Institutional Manager · CIK 0001801926

Mayfair Advisory Group, LLC

BIRMINGHAM, AL · File #028-19865

Latest AUM

$257.5M

Positions

177

Top-10 Concentration

51.3%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
ADD	VANGUARD INDEX FDS	922908744	+25,415	+$4.9M	+$491,179
ADD	FIDELITY COVINGTON TRUST	31609A404	+90,615	+$3.4M	+$171,731
ADD	FIDELITY COVINGTON TRUST	31609A503	+84,284	+$3.1M	+$71,101
ADD	VANGUARD WORLD FD	921910840	+19,192	+$2.7M	+$169,314
ADD	FIDELITY COVINGTON TRUST	31609A206	+56,941	+$2.2M	+$225,827
ADD	VANGUARD WORLD FD	921910816	+4,900	+$2.0M	+$53,748
ADD	VANGUARD INDEX FDS	922908736	+2,470	+$1.2M	+$202,823
ADD	PIMCO ETF TR	72201R585	+43,944	+$1.2M	-$12,608
ADD	J P MORGAN EXCHANGE TRADED F	46641Q670	+24,298	+$1.1M	-$9,428
ADD	FIDELITY COVINGTON TRUST	316092543	+28,133	+$889,565	+$44,574

Sector Allocation

6.5%$16.8M

3.5%$9.1M

2.0%$5.2M

1.8%$4.7M

1.3%$3.3M

Consumer Discretionary

1.2%$3.1M

Consumer Staples

1.1%$2.7M

Utilities

0.7%$1.7M

Communication Services

0.3%$764,419

Materials

0.2%$414,600

Filing History

Jan 21, 202613F HOLDINGS REPORTQ/E Dec 2025177 pos · $257.5M
Oct 21, 202513F HOLDINGS REPORTQ/E Sep 2025190 pos · $233.1M
Aug 13, 202513F HOLDINGS REPORTQ/E Jun 2025174 pos · $212.1M
Apr 18, 202513F HOLDINGS REPORTQ/E Mar 2025158 pos · $173.4M
Jan 14, 202513F HOLDINGS REPORTQ/E Dec 2024158 pos · $169.8M
Oct 23, 202413F HOLDINGS REPORTQ/E Sep 2024154 pos · $158.6M
Jul 22, 202413F HOLDINGS REPORTQ/E Jun 2024142 pos · $147.7M
Apr 18, 202413F HOLDINGS REPORTQ/E Mar 2024136 pos · $137.8M
Oct 24, 202313F HOLDINGS REPORTQ/E Dec 2023124 pos · $103.7M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	VANGUARD INDEX FDS	922908744	103,156	$19.9M	9.87%
2	VANGUARD INDEX FDS	922908736	33,231	$16.2M	8.02%
3	J P MORGAN EXCHANGE TRADED F	46641Q332	162,003	$9.3M	4.61%
4	SCHWAB STRATEGIC TR	808524797	324,317	$9.0M	4.46%
5	FIDELITY MERRIMACK STR TR	316188309	188,434	$8.7M	4.31%
6	FIDELITY COVINGTON TRUST	31609A503	232,416	$8.5M	4.23%
7	SCHWAB STRATEGIC TR	808524300	253,503	$8.2M	4.09%
8	FIDELITY COVINGTON TRUST	31609A206	207,504	$7.9M	3.92%
9	VANGUARD WORLD FD	921910840	55,213	$7.9M	3.90%
10	APPLE INC	AAPL	28,676	$7.8M	3.86%
11	FIDELITY COVINGTON TRUST	31609A404	188,187	$7.0M	3.46%
12	VANGUARD WHITEHALL FDS	921946794	67,268	$6.1M	3.04%
13	VANGUARD WORLD FD	921910816	11,269	$4.6M	2.30%
14	AMERICAN CENTY ETF TR	025072877	40,614	$4.2M	2.08%
15	VANGUARD INDEX FDS	922908769	12,290	$4.1M	2.05%
16	PIMCO ETF TR	72201R585	140,803	$3.8M	1.87%
17	ISHARES TR	46432F339	18,621	$3.7M	1.84%
18	J P MORGAN EXCHANGE TRADED F	46654Q203	62,859	$3.7M	1.81%
19	J P MORGAN EXCHANGE TRADED F	46641Q837	64,884	$3.3M	1.63%
20	NVIDIA CORPORATION	NVDA	17,379	$3.3M	1.63%