Institutional Manager · CIK 0002023375

Gen-Wealth Partners Inc

ZEELAND, MI · File #028-24161

Latest AUM

$311.9M

Positions

689

Top-10 Concentration

47.4%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
REDUCE	ISHARES MSCI USA QUALITY FACTOR ETF	46432F339	-16,366	-$3.3M	+$168,420
ADD	ISHARES S&P 500 VALUE ETF	464287408	+14,955	+$3.2M	+$177,413
ADD	COCA COLA CO COM	KO	+23,884	+$1.7M	+$113,936
ADD	ISHARES U.S. EQUITY FACTOR ROTATION ACTIVE ETF	BLK	+27,089	+$1.6M	+$263,133
ADD	AVANTIS EMERGING MARKETS EQUITY ETF	025072604	+20,139	+$1.6M	+$32,408
ADD	INVESCO S&P 500 MOMENTUM ETF	IVZ	+12,164	+$1.5M	-$29,733
ADD	VANGUARD SMALL-CAP GROWTH ETF	922908595	+388,955	+$1.4M	-$1.0M
ADD	STATE STREET SPDR S&P 500 ETF	SPY	+260,987	+$1.1M	-$824,949
ADD	ISHARES CORE S&P 500 ETF	464287200	+1,519	+$1.0M	+$156,611
REDUCE	ACCENTURE PLC IRELAND SHS CLASS A	ACN	-3,366	-$903,097	+$79,544

Sector Allocation

15.9%$49.7M

6.6%$20.5M

6.0%$18.7M

5.1%$15.8M

Consumer Discretionary

4.7%$14.5M

Consumer Staples

4.3%$13.4M

Materials

1.6%$5.1M

Energy

1.4%$4.3M

Communication Services

1.2%$3.6M

Utilities

0.5%$1.7M

Real Estate

0.3%$986,808

Filing History

Feb 13, 202613F HOLDINGS REPORTQ/E Dec 2025689 pos · $311.9M
Nov 14, 202513F HOLDINGS REPORTQ/E Sep 2025681 pos · $296.0M
Aug 14, 202513F HOLDINGS REPORTQ/E Jun 2025643 pos · $259.1M
May 13, 202513F HOLDINGS REPORTQ/E Mar 2025622 pos · $239.5M
Feb 14, 202513F HOLDINGS REPORTQ/E Dec 2024648 pos · $232.6M
Nov 13, 202413F HOLDINGS REPORTQ/E Sep 2024670 pos · $229.0M
Aug 13, 202413F HOLDINGS REPORTQ/E Jun 2024647 pos · $207.0M
May 15, 202413F HOLDINGS REPORTQ/E Mar 2024631 pos · $201.7M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	STATE STREET SPDR PORTFOLIO S&P 500 ETF	78464A854	218,868	$17.6M	9.32%
2	ISHARES U.S. EQUITY FACTOR ROTATION ACTIVE ETF	BLK	190,549	$11.6M	6.15%
3	ISHARES S&P 500 VALUE ETF	464287408	46,861	$9.9M	5.28%
4	ISHARES S&P 500 GROWTH ETF	464287309	78,703	$9.7M	5.15%
5	ISHARES MSCI EAFE VALUE ETF	464288877	114,855	$8.2M	4.36%
6	ISHARES CORE S&P 500 ETF	464287200	11,507	$7.9M	4.19%
7	ISHARES CORE MSCI EMERGING MARKETS ETF	46434G103	110,364	$7.4M	3.94%
8	INVESCO S&P 500 TOP 50 ETF	IVZ	121,694	$7.2M	3.83%
9	ISHARES U.S. THEMATIC ROTATION ACTIVE ETF	BLK	127,781	$4.9M	2.62%
10	ISHARES MSCI USA QUALITY FACTOR ETF	46432F339	24,486	$4.9M	2.58%
11	ISHARES A.I. INNOVATION AND TECH ACTIVE ETF	BLK	120,373	$4.0M	2.13%
12	COCA COLA CO COM	KO	55,617	$3.9M	2.06%
13	WALMART INC COM	WMT	33,242	$3.7M	1.97%
14	MICROSOFT CORP COM	MSFT	7,361	$3.6M	1.89%
15	INVESCO S&P 500 MOMENTUM ETF	IVZ	29,263	$3.5M	1.85%
16	CATERPILLAR INC COM	CAT	5,818	$3.3M	1.77%
17	PROCTER & GAMBLE CO COM	742718109	20,947	$3.0M	1.59%
18	AMAZON COM INC COM	AMZN	12,835	$3.0M	1.57%
19	JOHNSON & JOHNSON COM	JNJ	14,194	$2.9M	1.56%
20	AVANTIS EMERGING MARKETS EQUITY ETF	025072604	37,102	$2.9M	1.52%