WiMi Hologram Cloud Inc., together with its subsidiaries, provides augmented reality (AR)-based holographic services and products in Mainland China, Hong Kong, and internationally. It operates through AR Advertising Services, AR Entertainment, and Semiconductor Related Products and Services segments. The company offers holographic AR advertising services through its holographic AR advertising software, which enables users to insert real or animated three-dimensional (3D) objects into video footage; and holographic AR entertainment product consisting of payment middleware software, a game distribution platform, and holographic MR software products. It also engages in the sale of semiconductor products and related accessories; MR software licensing; research, development, and sale of computer chip and intelligent chip products; development of central processing algorithms and cloud computing services; software support services; research, development, and application of intelligent visual algorithm technology; and e-commerce services. The company serves a range of industries, including manufacturing, real estate, entertainment, technology, media and telecommunications, travel, education, and retail. WiMi Hologram Cloud Inc. was founded in 2015 and is headquartered in Beijing, the People's Republic of China.