| 81 | SPROTT PHYSICAL GOLD & SILVE | SII | 11,000 | $261,360 | 0.04% |
| 82 | TEXAS INSTRS INC | 882508104 | 1,369 | $256,666 | 0.04% |
| 83 | ISHARES TR | 464287879 | 2,309 | $250,780 | 0.04% |
| 84 | ISHARES TR | 464287689 | 723 | $241,663 | 0.04% |
| 85 | COSTCO WHSL CORP NEW | 22160K105 | 259 | $237,314 | 0.04% |
| 86 | LOWES COS INC | 548661107 | 947 | $233,786 | 0.04% |
| 87 | SPDR SER TR | 78468R515 | 9,755 | $231,974 | 0.04% |
| 88 | ISHARES TR | 46432F339 | 1,302 | $231,860 | 0.04% |
| 89 | SCHWAB STRATEGIC TR | 808524839 | 10,134 | $230,042 | 0.04% |
| 90 | SUPERIOR GROUP OF CO INC | SGC | 13,806 | $228,213 | 0.04% |
| 91 | VANGUARD INTL EQUITY INDEX F | 922042775 | 3,946 | $226,540 | 0.04% |
| 92 | VANGUARD INDEX FDS | 922908595 | 791 | $221,527 | 0.04% |
| 93 | INTERNATIONAL BUSINESS MACHS | INTR | 1,000 | $219,830 | 0.04% |
| 94 | ISHARES TR | 464287630 | 1,242 | $203,899 | 0.03% |
| 95 | HEARTBEAM INC | BEATW | 80,391 | $184,899 | 0.03% |
| 96 | MEDICAL PPTYS TRUST INC | 58463J304 | 20,000 | $79,000 | 0.01% |