Institutional Manager · CIK 0002032497
GEN Financial Management, INC.
PLYMOUTH, MN · File #028-24616
Latest AUM
$158.8M
Positions
47
Top-10 Concentration
81.5%
Filings
5
Portfolio Value Over Time
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| NEW | FIDELITY COVINGTON TRUST | 316092527 | +298,664 | +$13.2M | $0 |
| ADD | DIMENSIONAL ETF TRUST | 25434V773 | +250,061 | +$8.2M | +$74,100 |
| NEW | VANGUARD MALVERN FDS | 922020748 | +102,641 | +$8.0M | $0 |
| ADD | VANGUARD SPECIALIZED FUNDS | 921908844 | +23,342 | +$5.1M | +$334,908 |
| ADD | SCHWAB STRATEGIC TR | 808524201 | +176,498 | +$4.7M | +$410,025 |
| ADD | VANGUARD SCOTTSDALE FDS | 92206C102 | +39,193 | +$2.3M | -$23,204 |
| EXITED | VANGUARD BD INDEX FDS | 92203C303 | -37,654 | -$1.9M | $0 |
| NEW | AMERICAN CENTY ETF TR | 025072125 | +10,108 | +$714,030 | $0 |
| NEW | VANGUARD INSTL INDEX FD | 922040845 | +8,168 | +$616,095 | $0 |
| EXITED | VANGUARD INDEX FDS | 922908751 | -1,948 | -$495,526 | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202547 pos · $158.8M
- 13F HOLDINGS REPORTQ/E Sep 202544 pos · $116.0M
- 13F HOLDINGS REPORTQ/E Jun 202544 pos · $122.3M
- 13F HOLDINGS REPORTQ/E Mar 202551 pos · $147.6M
- 13F HOLDINGS REPORTQ/E Dec 202456 pos · $154.1M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | VANGUARD SPECIALIZED FUNDS | 921908844 | 113,422 | $24.9M | 15.69% |
| 2 | SCHWAB STRATEGIC TR | 808524201 | 895,830 | $24.1M | 15.18% |
| 3 | VANGUARD WHITEHALL FDS | 921946810 | 198,291 | $18.1M | 11.42% |
| 4 | VANGUARD SCOTTSDALE FDS | 92206C102 | 232,259 | $13.6M | 8.59% |
| 5 | FIDELITY COVINGTON TRUST | 316092527 | 298,664 | $13.2M | 8.30% |
| 6 | PACER FDS TR | 69374H881 | 202,860 | $12.3M | 7.71% |
| 7 | DIMENSIONAL ETF TRUST | 25434V773 | 306,628 | $10.1M | 6.36% |
| 8 | VANGUARD MALVERN FDS | 922020748 | 102,641 | $8.0M | 5.03% |
| 9 | SPDR SERIES TRUST | 78464A201 | 29,113 | $2.7M | 1.73% |
| 10 | VANGUARD BD INDEX FDS | 921937835 | 31,094 | $2.3M | 1.45% |
| 11 | VANGUARD MUN BD FDS | 922907746 | 40,842 | $2.1M | 1.29% |
| 12 | VANGUARD ADMIRAL FDS INC | 921932505 | 4,576 | $2.0M | 1.28% |
| 13 | DIMENSIONAL ETF TRUST | 25434V666 | 57,839 | $2.0M | 1.25% |
| 14 | SPDR SERIES TRUST | 78464A821 | 20,812 | $1.9M | 1.21% |
| 15 | DIMENSIONAL ETF TRUST | 25434V799 | 52,933 | $1.8M | 1.15% |
| 16 | ISHARES TR | 464287200 | 1,868 | $1.3M | 0.81% |
| 17 | DIMENSIONAL ETF TRUST | 25434V831 | 30,198 | $1.1M | 0.72% |
| 18 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 2,263 | $1.1M | 0.72% |
| 19 | VANGUARD INTL EQUITY INDEX F | 922042742 | 7,503 | $1.1M | 0.67% |
| 20 | DIMENSIONAL ETF TRUST | 25434V815 | 31,567 | $1.0M | 0.65% |