Institutional Manager · CIK 0001942341
Vertex Planning Partners, LLC
Downers Grove, IL · File #028-22820
Latest AUM
$430.4M
Positions
130
Top-10 Concentration
63.4%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| EXITED | ISHARES TR | 464287309 | -88,005 | -$10.6M | $0 |
| EXITED | ISHARES TR | 464288661 | -73,035 | -$8.7M | $0 |
| EXITED | ISHARES TR | 464288588 | -90,089 | -$8.6M | $0 |
| EXITED | ISHARES TR | 464287408 | -41,412 | -$8.6M | $0 |
| EXITED | ISHARES TR | 464288877 | -120,146 | -$8.1M | $0 |
| EXITED | ISHARES TR | 464287200 | -8,832 | -$5.9M | $0 |
| EXITED | SCHWAB STRATEGIC TR | 808524839 | -229,453 | -$5.4M | $0 |
| EXITED | ISHARES TR | 464287507 | -74,670 | -$4.9M | $0 |
| ADD | SPDR SP 500 ETF TR | SPY | +6,474 | +$4.4M | +$311,400 |
| NEW | PROFESIONALLY MANAGED PORTFO | 74316P579 | +63,996 | +$4.2M | $0 |
Sector Allocation
Filing History
- 13F COMBINATION REPORTQ/E Dec 2025130 pos · $430.4M
- 13F COMBINATION REPORTQ/E Sep 2025200 pos · $521.4M
- 13F COMBINATION REPORTQ/E Jun 2025188 pos · $479.0M
- 13F COMBINATION REPORTQ/E Mar 2025193 pos · $458.1M
- 13F COMBINATION REPORTQ/E Dec 2024181 pos · $453.3M
- 13F COMBINATION REPORTQ/E Sep 2024160 pos · $418.3M
- 13F COMBINATION REPORTQ/E Jun 2024153 pos · $385.4M
- 13F COMBINATION REPORTQ/E Mar 2024153 pos · $361.5M
- 13F COMBINATION REPORTQ/E Dec 2023135 pos · $290.5M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | 78464A854 | 882,936 | $70.8M | 17.88% |
| 2 | J P MORGAN EXCHANGE TRADED F | 46641Q761 | 603,268 | $38.1M | 9.62% |
| 3 | WISDOMTREE TR | WT | 518,086 | $26.1M | 6.58% |
| 4 | APPLE INC | AAPL | 87,730 | $23.9M | 6.02% |
| 5 | SPDR SP 500 ETF TR | SPY | 26,250 | $17.9M | 4.52% |
| 6 | SPDR SERIES TRUST | 78464A409 | 159,390 | $17.0M | 4.29% |
| 7 | ISHARES TR | 46434V860 | 329,518 | $16.6M | 4.20% |
| 8 | BLACKROCK ETF TRUST | BLK | 518,353 | $14.9M | 3.77% |
| 9 | J P MORGAN EXCHANGE TRADED F | 46654Q732 | 151,118 | $13.6M | 3.44% |
| 10 | BLACKROCK ETF TRUST | BLK | 201,736 | $12.3M | 3.10% |
| 11 | ISHARES TR | 46434V803 | 250,964 | $10.4M | 2.62% |
| 12 | INVESCO EXCHANGE TRADED FD T | IVZ | 171,491 | $10.2M | 2.57% |
| 13 | PGIM ETF TR | 69344A107 | 180,680 | $9.0M | 2.26% |
| 14 | WISDOMTREE TR | WT | 97,270 | $8.3M | 2.08% |
| 15 | ISHARES INC | 46434G509 | 185,879 | $6.5M | 1.63% |
| 16 | ISHARES TR | 46434V613 | 111,394 | $5.2M | 1.31% |
| 17 | SPDR INDEX SHS FDS | 78463X889 | 114,648 | $5.1M | 1.29% |
| 18 | INVESCO EXCH TRADED FD TR II | IVZ | 42,027 | $5.0M | 1.27% |
| 19 | BLACKROCK ETF TRUST | BLK | 124,508 | $4.8M | 1.21% |
| 20 | BLACKROCK ETF TRUST | BLK | 143,686 | $4.8M | 1.21% |