13F HOLDINGS REPORT
Sterling Investment Counsel, LLC
Quarter ended Q4 2025 · Filed January 27, 2026 · Accession 0002085853-26-000096
Total Value
$349.0M
Positions
187
Other Managers
0
Confidential Omitted
No
Holdings (187)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287309 | 289,892 | $35.7M | 10.24% |
| 2 | INVESCO EXCH TRADED FD TR II | IVZ | 121,400 | $30.7M | 8.80% |
| 3 | J P MORGAN EXCHANGE TRADED F | 46641Q332 | 486,101 | $27.8M | 7.97% |
| 4 | CAPITAL GROUP INTL FOCUS EQT | 14019W109 | 717,100 | $21.2M | 6.07% |
| 5 | APPLE INC | AAPL | 65,301 | $17.5M | 5.02% |
| 6 | ISHARES TR | 464287507 | 192,716 | $12.7M | 3.64% |
| 7 | ALPHABET INC | GOOG | 33,642 | $9.7M | 2.79% |
| 8 | ISHARES TR | 464287200 | 12,032 | $8.2M | 2.36% |
| 9 | NVIDIA CORPORATION | NVDA | 44,485 | $8.0M | 2.30% |
| 10 | MICROSOFT CORP | MSFT | 16,881 | $7.9M | 2.25% |
| 11 | ISHARES TR | 464287804 | 65,400 | $7.9M | 2.25% |
| 12 | AMAZON COM INC | AMZN | 29,916 | $6.9M | 1.97% |
| 13 | ISHARES INC | 46434G764 | 89,859 | $6.5M | 1.87% |
| 14 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 10,972 | $5.5M | 1.57% |
| 15 | JPMORGAN CHASE & CO. | VYLD | 15,462 | $4.7M | 1.35% |
| 16 | META PLATFORMS INC | META | 6,822 | $4.5M | 1.28% |
| 17 | VISA INC | V | 11,951 | $4.1M | 1.18% |
| 18 | WALMART INC | WMT | 35,456 | $3.9M | 1.10% |
| 19 | SPDR S&P 500 ETF TR | SPY | 4,090 | $2.8M | 0.80% |
| 20 | COCA COLA CO | KO | 39,924 | $2.7M | 0.78% |
| 21 | ISHARES TR | 464287671 | 15,173 | $2.5M | 0.73% |
| 22 | ISHARES TR | 464287614 | 5,230 | $2.5M | 0.71% |
| 23 | ALPHABET INC | GOOG | 8,580 | $2.5M | 0.71% |
| 24 | ELI LILLY & CO | LLY | 2,287 | $2.4M | 0.70% |
| 25 | CARDINAL HEALTH INC | CAH | 11,364 | $2.3M | 0.67% |
| 26 | ISHARES TR | 46432F834 | 27,179 | $2.3M | 0.66% |
| 27 | ISHARES TR | 46434V621 | 32,098 | $2.2M | 0.64% |
| 28 | ISHARES TR | 464287408 | 10,480 | $2.2M | 0.64% |
| 29 | BROADCOM INC | AVGO | 6,437 | $2.1M | 0.60% |
| 30 | PALO ALTO NETWORKS INC | PANW | 11,314 | $2.1M | 0.60% |
| 31 | GE VERNOVA INC | GEV | 2,978 | $1.9M | 0.56% |
| 32 | ABBVIE INC | ABBV | 8,683 | $1.9M | 0.55% |
| 33 | HOME DEPOT INC | HD | 5,026 | $1.8M | 0.51% |
| 34 | DISNEY WALT CO | 254687106 | 15,666 | $1.8M | 0.51% |
| 35 | COSTCO WHSL CORP NEW | 22160K105 | 1,980 | $1.8M | 0.51% |
| 36 | CITIZENS FINL GROUP INC | CIA | 31,925 | $1.7M | 0.50% |
