Institutional Manager · CIK 0001667074

TRUE Private Wealth Advisors

Salem, OR · File #028-17403

Latest AUM

$998.1M

Positions

266

Top-10 Concentration

51.6%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
EXITED	BARCLAYS BANK PLC	06748M196	-622,927	-$20.7M	$0
ADD	ISHARES TR	464287523	+48,562	+$14.6M	+$477,192
NEW	ZACKS TRUST	98888G881	+145,934	+$3.9M	$0
EXITED	SPDR INDEX SHS FDS	78463X889	-74,806	-$3.2M	$0
EXITED	SSGA ACTIVE ETF TR	78467V707	-68,411	-$2.8M	$0
ADD	INVESCO QQQ TR	IVZ	+4,379	+$2.7M	+$54,070
ADD	ISHARES TR	46434V738	+26,263	+$1.9M	+$1.4M
NEW	INVESCO EXCH TRADED FD TR II	IVZ	+6,292	+$1.6M	$0
ADD	ISHARES TR	46432F834	+16,043	+$1.4M	+$1.4M
ADD	ISHARES TR	464287721	+5,944	+$1.2M	+$44,389

Sector Allocation

Technology

7.5%$74.8M

Financials

5.4%$53.7M

Healthcare

2.6%$26.3M

Consumer Discretionary

2.0%$20.4M

Industrials

1.7%$16.6M

Energy

1.0%$10.0M

Communication Services

0.6%$5.9M

0.6%$5.7M

0.1%$880,747

0.0%$316,881

0.0%$295,406

Filing History

Feb 13, 202613F HOLDINGS REPORTQ/E Dec 2025266 pos · $998.1M
Nov 14, 202513F HOLDINGS REPORTQ/E Sep 2025264 pos · $981.4M
Aug 11, 202513F HOLDINGS REPORTQ/E Jun 2025244 pos · $890.0M
May 15, 202513F HOLDINGS REPORTQ/E Mar 2025232 pos · $823.2M
Feb 13, 202513F HOLDINGS REPORTQ/E Dec 2024224 pos · $823.8M
Nov 14, 202413F HOLDINGS REPORTQ/E Sep 2024215 pos · $838.2M
Jul 16, 202413F HOLDINGS REPORTQ/E Jun 2024278 pos · $883.2M
Apr 25, 202413F HOLDINGS REPORTQ/E Mar 2024284 pos · $871.8M
Nov 13, 202313F HOLDINGS REPORTQ/E Dec 2023260 pos · $720.1M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	ISHARES TR	46432F834	714,065	$60.4M	7.44%
2	ISHARES TR	46436E841	1,949,885	$43.8M	5.39%
3	ISHARES INC	46434G764	584,366	$42.5M	5.23%
4	ISHARES TR	46436E825	1,934,809	$42.5M	5.23%
5	ISHARES TR	46438G703	1,628,366	$42.3M	5.21%
6	ISHARES TR	46436E460	1,939,888	$39.8M	4.90%
7	ISHARES TR	46438G885	1,498,376	$39.0M	4.80%
8	INVESCO EXCHANGE TRADED FD T	IVZ	202,336	$38.8M	4.77%
9	ISHARES TR	46434V738	510,642	$36.2M	4.46%
10	ISHARES TR	464287150	226,792	$33.7M	4.15%
11	FIRST TR EXCHANGE-TRADED FD	336917109	740,797	$32.8M	4.04%
12	APPLE INC	AAPL	105,326	$28.6M	3.52%
13	ZACKS TRUST	98888G204	592,217	$21.9M	2.70%
14	ISHARES TR	464287523	64,459	$19.4M	2.39%
15	VANECK ETF TRUST	92189H748	357,729	$18.9M	2.33%
16	ISHARES U S ETF TR	46431W853	688,087	$17.1M	2.11%
17	ALPS ETF TR	00162Q452	354,031	$16.6M	2.05%
18	ISHARES TR	464287655	64,197	$15.8M	1.95%
19	MICROSOFT CORP	MSFT	32,210	$15.6M	1.92%
20	VANGUARD WORLD FD	92204A702	19,485	$14.7M	1.81%