13F HOLDINGS REPORT

TRUE Private Wealth Advisors

Quarter ended Q4 2023 · Filed November 13, 2023 · Accession 0001172661-23-003739

Total Value

$720.1M

Positions

260

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (260)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	ISHARES TR	46432F834	1,031,958	$61.9M	8.60%
2	ISHARES TR	464287457	546,506	$44.3M	6.15%
3	INVESCO EXCHANGE TRADED FD T	IVZ	263,003	$37.3M	5.18%
4	ISHARES TR	464287150	388,284	$36.6M	5.08%
5	ISHARES TR	464288687	1,114,235	$33.6M	4.67%
6	FIRST TR MORNINGSTAR DIVID L	336917109	892,276	$29.8M	4.14%
7	ISHARES TR	46429B655	580,728	$29.6M	4.10%
8	APPLE INC	AAPL	161,063	$27.6M	3.83%
9	ISHARES TR	464287598	148,754	$22.6M	3.14%
10	VANGUARD INDEX FDS	922908363	52,183	$20.5M	2.85%
11	ISHARES TR	464287507	69,217	$17.3M	2.40%
12	ISHARES TR	464287804	182,580	$17.2M	2.39%
13	MICROSOFT CORP	MSFT	50,031	$15.8M	2.19%
14	ISHARES TR	464287200	26,334	$11.3M	1.57%
15	ISHARES TR	46432F842	165,631	$10.7M	1.48%
16	VANGUARD WORLD FDS	92204A702	23,671	$9.8M	1.36%
17	VANGUARD BD INDEX FDS	921937827	121,960	$9.2M	1.27%
18	AMAZON COM INC	AMZN	67,719	$8.6M	1.20%
19	INVESCO QQQ TR	IVZ	17,173	$6.2M	0.85%
20	CHEVRON CORP NEW	CVX	35,688	$6.0M	0.84%
21	ISHARES INC	46434G103	125,096	$6.0M	0.83%
22	BERKSHIRE HATHAWAY INC DEL	BRK-A	16,623	$5.8M	0.81%
23	EXXON MOBIL CORP	XOM	49,128	$5.8M	0.80%
24	ISHARES TR	46434V613	127,945	$5.6M	0.78%
25	JPMORGAN CHASE & CO	VYLD	38,289	$5.6M	0.77%
26	PFIZER INC	PFE	160,158	$5.3M	0.74%
27	ABBVIE INC	ABBV	35,029	$5.2M	0.73%
28	ISHARES TR	464289867	99,082	$4.9M	0.68%
29	ELI LILLY & CO	LLY	9,056	$4.9M	0.68%
30	VANGUARD BD INDEX FDS	921937819	67,048	$4.8M	0.67%
31	PEPSICO INC	PEP	27,811	$4.7M	0.65%
32	COSTCO WHSL CORP NEW	22160K105	7,731	$4.4M	0.61%
33	ALPHABET INC	GOOG	32,918	$4.3M	0.60%
34	SELECT SECTOR SPDR TR	81369Y852	63,121	$4.1M	0.57%
35	EMERSON ELEC CO	EMR	42,429	$4.1M	0.57%
36	NVIDIA CORPORATION	NVDA	8,908	$3.9M	0.54%
37	VANGUARD WORLD FDS	92204A504	16,432	$3.9M	0.54%
38	ISHARES TR	464287721	36,505	$3.8M	0.53%
39	SPDR SER TR	78468R622	40,319	$3.6M	0.51%
40	BRISTOL-MYERS SQUIBB CO	CELG-RI	61,883	$3.6M	0.50%
41	GOLDMAN SACHS GROUP INC	GSCE	10,953	$3.5M	0.49%
42	SELECT SECTOR SPDR TR	81369Y407	20,705	$3.3M	0.46%
43	UNITED RENTALS INC	URI	7,445	$3.3M	0.46%
44	SELECT SECTOR SPDR TR	81369Y605	99,447	$3.3M	0.46%
45	ISHARES TR	46434V803	109,113	$3.3M	0.46%
46	3M CO	MMM	34,099	$3.2M	0.44%
47	DIREXION SHS ETF TR	25460G849	64,406	$2.8M	0.39%
48	US BANCORP DEL	USB-PS	81,145	$2.7M	0.37%
49	JOHNSON & JOHNSON	JNJ	17,158	$2.7M	0.37%
50	SPDR SER TR	78464A359	38,149	$2.6M	0.36%
