Institutional Manager · CIK 0001799006
Horizon Advisory Services, Inc.
WEST HENRIETTA, NY · File #028-24080
Latest AUM
$197.6M
Positions
49
Top-10 Concentration
93.0%
Filings
8
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| NEW | ISHARES TR | 46436E858 | +860,483 | +$19.7M | $0 |
| EXITED | ISHARES TR | 46436E866 | -812,269 | -$19.0M | $0 |
| REDUCE | FIRST TR EXCHANGE TRADED FD | 33738R597 | -71,167 | -$1.8M | +$587,467 |
| ADD | HARBOR ETF TRUST | 41151J505 | +51,269 | +$1.3M | -$1.1M |
| REDUCE | FIRST TR EXCHANGE TRADED FD | 33738R506 | -10,254 | -$712,345 | +$1.2M |
| ADD | ISHARES TR | 46436E833 | +25,554 | +$571,515 | -$17,125 |
| EXITED | JABIL INC | 466313103 | -2,459 | -$534,021 | $0 |
| EXITED | ALTRIA GROUP INC | 02209S103 | -7,265 | -$479,926 | $0 |
| NEW | CONOCOPHILLIPS | COP | +4,916 | +$460,187 | $0 |
| NEW | FOX CORP | FOX | +6,525 | +$423,668 | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202549 pos · $197.6M
- 13F HOLDINGS REPORTQ/E Sep 202545 pos · $195.4M
- 13F HOLDINGS REPORTQ/E Jun 202546 pos · $186.1M
- 13F HOLDINGS REPORTQ/E Mar 202546 pos · $176.7M
- 13F HOLDINGS REPORTQ/E Dec 202446 pos · $174.7M
- 13F HOLDINGS REPORTQ/E Sep 202444 pos · $219.3M
- 13F HOLDINGS REPORTQ/E Jun 202445 pos · $208.9M
- 13F HOLDINGS REPORTQ/E Mar 202446 pos · $214.7M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | FIRST TR EXCHANGE TRADED FD | 33738R597 | 1,817,188 | $45.3M | 22.90% |
| 2 | FIRST TR EXCHANGE TRADED FD | 33738R506 | 551,075 | $38.3M | 19.37% |
| 3 | HARBOR ETF TRUST | 41151J505 | 1,185,205 | $29.4M | 14.88% |
| 4 | J P MORGAN EXCHANGE TRADED F | 46641Q332 | 486,233 | $27.8M | 14.08% |
| 5 | ISHARES TR | 46436E833 | 881,455 | $19.7M | 9.98% |
| 6 | ISHARES TR | 46436E858 | 860,483 | $19.7M | 9.96% |
| 7 | NBT BANCORP INC | NBTB | 34,781 | $1.4M | 0.73% |
| 8 | FIRST TR EXCHANGE-TRADED FD | 33741X102 | 25,492 | $976,835 | 0.49% |
| 9 | ISHARES TR | 464287465 | 6,047 | $580,693 | 0.29% |
| 10 | JANUS DETROIT STR TR | 47103U209 | 7,014 | $572,077 | 0.29% |
| 11 | QXO INC | QXO-PB | 27,993 | $539,985 | 0.27% |
| 12 | AMAZON COM INC | AMZN | 2,200 | $507,804 | 0.26% |
| 13 | VANECK ETF TRUST | 92189F841 | 7,850 | $472,104 | 0.24% |
| 14 | CONOCOPHILLIPS | COP | 4,916 | $460,187 | 0.23% |
| 15 | INTERNATIONAL BUSINESS MACHS | INTR | 1,508 | $446,685 | 0.23% |
| 16 | FOX CORP | FOX | 6,525 | $423,668 | 0.21% |
| 17 | COGNIZANT TECHNOLOGY SOLUTIO | CTSH | 5,026 | $417,158 | 0.21% |
| 18 | APPLE INC | AAPL | 1,500 | $407,790 | 0.21% |
| 19 | SYNCHRONY FINANCIAL | SYF-PB | 4,743 | $395,708 | 0.20% |
| 20 | LULULEMON ATHLETICA INC | LULU | 1,884 | $391,514 | 0.20% |