Institutional Manager · CIK 0001731446

Prime Capital Investment Advisors, LLC

Overland Park, KS · File #028-18542

Latest AUM

$8.21B

Positions

1,044

Top-10 Concentration

45.1%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
ADD	ISHARES TR CORE US AGGBD ET	464287226	+1,492,491	+$149.1M	-$1.3M
ADD	INVESCO QQQ TR UNIT SER 1	IVZ	+201,844	+$124.0M	+$122,314
REDUCE	APPLE INC COM	AAPL	-818,984	-$73.4M	-$135.1M
REDUCE	VANGUARD WORLD FD MEGA GRWTH IND	921910816	-118,500	-$48.9M	+$3.1M
ADD	JPMORGAN CHASE & CO. COM	VYLD	+145,975	+$47.0M	+$32,104
ADD	VISA INC COM CL A	V	+97,435	+$34.2M	+$33,727
REDUCE	AMERICAN CENTY ETF TR US SML CP VALU	025072877	-328,629	-$33.5M	+$2.6M
REDUCE	VANGUARD INDEX FDS TOTAL STK MKT	922908769	-66,734	-$22.4M	+$8.4M
REDUCE	AMERICAN CENTY ETF TR EMERGING	025072349	-266,674	-$20.2M	+$5.4M
ADD	ISHARES TR CORE S&P500 ETF	464287200	+23,679	+$16.2M	+$3.3M

Sector Allocation

Technology

11.4%$933.5M

Financials

6.1%$498.0M

Consumer Discretionary

3.0%$249.7M

Industrials

2.7%$224.9M

Healthcare

2.6%$213.0M

Consumer Staples

1.1%$93.7M

Communication Services

1.1%$92.1M

1.0%$83.3M

0.2%$19.5M

0.2%$17.2M

0.1%$11.9M

Filing History

Jan 21, 202613F HOLDINGS REPORTQ/E Dec 20251,044 pos · $8.21B
Nov 5, 202513F HOLDINGS REPORTQ/E Sep 20251,045 pos · $7.97B
Jul 23, 202513F HOLDINGS REPORTQ/E Jun 2025973 pos · $7.53B
May 13, 202513F HOLDINGS REPORTQ/E Mar 20251,080 pos · $8.57B
Feb 12, 202513F HOLDINGS REPORTQ/E Dec 2024943 pos · $6.88B
Nov 5, 202413F HOLDINGS REPORTQ/E Sep 2024944 pos · $7.02B
Aug 9, 202413F HOLDINGS REPORTQ/E Jun 2024933 pos · $6.75B
May 15, 202413F HOLDINGS REPORTQ/E Mar 20241,025 pos · $7.16B
Nov 9, 202313F HOLDINGS REPORTQ/E Dec 2023767 pos · $4.88B

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	ISHARES TR CORE US AGGBD ET	464287226	4,905,406	$490.0M	9.13%
2	VANGUARD INDEX FDS TOTAL STK MKT	922908769	1,113,796	$373.4M	6.96%
3	SCHWAB STRATEGIC TR US LRG CAP ETF	808524201	10,005,831	$269.3M	5.02%
4	ISHARES TR CORE S&P TTL STK	464287150	1,547,706	$230.1M	4.29%
5	APPLE INC COM	AAPL	803,181	$218.4M	4.07%
6	NVIDIA CORPORATION COM	NVDA	1,121,227	$209.1M	3.90%
7	VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF	922042874	2,038,194	$170.4M	3.17%
8	ISHARES TR CORE S&P500 ETF	464287200	236,187	$161.8M	3.01%
9	MICROSOFT CORP COM	MSFT	331,452	$160.3M	2.99%
10	SCHWAB STRATEGIC TR INTL EQTY ETF	808524805	5,833,417	$140.2M	2.61%
11	WISDOMTREE TR US QTLY DIV GRT	WT	1,535,309	$137.3M	2.56%
12	VANGUARD INDEX FDS VALUE ETF	922908744	696,914	$133.1M	2.48%
13	VANGUARD INDEX FDS S&P 500 ETF SHS	922908363	205,731	$129.0M	2.40%
14	INVESCO QQQ TR UNIT SER 1	IVZ	202,044	$124.1M	2.31%
15	AMAZON COM INC COM	AMZN	529,331	$122.2M	2.28%
16	SPDR S&P 500 ETF TR TR UNIT	SPY	146,138	$99.7M	1.86%
17	VANGUARD BD INDEX FDS TOTAL BND MRKT	921937835	1,324,196	$98.1M	1.83%
18	ISHARES TR CORE MSCI TOTAL	46432F834	1,155,197	$97.8M	1.82%
19	AMERICAN CENTY ETF TR EMERGING	025072349	1,272,001	$96.4M	1.80%
20	VANGUARD MUN BD FDS TAX EXEMPT BD	922907746	1,911,373	$96.1M	1.79%