51	SPDR S&P 500 ETF TR	SPY	6,040	$2.6M	0.36%
52	SELECT SECTOR SPDR TR	81369Y704	25,027	$2.5M	0.35%
53	ALPHABET INC	GOOG	19,084	$2.5M	0.35%
54	ISHARES TR	464287226	26,432	$2.5M	0.35%
55	ISHARES TR	46435G102	32,310	$2.4M	0.33%
56	ISHARES TR	464288877	46,932	$2.3M	0.32%
57	ISHARES TR	46432F339	17,225	$2.3M	0.32%
58	ISHARES TR	464288588	24,830	$2.2M	0.31%
59	NIKE INC	NKE	22,789	$2.2M	0.30%
60	ISHARES TR	464287572	28,328	$2.1M	0.29%
61	TESLA INC	TSLA	8,053	$2.0M	0.28%
62	VERIZON COMMUNICATIONS INC	VZ	59,495	$1.9M	0.27%
63	ISHARES TR	464287309	27,762	$1.9M	0.26%
64	BOEING CO	BA-PA	9,878	$1.9M	0.26%
65	DUTCH BROS INC	BROS	80,202	$1.9M	0.26%
66	SPDR SER TR	78468R739	39,568	$1.8M	0.25%
67	ISHARES TR	464288885	20,355	$1.8M	0.24%
68	VANGUARD INDEX FDS	922908744	12,689	$1.8M	0.24%
69	ISHARES TR	46434V860	34,082	$1.7M	0.24%
70	VANGUARD WORLD FDS	92204A207	9,459	$1.7M	0.24%
71	ISHARES TR	464287408	10,845	$1.7M	0.23%
72	VISA INC	V	6,540	$1.5M	0.21%
73	DIREXION SHS ETF TR	25459W102	34,691	$1.5M	0.21%
74	VANGUARD INDEX FDS	922908553	19,397	$1.5M	0.20%
75	ISHARES GOLD TR	IAU	39,427	$1.4M	0.19%
76	META PLATFORMS INC	META	4,460	$1.3M	0.19%
77	ISHARES TR	464287242	12,945	$1.3M	0.18%
78	DIREXION SHS ETF TR	25461A874	55,450	$1.3M	0.18%
79	SALESFORCE INC	CRM	6,394	$1.3M	0.18%
80	PROCTER AND GAMBLE CO	742718109	8,432	$1.2M	0.17%
81	CATERPILLAR INC	CAT	4,342	$1.2M	0.16%
82	DIREXION SHS ETF TR	25461A866	37,952	$1.2M	0.16%
83	PHILIP MORRIS INTL INC	718172109	12,419	$1.1M	0.16%
84	DIREXION SHS ETF TR	25461A858	52,343	$1.1M	0.16%
85	ISHARES TR	464287176	10,887	$1.1M	0.16%
86	ISHARES TR	464287432	12,534	$1.1M	0.15%
87	ISHARES TR	464288414	10,373	$1.1M	0.15%
88	WELLS FARGO CO NEW	949746101	25,737	$1.1M	0.15%
89	FORTINET INC	FTNT	17,646	$1.0M	0.14%
90	DIREXION SHS ETF TR	25460G609	15,417	$1.0M	0.14%
91	STARBUCKS CORP	SBUX	11,031	$1.0M	0.14%
92	COCA COLA CO	KO	17,748	$993,539	0.14%
93	SPDR GOLD TR	GLD	5,710	$978,980	0.14%
94	SELECT SECTOR SPDR TR	81369Y506	10,703	$967,482	0.13%
95	UNITEDHEALTH GROUP INC	UNH	1,893	$954,389	0.13%
96	ARK ETF TR	00214Q104	23,808	$944,472	0.13%
97	CISCO SYS INC	CSCO	17,475	$939,469	0.13%
98	GRANITESHARES ETF TR	38747R827	10,914	$926,075	0.13%
99	ISHARES TR	464287168	8,599	$925,647	0.13%
100	ISHARES TR	46429B267	41,618	$917,259	0.13%
101	VANGUARD INDEX FDS	922908611	5,583	$890,503	0.12%
102	ISHARES TR	46429B697	12,244	$886,254	0.12%
103	ISHARES TR	464287622	3,680	$864,469	0.12%
104	VANGUARD INTL EQUITY INDEX F	922042676	21,743	$846,440	0.12%
105	KEYCORP	493267108	78,200	$841,434	0.12%
