J and Friends Holdings Limited, together with its subsidiaries, provides merchant digitalization and commerce-enablement SaaS solutions to small and medium enterprises in Australia. The company offers food and beverage (F&B) solutions that enable restaurants, cafés, and other hospitality merchants to digitize core front-of-house and back-of-house workflows, including order intake, menu management, kitchen coordination, and store-level reporting while supporting omni-channel operations across dine-in, takeaway, and online ordering. It also provides retail solutions that enable merchants to manage checkouts and store operations while digitizing inventory and purchasing workflows; and payment solutions that allow merchants to accept and manage electronic payments in connection with their in-store and omni-channel commerce activities. In addition, the company sells point-of-sale (POS) related hardware and POS-related installment services. It serves SME merchants across the food and beverage, retail, and wholesale industries. The company was formerly known as Pintec Technology Holdings Limited and changed its name to J and Friends Holdings Limited in January 2026. J and Friends Holdings Limited was founded in 2012 and is headquartered in Hong Kong, Hong Kong.