Institutional Manager · CIK 0001801720
Key Financial Inc
WEST CHESTER, PA · File #028-19846
Latest AUM
$547.9M
Positions
1,487
Top-10 Concentration
46.2%
Filings
10
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| EXITED | INVESCO EXCH TRD SLF IDX FD | 46138J528 | -139,839 | -$3.4M | $0 |
| EXITED | INVESCO EXCH TRD SLF IDX FD | 46138J825 | -95,078 | -$2.0M | $0 |
| EXITED | INVESCO EXCH TRD SLF IDX FD | 46138J817 | -63,691 | -$1.5M | $0 |
| ADD | ISHARES TR | 46429B267 | +31,122 | +$716,584 | -$50,568 |
| ADD | INVESCO EXCH TRD SLF IDX FD | IVZ | +35,716 | +$699,141 | +$975 |
| ADD | SSGA ACTIVE ETF TR | 78467V400 | +14,061 | +$695,317 | +$243 |
| ADD | INVESCO EXCH TRD SLF IDX FD | IVZ | +28,851 | +$677,998 | +$14,322 |
| ADD | AMERICAN CENTY ETF TR | 025072307 | +5,490 | +$628,715 | -$196 |
| ADD | INVESCO EXCH TRD SLF IDX FD | IVZ | +36,920 | +$624,687 | -$356 |
| REDUCE | SPDR SERIES TRUST | 78464A409 | -5,716 | -$609,893 | +$145,542 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 20251,487 pos · $547.9M
- 13F HOLDINGS REPORTQ/E Sep 20251,503 pos · $541.2M
- 13F HOLDINGS REPORTQ/E Jun 20251,457 pos · $496.9M
- 13F HOLDINGS REPORTQ/E Mar 20251,387 pos · $459.5M
- 13F HOLDINGS REPORTQ/E Dec 20241,385 pos · $439.9M
- 13F HOLDINGS REPORTQ/E Sep 20241,355 pos · $452.5M
- 13F HOLDINGS REPORTQ/E Jun 20241,343 pos · $417.2M
- 13F HOLDINGS REPORT (Amended)Q/E Mar 20241,312 pos · $392.2M
- 13F HOLDINGS REPORTQ/E Mar 20241,307 pos · $365.9M
- 13F HOLDINGS REPORTQ/E Dec 20231,346 pos · $296.6M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 96,945 | $26.4M | 7.53% |
| 2 | WISDOMTREE TR | WT | 320,216 | $21.1M | 6.03% |
| 3 | WISDOMTREE TR | WT | 452,211 | $18.6M | 5.33% |
| 4 | SPDR SERIES TRUST | 78464A300 | 181,565 | $16.5M | 4.72% |
| 5 | ISHARES TR | 46429B267 | 705,441 | $16.2M | 4.64% |
| 6 | WISDOMTREE TR | WT | 284,006 | $16.2M | 4.62% |
| 7 | FIRST TR EXCHNG TRADED FD VI | 33740F755 | 411,757 | $14.1M | 4.03% |
| 8 | MICROSOFT CORP | MSFT | 27,711 | $13.4M | 3.83% |
| 9 | FIRST TR EXCHANGE TRADED FD | 33738R662 | 247,020 | $9.9M | 2.83% |
| 10 | ISHARES TR | 464288885 | 79,902 | $9.1M | 2.60% |
| 11 | SPDR SERIES TRUST | 78464A508 | 148,764 | $8.5M | 2.42% |
| 12 | WISDOMTREE TR | WT | 94,629 | $8.3M | 2.38% |
| 13 | SPDR SERIES TRUST | 78464A409 | 77,454 | $8.3M | 2.36% |
| 14 | SPDR SERIES TRUST | 78464A201 | 83,075 | $7.8M | 2.24% |
| 15 | FIRST TR EXCH TRADED FD III | 33739P855 | 398,873 | $7.7M | 2.21% |
| 16 | J P MORGAN EXCHANGE TRADED F | 46641Q324 | 100,095 | $7.3M | 2.10% |
| 17 | INVESCO EXCH TRD SLF IDX FD | IVZ | 308,789 | $7.3M | 2.09% |
| 18 | BROADCOM INC | AVGO | 20,237 | $7.0M | 2.00% |
| 19 | JPMORGAN CHASE & CO. | VYLD | 21,595 | $7.0M | 1.99% |
| 20 | SPDR SERIES TRUST | 78464A672 | 235,879 | $6.8M | 1.94% |