106	BANK MONTREAL MEDIUM	063679534	5,602	$841,006	0.12%
107	PALO ALTO NETWORKS INC	PANW	3,489	$818,043	0.11%
108	ISHARES TR	46435G425	8,684	$815,485	0.11%
109	INTERNATIONAL BUSINESS MACHS	INTR	5,732	$804,143	0.11%
110	PROSHARES TR	74347B425	54,927	$794,795	0.11%
111	COMCAST CORP NEW	CCZ	16,338	$724,417	0.10%
112	NORTHWEST NAT HLDG CO	66765N105	18,962	$723,594	0.10%
113	HOME DEPOT INC	HD	2,394	$723,476	0.10%
114	ISHARES TR	464289859	11,240	$713,657	0.10%
115	MORGAN STANLEY	MS-PQ	8,735	$713,377	0.10%
116	RTX CORPORATION	RTX	9,908	$713,056	0.10%
117	MCDONALDS CORP	MCD	2,694	$709,742	0.10%
118	APPLIED MATLS INC	038222105	4,795	$663,826	0.09%
119	ALTRIA GROUP INC	MO	15,608	$656,311	0.09%
120	PROSHARES TR	74347G739	46,676	$653,464	0.09%
121	FIDELITY COMWLTH TR	315912808	12,037	$625,783	0.09%
122	VANGUARD INDEX FDS	922908736	2,252	$613,242	0.09%
123	THERMO FISHER SCIENTIFIC INC	TMO	1,202	$608,201	0.08%
124	SELECT SECTOR SPDR TR	81369Y886	10,256	$604,360	0.08%
125	BLACKSTONE INC	BX	5,546	$594,198	0.08%
126	MERCK & CO INC	MRK	5,769	$593,894	0.08%
127	DIREXION SHS ETF TR	25460G286	38,350	$593,268	0.08%
128	GRANITESHARES ETF TR	38747R843	6,287	$592,642	0.08%
129	PACER FDS TR	69374H709	18,036	$586,888	0.08%
130	COLUMBIA BKG SYS INC	197236102	27,698	$562,260	0.08%
131	WALMART INC	WMT	3,420	$547,024	0.08%
132	KIMBERLY-CLARK CORP	KMB	4,497	$543,469	0.08%
133	ORACLE CORP	ORCL-PD	5,040	$533,881	0.07%
134	BERKSHIRE HATHAWAY INC DEL	BRK-A	1	$531,477	0.07%
135	SCHWAB STRATEGIC TR	808524797	7,459	$527,798	0.07%
136	INTEL CORP	INTC	14,804	$526,287	0.07%
137	ATS CORPORATION	ATS	12,323	$525,206	0.07%
138	LOWES COS INC	548661107	2,520	$523,757	0.07%
139	ISHARES TR	464287671	5,496	$521,214	0.07%
140	INTUIT	INTU	1,003	$512,617	0.07%
141	PAYCHEX INC	PAYX	4,370	$503,937	0.07%
142	ABBOTT LABS	ABLZF	5,180	$501,669	0.07%
143	AMGEN INC	AMGN	1,853	$497,888	0.07%
144	DEERE & CO	DE	1,317	$497,009	0.07%
145	DBX ETF TR	233051200	13,846	$483,225	0.07%
146	CLOROX CO DEL	CLX	3,663	$480,110	0.07%
147	VANGUARD SPECIALIZED FUNDS	921908844	2,965	$460,732	0.06%
148	SOUTHWEST AIRLS CO	844741108	17,014	$460,577	0.06%
149	HONEYWELL INTL INC	438516106	2,490	$460,045	0.06%
150	FORD MTR CO DEL	345370860	36,255	$450,284	0.06%
151	FISERV INC	FISV	3,983	$449,935	0.06%
152	KROGER CO	KR	10,010	$447,947	0.06%
153	ISHARES TR	464288638	9,055	$440,526	0.06%
154	FIRST TR EXCHNG TRADED FD VI	33740F805	10,455	$439,697	0.06%
155	BANK AMERICA CORP	060505104	15,828	$433,383	0.06%
156	INVESCO EXCH TRADED FD TR II	IVZ	6,165	$432,155	0.06%
157	BROADCOM INC	AVGO	520	$432,123	0.06%
158	ADOBE INC	ADBE	841	$428,826	0.06%
