Institutional Manager · CIK 0001864229

Prentice Wealth Management LLC

Rochester, NY · File #028-21272

Latest AUM

$437.6M

Positions

114

Top-10 Concentration

71.7%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
ADD	ISHARES TR	464287226	+71,931	+$7.2M	-$197,258
ADD	SCHWAB STRATEGIC TR	808524870	+128,384	+$3.4M	-$453,997
ADD	CAPITAL GRP FIXED INCM ETF T	14020Y805	+94,719	+$2.4M	+$14,583
REDUCE	SPDR SERIES TRUST	78464A284	-86,564	-$2.2M	+$2,161
ADD	VANGUARD INTL EQUITY INDEX F	922042742	+13,874	+$2.0M	+$869,719
REDUCE	BLACKROCK ETF TRUST II	BLK	-86,690	-$1.9M	-$36,657
ADD	J P MORGAN EXCHANGE TRADED F	46641Q837	+37,769	+$1.9M	-$1,278
NEW	ISHARES TR	464287440	+16,125	+$1.6M	$0
NEW	SELECT SECTOR SPDR TR	81369Y886	+36,090	+$1.5M	$0
ADD	VANGUARD INDEX FDS	922908769	+4,520	+$1.5M	+$1.5M

Sector Allocation

Financials

6.5%$28.6M

Technology

5.2%$22.9M

Healthcare

1.6%$6.9M

Consumer Discretionary

1.2%$5.2M

Industrials

1.0%$4.3M

Consumer Staples

0.7%$3.3M

Communication Services

0.6%$2.6M

Energy

0.6%$2.5M

Materials

0.2%$869,731

Filing History

Jan 30, 202613F HOLDINGS REPORTQ/E Dec 2025114 pos · $437.6M
Oct 9, 202513F HOLDINGS REPORTQ/E Sep 2025112 pos · $405.6M
Jul 31, 202513F HOLDINGS REPORTQ/E Jun 2025109 pos · $380.6M
Apr 17, 202513F HOLDINGS REPORTQ/E Mar 2025108 pos · $346.4M
Feb 3, 202513F HOLDINGS REPORTQ/E Dec 2024106 pos · $345.8M
Oct 7, 202413F HOLDINGS REPORTQ/E Sep 2024108 pos · $336.8M
Jul 11, 202413F HOLDINGS REPORTQ/E Jun 2024105 pos · $306.5M
Apr 15, 202413F HOLDINGS REPORTQ/E Mar 2024107 pos · $288.0M
Oct 16, 202313F HOLDINGS REPORTQ/E Dec 202397 pos · $221.4M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	VANGUARD INDEX FDS	922908769	210,219	$70.5M	17.45%
2	ISHARES TR	464287226	605,243	$60.5M	14.97%
3	VANGUARD INTL EQUITY INDEX F	922042742	280,682	$39.6M	9.80%
4	SCHWAB STRATEGIC TR	808524870	1,115,313	$29.5M	7.32%
5	INVESCO EXCHANGE TRADED FD T	IVZ	146,049	$17.3M	4.27%
6	VANGUARD WHITEHALL FDS	921946794	169,112	$15.2M	3.77%
7	FIDELITY COVINGTON TRUST	316092840	260,246	$14.8M	3.65%
8	J P MORGAN EXCHANGE TRADED F	46641Q332	251,348	$14.4M	3.56%
9	FRANKLIN TEMPLETON ETF TR	FGDL	585,945	$14.3M	3.54%
10	FRANKLIN TEMPLETON ETF TR	FGDL	582,716	$13.6M	3.38%
11	VANGUARD SPECIALIZED FUNDS	921908844	46,562	$10.2M	2.53%
12	FRANKLIN TEMPLETON ETF TR	FGDL	260,148	$6.5M	1.60%
13	J P MORGAN EXCHANGE TRADED F	46654Q799	126,361	$6.3M	1.57%
14	APPLE INC	AAPL	20,641	$5.6M	1.39%
15	BLACKROCK ETF TRUST II	BLK	218,787	$4.9M	1.20%
16	MICROSOFT CORP	MSFT	9,482	$4.6M	1.14%
17	GOLDMAN SACHS GROUP INC	GSCE	5,002	$4.4M	1.09%
18	CAPITAL GRP FIXED INCM ETF T	14020Y805	171,470	$4.4M	1.08%
19	DBX ETF TR	233051150	65,807	$4.2M	1.03%
20	J P MORGAN EXCHANGE TRADED F	46641Q647	73,014	$3.7M	0.91%