13F HOLDINGS REPORT
Friday Financial
Quarter ended Q4 2024 · Filed February 11, 2025 · Accession 0002048792-25-000001
Total Value
$145.1M
Positions
65
Other Managers
0
Confidential Omitted
No
Holdings (65)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287150 | 266,670 | $34.3M | 23.63% |
| 2 | SCHWAB STRATEGIC TR | 808524300 | 485,738 | $13.5M | 9.33% |
| 3 | EA SERIES TRUST | 02072L532 | 364,986 | $7.9M | 5.44% |
| 4 | VANGUARD SCOTTSDALE FDS | 92206C706 | 114,802 | $6.7M | 4.59% |
| 5 | SPDR INDEX SHS FDS | 78463X848 | 223,054 | $6.2M | 4.29% |
| 6 | SCHWAB STRATEGIC TR | 808524409 | 227,133 | $5.9M | 4.08% |
| 7 | SCHWAB STRATEGIC TR | 808524797 | 198,323 | $5.4M | 3.73% |
| 8 | DIMENSIONAL ETF TRUST | 25434V864 | 114,258 | $5.4M | 3.69% |
| 9 | ISHARES TR | 46435G326 | 78,356 | $5.1M | 3.48% |
| 10 | AMERICAN CENTY ETF TR | 025072802 | 69,414 | $4.5M | 3.11% |
| 11 | DIMENSIONAL ETF TRUST | 25434V732 | 156,414 | $4.1M | 2.82% |
| 12 | VANGUARD MALVERN FDS | 922020805 | 73,647 | $3.6M | 2.46% |
| 13 | VANGUARD SPECIALIZED FUNDS | 921908844 | 15,551 | $3.0M | 2.10% |
| 14 | SCHWAB STRATEGIC TR | 808524805 | 150,177 | $2.8M | 1.91% |
| 15 | SPDR SER TR | 78464A508 | 51,860 | $2.7M | 1.83% |
| 16 | HEARTLAND FINL USA INC | 42234Q102 | 38,749 | $2.4M | 1.64% |
| 17 | ISHARES TR | 464287614 | 4,753 | $1.9M | 1.32% |
| 18 | VANGUARD STAR FDS | 921909768 | 25,187 | $1.5M | 1.02% |
| 19 | DIMENSIONAL ETF TRUST | 25434V831 | 43,221 | $1.5M | 1.01% |
| 20 | AMERICAN CENTY ETF TR | 025072877 | 13,654 | $1.3M | 0.91% |
| 21 | APPLE INC | AAPL | 5,088 | $1.3M | 0.88% |
| 22 | SPDR SER TR | 78464A201 | 13,794 | $1.2M | 0.86% |
| 23 | DIMENSIONAL ETF TRUST | 25434V765 | 48,401 | $1.2M | 0.84% |
| 24 | ISHARES TR | 464287481 | 9,622 | $1.2M | 0.84% |
| 25 | VANECK ETF TRUST | 92189H409 | 22,682 | $1.2M | 0.81% |
| 26 | SPDR SER TR | 78464A284 | 44,541 | $1.1M | 0.79% |
| 27 | VANGUARD INTL EQUITY INDEX F | 922042858 | 21,913 | $965,049 | 0.66% |
| 28 | VANGUARD INDEX FDS | 922908769 | 3,222 | $933,768 | 0.64% |
| 29 | VANGUARD INDEX FDS | 922908595 | 3,211 | $899,273 | 0.62% |
| 30 | VANGUARD INDEX FDS | 922908512 | 5,366 | $868,058 | 0.60% |
| 31 | FIRST TR EXCH TRADED FD III | 33739N108 | 16,614 | $847,480 | 0.58% |
| 32 | ISHARES INC | 46434G103 | 15,621 | $815,729 | 0.56% |
| 33 | VANGUARD INDEX FDS | 922908611 | 4,048 | $802,233 | 0.55% |
| 34 | TESLA INC | TSLA | 1,689 | $682,086 | 0.47% |
| 35 | ISHARES TR | 464287309 | 6,703 | $680,534 | 0.47% |
| 36 | DIMENSIONAL ETF TRUST | 25434V849 | 14,159 | $676,375 | 0.47% |
| 37 | ISHARES TR | 464287234 | 14,646 | $612,496 | 0.42% |
| 38 | ISHARES BITCOIN TRUST ETF | IBIT | 11,399 | $604,717 | 0.42% |
| 39 | J P MORGAN EXCHANGE TRADED F | 46641Q647 | 11,174 | $560,376 | 0.39% |
| 40 | ISHARES TR | 464287473 | 3,994 | $516,584 | 0.36% |
| 41 | INVESCO QQQ TR | IVZ | 990 | $505,862 | 0.35% |
| 42 | VANGUARD INDEX FDS | 922908538 | 1,987 | $504,201 | 0.35% |
| 43 | WISDOMTREE TR | WT | 5,300 | $428,929 | 0.30% |
| 44 | ISHARES TR | 464287630 | 2,605 | $427,663 | 0.29% |
| 45 | ISHARES TR | 464287606 | 4,638 | $421,722 | 0.29% |
| 46 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 884 | $400,700 | 0.28% |
| 47 | VANGUARD WHITEHALL FDS | 921946794 | 5,887 | $399,603 | 0.28% |
| 48 | SPDR SER TR | 78464A839 | 4,756 | $381,431 | 0.26% |
| 49 | SPDR SER TR | 78464A300 | 3,957 | $345,248 | 0.24% |
| 50 | NEW YORK LIFE INVTS ACTIVE E | 45409F827 | 14,083 | $338,133 | 0.23% |
| 51 | NVIDIA CORPORATION | NVDA | 2,500 | $335,725 | 0.23% |
| 52 | WISDOMTREE TR | WT | 6,504 | $331,509 | 0.23% |
| 53 | ISHARES TR | 464287408 | 1,600 | $305,408 | 0.21% |
| 54 | PIMCO ETF TR | 72201R866 | 5,506 | $284,825 | 0.20% |
| 55 | ISHARES TR | 464288414 | 2,594 | $276,391 | 0.19% |
| 56 | ALPHABET INC | GOOG | 1,446 | $275,376 | 0.19% |
| 57 | SPDR SER TR | 78464A763 | 1,902 | $251,254 | 0.17% |
| 58 | HARTFORD FDS EXCHANGE TRADED | 41653L503 | 6,443 | $249,086 | 0.17% |
| 59 | WISDOMTREE TR | WT | 2,494 | $232,818 | 0.16% |
| 60 | INTERNATIONAL BUSINESS MACHS | INTR | 1,032 | $226,865 | 0.16% |
| 61 | SELECT SECTOR SPDR TR | 81369Y308 | 2,750 | $216,178 | 0.15% |
| 62 | ISHARES TR | 464287705 | 1,724 | $215,450 | 0.15% |
| 63 | JPMORGAN CHASE & CO. | VYLD | 890 | $213,342 | 0.15% |
| 64 | DEERE & CO | DE | 488 | $206,810 | 0.14% |
| 65 | CAMBIUM NETWORKS CORP | CMBMF | 53,186 | $34,294 | 0.02% |