159	MONDELEZ INTL INC	609207105	6,174	$428,476	0.06%
160	SPDR SER TR	78464A284	17,928	$427,045	0.06%
161	AUTOMATIC DATA PROCESSING IN	ADP	1,750	$421,055	0.06%
162	ALASKA AIR GROUP INC	ALK	11,311	$419,426	0.06%
163	SNAP INC	SNAP	46,892	$417,804	0.06%
164	ISHARES TR	464289875	10,591	$412,322	0.06%
165	MASTERCARD INCORPORATED	MA	1,013	$401,141	0.06%
166	DISNEY WALT CO	254687106	4,939	$400,344	0.06%
167	DIREXION SHS ETF TR	25461A841	13,448	$398,728	0.06%
168	J P MORGAN EXCHANGE TRADED F	46641Q332	7,056	$377,934	0.05%
169	ACCENTURE PLC IRELAND	ACN	1,224	$375,928	0.05%
170	SPDR SER TR	78464A805	7,162	$375,919	0.05%
171	PACER FDS TR	69374H881	7,550	$373,208	0.05%
172	ISHARES TR	464287796	7,864	$372,978	0.05%
173	ISHARES TR	464287770	2,399	$370,981	0.05%
174	WEYERHAEUSER CO MTN BE	WY	11,965	$366,851	0.05%
175	ISHARES TR	464289883	10,687	$362,938	0.05%
176	CROWDSTRIKE HLDGS INC	CRWD	2,072	$346,825	0.05%
177	UNION PAC CORP	UNP	1,690	$344,148	0.05%
178	CALIFORNIA WTR SVC GROUP	130788102	7,200	$340,632	0.05%
179	ALPS ETF TR	00162Q452	8,009	$337,973	0.05%
180	LOUISIANA PAC CORP	LPX	6,059	$334,893	0.05%
181	INTUITIVE SURGICAL INC	ISRG	1,134	$331,457	0.05%
182	ISHARES TR	464287663	4,366	$325,773	0.05%
183	ISHARES TR	46435G342	14,363	$320,866	0.04%
184	EATON CORP PLC	ETN	1,476	$314,720	0.04%
185	AUTOZONE INC	AZO	123	$312,419	0.04%
186	SIGA TECHNOLOGIES INC	SIGA	59,389	$311,792	0.04%
187	NETFLIX INC	NFLX	815	$307,744	0.04%
188	ISHARES TR	464288646	6,167	$307,302	0.04%
189	AMERICAN ELEC PWR CO INC	025537101	4,054	$304,942	0.04%
190	DIMENSIONAL ETF TRUST	25434V401	6,528	$303,878	0.04%
191	DUKE ENERGY CORP NEW	DUKB	3,408	$300,818	0.04%
192	PROSHARES TR	74347X831	8,376	$298,351	0.04%
193	MOSAIC CO NEW	MOS	8,354	$297,402	0.04%
194	CHECK POINT SOFTWARE TECH LT	M22465104	2,229	$297,081	0.04%
195	ALIBABA GROUP HLDG LTD	BBAAY	3,350	$290,579	0.04%
196	UNITED PARCEL SERVICE INC	UPS	1,861	$290,107	0.04%
197	ZSCALER INC	ZS	1,853	$288,308	0.04%
198	ANHEUSER BUSCH INBEV SA/NV	BUDFF	5,212	$288,206	0.04%
199	METLIFE INC	MET-PF	4,575	$287,823	0.04%
200	MSCI INC	MSCI	554	$284,283	0.04%
201	AON PLC	AON	876	$284,156	0.04%
202	MICRON TECHNOLOGY INC	MU	4,131	$281,022	0.04%
203	QUALCOMM INC	QCOM	2,518	$279,598	0.04%
204	INTERCONTINENTAL EXCHANGE IN	45866F104	2,539	$279,391	0.04%
205	SELECT SECTOR SPDR TR	81369Y308	4,050	$278,681	0.04%
206	AGILENT TECHNOLOGIES INC	A	2,484	$277,761	0.04%
207	EXPEDITORS INTL WASH INC	302130109	2,422	$277,658	0.04%
208	NOVO-NORDISK A S	NONOF	3,053	$277,614	0.04%
209	PROSHARES TR	74347G416	7,401	$274,649	0.04%