| 37 | SELECT SECTOR SPDR TR | 81369Y506 | 37,238 | $1.7M | 0.48% |
| 38 | MCDONALDS CORP | MCD | 5,266 | $1.6M | 0.46% |
| 39 | SERVICENOW INC | NOW | 10,230 | $1.6M | 0.45% |
| 40 | EATON CORP PLC | ETN | 4,871 | $1.6M | 0.44% |
| 41 | UBER TECHNOLOGIES INC | UBER | 18,902 | $1.5M | 0.44% |
| 42 | THERMO FISHER SCIENTIFIC INC | TMO | 2,715 | $1.5M | 0.44% |
| 43 | GLOBAL X FDS | 37954Y715 | 42,232 | $1.5M | 0.44% |
| 44 | AMPHENOL CORP NEW | 032095101 | 11,017 | $1.5M | 0.43% |
| 45 | VANGUARD INDEX FDS | 922908538 | 5,707 | $1.5M | 0.42% |
| 46 | ARK ETF TR | 00214Q401 | 9,853 | $1.5M | 0.42% |
| 47 | CITIGROUP INC | C-PR | 13,449 | $1.4M | 0.41% |
| 48 | AMERICAN ELEC PWR CO INC | 025537101 | 13,008 | $1.4M | 0.40% |
| 49 | SALESFORCE INC | CRM | 5,047 | $1.4M | 0.39% |
| 50 | ANALOG DEVICES INC | ADI | 4,993 | $1.4M | 0.39% |
| 51 | MERCK & CO INC | MRK | 12,898 | $1.3M | 0.38% |
| 52 | PARKER-HANNIFIN CORP | PH | 1,546 | $1.3M | 0.38% |
| 53 | ISHARES TR | 464288513 | 16,381 | $1.3M | 0.37% |
| 54 | BLACKROCK INC | BLK | 1,114 | $1.2M | 0.34% |
| 55 | SPDR SERIES TRUST | 78464A847 | 19,703 | $1.1M | 0.33% |
| 56 | ISHARES TR | 464288323 | 21,033 | $1.1M | 0.32% |
| 57 | INVESCO QQQ TR | IVZ | 1,817 | $1.1M | 0.32% |
| 58 | TESLA INC | TSLA | 2,446 | $1.1M | 0.31% |
| 59 | SELECT SECTOR SPDR TR | 81369Y100 | 23,548 | $1.1M | 0.31% |
| 60 | VANECK ETF TRUST | 92189F601 | 8,291 | $1.0M | 0.30% |
| 61 | MASTERCARD INCORPORATED | MA | 1,850 | $999,277 | 0.29% |
| 62 | CORNING INC | GLW | 11,182 | $979,087 | 0.28% |
| 63 | FIDELITY COMWLTH TR | 315912808 | 10,462 | $956,261 | 0.27% |
| 64 | MERCADOLIBRE INC | MELI | 426 | $858,075 | 0.25% |
| 65 | JOHNSON & JOHNSON | JNJ | 4,106 | $849,724 | 0.24% |
| 66 | M & T BK CORP | 55261F104 | 4,212 | $848,602 | 0.24% |
| 67 | STRYKER CORPORATION | SYK | 2,404 | $844,934 | 0.24% |
| 68 | GILEAD SCIENCES INC | GILD | 6,598 | $809,896 | 0.23% |
| 69 | ISHARES TR | 464287515 | 7,609 | $804,195 | 0.23% |
| 70 | BARON ETF TR | 06829D404 | 30,666 | $763,498 | 0.22% |
| 71 | SPDR DOW JONES INDL AVERAGE | 78467X109 | 1,584 | $761,223 | 0.22% |
| 72 | ISHARES TR | 46434V282 | 10,881 | $755,468 | 0.22% |
| 73 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 1 | $754,800 | 0.22% |
| 74 | IQVIA HLDGS INC | IQV | 3,335 | $751,742 | 0.22% |
| 75 | DEERE & CO | DE | 1,599 | $744,492 | 0.21% |
