Institutional Manager · CIK 0001911087
HFG Advisors, Inc.
CINCINATTI, OH · File #028-22050
Latest AUM
$138.0M
Positions
110
Top-10 Concentration
50.0%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| EXITED | US BANCORP DEL | 902973304 | -21,517 | -$1.0M | $0 |
| REDUCE | PROCTER AND GAMBLE CO | 742718109 | -6,752 | -$967,625 | -$277,843 |
| NEW | FIRST TR EXCHNG TRADED FD VI | 33740U752 | +15,928 | +$570,860 | $0 |
| REDUCE | SPDR SERIES TRUST | 78468R663 | -6,004 | -$548,645 | -$7,028 |
| ADD | ALPHABET INC | GOOG | +1,679 | +$525,527 | +$265,759 |
| NEW | MICRON TECHNOLOGY INC | MU | +1,721 | +$491,189 | $0 |
| REDUCE | ISHARES TR | 464288679 | -4,203 | -$462,960 | -$7,514 |
| REDUCE | INVESCO QQQ TR | IVZ | -720 | -$442,308 | +$292,899 |
| ADD | MICROSOFT CORP | MSFT | +881 | +$426,069 | -$58,634 |
| NEW | FIRST HORIZON CORPORATION | FHN-PH | +15,755 | +$376,546 | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025110 pos · $138.0M
- 13F HOLDINGS REPORTQ/E Sep 2025105 pos · $135.6M
- 13F HOLDINGS REPORTQ/E Jun 202597 pos · $126.2M
- 13F HOLDINGS REPORTQ/E Mar 202594 pos · $117.1M
- 13F HOLDINGS REPORTQ/E Dec 202493 pos · $114.4M
- 13F HOLDINGS REPORTQ/E Sep 202496 pos · $112.9M
- 13F HOLDINGS REPORTQ/E Jun 202494 pos · $107.1M
- 13F HOLDINGS REPORTQ/E Mar 2024108 pos · $112.8M
- 13F HOLDINGS REPORTQ/E Dec 202394 pos · $91.4M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | INVESCO QQQ TR | IVZ | 20,297 | $12.5M | 10.52% |
| 2 | FIRST TR EXCHANGE TRADED FD | 33738R605 | 143,478 | $9.0M | 7.62% |
| 3 | FIRST TR EXCHANGE TRADED FD | 33738R506 | 103,436 | $7.2M | 6.06% |
| 4 | VANGUARD INDEX FDS | 922908538 | 21,454 | $6.0M | 5.05% |
| 5 | VANGUARD INDEX FDS | 922908512 | 32,416 | $5.7M | 4.85% |
| 6 | FIRST TR EXCHANGE-TRADED FD | 336917109 | 120,126 | $5.3M | 4.50% |
| 7 | ISHARES TR | 464287622 | 11,781 | $4.4M | 3.71% |
| 8 | FIRST TR EXCHANGE-TRADED ALP | 33735K108 | 19,944 | $3.2M | 2.69% |
| 9 | ISHARES TR | 464287234 | 54,795 | $3.0M | 2.53% |
| 10 | T ROWE PRICE ETF INC | 87283Q867 | 76,987 | $2.9M | 2.48% |
| 11 | PROCTER AND GAMBLE CO | 742718109 | 20,117 | $2.9M | 2.43% |
| 12 | ISHARES TR | 464288513 | 33,939 | $2.7M | 2.31% |
| 13 | ISHARES TR | 464287465 | 27,990 | $2.7M | 2.27% |
| 14 | VANGUARD ADMIRAL FDS INC | 921932703 | 12,901 | $2.6M | 2.23% |
| 15 | VANGUARD BD INDEX FDS | 921937835 | 33,775 | $2.5M | 2.11% |
| 16 | VANGUARD INDEX FDS | 922908769 | 7,261 | $2.4M | 2.05% |
| 17 | FIRST TR EXCHANGE-TRADED ALP | 33737M300 | 22,831 | $2.2M | 1.85% |
| 18 | ISHARES TR | 46429B663 | 17,680 | $2.2M | 1.81% |
| 19 | VANGUARD INDEX FDS | 922908363 | 3,147 | $2.0M | 1.67% |
| 20 | ISHARES TR | 464288679 | 17,901 | $2.0M | 1.66% |