Institutional Manager · CIK 0001944755
Heritage Wealth Management, Inc.
CINCINNATI, OH · File #028-24362
Latest AUM
$359.6M
Positions
258
Top-10 Concentration
50.4%
Filings
7
Portfolio Value Over Time
2024-09
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| ADD | MORGAN STANLEY ETF TRUST | MS-PQ | +56,481 | +$2.9M | +$308 |
| ADD | J P MORGAN EXCHANGE TRADED F | 46641Q670 | +38,649 | +$1.8M | -$15,197 |
| ADD | CAPITAL GRP FIXED INCM ETF T | 14020Y508 | +59,746 | +$1.6M | -$718 |
| REDUCE | PROCTER AND GAMBLE CO | 742718109 | -7,984 | -$1.1M | -$1.6M |
| REDUCE | SPDR SERIES TRUST | 78468R556 | -7,681 | -$969,803 | -$83,136 |
| NEW | ENERGY TRANSFER L P | ET-PI | +55,836 | +$920,730 | $0 |
| NEW | J P MORGAN EXCHANGE TRADED F | 46654Q716 | +14,763 | +$798,235 | $0 |
| REDUCE | APPLE INC | AAPL | -2,824 | -$767,728 | +$1.2M |
| NEW | T ROWE PRICE ETF INC | 87283Q875 | +14,279 | +$746,149 | $0 |
| ADD | INNOVATOR ETFS TRUST | INHD | +19,857 | +$727,461 | +$43,842 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025258 pos · $359.6M
- 13F HOLDINGS REPORTQ/E Sep 2025248 pos · $340.6M
- 13F HOLDINGS REPORTQ/E Jun 2025239 pos · $309.0M
- 13F HOLDINGS REPORTQ/E Mar 2025228 pos · $293.8M
- 13F HOLDINGS REPORTQ/E Dec 2024224 pos · $300.8M
- 13F HOLDINGS REPORTQ/E Sep 2024229 pos · $305.0M
- 13F HOLDINGS REPORTQ/E Sep 2024223 pos · $298.3M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | PROCTER AND GAMBLE CO | 742718109 | 142,830 | $20.5M | 9.03% |
| 2 | APPLE INC | AAPL | 68,139 | $18.5M | 8.17% |
| 3 | MICROSOFT CORP | MSFT | 35,655 | $17.2M | 7.61% |
| 4 | US BANCORP DEL | USB-PS | 277,617 | $14.8M | 6.54% |
| 5 | JPMORGAN CHASE & CO. | VYLD | 30,392 | $9.8M | 4.32% |
| 6 | ELI LILLY & CO | LLY | 8,370 | $9.0M | 3.97% |
| 7 | WALMART INC | WMT | 72,501 | $8.1M | 3.56% |
| 8 | JOHNSON & JOHNSON | JNJ | 27,244 | $5.6M | 2.49% |
| 9 | J P MORGAN EXCHANGE TRADED F | 46641Q670 | 114,608 | $5.4M | 2.39% |
| 10 | CINCINNATI FINL CORP | 172062101 | 32,527 | $5.3M | 2.34% |
| 11 | ABBVIE INC | ABBV | 22,140 | $5.1M | 2.23% |
| 12 | CISCO SYS INC | CSCO | 57,968 | $4.5M | 1.97% |
| 13 | CHUBB LIMITED | CB | 12,902 | $4.0M | 1.78% |
| 14 | KROGER CO | KR | 62,989 | $3.9M | 1.74% |
| 15 | NVIDIA CORPORATION | NVDA | 20,593 | $3.8M | 1.69% |
| 16 | ALLSTATE CORP | ALL-PJ | 18,409 | $3.8M | 1.69% |
| 17 | CHEVRON CORP NEW | CVX | 23,896 | $3.6M | 1.61% |
| 18 | CATERPILLAR INC | CAT | 6,212 | $3.6M | 1.57% |
| 19 | ALPHABET INC | GOOG | 11,025 | $3.5M | 1.53% |
| 20 | MORGAN STANLEY ETF TRUST | MS-PQ | 62,677 | $3.2M | 1.42% |