| 76 | ISHARES TR | 46434V407 | 17,025 | $725,435 | 0.21% |
| 77 | GLOBAL X FDS | 37954Y384 | 22,718 | $691,990 | 0.20% |
| 78 | CINTAS CORP | CTAS | 3,780 | $690,606 | 0.20% |
| 79 | VANGUARD ADMIRAL FDS INC | 921932505 | 1,536 | $683,017 | 0.20% |
| 80 | EXXON MOBIL CORP | XOM | 5,725 | $673,038 | 0.19% |
| 81 | TOMPKINS FINL CORP | 890110109 | 9,280 | $672,986 | 0.19% |
| 82 | UNITEDHEALTH GROUP INC | UNH | 1,274 | $644,467 | 0.18% |
| 83 | CINCINNATI FINL CORP | 172062101 | 4,455 | $640,186 | 0.18% |
| 84 | VANGUARD INDEX FDS | 922908363 | 1,098 | $631,798 | 0.18% |
| 85 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 12,377 | $625,709 | 0.18% |
| 86 | VANGUARD WORLD FD | 92204A702 | 809 | $609,808 | 0.17% |
| 87 | PEPSICO INC | PEP | 4,141 | $604,701 | 0.17% |
| 88 | EQUINIX INC | EQIX | 746 | $571,555 | 0.16% |
| 89 | PROCTER AND GAMBLE CO | 742718109 | 3,664 | $568,515 | 0.16% |
| 90 | GOLDMAN SACHS GROUP INC | GSCE | 642 | $564,176 | 0.16% |
| 91 | CHEVRON CORP NEW | CVX | 3,700 | $546,565 | 0.16% |
| 92 | FIDELITY NATIONAL FINANCIAL | FNF | 9,657 | $534,074 | 0.15% |
| 93 | INTERNATIONAL PAPER CO | 460146103 | 9,510 | $511,828 | 0.15% |
| 94 | ENTERGY CORP NEW | ENO | 6,518 | $494,193 | 0.14% |
| 95 | APPLIED MATLS INC | 038222105 | 1,893 | $481,774 | 0.14% |
| 96 | ALTRIA GROUP INC | MO | 9,121 | $476,939 | 0.14% |
| 97 | AT&T INC | T-PC | 20,901 | $475,916 | 0.14% |
| 98 | ISHARES TR | 46432F339 | 2,396 | $475,899 | 0.14% |
| 99 | LOCKHEED MARTIN CORP | LMT | 979 | $475,734 | 0.14% |
| 100 | SCHWAB CHARLES CORP | SCHW-PJ | 4,730 | $472,617 | 0.14% |
| 101 | LOWES COS INC | 548661107 | 1,925 | $464,233 | 0.13% |
| 102 | AMGEN INC | AMGN | 1,514 | $462,282 | 0.13% |
| 103 | TRANE TECHNOLOGIES PLC | TT | 1,247 | $460,581 | 0.13% |
| 104 | FIFTH THIRD BANCORP | FITBM | 10,562 | $446,563 | 0.13% |
| 105 | GRAHAM HLDGS CO | GHM | 404 | $443,705 | 0.13% |
| 106 | VANGUARD INDEX FDS | 922908751 | 1,812 | $435,387 | 0.12% |
| 107 | WILLIAMS COS INC | 969457100 | 7,993 | $432,582 | 0.12% |
| 108 | CATERPILLAR INC | CAT | 743 | $425,626 | 0.12% |
| 109 | VANGUARD SPECIALIZED FUNDS | 921908844 | 1,932 | $424,615 | 0.12% |
| 110 | BANK AMERICA CORP | 060505104 | 7,915 | $420,889 | 0.12% |
| 111 | GLOBAL X FDS | 37954Y889 | 5,079 | $417,629 | 0.12% |
| 112 | PHILIP MORRIS INTL INC | 718172109 | 3,438 | $413,766 | 0.12% |
