Institutional Manager · CIK 0002048792
Friday Financial
Dubuque, IA · File #028-24914
Latest AUM
$283.6M
Positions
90
Top-10 Concentration
66.2%
Filings
5
Portfolio Value Over Time
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| ADD | ISHARES TR | 464287150 | +71,509 | +$10.6M | +$1.1M |
| ADD | EA SERIES TRUST | 02072L532 | +138,940 | +$3.2M | +$371,859 |
| ADD | VANGUARD SCOTTSDALE FDS | 92206C706 | +37,864 | +$2.3M | -$18,389 |
| ADD | ISHARES TR | 46435G326 | +22,743 | +$1.9M | +$282,868 |
| ADD | AMERICAN CENTY ETF TR | 025072802 | +19,428 | +$1.8M | +$473,203 |
| ADD | DIMENSIONAL ETF TRUST | 25434V864 | +36,746 | +$1.8M | -$39,166 |
| REDUCE | SCHWAB STRATEGIC TR | 808524805 | -72,318 | -$1.7M | +$199,652 |
| ADD | SCHWAB STRATEGIC TR | 808524300 | +48,444 | +$1.6M | +$409,870 |
| ADD | ISHARES BITCOIN TRUST ETF | IBIT | +28,652 | +$1.4M | -$266,507 |
| ADD | SCHWAB STRATEGIC TR | 808524797 | +51,278 | +$1.4M | +$35,658 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202590 pos · $283.6M
- 13F HOLDINGS REPORTQ/E Sep 202591 pos · $238.8M
- 13F HOLDINGS REPORTQ/E Jun 202586 pos · $196.6M
- 13F HOLDINGS REPORTQ/E Mar 202571 pos · $167.1M
- 13F HOLDINGS REPORTQ/E Dec 202465 pos · $145.1M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287150 | 444,684 | $66.1M | 24.80% |
| 2 | SCHWAB STRATEGIC TR | 808524300 | 625,730 | $20.4M | 7.66% |
| 3 | EA SERIES TRUST | 02072L532 | 712,163 | $16.6M | 6.22% |
| 4 | VANGUARD SCOTTSDALE FDS | 92206C706 | 221,641 | $13.3M | 4.98% |
| 5 | ISHARES TR | 46435G326 | 145,204 | $12.0M | 4.49% |
| 6 | AMERICAN CENTY ETF TR | 025072802 | 115,225 | $10.8M | 4.06% |
| 7 | DIMENSIONAL ETF TRUST | 25434V864 | 199,978 | $9.6M | 3.60% |
| 8 | SPDR INDEX SHS FDS | 78463X848 | 259,875 | $9.3M | 3.50% |
| 9 | SCHWAB STRATEGIC TR | 808524409 | 310,266 | $9.2M | 3.45% |
| 10 | DIMENSIONAL ETF TRUST | 25434V732 | 277,011 | $9.2M | 3.44% |
| 11 | SCHWAB STRATEGIC TR | 808524797 | 325,574 | $8.9M | 3.35% |
| 12 | VANGUARD MALVERN FDS | 922020805 | 122,018 | $6.0M | 2.26% |
| 13 | VANGUARD INDEX FDS | 922908769 | 16,547 | $5.5M | 2.08% |
| 14 | APPLE INC | AAPL | 18,241 | $5.0M | 1.86% |
| 15 | SCHWAB STRATEGIC TR | 808524805 | 190,382 | $4.6M | 1.72% |
| 16 | VANGUARD SPECIALIZED FUNDS | 921908844 | 18,332 | $4.0M | 1.51% |
| 17 | ISHARES TR | 464287614 | 7,513 | $3.6M | 1.33% |
| 18 | DIMENSIONAL ETF TRUST | 25434V831 | 90,213 | $3.4M | 1.29% |
| 19 | VANGUARD STAR FDS | 921909768 | 44,846 | $3.4M | 1.27% |
| 20 | SPDR SERIES TRUST | 78464A508 | 56,350 | $3.2M | 1.20% |