210	PRUDENTIAL FINL INC	PUKPF	2,836	$269,125	0.04%
211	SOUTHERN CO	SOMN	4,082	$264,187	0.04%
212	CENCORA INC	COR	1,463	$263,261	0.04%
213	PUBLIC STORAGE	PSA-PS	989	$260,621	0.04%
214	HERSHEY CO	HSY	1,301	$260,349	0.04%
215	IRON MTN INC DEL	46284V101	4,324	$257,062	0.04%
216	ISHARES TR	464289438	1,660	$255,325	0.04%
217	FACTSET RESH SYS INC	303075105	578	$252,770	0.04%
218	MARVELL TECHNOLOGY INC	MRVL	4,665	$252,524	0.04%
219	MONSTER BEVERAGE CORP NEW	MNST	4,721	$249,977	0.03%
220	TJX COS INC NEW	872540109	2,787	$247,729	0.03%
221	DIGITAL RLTY TR INC	253868103	2,033	$246,034	0.03%
222	ASTRAZENECA PLC	AZN	3,619	$245,079	0.03%
223	TEXAS INSTRS INC	882508104	1,511	$240,264	0.03%
224	OWENS CORNING NEW	OC	1,744	$237,899	0.03%
225	ISHARES TR	46435U713	6,502	$237,898	0.03%
226	ISHARES TR	464288281	2,874	$237,173	0.03%
227	KENVUE INC	KVUE	11,783	$236,604	0.03%
228	MOTOROLA SOLUTIONS INC	MSI	868	$236,263	0.03%
229	AMERICAN WTR WKS CO INC NEW	030420103	1,904	$235,772	0.03%
230	SELECT SECTOR SPDR TR	81369Y803	1,428	$234,072	0.03%
231	AT&T INC	T-PC	15,567	$233,811	0.03%
232	CHURCH & DWIGHT CO INC	CHD	2,547	$233,417	0.03%
233	ISHARES TR	46434V621	4,658	$230,735	0.03%
234	PACER FDS TR	69374H873	7,715	$230,455	0.03%
235	ROLLINS INC	ROL	6,140	$229,207	0.03%
236	WISDOMTREE TR	WT	3,787	$227,848	0.03%
237	LAM RESEARCH CORP	LRCX	363	$227,518	0.03%
238	TRANE TECHNOLOGIES PLC	TT	1,116	$226,389	0.03%
239	ISHARES TR	464287515	650	$221,836	0.03%
240	ISHARES TR	46435G268	4,065	$221,590	0.03%
241	COLGATE PALMOLIVE CO	CL	3,100	$220,476	0.03%
242	BROWN FORMAN CORP	BF-B	3,799	$219,182	0.03%
243	LYONDELLBASELL INDUSTRIES N	LYB	2,279	$215,821	0.03%
244	SERVICENOW INC	NOW	385	$215,200	0.03%
245	ILLINOIS TOOL WKS INC	452308109	934	$215,168	0.03%
246	MCCORMICK & CO INC	MKC-V	2,841	$214,918	0.03%
247	TRACTOR SUPPLY CO	TSCO	1,055	$214,270	0.03%
248	STRYKER CORPORATION	SYK	769	$210,180	0.03%
249	VANGUARD INDEX FDS	922908769	973	$206,675	0.03%
250	VANGUARD STAR FDS	921909768	3,816	$204,236	0.03%
251	KINDER MORGAN INC DEL	EP-PC	12,145	$201,360	0.03%
252	BROADSTONE NET LEASE INC	BNL	12,259	$175,304	0.02%
253	ENERGY TRANSFER L P	ET-PI	12,009	$168,492	0.02%
254	NEW YORK CMNTY BANCORP INC	649445103	14,329	$162,491	0.02%
255	NUVEEN MUNICIPAL CREDIT INC	NU	10,100	$105,343	0.01%
256	ALLIANCEBERNSTEIN NATL MUN I	01864U106	10,950	$102,273	0.01%
257	WESTERN ASSET MANAGED MUNS F	95766M105	11,300	$100,909	0.01%
258	VERICITY INC	92347D100	16,548	$97,633	0.01%
259	WESTERN ASSET INTER MUNI FD	958435109	12,210	$87,424	0.01%
260	22ND CENTY GROUP INC	90137F202	29,744	$29,084	0.00%