| 113 | ISHARES TR | 464287473 | 3,198 | $413,630 | 0.12% |
| 114 | VANGUARD WHITEHALL FDS | 921946406 | 2,856 | $409,910 | 0.12% |
| 115 | PROLOGIS INC. | PLDGP | 3,856 | $407,580 | 0.12% |
| 116 | US BANCORP DEL | USB-PS | 8,404 | $401,963 | 0.12% |
| 117 | ISHARES TR | 464288281 | 4,467 | $397,740 | 0.11% |
| 118 | DUKE ENERGY CORP NEW | DUKB | 3,543 | $381,723 | 0.11% |
| 119 | INTERNATIONAL BUSINESS MACHS | INTR | 1,728 | $379,866 | 0.11% |
| 120 | SPDR GOLD TR | GLD | 958 | $379,665 | 0.11% |
| 121 | ISHARES TR | 464287481 | 2,696 | $369,190 | 0.11% |
| 122 | ISHARES TR | 46429B697 | 3,938 | $366,804 | 0.11% |
| 123 | SPDR SERIES TRUST | 78468R622 | 3,838 | $366,413 | 0.10% |
| 124 | WEAVE COMMUNICATIONS INC | WEAV | 47,812 | $362,893 | 0.10% |
| 125 | HCA HEALTHCARE INC | HCA | 1,199 | $359,880 | 0.10% |
| 126 | WISDOMTREE TR | WT | 10,398 | $357,171 | 0.10% |
| 127 | SPDR SERIES TRUST | 78464A508 | 6,217 | $353,185 | 0.10% |
| 128 | METLIFE INC | MET-PF | 4,308 | $352,739 | 0.10% |
| 129 | VANGUARD INDEX FDS | 922908512 | 2,156 | $348,777 | 0.10% |
| 130 | AMERICAN EXPRESS CO | AXP | 942 | $348,496 | 0.10% |
| 131 | VANGUARD INDEX FDS | 922908611 | 1,708 | $338,493 | 0.10% |
| 132 | VANGUARD WORLD FD | 921910816 | 979 | $336,196 | 0.10% |
| 133 | UNITED PARCEL SERVICE INC | UPS | 3,338 | $331,069 | 0.09% |
| 134 | PUBLIC SVC ENTERPRISE GRP IN | 744573106 | 3,899 | $329,426 | 0.09% |
| 135 | ADOBE INC | ADBE | 735 | $326,841 | 0.09% |
| 136 | T-MOBILE US INC | TMUSZ | 1,472 | $324,916 | 0.09% |
| 137 | PROSHARES TR | 74347B581 | 4,391 | $324,410 | 0.09% |
| 138 | PAYCHEX INC | PAYX | 2,310 | $323,908 | 0.09% |
| 139 | VANGUARD INDEX FDS | 922908744 | 1,697 | $320,249 | 0.09% |
| 140 | GRAYSCALE BITCOIN TRUST ETF | GBTC | 4,665 | $318,899 | 0.09% |
| 141 | CROWDSTRIKE HLDGS INC | CRWD | 680 | $318,757 | 0.09% |
| 142 | NETFLIX INC | NFLX | 3,390 | $317,846 | 0.09% |
| 143 | SEAGATE TECHNOLOGY HLDNGS PL | SE | 1,938 | $312,295 | 0.09% |
| 144 | ISHARES TR | 464287887 | 2,211 | $312,134 | 0.09% |
| 145 | VERIZON COMMUNICATIONS INC | VZ | 7,757 | $310,205 | 0.09% |
| 146 | FIDELITY COVINGTON TRUST | 316092808 | 1,310 | $294,248 | 0.08% |
| 147 | ISHARES TR | 464287598 | 1,348 | $283,609 | 0.08% |
| 148 | HARTFORD INSURANCE GROUP INC | HIG-PG | 2,570 | $281,158 | 0.08% |
| 149 | ON HLDG AG | H5919C104 | 5,825 | $270,746 | 0.08% |
