Institutional Manager · CIK 0001991301
Sterling Financial Group, Inc.
PASADENA, CA · File #028-23377
Latest AUM
$315.5M
Positions
73
Top-10 Concentration
77.7%
Filings
8
Portfolio Value Over Time
2023-12
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| REDUCE | SPDR SERIES TRUST | 78464A367 | -827,913 | -$19.1M | +$460,258 |
| EXITED | SPDR SERIES TRUST | 78468R721 | -175,675 | -$7.8M | $0 |
| ADD | INVESCO EXCH TRD SLF IDX FD | 46139W858 | +357,601 | +$7.5M | +$167,204 |
| ADD | ISHARES TR | 46434V274 | +184,398 | +$6.6M | +$1.0M |
| ADD | INVESCO EXCH TRD SLF IDX FD | 46138J643 | +246,878 | +$5.1M | +$58,405 |
| ADD | INVESCO EXCHANGE TRADED FD T | 46137V498 | +58,522 | +$4.3M | +$21,434 |
| ADD | AMPLIFY ETF TR | 032108722 | +88,521 | +$3.3M | +$1.3M |
| REDUCE | ISHARES TR | 46436E528 | -125,873 | -$2.9M | +$193,707 |
| ADD | AMPLIFY ETF TR | 032108409 | +63,441 | +$2.8M | +$1.4M |
| ADD | INVESCO EXCH TRD SLF IDX FD | 46138J478 | +114,491 | +$2.6M | +$36,075 |
Filing History
- 13F HOLDINGS REPORTQ/E Sep 202573 pos · $315.5M
- 13F HOLDINGS REPORTQ/E Jun 202571 pos · $297.9M
- 13F HOLDINGS REPORTQ/E Mar 202563 pos · $277.4M
- 13F HOLDINGS REPORTQ/E Dec 202465 pos · $268.8M
- 13F HOLDINGS REPORTQ/E Sep 202466 pos · $234.0M
- 13F HOLDINGS REPORTQ/E Jun 202465 pos · $220.3M
- 13F HOLDINGS REPORTQ/E Mar 202464 pos · $210.6M
- 13F HOLDINGS REPORTQ/E Dec 202361 pos · $159.2M
Top 20 Holdings — Sep 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | INVESCO EXCHANGE TRADED FD T | 46137V241 | 554,026 | $40.6M | 13.19% |
| 2 | AMPLIFY ETF TR | 032108409 | 765,866 | $34.1M | 11.09% |
| 3 | J P MORGAN EXCHANGE TRADED F | 46654Q609 | 339,850 | $31.9M | 10.35% |
| 4 | ISHARES TR | 46434V274 | 808,140 | $29.0M | 9.43% |
| 5 | ISHARES TR | 46436E528 | 1,084,888 | $25.4M | 8.24% |
| 6 | INVESCO EXCH TRD SLF IDX FD | 46138J643 | 977,025 | $20.1M | 6.53% |
| 7 | INVESCO EXCH TRD SLF IDX FD | 46139W858 | 954,762 | $19.9M | 6.48% |
| 8 | AMPLIFY ETF TR | 032108722 | 528,577 | $19.7M | 6.40% |
| 9 | APPLE INC | 037833100 | 51,040 | $13.0M | 4.22% |
| 10 | INVESCO ACTIVELY MANAGED EXC | 46090A887 | 108,261 | $5.4M | 1.77% |
| 11 | INVESCO EXCH TRD SLF IDX FD | 46138J478 | 206,991 | $4.8M | 1.55% |
| 12 | INVESCO EXCHANGE TRADED FD T | 46137V498 | 62,384 | $4.6M | 1.49% |
| 13 | THE CIGNA GROUP | 125523100 | 15,753 | $4.5M | 1.48% |
| 14 | SPDR S&P 500 ETF TR | 78462F103 | 6,413 | $4.3M | 1.39% |
| 15 | DIMENSIONAL ETF TRUST | 25434V104 | 86,506 | $4.0M | 1.29% |
| 16 | INVESCO EXCH TRD SLF IDX FD | 46139W791 | 154,131 | $3.9M | 1.28% |
| 17 | DIMENSIONAL ETF TRUST | 25434V203 | 90,877 | $3.3M | 1.07% |
| 18 | J P MORGAN EXCHANGE TRADED F | 46641Q654 | 57,288 | $2.9M | 0.95% |
| 19 | NVIDIA CORPORATION | 67066G104 | 15,319 | $2.9M | 0.93% |
| 20 | SPDR SERIES TRUST | 78464A854 | 30,000 | $2.4M | 0.76% |