FCHI8,141.92-0.19%
GDAXI24,083.53-0.19%
DJI49,194.05-0.07%
XLE57.080.38%
STOXX50E5,860.32-0.39%
XLF51.790.73%
FTSE10,321.09-0.56%
IXIC24,861.830.10%
RUT2,786.77-0.01%
GSPC7,175.010.14%
Temp30.1°C
UV12.4
Feels35.1°C
Humidity62%
Wind13 km/h
Air QualityAQI 1
Cloud Cover25%
Rain0%
Sunrise06:00 AM
Sunset06:47 PM
Time1:35 PM

Institutional Manager · CIK 0001785498

Keudell/Morrison Wealth Management

Salem, OR · File #028-19582

Latest AUM
$475.9M
Positions
232
Top-10 Concentration
57.8%
Filings
8

Portfolio Value Over Time

2023-12
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

ActionIssuerTicker / CUSIPΔ SharesFlow ($)Price Effect
NEWTCW ETF TRUST29287L700+1,184,988+$46.9M$0
REDUCEVANECK ETF TRUST92189F486-1,560,839-$39.8M-$32,506
REDUCEFRANKLIN TEMPLETON ETF TRFGDL-1,514,524-$35.5M-$1.2M
ADDSCHWAB STRATEGIC TR808524797+423,734+$11.6M+$1.1M
REDUCEVANGUARD WHITEHALL FDS921946406-75,813-$10.9M+$1.5M
REDUCESCHWAB STRATEGIC TR808524755-198,388-$9.0M+$3.3M
NEWLEGG MASON ETF INVT52468L505+241,000+$8.9M$0
ADDVANGUARD INDEX FDS922908553+96,958+$8.6M-$1,824
ADDVANGUARD WHITEHALL FDS921946885+89,742+$6.1M+$423,874
REDUCEWORLD GOLD TRGLDW-44,731-$3.8M+$1.1M

Sector Allocation

Technology
10.5%$50.1M
Healthcare
5.5%$26.4M
Financials
2.5%$12.0M
Industrials
2.2%$10.5M
Energy
2.0%$9.7M
Real Estate
0.3%$1.3M
Utilities
0.3%$1.3M
Materials
0.1%$553,713

Filing History

Top 20 Holdings — Dec 2025

#IssuerTickerSharesValue% of Portfolio
1TCW ETF TRUST29287L7001,184,988$46.9M12.49%
2SCHWAB STRATEGIC TR8085247971,595,818$43.8M11.65%
3VANGUARD WHITEHALL FDS921946885293,514$19.8M5.27%
4SCHWAB STRATEGIC TR808524755433,575$19.6M5.22%
5DIMENSIONAL ETF TRUST25434V708452,125$17.9M4.76%
6APPLE INCAAPL65,575$17.8M4.74%
7SIMPLIFY EXCHANGE TRADED FUN82889N764517,138$16.6M4.41%
8DIMENSIONAL ETF TRUST25434V534216,004$13.1M3.48%
9TORTOISE CAPITAL SERIES TRUS890930308309,157$10.9M2.90%
10VANGUARD WHITEHALL FDS92194640674,511$10.7M2.85%
11MICROSOFT CORPMSFT19,787$9.6M2.55%
12ALPHABET INCGOOG29,301$9.2M2.45%
13LEGG MASON ETF INVT52468L505241,000$8.9M2.36%
14VANGUARD INDEX FDS922908553100,090$8.9M2.36%
15J P MORGAN EXCHANGE TRADED F46641Q647172,577$8.7M2.32%
16AMAZON COM INCAMZN34,122$7.9M2.10%
17SCHWAB STRATEGIC TR808524300182,825$6.0M1.59%
18CAPITAL GRP FIXED INCM ETF T14020Y805219,909$5.6M1.49%
19ELI LILLY & COLLY5,149$5.5M1.47%
20EXXON MOBIL CORPXOM38,301$4.6M1.23%