| 150 | LINDE PLC | LIN | 632 | $268,241 | 0.08% |
| 151 | IONQ INC | IONQ-WT | 5,855 | $262,714 | 0.08% |
| 152 | ISHARES TR | 464287150 | 1,763 | $262,083 | 0.08% |
| 153 | REGIONS FINANCIAL CORP NEW | RF-PF | 10,737 | $252,535 | 0.07% |
| 154 | VANGUARD INDEX FDS | 922908769 | 738 | $247,409 | 0.07% |
| 155 | AUTOMATIC DATA PROCESSING IN | ADP | 948 | $243,770 | 0.07% |
| 156 | ISHARES TR | 464287606 | 2,504 | $242,593 | 0.07% |
| 157 | QUANTA SVCS INC | 74762E102 | 759 | $239,886 | 0.07% |
| 158 | EVERSOURCE ENERGY | ES | 4,150 | $238,335 | 0.07% |
| 159 | MARATHON PETE CORP | MARA | 1,705 | $237,852 | 0.07% |
| 160 | ISHARES TR | 464288240 | 3,533 | $237,170 | 0.07% |
| 161 | VANGUARD WORLD FD | 921910840 | 1,891 | $236,205 | 0.07% |
| 162 | GENERAL MLS INC | 370334104 | 3,687 | $235,119 | 0.07% |
| 163 | DOMINION ENERGY INC | D | 4,351 | $234,345 | 0.07% |
| 164 | ZOETIS INC | ZTS | 1,434 | $233,642 | 0.07% |
| 165 | TJX COS INC NEW | 872540109 | 1,905 | $230,143 | 0.07% |
| 166 | MICRON TECHNOLOGY INC | MU | 804 | $229,485 | 0.07% |
| 167 | NORTHROP GRUMMAN CORP | NOC | 487 | $228,545 | 0.07% |
| 168 | VANGUARD WORLD FD | 92204A504 | 790 | $227,402 | 0.07% |
| 169 | MARKEL GROUP INC | MKL | 105 | $225,713 | 0.06% |
| 170 | VANGUARD CHARLOTTE FDS | 92203J407 | 4,564 | $223,863 | 0.06% |
| 171 | FIRSTENERGY CORP | FE | 5,596 | $222,609 | 0.06% |
| 172 | ISHARES TR | 464287101 | 644 | $220,873 | 0.06% |
| 173 | ISHARES TR | 464287556 | 1,308 | $220,751 | 0.06% |
| 174 | CME GROUP INC | CME | 929 | $215,743 | 0.06% |
| 175 | UNUM GROUP | UNMA | 2,944 | $214,999 | 0.06% |
| 176 | BROOKFIELD INFRAST PARTNERS | G16252101 | 6,711 | $213,342 | 0.06% |
| 177 | VANGUARD INTL EQUITY INDEX F | 922042775 | 2,894 | $212,883 | 0.06% |
| 178 | SEMPRA | SREA | 2,424 | $212,632 | 0.06% |
| 179 | ARES CAPITAL CORP | ARCC | 9,663 | $211,522 | 0.06% |
| 180 | NEXTERA ENERGY INC | NEE-PW | 2,945 | $211,128 | 0.06% |
| 181 | CISCO SYS INC | CSCO | 2,716 | $209,213 | 0.06% |
| 182 | SOUNDHOUND AI INC | SOUNW | 20,614 | $205,524 | 0.06% |
| 183 | SELECT SECTOR SPDR TR | 81369Y803 | 1,392 | $200,406 | 0.06% |
| 184 | LITHIUM ARGENTINA AG | LAR | 28,197 | $157,339 | 0.05% |
| 185 | FORD MTR CO | 345370860 | 14,016 | $138,760 | 0.04% |
| 186 | LITHIUM AMERS CORP NEW | LTUM | 28,391 | $123,785 | 0.04% |
| 187 | PURPLE INNOVATION INC | PRPL | 10,000 | $6,905 | 0.00% |