Institutional Manager · CIK 0001839850

Falcon Wealth Planning

Ontario, CA · File #028-20509

Latest AUM

$1.19B

Positions

216

Top-10 Concentration

65.2%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
ADD	AMERICAN CENTY ETF TR	025072349	+58,212	+$4.4M	+$6.1M
ADD	BLACKROCK ETF TRUST II	BLK	+76,534	+$4.0M	-$461,198
ADD	PIMCO ETF TR	72201R585	+147,719	+$3.9M	-$313,844
ADD	COSTCO WHSL CORP NEW	22160K105	+4,527	+$3.9M	-$396,604
ADD	FIDELITY MERRIMACK STR TR	316188309	+83,761	+$3.9M	-$254,152
ADD	VANGUARD SCOTTSDALE FDS	92206C102	+55,772	+$3.3M	-$97,926
ADD	VANGUARD INDEX FDS	922908553	+26,115	+$2.3M	-$1.1M
ADD	AMAZON COM INC	AMZN	+7,930	+$1.8M	+$179,945
ADD	WISDOMTREE TR	WT	+35,905	+$1.7M	+$2.1M
ADD	FIRST TR EXCH TRADED FD III	33739E108	+85,805	+$1.6M	-$25,525

Sector Allocation

Financials

14.8%$175.3M

Technology

8.6%$101.8M

Consumer Discretionary

1.3%$15.1M

Healthcare

0.7%$7.9M

Industrials

0.4%$4.8M

Communication Services

0.4%$4.3M

Consumer Staples

0.3%$3.0M

Energy

0.1%$1.6M

Real Estate

0.0%$360,095

Filing History

Feb 3, 202613F HOLDINGS REPORTQ/E Dec 2025216 pos · $1.19B
Oct 10, 202513F HOLDINGS REPORTQ/E Sep 2025191 pos · $1.11B
Jul 16, 202513F HOLDINGS REPORTQ/E Jun 2025176 pos · $989.5M
Apr 24, 202513F HOLDINGS REPORTQ/E Mar 2025163 pos · $899.8M
Jan 22, 202513F HOLDINGS REPORTQ/E Dec 2024161 pos · $897.1M
Oct 30, 202413F HOLDINGS REPORTQ/E Sep 2024151 pos · $851.5M
Jul 16, 202413F HOLDINGS REPORTQ/E Jun 2024135 pos · $769.9M
Apr 15, 202413F HOLDINGS REPORTQ/E Mar 2024133 pos · $631.0M
Oct 5, 202313F HOLDINGS REPORTQ/E Dec 2023110 pos · $461.1M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	AMERICAN CENTY ETF TR	025072349	1,804,027	$136.7M	12.56%
2	VANGUARD WORLD FD	921910816	220,484	$91.0M	8.36%
3	APPLE INC	AAPL	276,154	$75.1M	6.90%
4	FIDELITY MERRIMACK STR TR	316188309	1,354,634	$62.4M	5.73%
5	DIMENSIONAL ETF TRUST	25434V807	1,248,922	$62.3M	5.72%
6	INVESCO QQQ TR	IVZ	100,195	$61.6M	5.65%
7	DIMENSIONAL ETF TRUST	25434V302	1,771,839	$57.7M	5.30%
8	PIMCO ETF TR	72201R585	2,109,331	$56.3M	5.17%
9	BLACKROCK ETF TRUST II	BLK	1,057,769	$55.8M	5.13%
10	VANGUARD SCOTTSDALE FDS	92206C102	871,553	$51.2M	4.70%
11	WISDOMTREE TR	WT	860,524	$41.9M	3.85%
12	VANGUARD INDEX FDS	922908553	399,028	$35.3M	3.24%
13	VANGUARD INDEX FDS	922908512	156,945	$27.8M	2.56%
14	AMERICAN CENTY ETF TR	025072877	251,951	$25.7M	2.36%
15	AMERICAN CENTY ETF TR	025072802	268,200	$25.2M	2.31%
16	FIRST TR EXCH TRADED FD III	33739E108	1,361,742	$24.8M	2.28%
17	ISHARES TR	464287887	168,054	$23.7M	2.18%
18	VANGUARD INDEX FDS	922908736	37,811	$18.4M	1.69%
19	VANGUARD INDEX FDS	922908744	94,940	$18.1M	1.67%
20	ISHARES TR	464287481	128,529	$17.6M	1.62%