BZUNNMSConsumer Discretionary·Internet Retail#24 in industry

Baozun Inc.

Reports in 23d· 2026-05-20

-2.8% · 90d

$2.80

+0.01 (+0.36%)

News

(1)

April 2026

Apr 23, 20265 days ago6-KConsumer Discretionary

Baozun Files 2025 Annual and Sustainability Reports

BZUNBaozun Inc.

# 🧾 What This Document Is This is a **Form 6-K**, a report foreign companies like Baozun file with the U.S. SEC to share material news with investors. Think of it as a press release distribution channel that ensures everyone gets important updates at the same time. This specific filing contains tw

Read summaryView on SEC EDGAR

Key Data

Market Cap$162.7M

Open$2.72

Prev Close$2.79

Day Range$2.72 – $2.85

52W Range$2.07 – $4.88

Volume280,395

P/E (TTM)—

EPS$-0.62

Dividend Yield—

Beta0.40

Profit Margin-2.43%

Revenue Growth5.90%

Price Target$4.06(+45.1%)

Next Earnings2026-05-20(23d)

Analyst Ratings

Strong Buy7 analysts

Buy 5Hold 2Sell 0

About

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Consumer Discretionary · Internet Retail

6,960 employees

www.baozun.com